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Tag: Hercules

  • Hercules rolls out new campaign with Rishabh Pant

    Hercules rolls out new campaign with Rishabh Pant

    Mumbai: India’s leading cycle brand, Hercules, has launched a new campaign with cricketer Rishabh Pant. Hercules stands for teamwork, friendship, and adventure. It encourages boys to team up with like-minded friends and set off on an adventure with them in the spirit of brotherhood.

    Designed and executed by Ogilvy Bangalore, the latest campaign from the brand encourages boys to find and celebrate their tribe, the kind of people who understand their quests and ride along too.

    Pant resonated with the brand quite well! He embodies the spirit of the brand as he has the perfect mix of youthful zest, playfulness, and adventure.

    Highlighting the creative journey, Ogilvy associate creative director R Parvathy said, “Tribe plays an important role in the journey of every teenager who loves cycling. It’s the tribe that shapes them and defines their rides. It decides the nature of adventures he could take on and gives him the grit to complete them. Cycling has a deep connection with brotherhood this way. These brotherhoods and tribes are what Brand Hercules aims to celebrate through the latest campaign.”

  • Rishabh Pant rides in as brand ambassador of Hercules

    Rishabh Pant rides in as brand ambassador of Hercules

    Mumbai: Hercules, a homegrown bicycle brand from the stable of TI Cycles of India, has on-boarded Indian cricketer Rishabh Pant as its brand ambassador to promote the cycling culture amongst urban teenagers of the country.

    Being one of the most promising young cricketers and captain of the Delhi Capitals team in the Indian Premiere League and part of India’s T20 World Cup squad, Pant is admired by millions of fans all across the cricketing world. The association will surely shape the perspective towards cycling and outdoor adventure for the urban youth who idolise cricket and sports in the country, said the brand in a statement.

    “Hercules has always been a choice for young boys who wish to discover their spirit of adventure and exploring with friends through cycling,” said TI Cycles of India president KK Paul. “In a similar manner, Rishabh Pant, as an athlete has influenced teenage boys to pursue their goals with passion and determination. With this association, we are on a journey to support that inspiration to pursue their dreams and achieve their goals, relentlessly.”

    Hercules strives to fulfill the bicycling needs of the urban teenage boys of the country. Over the years, the brand has introduced a range of cycles such as Top Gear, Rockshox, Dynamite, Brut, Street Cat series, to name a few, said the statement.

    “Bicycles were such an integral part of my childhood and I have many fond memories associated with it. I used one to get to school and then to cricket practice, and it was always something that gave me a sense of freedom,” said Pant. “I personally believe that cycling is one of the best ways to bring out the adventure in you and spend more time being active outdoors, hence, I am eager to contribute in my way to educate and encourage our young boys towards adventure through Hercules.”

  • Hercules Cycles, Dentsu Webchutney launch action-packed TVC #MadeForMore

    Hercules Cycles, Dentsu Webchutney launch action-packed TVC #MadeForMore

    MUMBAI: Hercules, one of India’s most iconic bicycle brands, has teamed up with Dentsu Webchutney to unveil a brand new nail-biting television spot #MadeForMore.

    This legacy brand from the house of TI Cycles, has always appealed to the social construct of the Indian male teenager – adrenaline-fuelled, rough-and-tumble, in high need for bravado. However, it was time to reassess what the Indian teenager of 2019 stood for. A qualitative study conducted by the agency portrayed today’s teenager as someone who is empathetic, who feels the need to build a better society and form deeper relationships. From this emerged its new positioning #MadeForMore.

    Commenting on the film, Dentsu Webchutney associate vice president GD Prasad said, “Re-positioning a brand that caters to the Gen Z audience can be rather tricky. Our team spent weeks conducting their research and testing multiple versions of the script to see which would work best for the India of tomorrow. In the end, we believe we’ve created a film that doesn’t just appeal to them visually but also captures their pulse and personality.”

    Conceptualised and produced by Dentsu Webchutney, the creatively-led digital agency from Dentsu Aegis Network, in association with CATNIP Productions, the film captures how the rugged & fierce Hercules bicycle enables the protagonist to do more and push his boundaries.

