ITV

Tag: Hemal Jhaveri

  • Star Gold delivers the biggest bollywood premiere Golmaal Again with 12.1 million impressions

    Star Gold delivers the biggest bollywood premiere Golmaal Again with 12.1 million impressions

    After concluding 2017 by breaking TV records with the premiere of ‘Judwaa 2’, Star Gold attracts a whopping 12.1 million impressions (HSM, Urban 2+) for the World Television Premiere of Golmaal Again. Breaking its own record of 10.9 million impressions (HSM, Urban 2+) for the TV premiere of Judwaa 2, the Home of Blockbuster has delivered 12.1 million impressions on TV with Golmaal Again.

    Having previously premiered chartbusters like BajrangiBhaijaan, PremRatanDhanPaayo, Kick, Dishoom, Housefull 3 and now delivering back to back hits like Judwaa 2 and Golmaal Again, the channel has reinforced its position of being the ultimate destination on television for Bollywood premieres. In 2017 itself, the channel delivered 6 of the top 10 premieres shown on Hindi movie channels.

    Hindi Movie Business at Star India, General Manager and Executive Vice President, Hemal Jhaveri says, “In an industry like ours, it is vital to always up the notch year after year. The stupendous success of Golmaal Again on Star Gold authenticates the channel’s on-point content strategy. We are overwhelmed by the support. We will continue to bring the best of Bollywood to our viewers.”

  • Star India bets on unreleased movies

    Star India bets on unreleased movies

    MUMBAI: Star India is leaving no stone unturned to ensure Star Gold reigns in the movie premiere category. The broadcaster has not only acquired TV and digital rights for two blockbusters of 2017 – Golmaal Again and Judwaa 2 but also upcoming unreleased movies like Dutt, Baaghi 2, Raid and Aiyaary.

    According to a source close to the development, all the six movies have been acquired for a period of 7-11 years. They will also be available for streaming on Hotstar.

    Movie acquisition costs keep going a notch up every year, especially if the movie does well at the box office. The movie acquisition cost of Aiyaary is around Rs 21 crore, Golmaal Again is around Rs 60 crore and Judwaa 2 is between Rs 25-30 crore, the source revealed.

    Star India general manager and EVP Hindi movie business Hemal Jhaveri said, “The acquisition of the biggest films of the year is a testament to Star Gold’s dominant position and to the strength of the Star Network. Apart from entertaining the audiences, mega movie premieres also prove to be a successful platform from an advertiser’s standpoint. We are delighted to be at the centre of this win-win situation.”

    The broadcaster stands to earn big bucks during mega movie premieres since advertisers don’t hesitate to cough up premium rates, which will not be the case for a normal movie. It gives a bigger brand image for the advertiser as well as viewers.

    Premieres also tend to grab more eyeballs. The channel expects movies like Judwaa 2 and Golmaal Again to rake in the investment and viewership. But Bareilly ki Barfi and Shubh Mangal Savdhan and the likes may not do the same, said the source.

    Jhaveri believes that the channel has always received a phenomenal response for its big-ticket premieres. With the current lineup, the channel is optimistic about outdoing its previous records and setting new standards for television premieres in the country.

    In the last two years, Star Gold delivered the highest rated premieres, Bajrangi Bhaijaan and Prem Ratan Dhan Payo (PRPD), whose satellite rights commanded a price tag of Rs 50 crore. Both their ratings are still unbeaten. Along with these, the channel has disrupted the market with landmark premieres such as Pink and The State vs Jolly LL.B 2. In 2017 itself, the channel delivered six of the top 10 premieres shown on Hindi movie channels.

    Despite the onset of digital platforms, TV viewership hasn’t been affected but has even increased since rural areas, that were only acquainted with Doordarshan earlier, can now scan through tons of private channels.

    Rohit Shetty’s Golmaal Again and Varun Dhawan’s Judwaa 2 will premiere on Star Gold in the coming two months. Among the unreleased movies are Rajkumar Hirani’s Dutt starring Ranbir Kapoor, Neeraj Pandey’s Aiyaary featuring Sidharth Malhotra, Baaghi 2 with Tiger Shroff in the lead and Ajay Devgn’s Raid.

  • Movies channel Star Gold Select HD goes live today on Tata Sky & Cable TV

    MUMBAI: One of India’s largest broadcaster of entertainment, movies and sports, Star India Network, has announced the launch of its fourth Hindi movies channel – Star Gold Select HD. An exclusively HD channel Star Gold Select will serve carefully curated, meaningful stories from Indian cinema on television to a discerning audience. The channel will go live on 6 March, and will be available on Tata Sky and digital cable platforms.

    Star general manager – Hindi movies cluster Hemal Jhaveri adds “From a Hindi movie content-consumption point of view, it’s safe to say that India is at its best stage so far. Movie lovers across the country are looking for differentiated content in films, television and digital. With the launch of this channel, we will cater to this need with our handpicked movies that have a compelling storyline”.

    Currently, movies on television are intermittently consumed and often times, breaks and repeats lead to a less-than-ideal viewing experience. Star Gold Select HD is committed to bringing the multiplex-experience of watching movies to the comfort of our homes. To stay true to this commitment, apart from its lineup of distinguished content, every movie will have just one break. The channel promises to premiere one movie every week at the 9 pm prime slot.

    “Each of our movie channels offers a unique proposition to our consumer. With Indian cinema taking a leap with regards to content, we believe that there is a growing need for movies with great storytelling to have their own destination on television. This is the genesis of Star Gold Select HD. The channel packaging is clean and minimalistic making it easy to navigate through content. , with just one interval in every single movie, every day, delivering an enjoyable in-home movie experience,” adds Jhaveri.

    Star India is all set to launch Star Gold Select HD with its integrated marketing campaign on television, leveraging the STAR network strength, on digital, and radio. Along with this, a multi-city cinema plan has been designed to drive awareness with passionate movie lovers. Star Gold Select HD is a step forward in the direction of bringing great stories to its viewers in an engaged, enjoyable manner.

  • Star Gold gears up to premiere Salman Khan’s ‘PRDP’ on 14 February

    Star Gold gears up to premiere Salman Khan’s ‘PRDP’ on 14 February

    MUMBAI: Salman Khan has been a fan magnet with people flocking to theatres or for that matter on television, whenever his movie is on. Riding on this wave, Star Gold, which had earlier premiered the star’s previous hits like Kick and Bajrangi Bhaijaan, is now gearing up for the world television premiere of his latest flick – Prem Ratan Dhan Payo (PRDP).

     

    The movie will be premiered on Star Gold and Star Gold HD on 14 February.

     

    According to a source close to the development, Star India acquired the satellite rights of the movie for Rs 50 crore. “Just like Salman’s previous movie’s Bajrangi Bhaijaan’s satellite rights commanded a price tag of Rs 50 crore, Prem Ratan Dhan Payo has also been picked up for the same amount,” the source tells Indiantelevision.com.

     

    In an earlier conversation with Indiantelevision.com, Star India Hindi movie business executive vice president and general manger Hemal Jhaveri has said that in most cases, channels acquire satellite rights for a period of 10 years from the production house for every film.

     

    For big ticket movies, Star Gold concentrates more on high sponsorship value. A senior media planning executive, on condition of anonymity, says, “For a big movie like PRDP, the title sponsor’s package will be close to Rs 1 crore. The channel tries aggressively to have at least one title and one associate sponsor on board. The associate sponsor package is sold at a price of approximately Rs 65 lakh. Major part of the air-time is sold as a part of the package and hence the 10 second ad slots generate minuscule revenue.”    

     

    It may be recalled that Star Gold premiered Bajrangi Bhaijaan last year on 11 October and according to Broadcast Audience Research Council (BARC) India’s all India ratings, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the movie’s world television premiere.

     

    As reported earlier by this website, 74.5 million people across the country tuned into the television premiere of Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.

     

    Whether PRDP will manage to create the same magic, only time will tell. 

