ITV

Tag: Hero

  • Ritesh Gupta takes charge of ad sales at OLX India

    Ritesh Gupta takes charge of ad sales at OLX India

    MUMBAI: After nearly two decades of steering digital revenue growth across India’s top media and auto-tech brands, Ritesh Gupta has taken on a new challenge as head of ad sales (direct) and partnerships at OLX India.

    At CarDekho, where he spent over seven years, Gupta was instrumental in scaling the new auto business to contribute over 20 per cent of company revenue. He also built strong alliances with top automotive brands such as Toyota, Hero, Hyundai, TVS, Honda Cars, and Ather, while spearheading digital innovations like AI voice bots, AR/VR tools, and chatbots to enhance engagement.

    His diverse career spans leadership roles at The Indian Express, ABP Group, Connecting Dots Asia, Hindustan Times, Nielsen Digital, Business Standard, and The Times of India, where he honed his expertise in digital transformation, strategic partnerships, and sales excellence.

    In his new role at OLX India, Gupta will focus on strengthening the company’s advertising ecosystem through direct brand collaborations, strategic alliances, and innovative monetisation models.

    With his rich cross-industry experience and a flair for innovation, Gupta’s appointment marks a strong step forward in OLX India’s mission to accelerate growth in the evolving ad and partnerships landscape.

     

  • Hero Motocorp launches all-new Destini 110, a scooter built for every family

    Hero Motocorp launches all-new Destini 110, a scooter built for every family

    MUMBAI: Hero has a new hero on the road. Hero Motocorp, the world’s largest two-wheeler manufacturer, has unveiled the all-new Destini 110: a family-first scooter designed to blend practicality, durability, and style.

    Positioned as “Hero ka scooter, scooter ka hero”, the Destini 110 is tailored for India’s largest scooter sub-segment, promising to be a reliable ride for families, first-time buyers, and young riders alike. With its neo-retro look, premium chrome accents, projector LED headlamp, and signature h-shaped LED tail lamp, the scooter balances timeless appeal with modern flair.

    Under the hood, the refined 110cc engine paired with Hero’s i3s (Idle stop-start system) delivers segment-best mileage of 56.2 kmpl, ensuring both efficiency and smooth performance for daily commutes or weekend leisure rides.

    Practicality hasn’t been compromised. The ‘Destini 110’ comes with a 785 mm long seat, the longest in its class, complete with an integrated backrest for pillion comfort. Spacious legroom, robust metal body panels, a glove box, boot lamp, analog-digital speedometer, and a 190 mm front disc brake add to its everyday usability and safety.

    Hero Motocorp, chief business officer- India business unit, Ashutosh Varma said, “With the new Destini 110, we are strengthening our presence in the 110cc scooter category by introducing a versatile yet affordable scooter that can be a trusted companion for everyday mobility.”

    The ‘Destini 110’ is priced at Rs 72,000 (VX – cast drum) and Rs 79,000 (ZX – cast disc), ex-showroom Delhi. Available in five colour options including nexus blue, groovy red, and aqua grey, the scooter will hit Hero dealerships across India in a phased rollout.

    With its mix of mileage, comfort, durability, and neo-retro design, the ‘Destini 110’ aims to be more than just a scooter, it’s being pitched as the everyday companion every Indian family can rely on.

  • Hero Motocorp rolls out Destini 125 with Rajamouli’s blockbuster touch

    Hero Motocorp rolls out Destini 125 with Rajamouli’s blockbuster touch

    MUMBAI: Lights, camera, scooter action. Hero Motocorp has given its new Destini 125 a truly blockbuster launch, enlisting master storyteller S.S. Rajamouli to power the campaign with his signature larger-than-life style.

    The campaign, built on the idea ‘Hero ka scooter, scooter ka hero’, positions the Destini 125 as the undisputed star of the scooter world. Directed by ad filmmaker Arun Gopalan and conceptualised by Mccann Worldgroup, the film highlights the scooter’s strength, reliability and authenticity while connecting with today’s style-conscious, aspirational riders.

