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Tag: Hemant Dua

  • Hemant Dua joins Do Your Thng as co-founder & chief growth officer

    Hemant Dua joins Do Your Thng as co-founder & chief growth officer

    NEW DELHI: Branded content marketplace Do Your Thng (DYT) has bolstered their leadership team with the addition of Hemant Dua, who has joined as co-founder and chief growth officer. He brings with him experience in strategy, nurturing talent, consumer behaviour and business development with the likes of Delhi Daredevils, Octagon, and BRC Group.

    Dua has more than 25 years of global leadership, including a decade of strategic development and plan execution. Most recently, he held the position of CEO, Delhi Daredevils, structuring the first-ever divestment of an IPL franchise. Under his management, the $15 million business grew to $30 million in turnover and acquired new franchises in kabaddi and wrestling. 

    Prior to that, Dua served as the Asia Director of Octagon, the world’s largest sponsorship consulting practise, consulting for Beijing Olympics and ideating and executing the test event for 2008 World Cup of Gymnastics.

    Do Your Thng founder and CEO Ankit Agarwal said: “We are ecstatic to have Hemant as the co-founder and chief growth officer at DYT. He brings rich experience and valuable perspective to the team. Hemant’s extensive expertise in driving strategy, market expansion and internal growth are unmatched. All are skills that would help DYT strengthen partnerships, develop strategic alliances and expand our presence.”

    In the past year and Covid2019 tailwind, influencer marketing has surged ahead and is estimated to reach $10 billion by the end of 2020. As co-founder of DYT, Dua is looking to scale the platform to the next level of growth and leverage the immense value of the influencer industry. 

    “I am thrilled to be joining the DYT team and enjoy the challenge of transforming it into a bigger and better enterprise,” said Hemant Dua. “In the year since its inception, DYT has already worked with upwards of 80 brands on 100+ campaigns with 20,000+ creators.  I hope to accelerate the platform further, incubate ideas and translate them into reality.”

  • DTDC joins Delhi Daredevils as official logistics partner for IPL 2018

    DTDC joins Delhi Daredevils as official logistics partner for IPL 2018

    MUMBAI: As the excitement and anticipation surrounding the eleventh season of the Indian Premier League (IPL) builds up, express parcel service provider DTDC has announced its association as the official logistics partner with Delhi Daredevils (DD) team.

    In its capacity, DTDC will deliver and oversee the entire back-end logistics operations for the team. The association leverages the brand with wider visibility in terms of its logo being visible on the lead trouser of the DD playing jersey.

    Led by the ever-competitive Gautam Gambhir, and coached by Australian legend Ricky Ponting, this year’s DD squad comprises stalwarts such as Chris Morris, Glenn Maxwell, Amit Mishra, Naman Ojha, Colin Munro, apart from youngsters like Shreyas Iyer, Rishabh Pant and India’s young U-19 World Cup winning captain Prithvi Shaw.

    DTDC executive director Abhishek Chakraborty says, “DTDC is looking forward to being a part of the Delhi Daredevils campaign as they look to end their silverware drought. The tournament is a celebration of the cricket-crazy spirit of Indians, and DTDC wanted to be a part of this celebration of the sport’s ultimate carnival. Furthermore, we aim to reach out to a wider customer base and strengthen our connection with the loyal fans of the team from the capital and its surrounding regions.”

    Delhi Daredevil team CEO Hemant Dua adds, “We are happy to welcome DTDC on board the DD family. To have a top notch logistics partner is a crucial part of a successful team. With DTDC on board, we will have great support for all our movements during the season.”

  • Paytm is the exclusive ticketing partner for Delhi Daredevils’ home games in the upcoming VIVO IPL Season

    Paytm is the exclusive ticketing partner for Delhi Daredevils’ home games in the upcoming VIVO IPL Season

    MUMBAI: Paytm, India’s largest mobile-first financial services platform has announced that it is the exclusive ticketing partner for the Delhi Daredevils in the upcoming 11th edition of the VIVO Indian Premier League (VIVO IPL). Tickets will go live on Paytm and Insider.in after the 2nd week of March for games to be played at the historic Feroz Shah Kotla Stadium starting April 8.

