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Tag: Herjit Bhalla

  • Hershey’s Kisses releases first India TVC

    Hershey’s Kisses releases first India TVC

    MUMBAI: Hershey India, a part of The Hershey Company, has announced the release of the first ever India TVC for its recently launched iconic and globally-loved ‘Hershey’s Kisses’ chocolate.

    The new TVC, featuring Hershey’s India brand ambassador Tara Sharma, primarily focuses on how the chocolate enables endearing everyday moments of bonding and affection with loved ones. It celebrates the unique shape and wrapping of Hershey’s Kisses that makes every single one perfect for sharing with dear ones.

    Speaking about the product launch and the brand’s marketing plans, Hershey India managing director Herjit Bhalla, said, “We leveraged The Hershey Company’s rich chocolate heritage and expertise of 125 years, with the launch of the iconic Hershey’s Kisses chocolates. Hershey’s Kisses is a global symbol of affection and we have brought this alive in the new TV campaign.”

    Hershey India marketing director Sarosh Shetty said, “In India, we have created a strong and consistent Hershey’s brand that is now a leading player in every category that it is present in. The Kisses launch film is an extension of the Hershey’s brand promise in India. It celebrates the unique product proposition of Hershey’s Kisses. This delightful chocolate enables one to build a special bond with their loved ones. It is often about those simple, everyday ways to show you care – which often isn’t only words”   

    The TVC will be played on leading southern channels. This campaign will further be reinforced by an extensive 360-degree campaign across mediums.

  • Jolly Rancher Hotties launched in India

    Jolly Rancher Hotties launched in India

    MUMBAI: Hershey India has launched Jolly Rancher Hotties, a hard candy especially developed to appeal to the ‘hot’ Indian palate.

    The candy is a part of the Jolly Rancher confectionery range, which is known for its unmistakable bold, sweet and tart fruity flavours.

    Jolly Rancher Hotties is uniquely crafted. Consumers first experience its tongue-tingling fruity flavours, which then give way to a sudden spicy burst at the centre, thereby leaving a lingering taste, that is a stimulating mix of both sweet and spice. The candy will be available in three exciting flavours – Raw Mango, Pineapple, and Lemon – and is priced at Re 1.

    Hershey India managing director for Jolly Rancher Hotties Herjit Bhalla says, “Hershey India is continuously evolving its product portfolio, based on strong consumer understanding. When we researched the Indian taste preferences, we discovered that as a culture, we prefer hot and spicy flavours as much as the sweet ones. It has always been our vision to provide a differentiated product experience to our consumers. We are very excited about the launch of Jolly Rancher Hotties as it is set to strike a chord with both `meetha’ and `theekha’ being fused into a single offering. Jolly Rancher is a key brand in the Hershey India portfolio, and with the launch of Jolly Rancher Hotties, we aim to offer yet another unique innovation that is set to tingle the taste palate of Indians.”

    The Jolly Rancher Hotties launch will be communicated across media, including television and digital, and will be endorsed by celebrity Tamannaah Bhatia.

    In her comments on the new launch, Tamannaah Bhatia mentions, “Jolly Rancher has always been a favourite, and I would eagerly wait for friends or relatives travelling from the United States to get me a few packs of the candy. I look forward to the exciting launch of Jolly Rancher Hotties in India and to being a part of a brand that I have personally loved over the years.”

  • Hershey India appoints new supply chain director

    Hershey India appoints new supply chain director

    MUMBAI: Global confectionery and snacking company, Hershey, has appointed Partha Gangopadhyay as the new director for supply chain in India. 

    Partha Gangopadhyay takes over from Gunasekaran, who retires this year. Partha brings with him a rich experience of more than 24 years in all areas of manufacturing and supply chain such as production, quality assurance, maintenance, plant projects, R&D projects and multiple franchisee operations. He joins Hershey from Mondelez India Foods Private Ltd where he worked as associate director for integrated supply chain operations, central India cluster.

    Hershey India managing director Herjit Bhalla says, “I am delighted to welcome Partha to Hershey India. Partha brings with him a vast experience and keen insights on market dynamics and customer orientation. As we look to expand our presence across India and grow our portfolio in the country, I am sure that Partha will give us a strategic advantage in our supply chain management.”

    Commenting on his new role, Gangopadhyay mentions, “It gives me immense pride in taking up this new responsibility at a time when Hershey India is expanding its portfolio in the Indian FMCG industry. I look forward to making a fruitful contribution towards the efficiency, productivity, quality and progress of the company.”

    The company has more than 80 brands around the world that drive more than $7.5 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher, and Ice Breakers. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks.