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Tag: Helmet

  • ZEE5 campaign promoting ‘Helmet’ garners 85 mn reach

    ZEE5 campaign promoting ‘Helmet’ garners 85 mn reach

    Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release “Helmet” has reached over 85 million people through various ATL and BTL activations, according to the streaming platform.

    The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya Malhotra, Rajkummar Rao, Sunny Leone, Anubhav Singh Bassi, RJ Anurag Pandey, and Ronit Ashra to encourage conversations around safe sex and condom usage through social activations, influencer outreach program, digital promos, and contests.

    The Twitter banter on #HelmetOn with prominent brands like Dunzo, Kamasutra, Bollywoo, News Nation, Fever FM and Ixigo drove positive sentiment around the film and generated quirky conversations to tackle stigma associated with the issue in India.

    As part of the campaign some high impact BTL activations were also launched to increase awareness on the widespread issue of resistance towards usage and purchase of condoms. These included Mumbai’s favourite auto rickshaws with “Helmet” top circling the city while giving out free condoms to the passengers, condom-shaped zebra crossings on busy streets in Mumbai, and distribution of free condoms in popular hotspots in Mumbai, Delhi and Bengaluru, said the statement.

    The star cast of the social comedy film also engaged with over 500 students across colleges in Mumbai, Delhi NCR, Bhopal, Orissa, MP, Pune and Bengaluru to educate them on the issue.

    “We are thrilled to have launched #HelmetOn that embraces social issues in a fun, engaging and healthy manner. With people still being reluctant to purchase condoms from a store, we aimed to drive awareness around this topic and encourage the use of protection through this campaign,” said ZEE5 chief business officer Manish Kalra. “Using a well-devised marketing strategy covering the digital landscape, social media, television and out of home space, the campaign has done exceedingly well and we hope to see more consumers engage with us through the campaign and give this social comedy a watch.”

    “Helmet is a project that is very close to my heart because it speaks volumes on a social issue which is the need of the hour, in a simple and sweet way. Team Helmet is proud to create awareness about safe sex and work towards alleviating the stigma around condom usage and purchase through engaging campaign,” added “Helmet” producer Dino Morea.

  • ZEE5 to premiere ‘Helmet’ on 3 September

    ZEE5 to premiere ‘Helmet’ on 3 September

    Mumbai: ZEE5 has announced the premiere of a social comedy “Helmet” on 3 September.

    Produced by Sony Pictures Networks Productions and Dino Morea’s DM Movies, “Helmet” stars Pranutan Bahl, Aparshakti Khurana, Abhishek Banerjee, and Ashish Verma. The film is directed by Satramm Ramani with screenplay and dialogues by Rohan Shankar.

    “Helmet” is a quirky depiction of the entrenched taboos and diffidence surrounding the simple act of buying condoms in the nation’s heartland, said the streaming platform in a statement.

    “We, at ZEE5, are proud to present a film like ‘Helmet’ which is not only entertaining, but also has a strong message attached to it,” said ZEE5, chief business officer, Manish Kalra. “Through the journey of the protagonists, it highlights the problem our country is currently facing and tries to give a solution in a unique & interesting manner. We are sure the audience will have a great laugh, but also take notice of the overall objective that we aim to achieve with this film.”

    “I’m thrilled that the world premiere of our film ‘Helmet’ will unfold to audiences world over on ZEE5. ‘Helmet’ is a light-hearted take on a subject that has been wrapped up in so much ignominy. The film wonderfully demonstrates that hilarity is sometimes found in the most unexpected places,” added Sony Pictures Films India, managing director, Vivek Krishnani.

    “This is a film which has been made with a sense of humour with a sweet message,” said producer Dino Morea. “I am also excited about the wonderfully talented ensemble cast, the refreshing storytelling by Satram, my director and the way both entertainment and a certain intelligent sensibility blend together.”