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Tag: Henkel

  • Zepto ATOM gets personal with brands through powerful persona play

    Zepto ATOM gets personal with brands through powerful persona play

     MUMBAI: Guess who’s checking you out before you even check out? Zepto is flipping the quick commerce script with a powerful new upgrade to its brand intelligence platform, Zepto ATOM. The latest feature, ‘Consumer Persona’, promises to make your data talk and it’s fluent in insights, psychographics, and pin code-level purchase patterns.

    Think of it as a personal shopper for brands only smarter, faster, and built with data science. Whether it’s figuring out why someone didn’t add that chocolate bar to cart, when they’ll most likely return for dog food, or how diet preferences shift across Delhi vs. Dadar, Zepto’s persona engine has the answers.

    “From multi-agency guesswork to real-time decision-making, this changes the game,” said Zepto chief business officer Devender Meel. “Brands can now engage with AI-powered personas, test messaging live, and optimise their campaigns in the moment.”

    Zepto ATOM’s suite now includes:

    ●    Chat with Synthesised Personas: Marketers can interact with AI avatars that mimic real customers to pressure-test ideas and pricing.

    ●    Hyperlocal Campaign Launcher: Roll out ads based on city-level psychographics or cart behaviour in minutes.

    ●    Upcoming features: Run city-specific surveys and tap into fresh audiences via sampling campaigns.

    Zepto assures that all of this remains privacy-safe no personally identifiable information (PII) is involved. Insights are anonymised, yet razor-sharp.

    More than 100 brands, including Tata Consumer Products, Mars, Henkel, The Whole Truth, Sid’s Farm, and Bagrry’s, are already aboard. Since launch in May 2025, Zepto ATOM has logged 40,000 plus usage hours, with over 1,500 brands participating in trial phases.

    “Zepto GPT and pin code-level Geo insights have helped us pivot strategies at lightning speed,” said Shriram from Tata Consumer Products. Mensa Brands’ Ananth Narayan added, “It’s like having a crystal ball for e-commerce, but better because it’s data.”

    As the quick commerce race heats up, Zepto’s making sure brands don’t just keep up, they get ahead, one consumer insight at a time.

  • Milagrow ropes in Debashis Das as CEO

    Milagrow ropes in Debashis Das as CEO

    MUMBAI: Consumer robotics brand in India Milagrow has appointed Debashis Das as CEO.

    Milagrow founder and CEO Rajeev  Karwal said, “Debashis has, over his career, carved a niche for himself by redefining the very meaning of brand value and consumer connect. Bringing him on board as Milagrow’s CEO will aid the growth of our company by leveraging his invaluable experience in sales and marketing to further our brand proposition. With his success in establishing new brands as industry leaders and re-launching established brands with to new innovative strategies, Debashis is the perfect candidate to spearhead Milagrow on to the next phase of its growth.”

    Das added, “Having seen the impact technology can have on everyday life, it is very clear that robots are the next level of innovation. This explains my move to Milagrow, which has established itself as India’s no.1 consumer robotics company. I am eagerly looking forward to all that this association will entail, and am confident of using my industry knowledge to drive the company’s continued growth.”

    Das has previously worked with companies like Gillette, Perfetti, Dabur, Henkel, Mother Dairy and SC Johnson.

    A graduate from IMT, Ghaziabad, Das is credited for having created the liquid dish wash segment in the Indian market with Pril Utensil Cleaner and has several awards and recognitions for his work.

  • Milagrow ropes in Debashis Das as CEO

    Milagrow ropes in Debashis Das as CEO

    MUMBAI: Consumer robotics brand in India Milagrow has appointed Debashis Das as CEO.

    Milagrow founder and CEO Rajeev  Karwal said, “Debashis has, over his career, carved a niche for himself by redefining the very meaning of brand value and consumer connect. Bringing him on board as Milagrow’s CEO will aid the growth of our company by leveraging his invaluable experience in sales and marketing to further our brand proposition. With his success in establishing new brands as industry leaders and re-launching established brands with to new innovative strategies, Debashis is the perfect candidate to spearhead Milagrow on to the next phase of its growth.”

    Das added, “Having seen the impact technology can have on everyday life, it is very clear that robots are the next level of innovation. This explains my move to Milagrow, which has established itself as India’s no.1 consumer robotics company. I am eagerly looking forward to all that this association will entail, and am confident of using my industry knowledge to drive the company’s continued growth.”

    Das has previously worked with companies like Gillette, Perfetti, Dabur, Henkel, Mother Dairy and SC Johnson.

    A graduate from IMT, Ghaziabad, Das is credited for having created the liquid dish wash segment in the Indian market with Pril Utensil Cleaner and has several awards and recognitions for his work.

  • Henkel appoints Manish Dave as business director

    Henkel appoints Manish Dave as business director

    MUMBAI:  Henkel Adhesive Technologies, a subsidiary of Henkel AG & Co. KGaA, Germany and the market leader in adhesives, sealants and surface treatments has appointed Manish Dave as business director of Automotive & Metals for Henkel in India. With a career spanning over twenty years, Manish has in-depth knowledge and expertise in the automotive industry.

     

    As the Business Director for Automotive & Metals in Henkel in India, Manish Dave will be responsible for the Sales and Technical Service. He will be closely working with global teams and Germany to develop and execute various initiatives geared towards sustainable, energy efficient, light weight solutions for the Automotive and Metals market in India.

     

    Jeremy Hunter, President, Henkel Group India, said, “We are pleased to have Manish Dave on board and we are confident that with his experience and technical expertise in the automotive industry, he will create a significant impact within the organization and in the industry.”

     

    Manish recently moved to India after spending twenty three years in the United States of America. He has been a part of Henkel based in Detroit for the last seven years. Before joining Henkel India, Manish has worked with PPG Industries in numerous management roles working on various technology segments.

     

    Manish holds a Master’s Degree in Polymer Chemistry from University of Detroit Mercy, Michigan, USA.