     

    PRDP saw Khan reuniting with director Sooraj Barjatiya after a span of 16 long years and playing his quintessentially endearing character of Prem. The movie also stars Sonam Kapoor, Anupam Kher, Swara Bhaskar, Armaan Kohli and Deepak Dobriyal.

  • Star Gold gears up to premiere Salman Khan’s ‘PRDP’ on 14 February

    Star Gold gears up to premiere Salman Khan’s ‘PRDP’ on 14 February

    MUMBAI: Salman Khan has been a fan magnet with people flocking to theatres or for that matter on television, whenever his movie is on. Riding on this wave, Star Gold, which had earlier premiered the star’s previous hits like Kick and Bajrangi Bhaijaan, is now gearing up for the world television premiere of his latest flick – Prem Ratan Dhan Payo (PRDP).

     

    The movie will be premiered on Star Gold and Star Gold HD on 14 February.

     

    According to a source close to the development, Star India acquired the satellite rights of the movie for Rs 50 crore. “Just like Salman’s previous movie’s Bajrangi Bhaijaan’s satellite rights commanded a price tag of Rs 50 crore, Prem Ratan Dhan Payo has also been picked up for the same amount,” the source tells Indiantelevision.com.

     

    In an earlier conversation with Indiantelevision.com, Star India Hindi movie business executive vice president and general manger Hemal Jhaveri has said that in most cases, channels acquire satellite rights for a period of 10 years from the production house for every film.

     

    For big ticket movies, Star Gold concentrates more on high sponsorship value. A senior media planning executive, on condition of anonymity, says, “For a big movie like PRDP, the title sponsor’s package will be close to Rs 1 crore. The channel tries aggressively to have at least one title and one associate sponsor on board. The associate sponsor package is sold at a price of approximately Rs 65 lakh. Major part of the air-time is sold as a part of the package and hence the 10 second ad slots generate minuscule revenue.”    

     

    It may be recalled that Star Gold premiered Bajrangi Bhaijaan last year on 11 October and according to Broadcast Audience Research Council (BARC) India’s all India ratings, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the movie’s world television premiere.

     

    As reported earlier by this website, 74.5 million people across the country tuned into the television premiere of Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.

     

    Whether PRDP will manage to create the same magic, only time will tell. 

     

    PRDP saw Khan reuniting with director Sooraj Barjatiya after a span of 16 long years and playing his quintessentially endearing character of Prem. The movie also stars Sonam Kapoor, Anupam Kher, Swara Bhaskar, Armaan Kohli and Deepak Dobriyal.

  • 74.5 million tune in to ‘Bajrangi Bhaijaan’ TV premiere on Star Gold

    74.5 million tune in to ‘Bajrangi Bhaijaan’ TV premiere on Star Gold

    MUMBAI: A staggering 74.5 million people across the country tuned into the television premiere of the Salman Khan starrer Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.

     

    According to the all India data (Urban + Rural) provided by Broadcast Audience Research Council (BARC) India, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the world television premiere of Bajrangi Bhaijaan.

     

    Star Gold grabbed the first position in the genre with 486374 (000Sums). The film has garnered a whopping 25 million TVTs (HSM CS 4+ Urban and Rural), an unprecedented number in the history of Indian television. 

     

    Star India Hindi movie business executive vice president and general manager Hemal Jhaveri said, “Staying true to our brand identity, Home of Blockbusters, Star Gold promises to bring the biggest films to its viewers within a short span of their theatrical release. We are overwhelmed by the response on Bajrangi Bhaijaan. The film’s ratings are a strong validation that our strategy is aligned with the viewers’ demands. At Star Gold, we stand committed to our viewers and trade partners in our promise of bringing the biggest blockbusters on television.”

     

    The channel had rolled out a massive marketing campaign for the premiere. After its premiere on television, Star also made available the movie on its over the top (OTT) platform Hotstar.