    Rajamouli, celebrated for crafting epic narratives and unforgettable heroes, lends cultural weight and cinematic drama to the story. “We imagined the scooter through the scale and spectacle of a Rajamouli vision,” said Mccann Worldgroup India, chairman APAC and CEO & chief creative officer, Prasoon Joshi. “The grandeur isn’t just for show; it mirrors the larger-than-life confidence the scooter gives its riders.”

    The Destini 125 backs up the campaign’s heroic claims with first-in-segment features. Think retro chrome styling, a large floorboard for comfort, bigger alloy wheels for stability, best-in-class 59 km/l mileage, advanced auto-cancel winkers, and a slick LED projector headlight with DRL. Together, they blend performance, convenience and flair into one compelling package.

    “At Hero Motocorp, our mission is to reflect the evolving aspirations of our customers,” said Hero Motocorp India, head of marketing, Aashish Midha. “With the Destini 125, style meets substance, and our collaboration with Rajamouli ensures it is showcased with the grandeur it deserves.”

    With its cinematic storytelling and standout features, the campaign redefines the Hero Destini 125 as not just another scooter but the true hero of its category.

  • Taste the thunder, ride the storm: Thums Up & Hero launch Thunderwheels 2.0

    Taste the thunder, ride the storm: Thums Up & Hero launch Thunderwheels 2.0

    MUMBAI: When thunder strikes twice, it only gets louder. Thums Up and Hero Motocorp are back with Thunderwheels 2.0, a high-octane sequel to last year’s blockbuster partnership, this time giving young India the chance to ride off on the all-new Hero xtreme 250R.

    The campaign fuses Thums Up’s legendary ‘Toofani’ spirit with Hero’s engineering prowess, serving up a motorcycle that embodies individuality, power, and raw thrill. The Xtreme 250R, a premium 250cc streetfighter, is built for riders who live life on the edge, just like the cola brand’s daredevil persona.

    The hook? “Dum hai toh scan kar.” Special-edition Thums Up packs now feature QR codes that unlock the chance to win the Xtreme 250R, along with a series of energetic, action-packed experiences.

    Hero Motocorp, head of marketing – India BU, Aashish Midha said: “The phenomenal response to Thunderwheels last year reaffirmed how deeply this connects with the new generation of riders. With the Xtreme 250R, we’re delivering a machine designed for those who ride with intent: agile, powerful, and stylish.”

    Coca-cola India, category head – Sparkling Flavors, Sumeli Chatterjee added: “Every Thums Up experience is built to fuel adrenaline. Thunderwheels 2.0, with Hero’s xtreme 250R, is all about engaging thrill seekers and inspiring them to be unstoppable in their dreams.”

    The campaign will thunder across screens and feeds with a full-blown 360 rollout, from TV and digital films to influencer activations and artist collaborations, celebrating the spirit of bold self-expression.

    With Thunderwheels 2.0, Hero and Thums Up aren’t just selling a bike or a bottle, they’re bottling the rush of adventure, daring India’s youth to taste the thunder and ride the storm. 
     

  • Shalimar Paints expands HERO product Line with innovative solutions

    Shalimar Paints expands HERO product Line with innovative solutions

    Mumbai: Shalimar Paints Ltd.,  the Indian paints industry with a legacy of over 120 years, celebrated the success of their flagship product, HERO, and introduced innovative products that expanded their extensive portfolio at a dynamic event in Kolkata. At the heart of the event was the HERO 5-in-1 Super Premium Interior Emulsion’s triumph, accompanied by the launch of HERO Super Premium Exterior Emulsion and HERO Interior Exterior.

    Embodying the vision of transformation and advancement, these introductions were part of the trailblazing campaign ‘Upgrade Kiya Kya’, which inspires consumers to enhance their homes with paints formulated using superior technology. Shalimar Paints leverages robust research and development capabilities to deliver innovative products.

    Shalimar Paints director- of sales and marketing Kuldip Raina said, “This event underscores Shalimar Paints’ relentless pursuit of innovation and excellence. We are overwhelmed by the success of HERO Super Premium Interior Emulsion which has become the preferred choice among consumers within a year.”

