ITV

Tag: Hemang Mehta

  • KlugKlug onboards Hemang Mehta as its country manager for India

    KlugKlug onboards Hemang Mehta as its country manager for India

    Mumbai: KlugKlug, a leading global influencer marketing B2B SaaS platform, has roped in Hemang Mehta as its country manager for India. With a wealth of experience within the digital media ecosystem and a deep understanding of the Indian market, Mehta will play a pivotal role in driving KlugKlug’s growth and expansion within the Indian market. Mehta will be responsible for KlugKlug India, primarily for sales & GTM strategy.

    Mehta brings an impressive track record in the media and marketing industry. He most recently served as the head of agency relationship at Network 18 Media & Investments Ltd from May 2018 to August 2023. Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital & Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.

    Mehta expressed his enthusiasm about joining KlugKlug, saying, “I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes.”

    KlugKlug, founded by Vaibhav Gupta and Kalyan Kumar, is a B2B tech platform that leverages AI-ML-led data to find and discover Influencers, provide accurate audience insights, and intelligence about global influencers on popular social platforms such as Instagram, YouTube, and TikTok across 100+ countries. The platform offers a comprehensive solution for campaign management, performance tracking, and data analysis, facilitating seamless influencer marketing for brands.

    With the appointment of Mehta as the country manager for India, KlugKlug aims to further strengthen its presence in the Indian market and enhance its engagement with brands, agencies, and influencers. Mehta’s deep understanding of the digital media landscape and his proven ability to drive strategic growth initiatives will undoubtedly contribute to KlugKlug’s mission of revolutionizing influencer marketing for brands in India.

    Commenting on the appointment, KlugKlug co-founder and CEO Kalyan Kumar stated, “We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang’s leadership will be key in scaling our operations and expanding our reach within the Indian market.”

    As KlugKlug continues to lead the way in influencer marketing innovation, the addition of Mehta to its leadership team marks a significant step towards achieving the company’s vision of transforming influencer marketing into a strategic and data-driven discipline.

  • IPTV still at seeding stage

    IPTV still at seeding stage

    MUMBAI: Even as the framework of the digital landscape is being drawn by the various industry stakeholders, the most prepared seem to be cable TV and direct-to-home (DTH) service providers.

    Telecom operators who have plans to offer IPTV are grappling with last mile and technology issues at this stage.

    IPTV is at the seeding stage and will take 1-2 years for a serious rollout in India, according to Bharti Tele-ventures new technologies head Sriram TV.

    “Broadband has just begun. IPTV can be used as one often acquisition tools for increasing broadband penetration,” Sriram said while speaking at FICCI-Frames 2006 on TV NexGen.

    Though IPTV still lacks large subscriber base across the world, the technology for its mass deployment is in place. Telecom giants like Verizon, British Telecom and SBC are in various stages of deployment.

    “IPTV is the horse that we are backing,” said Microsoft TV group product manager Hemang Mehta.

    Elaborating on the advantages of IPTV, Mehta said the delivery platform had the ability to offer personalised content. Unlike cable TV and direct-to-home (DTH), consumers could select devices rather than be forced to buy set-top boxes (STBs) from the service operators. “The next generation of TV sets will be enabled for IP and broadband. Consumers need not buy the STBs,” he pointed out.

    On being queried by Indiantelevision.com on whether IPTV STBs were expensive, Mehta said they were available at below $100.

    As for big daddy Reliance Infocomm, the bet is on mobile TV around which the digital story will ultimately converge. This was the view expressed by Reliance Entertainment president Rajesh Sawhney.

    Speaking at the session, HTMT executive vice president Ashok Mansukhani said cable TV was well geared to meet the challenge from DTH and IPTV with its digital service. “Cable TV will offer the lowest cost digital platform. It also has the ability to offer over 300 channels,” he pointed out.

    Zee Group vice chairman Jawahar Goel said new delivery platforms were emerging which would provide choice to consumers.