  • Star Gold welcomes ‘Singham Returns’ with a blockbuster marketing campaign

    Star Gold welcomes ‘Singham Returns’ with a blockbuster marketing campaign

    MUMBAI:  After the roaring success of the World TV Premiere of KICK, the highest rated TV premiere of 2014, Star Gold is back with yet another blockbuster airing! This Diwali, Star Gold, the Home of Blockbuster Premieres, is all set to ‘correct the incorrect’ with an explosive World TV Premiere of Singham Returns. The channel has launched a 360 degree marketing campaign, with innovative initiatives across mediums to promote the TV premiere. After creating fireworks at the box office this August, Singham Returns is all set for an action-packed TV release on Sunday, 19th October at 9 pm only on Star Gold.

    After Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar, Dabangg 2, Jai Ho, Kick and many others; Singham Returns is the latest worldwide blockbuster to premiere on Star Gold. The channel has rolled out a 360 degree marketing campaign including television, print, outdoor, digital, radio and activation. The channel has roped in Samsung Galaxy Star Advanceas the presenting sponsor, while the premiere is powered by Hero. The other associate sponsors of this film are Lenovo, Total and Ford.

    Announcing the World TV premiere of Singham Returns, Hemal Jhaveri, Executive Vice President of Star Gold said, “The premiere of Singham in 2011 was one of the highest rated TV premieres of that year. With Singham Returns, we hope to re-create the same magic and entertain our viewers once again. We have always received a phenomenal response from viewers as well as advertisers for our television premieres. Be it Singham, Bol Bachchan or Son of Sardaar, Ajay Devgn’s movies have always received great viewership on television and Star Gold is the official destination for the superstar’s blockbusters. Singham Returns has received an overwhelming response at the box office; and we hope to replicate its success with the film’s World TV Premiere on our channel.”

    The television campaign has been activated across national and regional channels in India, including diverse genres such as Kids, Music, News and Youth entertainment. The campaign is also being aired on other network channels of Star India including Star Plus, Life OK, Star Utsav, Star Pravah, Channel V, Jalsha, Jalsha movies and Star Sports. Aggressive promotions are also being made on the digital platform through Youtube and Facebook.

    Star Gold has seamlessly integrated with its network channels Star Plus and Life OK for tune-in integration of Singham Returns on popular shows Suhani Si Ek Ladki and Savdhaan India.Star Gold has also initiated an interactive digital campaign, namely #MaajhiSatakliMoment. Using the signature dialogue owned by Bajirao Singham, Star Gold has rolled out a twitter contest to directly connect with Star Gold viewers as well as Ajay Devgn’s ardent fans. In their most creative way, viewers have to tweet about moments or incidents that comprise of their #MaajhiSatakliMoment. The best three innovative tweets will win posters of Singham Returns.

    The channel also conducted a unique on-ground activation by engaging with the employeesof leading media company, Group M.Star Gold organized a flash mob in Mumbai and Delhi offices of Group M. 30 children, all dressed as Bajirao Singham took Group M employees by surprise as they broke into a dance to the track Aata Majhi Satakli.

    Star Gold will effectively use the print medium for promotions on the day of the premiere. Leading print publications across Mumbai, Delhi, Maharashtra and UP will feature advertisements announcing the World TV premiere of Singham Returns on Star Gold. The channel has additionally gone big on its outdoor campaign, rolling out over 100 hoardings across Mumbai and Delhi markets. The channel is also promoting the film on radio with over 2000 spots in 10 cities across 4 markets.

    In addition to the World TV Premiere of Singham Returns, Star Gold gives a double-treat to all its viewers this Diwali. During the festive season, Star Gold has partnered with Snapdeal andinitiated a watch and win contest ‘Diwali MahaBonus’which will give viewers a chance to win many exciting gifts. Every Monday-Friday until October 24, Star Gold will ask 3 questions during the 9pm film. Lucky winners stand a chance to win prizesfromSnapdeal such as DSLR cameras, Home Theatre, Washing Machine, Dishwasher, MAC Book Air, Bike and a brand new car as the Maha Bonus from Star Gold.Winners will have to log onto Snapdeal.com to claim the prizes.

