ITV

Tag: Hemkunt Foundation

  • Fast&Up launches “The Hydrating Heroes” initiative

    Fast&Up launches “The Hydrating Heroes” initiative

    Mumbai: Considering the alarming findings of the National Centre of Disease Control (NCDC) report, which revealed 46 heat-related deaths and 19,189 suspected heat stroke cases in May 2024 alone, Fast&Up, an electrolyte and energy brand, is proud to announce the launch of The Hydrating Heroes initiative. This ambitious program pledges to provide essential hydration and energy to one million daily heroes during the summer of 2024, addressing the increasing frequency and intensity of heat waves and heat stroke cases.

    Fast&Up has partnered with organisations such as Hemkunt Foundation, Blue Dart and Robin Hood Army to distribute the popular and trusted electrolyte drink, Fast&Up Reload.  

    Fast&Up’s commitment extends to a diverse group of heroes, including daily delivery partners, police and postal service members, construction workers, support personnel and essential ground support and maintenance staff in aviation. Fast&Up has this initiative for the past two years and is committed to continuing it in the years to come, ensuring our heroes are always supported. Fast&Up rest assured, no matter the heat, we will be there to provide hydration and energy.

    Our everyday heroes work tirelessly to serve our communities, often in challenging summer conditions,” said Fast&Up CEO Vijayaraghvan Venugopal. “With the rising temperatures and heatwaves, it’s crucial to ensure they stay hydrated and energized. The Hydrating Heroes Initiative is our way of giving back and thanking these incredible individuals. We are committed to supporting them with our best-in-class hydration solutions, and we invite everyone to join us in this endeavour. Together, we can make a significant impact and ensure that our heroes are well-equipped to handle their demanding roles, even in the toughest climatic conditions.”

    Fast&Up Reload is designed to power up your water with five essential electrolytes, ensuring that individuals feel energized and hydrated within minutes of their first sip. This product hydrates twice as fast as water alone and contains ten times less sugar than other energy drinks, making it a healthier choice for staying refreshed and revitalised during demanding tasks.

    These partnerships ensure that Fast&Up’s hydrating and energizing solutions reach those who need them most, especially during the scorching summer months.

  • L’oréal stands in solidarity with India’s fight against Covid

    L’oréal stands in solidarity with India’s fight against Covid

    Mumbai: To address the acute shortage of oxygen being faced by India in combating the Covid2019 pandemic, L’Oréal has lent its financial support to the French government’s initiative to provide oxygen generators, liquid oxygen containers and specialised respirators to the country. In addition, the global cosmetic brand is working with a network of NGOs across India, including GiveIndia, United Way Mumbai, Hemkunt Foundation, ActionAid Association, the Akshay Patra Foundation etc to supply critical oxygen equipment, medical supplies, food, education and hygiene kits across the country.

    L’Oréal will provide oxygen concentrators and cylinders to hospitals in Maharashtra, Karnataka, Delhi, Himachal Pradesh and Punjab and distribute over 100,000 units of sanitisers to government hospitals, police forces, municipal corporations, and those on the frontline of the pandemic across the country. The company said it will also give care packages to approximately 2000 nurses who have become the primary caregiver and family to many.

    With schools closed indefinitely, underprivileged children have not had access to education or food provided by schools. To aid their requirements, L’Oréal has partnered the Akshay Patra Foundation to provide 4,000 food and education kits for children. As women have been amongst the most severely impacted by the pandemic, L’Oréal is working with Action Aid India to provide livelihood training and infrastructure support, there by empowering them to restart their livelihoods.

    L’Oréal India managing director Amit Jain said, “We are deeply concerned with the severity of the second wave of the pandemic and committed to working closely with the government and our NGO partners to support the country’s collective efforts to fight the crisis.”

    L’Oréal employees will also be contributing toward Covid relief to an NGO of their choice via the fundraising platform GiveIndia.