Tag: Hemant Batra

Veritas Reputation PR bags PR mandate for Equentis – Wealth Advisory Services

Mumbai: Equentis – Wealth Advisory Services, a key player in equity advisory, has appointed Veritas Reputation PR as its public relations partner. This partnership, secured through a competitive pitch, aims to position Equentis as a trusted SEBI-registered investment advisor (RIA) in India, focused on transforming the equity investment experience.

Veritas Reputation PR will execute a PR strategy to strengthen Equentis’ brand identity and promote its mission to lead the equity advisory category. The focus will be on highlighting its commitment to long-term wealth creation through informed decisions and strong customer engagement.

Equentis – Wealth Advisory CMO Alok Arya shared, “We are committed to not only creating but leading this space by redefining the standards of equity advisory in India. Our core is establishing trusted relationships with our clients, to guide them through their investment journey with customized offerings & technological innovations. Our team’s expertise, dedication, and passion are the driving forces behind our success. With Veritas Reputation PR’s expertise, we aim to communicate our unique value proposition and become the go-to advisor for equity investments in India.”

Veritas Reputation PR MD Hemant Batra commented, “We are excited to partner with Equentis to help them lead the equity advisory revolution. Our goal is to elevate their brand narrative by emphasizing their commitment to building trusted client relationships and delivering superior investment experiences. This partnership is a significant step towards positioning Equentis as a thought leader and a category owner in the equity advisory space.”

Equentis rebranded earlier this year with a new visual identity featuring a bull, symbolizing ‘Equal Existence,’ reflecting its vision of making wealth creation accessible for all. As a digital-first company, Equentis plans to expand its reach through a 360-degree brand campaign, aiming to grow its user base from one million to five million in the next two years.

Veritas Reputation PR, now in its seventh year, specializes in BFSI public relations, serving clients across banking, insurance, mutual funds, wealth management, private equity, NBFCs, and fintech sectors.

October 1, 2024
Veritas Reputation secures PR and IR mandate for Indian Overseas Bank

Mumbai: Veritas Reputation PR, a specialist reputation management consultancy, bagged the public relations as well as investor relations mandate for Indian Overseas Bank, following a competitive multi-consultancy pitch contested by top PR firms of India. Indian Overseas Bank is a Chennai-based nationalised bank that offers full-stack banking services.

As a part of the three-year partnership, Veritas Reputation PR will fortify Indian Overseas Bank’s positioning and broaden its audience outreach by employing comprehensive corporate communications and PR strategies. This will also include managing investor relations for the Bank, aimed at enhancing its image amongst the investors.

Speaking on the association, a top official spokesperson from Indian Overseas Bank, said, “Indian Overseas Bank with a strong history had to reinvent its brand positioning and audience outreach to meet requirements in today’s ever-changing business environment. We partnered with Veritas Reputation PR for their expertise, domain knowledge and media network across all states of India. We look forward to growing and strengthening our brand with their innovative new-age approach.”

The consultancy will take care of all facets of corporate reputation management, financial communications, national media outreach across print, electronic, and digital as well investor relations for the bank.

Veritas Reputation PR managing director Hemant Batra said, “We are honoured to partner with Indian Overseas Bank, which is one of the most esteemed public sector banks in India. This tie-up reflects IOB’s confidence in our team of domain experts and the consultancy’s deep understanding of the banking industry. We are excited to work with this prestigious financial institution, as we enhance its brand positioning and audience outreach through integrated strategic communications.”

Veritas Reputation PR running in its seventh successful business year, has a strong team of BFSI public relations specialists catering to clients across all segments and sub-segments of the financial sector. Clients include banking & lending institutions, insurance companies, mutual fund & wealth managers, private equity, non-banking financial companies (NBFC), and new-age fintechs.

August 20, 2024
Veritas Reputation bags PR mandate of Cygnet Infotech

Mumbai: Veritas Reputation PR on Tuesday secured the mandate to handle all public relations activities of Cygnet Infotech. The mandate will cover strategic counsel, planning, media relations, issues & crisis management, PR advocacy and integrated campaign development across major metros in India on both online as well as traditional media platforms.

A leading technology company Cygnet Infotech works with global clients including Fortune 500 corporations, medium-sized businesses, fast-paced start-ups as well as government institutions. It is a certified ‘Great Place To Work’, with over a thousand employees and multiple offices across India, the middle east, Europe and the US. On the other hand, Veritas Reputation brings experience in managing strategic communications and brand reputation for industry leaders across diverse sectors with corporate, fintech, banking, financial services, and insurance (BFSI) and start-up sectors as their forte.

Commenting on the tie-up, Cygnet Infotech CMO Dhaivat Mehta said, “Cygnet Infotech aims to contribute towards building a connected and smart ecosystem that equips businesses with critical data-driven insights which drive their growth. This requires us to communicate with our diverse stakeholders in a continuous and effective manner. Veritas Reputation’s expertise in strategic communication, their extensive network, as well as their partnership-based approach, make us confident of achieving our aim.”

Cygnet Infotech has teams across multiple regions, and its offerings include tax technology solutions across the globe, fintech offerings and products across e-signing, robotic process automation (RPA), test automation, as well as digital engineering services. Aligned with its vision of providing technology-enabled business solutions, Cygnet Infotech delivers end-to-end solutions for clients’ most pressing business needs.

Veritas Reputation PR managing director Hemant Batra said, “Cygnet Infotech’s cutting-edge technology provides the most advanced solutions to businesses and helps them achieve their targeted growth. Their tax technology and fintech offerings have already shown significant traction in the Indian market. Our team’s extensive experience in managing strategic communications in the technology, BFSI and fintech sectors will assist Cygnet Infotech in ensuring that its core business value reaches every stakeholder. We are delighted to have them onboard and are committed to reinforcing Cygnet Infotech’s brand reputation and enhancing stakeholders’ sentiments.”

May 31, 2022
PM Modi to launch Sansad TV on 15 September: Report

Mumbai: Sansad TV, a new channel created by merging the Lok Sabha TV and the Rajya Sabha TV, will be launched by prime minister Narendra Modi on September 15, according to a report by PTI.

Along with PM Modi, the channel launch will be attended by vice president M Venkaiah Naidu and Lok Sabha speaker Om Birla at a function in the parliament building, said the report.

Retired IAS officer and former textile ministry secretary Ravi Capoor has been appointed as chief executive officer of the channel while the joint secretary in the Lok Sabha secretariat Manoj Arora is the OSD.

Congress leader Karan Singh, economist Bibek Debroy, Niti Aayog chief executive officer Amitabh Kant, and advocate Hemant Batra will host different shows on the channel.

The content on the channel will cover subjects such as democratic ethos and institutions of the country. Karan Singh will host a show on different religions, Bibek Debroy on history and Amitabh Kant on ‘Transformation of India’, SAARCLAW vice president Batra will host a show on legal matters. Principal economic advisor to the finance ministry Sanjeev Sanyal will host a show on the economy and esteemed endocrinologist Dr Ambrish Mithai will moderate a show on health issues.

When Parliament is in session, Sansad TV will have two channels that will broadcast the proceedings of the Lok Sabha and Rajya Sabha simultaneously.

September 13, 2021