    Early 2014, Star India announced its acquisition of a fresh movie library comprising of 15 highly anticipated Bollywood films of the year. Star India continues to bring the best and biggest of Bollywood with television premieres of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor, Hrithik Roshan, Saif Ali Khan and many more.

    In 2013, Ajay Devgn and Star India network signed a deal for the television broadcast rights of his upcoming Bollywood films till 2017. With the maximum number of 100 crore Bollywood films being premiered on the channel, high profile movie acquisitions list for 2014 and the TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

    This Festive week, tune into STAR GOLD to win exciting prizes and to also catch the World TV Premiere of Singham Returns

     

  • ‘KICK’ on Star Gold is the highest rated TV premiere of 2014

    ‘KICK’ on Star Gold is the highest rated TV premiere of 2014

    MUMBAI: Star Gold reiterates its promise of being the Home of Blockbuster Premieres with the World TV Premiere of KICK clocking a whopping 4,493 TVTs in Week 40 of 2014 (28 September – 4 October, 2014). With the record-breaking success of KICK on Indian television, Star Gold holds the record of airing the highest rated TV premiere of 2014.

    After the successful TV premieres of blockbuster films like Singham, Bodyguard, Housefull 2, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and others; this is yet another achievement for Star Gold. The premiere of Kick helped Star Gold garner a total of 118,550 GVTs, leading the rating charts among Hindi movie channels in Week 40. The channel witnessed a growth of 35,602 GVTs in Week 40, in comparison to the previous week ratings.

     

    Commenting on the success of Kick on Star Gold, Hemal Jhaveri, Executive Vice President, Star Gold, said, “Star Gold continues to be the favourite platform for the biggest and best of Bollywood blockbusters. Kick on Star Gold has proved to be the most successful TV premiere of 2014, and we would like to thank our audience for the overwhelming response and appreciation. We intend to offer our viewers even bigger blockbuster premieres in the future with the next being Singham Returns.”

    KICK premiered on Star Gold on Sunday, 28 September 2014, 8 pm. The channel had rolled out a larger than life marketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums.

    With the maximum number of Rs. 100 crore Bollywood films being premiered on the channel, high profile movie acquisitions for 2014 and TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.

     

  • Movies OK to launch an app soon

    Movies OK to launch an app soon

    MUMBAI: It was applauded for its unique launch in 2012 and has been working hard at making a mark in the genre that has seven channels competing with each other. We are referring to the second movie channel from the Star India bouquet- Movies OK, which after being at the fourth position in the ratings chart has beaten Zee Cinema to grab the third rank.

    The channel launched by premiering seven movies in seven consecutive days has continued with its innovation through ‘Ek Din 4 Premieres’, ‘7 Days 7 Premieres’ and ‘Ek Din Premieres Teen’.  The move has helped the movie channel in getting noticed by not just audiences, but also the industry pundits.

    Born as a consistent performer right from its inception, the week 34 of TAM TV ratings saw a new milestone for the channel. According to the data provided by Movies OK, it has been growing consistently and has been successful in narrowing the gap with the top three players. The channel reached out to 66 million viewers in the last two months.

    The movie channel is moving closer to competition, in the relatively premium audience set (HSM, CS Male 15+ ABC) and has overtaken Zee Cinema in the week 34, scoring 45 million TVTs as against Zee Cinema’s 44 million TVTs.

    Movies OK and Star Gold EVP and general manager Hemal Jhaveri believes that since its inception, the channel has been a consistent performer and the gap between number four and three players was always achievable.

    From the category share point of view, both Star Gold and Movies OK from the Star stable command 32 per cent market share.

    The channel which started at 60 GRPs, now delivers 82 GRPs and Jhaveri gives credit to its pure movie library. The channel has 1100 titles to its kitty.

    Jhaveri is a firm believer of differentiation, innovation and moving on. For him, every other movie channel in the genre is his competitor. “Any eyeball which is not on my channel, is my competitor. Movies OK competes with Star Gold equally as it competes with everyone else.”

