Mumbai: FoxyMoron, the full-service creative and performance agency under the Zoo Media Network has won the full-funnel digital performance media mandate for Schwarzkopf Professional. Schwarzkopf Professional is a part of the Henkel Group.
FoxyMoron will be managing the brand’s strategic content and design across all social media platforms as well as performance media, said the statement. The business will be handled by the agency’s Mumbai office, it added.
“The beauty category is one of FoxyMoron’s strongest forte’s as we’ve delivered multiple integrated campaigns that have generated positive business impact over the last decade. We look forward to working with the Schwarzkopf Professional group and using our expertise to help them achieve their business objectives,” said FoxyMoron (Zoo Media) national head partnerships and business head – North Prachi Bali.
“In FoxyMoron, we have found an agency that is immensely passionate about the ever-evolving beauty category,” said Henkel Beauty Care India head of marketing Shama Dalal. “Being a content creation powerhouse and having a strong understanding of the high impact and emergent digital marketing trends, we are excited to take our brand to newer heights with this collaboration.”