Mumbai: Paint and décor major Asian Paints on Thursday announced its association with Ideabrew Studios to launch ‘Madhur Smriti,’ a podcast series highlighting Durga Puja and commemorating the international recognition bestowed on the festival by Unesco as an intangible cultural heritage of humanity.
The series is part of the Sharad Shamman, the festive initiative by Asian Paints where they felicitate the best and most creative pandals across Kolkata. Sharad Shamman has been associated with Kolkata’s Puja festivities since 1985.
With Madhur Smriti, Asian Paints collects and shares memorable stories and experiences of people surrounding Durga Puja and its festivities. It takes the listener on a journey through time and commemorates the colourful four decades in the history of Kolkata’s Durga Puja.
The podcast series of ‘Madhur Smriti’ will be available on Spotify, JioSaavn, Gaana, Apple Podcast, Amazon Music and BingePods.
Speaking on the launch, Ideabrew Studios co-founder & CBO Agith G Kuruvilla said, “Madhur Smriti literally means Sweet Memories, and this podcast endeavours to take us through a trip down memory lane as we revisit the last 4 decades of the colourful festivities of Kolkata’s Durga Puja. Asian Paints Sharad Shamman is an institution and has contributed immensely in preserving and encouraging this festival, and it’s an honour to celebrate that.”
Mumbai: With the onset of the festive season, jewellery brand Tanishq has unveiled the much awaited Diwali campaign “Pehli Diwali.” The TVC introduced is a tribute to every Indian woman celebrating her ‘firsts’ along the journey of reinventing herself, which is truly worthy of a “Pehli Diwali” celebration. The festive campaign emphasises the optimism that evokes emotions associated with every first.
The festive campaign comes on the back of Tanishq’s exclusive Diwali collection ‘Alekhya,’ inspired by the indigenous heritage artforms, where every piece of jewellery in the collection stands as an ode to today’s woman, celebrating her as the author of her own story, as the ‘karigar’ of her life.
Staying true to its narrative, Tanishq’s series of festive films, “Pehli Diwali,” conceptualised by Lowe Lintas, captures the essence of those invigorating occasions. The films encapsulate some of the priceless moments that remind us of our personal and professional growth journey that truly call for a celebration. Every ‘first’ of our life, whether big or small, is extremely special and needs to be treasured forever. The thought-provoking films are a gentle reminder that every milestone in our lives is worthy of a grand celebration, just like that of a “Pehli Diwali.”
The three 40-second heartening films are woven together on the premise of celebrating an expansive view of “Pehli Diwali.” The visually delightful series of campaign films gives viewers a sneak peek into the lives of women who believe in celebrating every milestone that contributes to their self-development. The uplifting background score, coupled with a soulful voiceover, rides high on emotions.
The first film features an entrepreneur celebrating Diwali for the first time at her new office with family and friends, and ends with a mischievous banter with her husband, who compliments her dedication and her infectious energy as they rejoice in their special moments together. The second film breaks into the life of a lieutenant in the Indian Air Force, celebrating her first Diwali away from home with her Air Force family. The third film opens with a single mother who plans to go on her first bike trip with her daughter.
Speaking about the campaign, Titan Company’s Tanishq vice president of category, marketing & retail Arun Narayan said, “Pehli Diwali holds a very special significance in our country where families celebrate the first Diwali after a wedding or after welcoming a child. Our festive campaign is an insightful take on this tradition, seeking to celebrate and commemorate the many new journeys that women have begun in recent times. These journeys, whether small or big, are special as they hold a deeper personal meaning. We are therefore happy to wish every woman on the occasion of the “Pehli Diwali” of all her new beginnings.”
Quoting the film, Lowe Lintas chief creative officer Sagar Kapoor said, “Diwali has always been a symbol of life stages in an individual’s journey. In this context, “Pehli Diwali” has a huge significance, which is followed by a life-changing decision. We wanted to capture those emotional milestones of “Pehli Diwali” across different age groups, keeping them real and relatable. The idea was to break away from the usual Diwali advertising that celebrates the festival at a surface level.”