    Shalimar Paints has launched an advanced collection of waterproofing solutions featuring cutting-edge technology with elastomeric properties and fibre reinforcement. These ensure superior crack-bridging capabilities, effectively sealing even the smallest cracks to prevent water seepage and structural damage. The company’s commitment to durability is exemplified in products like Zero Damp Advance and Zero Damp Smart, offering dual seepage resistance ideal for homes exposed to high moisture or heavy rainfall. Additionally, their comprehensive range of wood coatings including Melamine, NC Lacquer, sealer, and 1k PU finishes, is meticulously crafted to meet all customer needs for preserving and enhancing wooden items, combining aesthetic appeal with robust protection. Together, these solutions ensure long-lasting beauty and protection for cherished wooden treasures.

    He added, “We are thrilled to introduce new additions that underscore our commitment to delivering superior products, exceeding customer expectations. These innovations result from robust research, promising long-lasting wall aesthetics. Additionally, our comprehensive range includes wood coatings and ZERO Damp waterproofing products, ideal for safeguarding walls from moisture and damage, especially as the monsoon approaches. We are confident these latest offerings will be warmly embraced and valued by our customers.”

    In the past year, Shalimar Paints has launched new products to meet the needs of the ever-evolving consumer. Each product showcases the company’s dedication to innovation and sustainability. The company is investing significantly in a state-of-the-art R&D centre, reinforcing its dedication to making quality products innovation. In each can of paint from our factories is a promise of durability, excellence, and quality. Additionally, the company is building an exceptional team and fostering robust connections with consumers, servicing dealers, and painters to effectively decipher their needs and preferences.

    Shalimar Paints is embodying a new avatar with technically advanced products, catering to the needs of the modern-day consumer who seeks to upgrade. Reinforcing its commitment to an enhanced experience that goes beyond traditional paint applications, Shalimar 2.0 enriches and revitalizes every space it touches.

  • Best budget cycles in India

    Best budget cycles in India

    Mumbai: Imagine a world where your daily commute is fun, healthy, and easy on your wallet. That’s the promise of electric bikes, or e-cycles. These innovative bikes come with electric motors that give you a boost when you need it, making hills and long rides a breeze. They’re not only a blast to ride but also a smart, budget-friendly alternative to driving. You’ll save money on gas and parking, and enjoy a ride that keeps you active without leaving you sweaty

    E-cycles are a win for both you and the planet. By choosing an e-cycle, you’re cutting down on carbon emissions and helping to create a cleaner, greener environment. Plus, with a range of models available, there’s an e-cycle for everyone, whether you’re commuting to work or exploring nature trails on the weekends. They combine the best of exercise and convenience, making it easy to stay fit and save money while having fun. Embrace the future of transportation with e-cycles – good for your health, your pocket, and the world.

    1. EMotorad – Dive into an electrifying adventure with the EMOTORAD Youth X1 Mountain Electric Cycle – the forefront of the Electric Revolution. Crafted with an 18-inch frame and driven by a potent 250W BLDC motor, this bike guarantees thrilling rides across all types of terrain. Its 7.65Ah Li-Ion removable battery allows for extended journeys with ease, while the front suspension ensures each ride is smooth and comfortable. The striking Deep Blue design adds a dash of style to your eco-friendly travels. Ideal for efficient cycling, this e-bike features a robust motor and a convenient removable battery, although its range may vary based on battery capacity. Step into the future of cycling with the EMOTORAD Youth X1.

    2. Leader – The Leader E-Power L6 27.5T Electric Cycle represents the pinnacle of urban mobility. Designed for versatility, it boasts a powerful 250W BLDC motor and a Li-Ion removable battery, enabling riders to navigate city streets and rugged trails with ease. Safety and comfort are at the forefront with front suspension and dual disc brakes, ensuring smooth rides and reliable stopping power. Enhanced with a front LED light and horn, this bike guarantees secure rides both day and night. The sleek grey color adds a touch of style to its functional design. Additionally, the Leader E-Power L6 comes with a 1-year warranty on the battery and motor, providing peace of mind. Embrace the future of cycling with this outstanding electric bike and enjoy every journey with confidence

    3. Hornback– The HORNBACK X1 Full Size Foldable Electric Cycle combines convenience and performance in a sleek package. Its 20-inch frame and foldable design make it easy to store and carry, perfect for urban commuters and outdoor enthusiasts. Powered by a 250W BLDC motor and a 7.65Ah Li-Ion removable battery, this bike delivers reliable performance. The 28-inch wheels and seven-speed Shimano gears ensure smooth and versatile rides, reaching speeds of up to 25 km/h and covering distances of up to 45 km on a single charge. The stylish black color adds a touch of elegance to its functionality. With the HORNBACK X1, you get a versatile and efficient ride, ideal for navigating city streets and exploring outdoor trails.

    4. Hero– Set out on thrilling urban escapades with the HERO LECTRO C6E 700C City Hybrid Electric Cycle. Crafted for versatility, this bike boasts a resilient 5.8Ah IP67 rated battery, ensuring dependable performance even in challenging conditions. Featuring seven-speed Shimano gears and dual disc brakes, it provides precise control and efficient braking for a safe and enjoyable ride. Available in a vibrant orange hue, it appeals to riders of all ages and genders, making it suitable for ages 12 and above. With 95 per cent pre-assembly, setup is quick and hassle-free. Sporting an 18.5-inch frame, this electric cycle seamlessly blends style, functionality, and convenience, offering an unparalleled riding experience for urban commuters and leisure riders alike.

    5.  Leader – Set out on a sophisticated urban journey with the Leader E-Power L7 27.5T Electric Cycle, a pinnacle of modern elegance and functionality. With its powerful 250W BLDC motor and dependable Li-Ion battery, this bike effortlessly conquers both city streets and rugged terrains. Prioritizing safety and comfort, it boasts front suspension and dual disc brakes for a smooth and secure ride. Enhanced by a front LED light and horn for added visibility, nighttime adventures are both safe and stylish. Its sleek Grey design exudes sophistication, making a statement wherever you go. Backed by a reassuring one-year warranty on both the battery and motor, this cycle invites you to embrace the future of cycling with confidence and elevate your riding experience to new heights.

    As you navigate through the thrilling world of electric cycles in India, you’ll find a diverse range of options waiting to be discovered. From the sleek and stylish designs of Emotorad to the rugged performance of Hero Lectro, each brand brings its own unique charm to the table. Whether you’re seeking speed, comfort, or eco-conscious commuting, there’s an electric cycle out there tailored just for you. So, why not take the plunge and embark on your own electrifying journey? With these top electric cycles leading the way, the possibilities are endless.

  • Top five electric bicycle brand making waves in India

    Top five electric bicycle brand making waves in India

    Mumbai: Electric bicycles are gaining popularity in India, and transforming the way people commute. Their eco-friendly design and affordability are fueling their rise in popularity. As cities battle pollution and traffic jams, electric bicycles emerge as a sustainable solution for urban travel. The pedal assist technology makes riding effortless, opening them up to people of all ages and fitness levels. Government initiatives promoting electric vehicles and a growing awareness of environmental conservation are propelling electric bicycles forward as a clean and convenient mode of transportation across the country.

    1. EMotorad Doodle V3

    The EMotorad Doodle v3 foldable electric bicycle prioritizes both convenience and performance for the urban rider. Its high-tensile aluminum frame folds seamlessly for effortless storage and transport, while the vibrant color options and lifetime warranty ensure a stylish and reliable ride. The Doodle boasts a powerful 12.75Ah battery with a quick-release mechanism, along with a waterproof LCD display for real-time ride data.  A 250W rear hub motor combined with a Shimano Tourney 7-speed drivetrain offers smooth and efficient pedaling assistance, while the wide 4-inch fat tires provide exceptional stability on any terrain. Whether navigating city streets or exploring new paths, the EMotorad Doodle v3 is the perfect companion for eco-conscious cyclists seeking a blend of comfort, power, and functionality.