    DD fans will be able to experience the most seamless cricket-watching experience with Paytm. The company will leverage its extensive network to offer DD fans a first-of-its-kind seamless omni-channel ticketing and shopping experience. The company, along with Paytm-Insider will host tickets for all DD home games and handle everything from In-Stadium and counter payments, refund on Cancellation for both online and offline sales. It will also manage the DD loyalty program and host official merchandise sales on Paytm Mall and various other channels. Paytm’s expertise in ticketing along with Paytm-Insider’s experience in events discovery will lead to greater ticketing volumes for the Delhi Daredevils franchise. Paytm will also leverage Insider.in’s online and offline marketing channels to create nationwide buzz around upcoming Delhi Daredevils games and driving greater audience engagement.

    In a first-of-its-kind move, Paytm would make match tickets available through its network of over 200+ Partner Stores in Delhi NCR. Fans will also be able to get a special DD-Paytm Food & Beverages Payments Card online before the game as they book their tickets and use it for all food or beverage purchases at the stadium. This DD-Paytm Food & Beverages Card can be recharged instantly before or during the match using the Paytm app. This move will streamline the sale of food & beverages during the games and make it more convenient for fans who visit the stadium to enjoy the game.

    Paytm, Chief Financial Officer and SVP, Madhur Deora said “We are proud to partner Delhi Daredevils, as they embark upon an exciting VIVO IPL season with one of their best squads ever. Paytm Entertainment is focused on helping our partners grow their business through innovation and helping them offer a superlative experience to their customers –in movies, events, and now – DD Home Games. We are committed to bringing our scale and ecosystem to solve pain points like online and offline bookings, fan-club management, payments, merchandising and much more. We believe we are uniquely placed, and are fully committed to innovating for our customers and our partners.”

    GMR Sports Pvt. Ltd, Chief Executive Officer, Hemant Dua said “Fan experience has always been one of our top priorities.  An integration with a partner like Paytm is a step in that direction. We also hope to leverage Paytm’s expertise to create a seamless experience for all the fans.” Paytm will manage the end-to-end ticketing experience for what promises to be an exciting season of T20 cricket. DD Fans & Paytm customers can book their tickets online, on the Paytm website, app, or  Insider.In, with which Paytm will be managing ticketing and operations for these matches or scan the Paytm QR placed at the ticket counters and book tickets offline”.

    Paytm has aggressively moved into the cricket ticketing space over the last year, as the official ticketing partner for India-Sri Lanka and India-New Zealand matches in Delhi, Mohali, Indore and Dharamshala. 

  • Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    MUMBAI: Adding to the joyous frenzy of the ongoing Indian Premiere League, Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, a mobile destination for Delhi Daredevils fans to access exclusive content related to their favourite T-20 cricket team.

     

    Idea Cellular, in its fourth year of association with GMR Sports owned team Delhi Daredevils, has developed exclusive mobile based content such as wallpaper, ringtones, videos, team anthem, news updates etc. which will be made available for its subscribers, exclusively, through the Idea WAP portal. The service will be available to over 137 million Idea subscribers across the country.

     

     The launch of ‘Idea Delhi Daredevils Fan Page’ took place in the home town of the T-20 team, in the presence of team coach Gary Kirsten, team captain Kevin Peterson, batsman and wicket-keeper Dinesh Karthik, all-rounder JP Duminy, along with GMR Sports CEO Hemant Dua, Idea CMO Sashi Shankar, Idea CCAO Rajat Mukarji,and Idea Cellular COO-Delhi and Haryana Sanjeev Govil.

     

    “India is a cricket crazy nation and Idea has always offered the best in cricket entertainment for the fans and followers of the sport, using the mobile platform. Our long and ongoing association with team Delhi Daredevils has helped us create a unique ‘Idea Delhi Daredevils Fan Page’ with an objective of bringing fans closer to the team. This initiative has been designed to further boost the uptake of VAS and data offerings from Idea during the ongoing T-20 cricket season,” informed Shankar.  

     

    Added Dua, “We are happy to take our association with Idea into the fourth year. The telecom service provider has given us the platform to connect with team Delhi Daredevils fans on-ground, off-ground and now online. We hope Delhi Daredevils fans will enjoy the content being made available to them on the ‘Idea Delhi Daredevils Fan Page’ during the ongoing IPL season.”

     

     Idea subscribers can access the ‘Idea Delhi Daredevils Fan Page’ and download the content on pay per use model. To access the fan page, subscribers can dial a toll free short code 530301 to receive the WAP link. Videos can be downloaded for Rs 5 and wallpapers, photos and ringtones for Rs 2 each. Idea will also make available some content for free download for its subscribers. Regular data charges would apply for these downloads.