MUMBAI: Turner Broadcasting System Asia Pacific has launched a new, premium and 100 per cent pure documentary channel called World Heritage Channel. With programming categories that include nature, travel, history and culture, the channel’s signature content will take viewers on inspiring journeys to the most treasured places on earth i.e UNESCO’s World Heritage Sites.
The channel has secured hundreds of hours of first-run, exclusive and award-winning content for the region from documentary makers. Notable shows include: The World Heritage, Journey to Natural World Heritage Sites and Beautiful Planet, as well the Asian documentaries Asia’s Monarchies and Asia Rising. Travel documentary fans can look forward to Travel Bug and Paradise Asia, while nature enthusiasts will love the latest series from the world’s leading naturalist – David Attenborough’sConquest of the Skies and David Attenborough’s Flying Monsters.
The announcement comes as exciting news for audiences, who seek a meaningful and undiluted documentary television destination. Through the World Heritage Channel, viewers will be able to experience the beauty of the world and heritage, and discover the sights, sounds and tastes of breathtaking landscapes, colorful festivals, wildlife, isolated tribes and unique cuisines.
Turner Asia Pacific president Ricky Ow said, “The debut of this stunning channel is the beginning of a fourth channel genre for Turner in Asia. Alongside our landmark brands in News, Kids and General Entertainment, the World Heritage Channel is a perfect entry for Turner into the Documentary genre.”
The channel will be available in full HD with Chinese, Bahasa Malaysia, Bahasa Indonesia and Thai subtitles. For selected content, authenticated OTT and catch-up rights for the channel have also been secured.
“We believe the channel will appeal to a select audience who are seeking a premium, authentic and serious documentary destination. We look forward to introducing this beautiful new offering around Asia in the coming months,” concluded Ow.
PANAJI: Even as the national television network Doordarshan aired live the grandeur of the opening ceremony of the Festival on 20 November, the Information and Broadcasting Ministry came out with a new initiative by streaming live the entire programme for about three hours on YouTube.
While the Ministry had gone on YouTube just over two months earlier, it has attempted to bring to life the IFFI through its link http://www.youtube.com/user/INBMINISTRY/videos where it is also placing short promotional of various films of the festival, and will also carry interviews of important dignitaries.
The objective of launching the channel was to reach out to the young population of the country, sensitizing them about the Government’s policies and programmes. At the same time, the channel has provided a window to disseminate information on key issues and events regularly in an effective manner.
Since its launch, the channel has successfully incorporated a bouquet of programmes on the platform catering to different cross sections. The uploaded programmes include Live streaming of events, news capsules of two to three minutes duration, campaign spots, short films and documentaries, classical music, inspirational speeches, etc. The response has been overwhelming. Till date the channel has received about 25000 video views and has approximately 295 subscribers.
The channel has provided the Ministry the opportunity to integrate communication and content on a newly emerging platform. The content is regularly updated on a day to day basis through the social media cell set up for this purpose.
The 43rd IFFI is being publicized and promoted in a big way through the channel thereby giving it a better profile on the social media network.
Some of the Events proposed to be covered on a daily basis are: Interviews of Film Directors and Producers of National and International Fame; Tributes and Retrospectives of Indian Panorama; Master Classes for budding filmmakers; some sideline stories about Goan culture, heritage etc.; and Cultural Performances of Goa.
MUMBAI: OMD India has won the media mandates of Zovi and Travel Trendz following a multi-agency pitch that took place a month ago. The combined account size is estimated to be around Rs 180-200 million.
The accounts will be handled out of the agency‘s Bengaluru office.
Zovi is an online fashion brand that offers a wide range of products across men, women, and kids apparel and accessories.
Travel Trendz is a travel and tourism channel promoted by the Agri Gold Group. The programming of the channel focuses on genres such as history, heritage and culture, adventure tourism, eco tourism, world art and culture, celebrity and festivals of the world.