    2. Nexzu Bazinga

    Leading the charge in long-distance electric mobility, the Nexzu Bazinga redefines your concept of e-bikes. Powered by a robust 14.5Ah Lithium-ion battery, the Bazinga boasts an impressive 100km range on a single charge. Conquer your daily commutes effortlessly or embark on extended leisure rides with minimal pedaling. The Bazinga offers dual riding modes: choose pedal-assist for a healthy workout or full throttle for a relaxed cruise, all while reaching speeds of up to 25 km/h. Safety remains a top priority with the inclusion of anti-skid pedals, advanced disc brakes, and an automatic electric cut-off that activates during braking. Wide, knobby 26-inch nylon tires provide exceptional stability on various terrains, while a front headlamp and built-in horn ensure optimal visibility and safety during nighttime rides. The Nexzu Bazinga is the perfect companion for eco-conscious riders seeking a blend of performance, comfort, and extended range.

    3. Vaan Urbansport

    Vaan’s URBANSPORT premium electric cycle, designed and engineered by Benelli, redefines urban commuting by seamlessly blending style with eco-friendly technology. The powerful 250W rear hub motor propels you effortlessly for up to 60 kilometers on a single charge, with a maximum assisted speed of 25 kilometers per hour. Choose your riding style with a variety of modes – throttle, pedal assist, cruise, or even pure mechanical for a traditional cycling experience. The removable 48V 7.5Ah lithium-ion battery offers peace of mind for longer rides, while the compact and comfortable unisex aluminum frame ensures a smooth ride. Equipped with a Smart Vaan LCD display, 7-speed Shimano Tourney derailleur, Spinner USA front shock, and Promax disc brakes, the URBANSPORT prioritizes both performance and safety. Whether you’re a seasoned cyclist or new to the electric revolution, discover a sustainable and stylish way to navigate your city.

    4. Hornback X1

    The HORNBACK X1 electric bicycle prioritizes both functionality and performance for urban riders. This innovative folding design collapses seamlessly for effortless storage and transport, ideal for apartments, offices, or public commutes. Catering to users aged 16-50, the X1 boasts a weather-resistant build and a durable alloy steel and stainless steel frame, ensuring longevity and reliability.  A powerful battery delivers an impressive 45km range on a single charge, making the X1 a compelling choice for eco-conscious riders seeking a convenient and efficient commuting solution. While comfort ratings may suggest slight improvements are possible, the X1’s user-friendly features, ease of assembly, and impressive range solidify its position as a leading contender in the folding electric bicycle category.

    5. Hero Lectro Unisex

    Hero Lectro unveils a new electric bicycle built for performance. This e-bike features a large 700mm wheel size for smooth riding and a powerful 250W BLDC motor delivering high torque. The lightweight, high-quality aluminum frame measures 175x28x115mm and weighs around 20kg, making it easy to maneuver.  For added convenience, it boasts four riding modes to suit your needs and an IP67-certified integrated battery for superior water resistance. Available in a sleek black finish, this Hero Lectro electric bicycle is a compelling option for urban riders seeking a blend of performance, comfort, and eco-friendly transportation.

  • Hero Indian Super League returns to Kolkata after two years

    Hero Indian Super League returns to Kolkata after two years

    Mumbai: Hero Indian Super League 2022-23 returns to Kolkata after a hiatus of two years. With this, fans will yet again witness live football action, cheering for their teams as they grind it out for glory. Star Sports Network, Disney+ Hotstar and Jio TV will carry the show from 7 October 2022, at 7.30 p.m. onwards.

    ATK Mohun Bagan and East Bengal will face each other in the Hero ISL for the first time in front of fans in Kolkata. To celebrate the excitement and passion of football fans across West Bengal, Football Sports Development Limited has unveiled another emotional campaign film for the vociferous football fans of West Bengal.

    The campaign film cinematically highlights the rivalry between fans of ATK Mohun Bagan and East Bengal, as chants of ‘Chol Chol Chol’ echo on the streets of West Bengal. Fans across generations, along with legends of the two clubs, gather on the streets in support of their favourite team by donning their jerseys. The promo film also features Sourav Ganguly as the biggest cheerleader, encouraging the fans of both teams to take Bengal football to greater heights with their support. With the streets filled with the colours of ATK Mohun Bagan and East Bengal, the campaign film symbolises a legendary battle that will take place in this year’s Hero ISL.

  • Hero IWL 2021-22 to have live premiere on Eurosport India

    Hero IWL 2021-22 to have live premiere on Eurosport India

    Mumbai: The Hero Indian Women’s League (Hero IWL), an AIFF flagship property and the top division of women’s professional football club competition in India will have live and exclusive broadcast on Eurosport India. The fifth edition of the premier women’s league of Indian football will see 12 teams vie for the top honours across three grounds in Odisha (Kalinga Stadium, Capital Stadium and Battalion Stadium).

    The Hero IWL is back after two years with the fifth edition set to take place from 15 April to 26 May.

    A total of 66 matches will be played throughout the season with every team playing each other once; Eurosport will be airing 30 matches. The team with the most points in the league table at the end of the season will be crowned champions of the Hero IWL 2021-22.

    “It’s great to have Eurosport on board to telecast the Hero Indian Women’s League 2022 and help us move forward together,” IFF CEO leagues and development Sunando Dhar averred. “Since the format of the games this season has changed and more number of games are added, I am sure, the fans will also be able to enjoy the matches from their drawing room.”

    Eurosport India is committed to bringing Indian football to fans across the country. Sports fans have been able to cheer for their national team in friendly internationals against Oman and UAE as well as during the South Asian Football Federation (SAFF) Championship matches over the past year. Eurosport also broadcast the inaugural season of the Hero Futsal Club Championship and the 2022 AFC Women’s Asian Cup, which was held in India.

    Hero IWL 2021-22 campaign kicked off on Friday, with simultaneous kickoffs at 4p.m IST, as PIFA Sports (Colaba) FC take on Kickstart FC Karnataka at the Capital Ground, while SSB Women FC faces Hans Women FC at the 7th Battalion Ground, in Bhubaneswar, Odisha.

  • Hero ISL shoots up 16 per cent in viewership

    Hero ISL shoots up 16 per cent in viewership

    MUMBAI: Football fever is going strong in India with the seventh edition of the Hero ISL currently underway. As the first major live sporting league played in the country post the onset of Covid2019, the Hero ISL has logged a significant growth trajectory with a 16 per cent spike in viewership in the opening week (first eight matches), as compared to the previous season. The growth is universally seen across markets – HSM 18 per cent, south 14 per cent.

    Hero ISL returned on 20 November in a new 11 team avatar, raising the competition a notch higher. The highly-anticipated Kolkata Derby between SC East Bengal and ATK Mohun Bagan debuted on 27 November and recorded the highest viewership for the legendary rivalry match. In fact, it’s 10X the viewership this fixture garnered in the Hero I-League in January 2020 at an all-India level.

    “We are thrilled to deliver a blockbuster opening week of the Hero ISL 2020-21. After a successful Dream11 IPL 2020, we laid emphasis on an enhanced viewing experience for football by stressing on product innovations, improved story-telling and fan engagement. We hope to maintain the momentum and build on the gains in viewership in Week 1. Hero ISL 2020-21 has also set the precedence for other sporting events to resume in India by following the highest safety standards,” Star India head sports Sanjog Gupta said.

    Acknowledging fandom across the globe, Hero ISL 2020-21 is being live broadcast in 83 countries across TV and digital platforms. Star India, the official broadcast partner in India, airs the tournament in seven languages and fans can also catch the action live on Disney+ Hotstar VIP and JioTV.

    Star Sports and FSDL introduced a series of exciting technological innovations this year to give fans the opportunity to engage with their favourite clubs and players from the comfort of their homes. The addition of a dedicated live Fan Wall raises the excitement a notch higher to help viewers celebrate important moments with their favourite team and heroes. The two LED screens feature fans from the home team and the away team, thus amplifying the rivalry virtually to enhance the viewing experience.