    TI Cycles head – design and marketing Sushant Jena said, “2019 is a very exciting year for us. As market leaders, our objective is to keep surprising our consumers with the next big thing. We’ve put in a lot of effort into creating our most aggressive range of Hercules bicycles yet, and we needed a bold commercial that does our cycles justice. For us at TI Cycles, #MadeForMore isn’t just a brand proposition, we treat it more as a brand truth that enables us to stay ahead of the game.”

  • Sony Pix to premiere ‘Hercules’ on 31 May

    Sony Pix to premiere ‘Hercules’ on 31 May

    MUMBAI: As part of refreshing their content, Sony Pix will be premiering the Hollywood movie Hercules.

     

    Based on Radical Comics’ Hercules by Steve Moore, the film is a revisionist take on the classic myth. The movie will be premiered on 31 May at 1 pm and 9 pm.

     

    The movie revolves around Hercules (Dwayne Johnson) who has become a mercenary due to the sins from his past. Along with five faithful companions, he travels ancient Greece selling his services for gold and using his legendary reputation to intimidate enemies.

     

    However, when the compassionate ruler of Thrace and his daughter seek Hercules’ help to defeat a savage and terrifying warlord, Hercules finds that in order for good to triumph and justice to prevail, he must once again become the hero he was and embrace his own myth.

     

  • MGM Holdings revenue down, income up in Q3-2014

    MGM Holdings revenue down, income up in Q3-2014

    BENGALURU: MGM Holdings Inc (MGM) reported 4 per cent drop in revenue to US$ 233.47 million in Q3-2014 from US$ 242.90 million in Q3-2013. Income for the period rose 72 per cent to US$ 28.59 million in Q3-2014 from US$ 16.59 million in Q3-2013.

     

    Here below are edited excerpts of MGM’s financial report for the quarter ended 30 September 2014.

     

    MGM says that as expected, revenue was lower due to the significant revenue it generated from its franchise film, Skyfall, which began its worldwide pay television and SVOD distribution in the prior year’s third quarter. This was largely offset by revenue performance in several areas in the current year’s third quarter, including higher revenue from MGM’s home entertainment distribution business, led by the worldwide distribution of RoboCop, plus higher revenue from its successful new television content and incremental revenue from previously released film content.

     

    Theatrical Revenue

     

    MGM’s Worldwide theatrical revenue was US$ 6.5 million for the three months ended 30 September 2014, an increase of US$ 3.9 million as compared to US$ 2.6 million for the three months ended 30 September 2013.

     

    Theatrical revenue for the current year’s third quarter primarily included international revenue for Hercules from certain territories where MGM controls the distribution rights. However, it did not recognise a substantial portion of the worldwide theatrical revenue for If I Stay, Hercules and 22 Jump Street, which are accounted for on a net basis after deduction of theatrical advertising and other related distribution costs. Net revenue from co-produced films is classified as other revenue from film and television content (see below). In comparison, theatrical revenue for the prior year’s third quarter primarily included the tail-end of the international theatrical distribution of The Hobbit: An Unexpected Journey.

     

    Home Entertainment

     

    Worldwide home entertainment revenue was US$ 41.7 million for the three months ended 30 September 2014, an increase of US$ 7.3 million as compared to US$ 34.4 million for the three months ended 30 September 2013. Home entertainment revenue increased in the current year’s third quarter due to the worldwide home entertainment distribution of RoboCop, which commenced in June 2014, plus the continued international distribution of The Hobbit: The Desolation of Smaug. In comparison, MGM did not have a significant home entertainment release in the prior year’s third quarter, which primarily included revenue from the continued international home entertainment distribution The Hobbit: An Unexpected Journey and Skyfall worldwide. The company says that it is also keenly focused on strategies to maximise home entertainment revenue for its library, including targeted promotions such as the MGM 90th anniversary promotion in the current year. In addition, it has a steady pipeline of new film and television content that continues to generate home entertainment revenue, including recently released titles such as The Hobbit: An Unexpected Journey internationally, Carrie, Skyfall and its successful television series, Teen Wolf and Vikings, which have performed well in both physical home entertainment and EST.