     

    “Idea’s long association with Delhi Daredevils is a reflection of our commitment to offer the best infotainment to mobile consumers in Delhi. This year again, Idea is taking the fans closer to their cricket heroes from team Delhi Daredevils by giving them an opportunity to watch the matches being played on the ground, meet and greet with players, and help them connect through the fan page on their mobile devices,” concluded Govil.

  • Delhi Daredevils go Quikr at IPL7

    Delhi Daredevils go Quikr at IPL7

    MUMBAI: The Delhi Daredevils unveiled their jersey for the seventh edition of the Pepsi Indian Premier League at an event organised at JW Marriot – Aero City this Saturday, with Quikr.com coming in as the principal sponsor.

     

    The GMR group owned team has gone for a complete makeover this season with a new look squad, a new logo and a new sponsor, who symbolise the story of growth and success.

     

    Speaking on the unveiling Delhi Daredevils CEO Hemant Dua explained: “Quikr has become a ground breaking company in the online classified space and we at the Daredevils are truly excited with this partnership.  It is the coming together of brands that share similar values on an ideal platform where speed, success and teamwork rule and believe it will be the beginning of a long association. Creatigies Communications and Havas Media played a key role in making this partnership happen, we appreciate their efforts.”

     

    The partnership will initially be for a three year period with both sides confident of a long term relationship.

     

    Quikr founder & CEO Pranay Chulet said: “We are excited to partner with DD. Much like our business, T20 games are all about succeeding at speed. The idea is to score Quikr and win Quikr, and we feel we have a great meeting of minds between Quikr and DD on that.”

     

    Before their flight for Dubai on Saturday night the Delhi Daredevils also announced their list of sponsors which includes Just Dial (right chest), Idea (back of jersey), Delhi Duty Free (lead arm), RBL & Intuit Quick Books (non lead arm), Manyavar (lead helmet), Amity University (back of helmet), McDowell’s No. 1 (lead leg), Kama Sutra Deo (non lead arm).

     

    DD’s first match will be in Sharjah against Royal Challengers Bangalore on 17 April 2014.

  • Delhi Daredevils to kick off campaign for Champions League Twenty20 on 9 October

    MUMBAI: With the fourth edition of the champions Twenty20 League not taking place in India, IPL franchises are limited in terms of activities that they can do to build awareness. They need to be smart and tactical.

    A case in point is Delhi Daredevils. The franchise is focusing heavily on social media and is also using radio. Its campaign kicks off on 9 October. Television for them is covered as ESPN Star Sports is aggressively promoting the event across their channels.

    Delhi Daredevils head marketing commercial operations Hemant Dua said, “The theme of the campaign is Kaan Phaad De. Basically scream so loud for your team that you pierce the ears. The theme which has been developed keeping fans in mind has originated from the Delhi lifestyle, wherein the general behavior is to be loud (basically in style, speaking, cars, houses, etc). We are capturing the same thought, wherein Delhi Daredevils fans will be challenging the other team fans by being loud in their support compared to other teams. Radio stations Fever and Radio One 93.5 are being used”..

    The franchise is creating Youtube films which shall be on similar nature asking fans to conserve their energies for the loudest cheer and only do same when their team plays. “We will also be hosting and encouraging fans to come and cheer for Delhi Daredevils at Underdogs a sports bar at their two outlets. There will be special offers for fans there.”

    In terms of activities in South Africa, the franchise will be focusing on merchandise sales, which it shall do through a local vendor at stadiums and thru online portal of theirs. “We will have packaged offers for DD merchandise. We do see a scope and thus are making a humble attempt to see how far we can go for future activities in that market.”

    In terms of sponsorship deals, he says a new deal has been done with Raindrop Rice. The company will have a presence on the back of the helmet. Asked about the ratings of the event which have not been up to the mark so far Dua expects this year to be better as ESS is putting more effort.

    “The four IPL teams are getting good exposure. The ongoing World Cup is being used effectively as a platform. Ajay Devgan has been roped in. While India is our home base, South Africa gives us the opportunity to create a new fan base.”

    Asked whether an overdose of cricket is an issue Dua notes that different forms of cricket are being played. “You have three formats of the game. You also have club versus club in addition to country versus country. IO think that there is enough of an appetite.”