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Tag: Hellmann

  • Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    MUMBAI: Rage Communications has been awarded the digital marketing mandate for Unilever Food Solutions in Australia and New Zealand. The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others. Rage Communications won the account in a competitive pitch between four agencies. Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ.

    Speaking on the win, Unilever Food Services digital and trade marketing manager Rishi Sahgal  said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.“

    Commenting on the new win, Rage Communications director Karthik Kumar said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

    Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aim at consolidating the digital business gains for UFS in ANZ.

  • Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    MUMBAI: Rage Communications has been awarded the digital marketing mandate for Unilever Food Solutions in Australia and New Zealand. The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others. Rage Communications won the account in a competitive pitch between four agencies. Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ.

    Speaking on the win, Unilever Food Services digital and trade marketing manager Rishi Sahgal  said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.“

    Commenting on the new win, Rage Communications director Karthik Kumar said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

    Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aim at consolidating the digital business gains for UFS in ANZ.

  • Magazine ads more RoI efficient than TV: IPC

    MUMBAI: For magazine publishers, this is a research finding that would bring them cheer as they face dwindling subscriber and advertising numbers. According to UK-based IPC Media, magazine ads are more efficient than television in delivering return on investments (ROI).

    The research, named AdValue and carried out in collaboration with Nielsen, shows that every pound invested in magazine advertising fetches an average RoI of ?1.40.

    Advertising in magazines led to an average increase of eight per cent spend per consumer household spend.

    Nielsen used its Homescan panel alongside AdDynamix data to analyse the advertising campaigns of six FMCG brands – Lenor, Comfort, Flash Febreze, Hellmann’s, Colgate and Dove – and isolate the effect of the magazine advertising on household spend. Advertising spend data was then used to calculate the ROI.

    The AdValue research study aimed to understand the impact of magazine advertising on driving sales. This was carried out by analysing sales and media data using two different techniques – a panel-based and an econometrics based approach.

    Nielsen UK media analytics director Simon Nudds said, “AdValue demonstrates the ability of magazine advertising to increase sales and deliver measurable results.”

    IPC Insight also partnered with Mindshare on an econometric modelling project. This demonstrated that magazines deliver a higher ROI than TV and could be used to improve the efficiency of a campaign without increasing the total budget.

    IPC Insight director Amanda Wigginton said, “We’re delighted to be able to provide the industry with new, independently verified data on how magazines are driving sales. AdValue provides compelling evidence that magazines are effective in delivering ROI and directly impact the bottom line. Econometric modelling has also been able to show that magazines are often being under-utilised too!”

  • Unilever sells Sanex to Colgate-Palmolive for $940 million

    Unilever sells Sanex to Colgate-Palmolive for $940 million

    MUMBAI: Unilever, the consumer goods firm that owns brands such as Dove, Lipton and Hellmann‘s, has entered into an agreement to sell the global soap maker Sanex to Colgate-Palmolive for $940 million while buying Colgate-Palmolive‘s laundry detergent brands in Colombia for $215 million.

    European Commission asked Unilever to part from Sanex for anti-trust reasons after the Anglo-Dutch company acquired it when buying U.S. group Sara Lee‘s personal care business in 2009.

    The acquisition of Colgate-Palmolive‘s laundry detergent brands is subject to regulatory approval and the completion of the Sanex disposal to Colgate-Palmolive.

    In 2010, Sanex had garnered net sales of €187 million, mainly from Western Europe.