     

    Television Licensing

     

    Worldwide television licensing revenue was US$ 150.6 million for the three months ended 30 September 2014, a decrease of US$ 15.2 million as compared to US$ 165.8 million for the three months ended 30 September 2013. Television licensing revenue was lower in the current year’s third quarter primarily due to significant revenue from Skyfall in the prior year’s third quarter, including its domestic pay television premiere on Epix and its initial pay television and SVOD availabilities in several territories internationally. The prior year’s third quarter also included the initial international television licensing of The Hobbit: An Unexpected Journey. Partially offsetting this decline was higher revenue from new television content in the current year’s third quarter, which primarily included MGM’s continued international television licensing of three successful current television series, Teen Wolf, Vikings and Fargo. In addition, MGM says that it generated revenue from several new film releases, including the initial international pay television and SVOD availabilities of The Hobbit: The Desolation of Smaug, the domestic pay television premiere of Carrie on Epix, and VOD revenue for RoboCop.

     

    Other Revenue

     

    Other revenue from film and television content was US$ 13.6 million for the three months ended 30 September 2014, a decrease of US$ 10.7 million as compared to US$ 24.3 million for the three months ended 30 September 2013. Other revenue primarily included net revenue for MGM’s share of the distribution proceeds earned by its co-production partners for co-produced films for which its partners control the distribution rights in various distribution windows, including theatrical, home entertainment, television licensing and ancillary businesses. Net revenue from co-produced films is impacted by the timing of when a film’s cumulative aggregate revenues exceed its cumulative aggregate distribution fees and expenses. The decrease in the current year’s third quarter primarily reflected a higher number of titles moving through first-cycle distribution windows for which MGM record’s revenue on a gross basis as opposed to a net basis.

     

    Ancillary Businesses

     

    Total revenue from MGM ancillary businesses, which include MGM branded television channel operations, interactive gaming, consumer products, music performance and other revenue, was US$ 21.1 million for the three months ended 30 September 2014, an increase of US$ 5.3 million as compared to US$ 15.8 million for the three months ended 30 September 2013. This increase was primarily due to the timing of revenue from MGM branded television channels.

     

    Click here to read the full financial report

  • Q1-2015: Marico reports double q-o-q PAT; Ad exp up 58 per cent

    Q1-2015: Marico reports double q-o-q PAT; Ad exp up 58 per cent

    BENGALURU:  Indian consumer products in beauty and wellness space company Marico Limited (Marico) reported more than double (2.09 times) the PAT in Q1-2015 at Rs 185.28 crore (11.4 per cent of Total Income from Operations or TIO) as compared to the Rs 88.77 crore (8.3 per cent of TIO) in Q4-2014 and 17.5 per cent more than the Rs 157.73 crore (11.4 per cent of TIO) in Q1-2014.

    Notes: 100,00,000=100 lakh = 1 crore = 10 million

    Marico spent Rs 192.18 crore (11.8 per cent of TIO) in Q1-2015 towards advertising and sales promotion (ASP), which was 57.6 per cent more than the Rs 121.90 crore (11.4 per cent of TIO) in the immediate trailing quarter and 9.1 per cent more the Rs 176.13 crore (12.7 per cent of TIO) in the year ago quarter Q1-2014.

    The company’s ASP shows a linear downward trend across 10 quarters starting Q4-2012 until Q1-2015 in terms of percentage of TIO, but in absolute rupee terms the company’s ASP shows an upward linear trend. Please refer to fig 1 below.

    Click here to enlarge the image

    Marico’s TIO in Q1-2015 at Rs 1623.13 crore was 51.4 per cent more than the Rs 1072.06 crore in Q4-2014 and 17.4 per cent more than the Rs 1382.37 crore in Q1-2014. The company’s TIO shows an upward linear trend during the 10 quarters under consideration, with its TIO during the current quarter being the highest so far.

    The company’s PAT also shows an upward linear trend.  Details of PAT have been indicated above. Please refer to Fig 2 below.