    The channel walks through a simple strategy to sample audiences on-board. “We play good movies at the right time, communicate properly and rest follows. It is a very simple strategy that is why we have been consistent performers. Randomness gets you nowhere and in fact dilutes the assets,” opines Jhaveri.

     

    The channel which caters to the entire family believes in showcasing movies that can be watched by the whole family. And for this, the channel has gone ahead and refreshed its content library. “We know for a fact that the library content depreciates. So we are really not going out and refreshing content which is depreciating. We have been focused on movies and content which has been working from pure catalogue point of view,” asserts Jhaveri.

    The biggest achievement was when it redefined versatility with its very own TV premiere of Bobby Jasoos. Likewise, going forward the channel plans to achieve and create a bank of world television premiers. It can be noted that the network gets maximum world television premiers on its sister channel Star Gold first, which is then showcased on Movies OK.

    But Bobby Jasoos was the first one to jump the queue. “In the competitive market, we feel world television premiers are important. We are planning to do something huge in December on the line of world television premiers only,” reasons Jhaveri. 

    While the channel mostly appeals to family audiences who like romantic and family dramas; blockbuster and action movies featured in the prime time slot get maximum traction.

    The channel uses its own network to market the brand. According to Jhaveri, advertisers’ response towards the channel has also been very encouraging. “A lot of them have been surprised that it toppled a strong brand like Zee Cinema.” The channel has brands like Panteen, Pampers, Vimal Paan Masala and many more on-board.

    On the digital front, the official page of Movies OK on Facebook has a strong fan following with 3 lakh likes. On Twitter, Jhaveri feels it needs to get the push as it hardly has around 4,000 followers. “We will make it more engaging on Twitter. It’s very strange to narrow down our initiatives only to Facebook and Twitter. We are planning to launch an app very soon.”

    Interestingly, Jhaveri who also heads Star Gold reveals that the premier slate on Star Gold is all set with movies like Kick followed by Singham Returns, Bang Bang, Bombay Velvet and Creature 3D. “Our share degree of planning is done,” concludes Jhaveri.

  • STAR Gold to ‘KICK-START’ a pioneering programming event

    STAR Gold to ‘KICK-START’ a pioneering programming event

    MUMBAI: Star Gold, the home of Bollywood premieres, has initiated a first-of-its-kind content driven campaign for Salman Khan’s upcoming film KICK! With the much- awaited blockbuster film hitting theatres on 25th July 2014, Star Gold has taken an innovative marketing route by associating with the film before its theatrical release and this initiative is a first amongst any Hindi movie channel.

     

    Star Gold presents KICK Start, a unique event conceptualized and created exclusively for the viewers of Star Gold in association with the release of the movie KICK. Superstar Salman Khan, along with his co-stars Jacqueline Fernandes and Nargis Fakhri will entertain viewers with their splendid performances on stage. The special programming will also include actors Varun Dhawan, Aditya Roy Kapoor and Arjun Kapoor along with Mika and Himesh adding in to the entertainment quotient.

     

    Announcing this unique initiative, Hemal Jhaveri, Executive Vice President, Star Gold, said “Movie associations in the past have always taken place during a TV premiere, much after the theatrical release. This unique association with KICK helps us build engagement with special content around the movie much earlier on. While this definitely drives viewership, it also provides a promotion platform for the movie release resulting in a win-win for everyone.

     

    Apart from the event, the celebrations continue with a weeklong movie fest featuring Salman Khan movies Dabangg, Jai Ho, Garv, Ready and Wanted in the channel’s prime-time slot at 8pm.

     

    Early 2014, Star India network had announced its movie acquisitions for the year comprising of 18 highly anticipated Bollywood films. With its high profile movie acquisitions list for 2014 and maximum number of 100 crore Bollywood films being premiered on the channel, Star Gold can definitely be called the Home of Bollywood Premieres for all Hindi movie buffs.

     

    KICK START premieres on Sunday, 27th July, 2014 at 1pm, only on STAR GOLD.