ITV

Tag: Herald Tribune

  • CNBC Asia Pacific has new account director, ad sales for Thailand

    Mumbai: Business news and information network CNBC Asia Pacific has appointed Nartwanee Chantharojwong as account director, advertising sales, based in Bangkok, Thailand, in conjunction with the opening of its Bangkok sales office.

    This initiative is in line with CNBC’s commitment towards the continuous expansion of its presence across the Asia Pacific region and the increasing significance of Thailand as a major business hub in Southeast Asia.

    Previously the country manager for International Herald Tribune in Thailand, Nartwanee will head the Bangkok sales office with responsibility for revenue generation for CNBC in Thailand. She will also develop the CNBC brand in Thailand through relevant PR and marketing opportunities. Additionally, Chantharojwong will manage client and agency relationships in Thailand, said an official release.

    “Nartwanee Chantharojwong is a well-known name in Thailand’s media industry, with a strong track record with the leading Thai-based and international print media. We are confident that her strengths in the media industry and in-depth understanding of the Thai market will further strengthen our market position within Thailand, thereby reinforcing CNBC Asia Pacific’s positioning as the region’s leading business news broadcaster.”” said Adrian New, CNBC Asia Pacific senior vice president, advertising sales and marketing.

    Nartwanee has over a decade of experience in the media business. While heading the International Herald Tribune, Nartwanee introduced new marketing strategies to promote the IHT brand among the Thai business community. She was responsible for increasing the paper’s subscription sales in Thailand by 60% within one year. Prior to joining IHT, Nartwanee was with The Post Publishing PCL, publishers of Thailand’s leading English-language daily The Bangkok Post, as subscription, bulk Sales and sponsorship manager, added the release.

  • Viacom lowers forecast for full-year profit

    Viacom lowers forecast for full-year profit

    NEW YORK: This is bad news for US networks who strongly rely on local advertising as a source of revenue. Media conglomerate Viacom has decided to reduce its full-year profit and revenue forecast because local advertising sales have not been picking up as rapidly as had been expected.

    The alert is being seen as a signal that the US economy might not be rebounding as rapidly as the stock markets have anticipated. Reports indicate that Viacom gets around half its revenue from businesses that rely on advertising sales.

    Last year, it had $24.6 billion in revenue. A Herald Tribune report estimates that about $5.5 billion, or 22 per cent of that total, came from local advertising sales. Worsening the situation is the fact that the company generated nearly 46 per cent of its revenue from advertising in the first half of this year.

    Viacom expects revenue and profit growth to be in the mid- to high-single digits. The announcement comes just two months after the company’s CEO Sumner Redstone raised his projections for this year to high single-digit growth in revenue and double-digit growth in operating income.

    However it is expected that 2004 will be fairly healthy for advertising, with the Athens Olympics and the presidential elections. At this time, spending goes disproportionately to local radio and television, reports indicate.