    Click here to enlarge the image

    Marico claims that it touches the lives of one out of every three Indians, through its portfolio of brands such as Parachute, Parachute Advansed, Saffola, Hair and Care, Nihar, Nina-r Naturals, Livon, Set Wet, Zatak, Mediker, Revive and Manjal. The company says that its international consumer products portfolio contributes to about 25 per cent of the group’s revenue, with brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, L‘Ovite and Thuan Phat.

    Click here to read the standalone financial result

  • Transforming the BO, ‘Transformers – Age of Extinction’ sets new records

    Transforming the BO, ‘Transformers – Age of Extinction’ sets new records

    MUMBAI: A larger than life feature presentation that has gone on to become a blockbuster, renowned director – Michael Bay’s fourth edition of Transformers has made a whooping Rs 30 crore as its weekend Box Office collection, ending the second quarter of the year on a high.

     

    Opening as the second biggest Hollywood film of 2014, Transformers – Age of Extinction received a thunderous response from viewers while also being the third biggest opening weekend for a Hollywood film in India.

     

    Having released in four languages in India (English, Hindi, Tamil and Telugu), this film has been distributed by Viacom18 Motion Pictures in India. With a distribution strategy that included approximately 1400 screens from across 770 locations, this epic franchise has an ever-growing fan base and revenues that multiply year on year in the region.

     

    The movie was released across 37 countries and with nearly $400 million collections worldwide.

     

    Paramount films with its two upcoming movies Hercules and Teenage Mutant Ninja Turtles hopes to gain considerable momentum in the fourth quarter of 2014.

  • 2014 is coming of age for Prime Focus World: Namit Malhotra

    2014 is coming of age for Prime Focus World: Namit Malhotra

    MUMBAI: Basking in the glory of the success of Academy award winning Gravity and close on the heels of the box office successes of Noah, Non Stop and The Amazing Spiderman 2, Prime Focus World (PFW), the creative services subsidiary of Prime Focus has been busy with Hollywood’s summer line up.

     

    Recently released film credits of PFW are Walt Disney Pictures’ dark fantasy adventure Maleficent starring Angelina Jolie and Warner Bros. Pictures’ sci-fi flick Edge of Tomorrow starring Tom Cruise. The team behind the special effects for Maleficent and Edge of Tomorrow are located in London and Mumbai.

     

    “2014 is seeing the coming of age of Prime Focus World as a credible creative services provider to the biggest studios in Hollywood,” said Prime Focus founder and chairman & CEO of Prime Focus World Namit Malhotra. “There is genuine appreciation for our creative prowess, global scale and most importantly our unique business model, all of which have matured over the years. The spectacular success of films that we have collaborated on has only reinforced our overall value proposition in Hollywood.”

     

    In the last five years since PFW went global, it has consistently invested in talent and infrastructure to build capability and capacity to deliver world class visual effects and stereo 3D for highly demanding Hollywood studios. If the summer line-up of 2014 is anything to go by, PFW has achieved a degree of acceptance and credibility no other Indian company in the creative services space has ever managed in Hollywood. PFW’s visual effects and stereo 3D conversion teams have been busy working on some of the biggest Hollywood summer releases, which is almost half of all the mainstream releases from the studios this summer!

     

    Maleficent which opened last week has flown to number 1 at the Box Office on its opening weekend and is the biggest ever debut for star Angelina Jolie. Time magazine in its review has called Edge of Tomorrow which releases on 6 June “a furiously time-looping joy ride and the smartest action film of the early summer season”.

     

    Along with being the Exclusive 3D conversion partner for Edge of Tomorrow, Prime Focus is also the Exclusive 3D conversion partner and VFX provider for Seventh Son, starring EMMY Award winner Julianne Moore (Game Change) and Kit Harrington (Game of Thrones) scheduled to be released next year.

     

    Prime Focus World is the exclusive VFX partner on Sin City: A Dame To Kill For, Robert Rodriguez’s long-awaited, ultra-stylized comic book sequel. Sin City: A Dame To Kill For is PFW’s largest VFX commission to date and will produce over 2,000 visual effects shots for the stereo 3D movie, currently slated for an August 2014 release.