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Tag: Helix

  • Helix celebrates self-love, life and friendship with the launch of their new collection

    Helix celebrates self-love, life and friendship with the launch of their new collection

    MUMBAI: This Valentine’s Day, building on the philosophy of love and friendship, Helix has launched its new trendy collection catering to the needs and wants of Gen Z. The collection is an ideal amalgamation of style and comfort, making it an everyday essential for youngsters.

    The trendy collection comes with 11 aesthetically designed watches for boys and girls, including two Valentine’s Day special styles sporting a heart icon on the dial. The watches offer a wide variety to choose from, with many colour options as well as leather and stainless-steel attachments.

    The collection for girls is available in a wide array of colours ranging from raspberry to aqua, adding the right amount of style needed in an everyday look. This trendy collection is inspired from youth lingo and catchphrases that resonate with today’s youth.

    On the other hand, the collection for boyscomesinblack and brown variants with watches sporting a wide bezel in a satin finish. These watches will not only make your outfit sporty but also add the trendy edge every college-goer is looking for.

    At an initial price of Rs 1695, the collection is available at Shopper’s Stop and Lifestyle stores and on www.shop.timexindia.com. The collection is in line with the latest trends followed by the youth and is intended at catering to their everyday needs.

  • Star World and Star World Premiere HD announce their new show line-up

    Star World and Star World Premiere HD announce their new show line-up

    MUMBAI: Star World and Star World Premiere HD reveal an exciting line up for the summer of 2014. The two channels have come up with the most thrilling and entertaining TV shows for its viewers to watch. The shows will include drama, romance, comedy and more all in the months to follow.

    Star World Premiere HD which launched in September 2013, has already taken the TV viewers by storm with its dynamic content. The channel is a pioneering initiative by the Star network to present brand new content to their Indian audiences with the latest seasons of their favorite shows. The new line up include shows like Masterchef Australia , Masterchef US ,Family Guy, Californication, Nurse Jackie, Gang Related, Helix and Archer among others.

    Masterchef Australia (Season 6) -. 'MasterChef' is a unique cooking competition testing amateur budding chefs to the limit with a series of tough challenges judged by culinary experts. From dishes prepared in the studio, cooking for the rich and famous, to surviving the kitchens of top restaurants, the pressure is on to find the Master Chef at the end of each season. As a high-end, prime time spectacular, MasterChef in Australia has become a broadcasting phenomenon breaking all audience records.

    Masterchef USA (Season 5) – MasterChef is a U.S. competitive cooking reality show, open to amateur and home chefs. Amateur chefs are initially selected through nationwide auditions, selecting a total of one hundred competitors to the start of the televised competition.

    Family Guy ( Season 13) – The series centers on the Griffins, a family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian. The show is set in the fictional city of Quahog, Rhode Island, and exhibits much of its humor in the form of cutaway gags that often lampoon American culture.

    Californication ( Season 7) – The final season of the series starts on 6th May. The show revolves around Hank Moody, a novelist plagued by personal demons. He blames his longtime writer's block on reasons ranging from the hedonism of Los Angeles to the departure of his girlfriend Karen. Hank constantly deals with the consequences of his inability to say "no" to temptation while trying to show his family that he can be a responsible, caring father to Becca and a monogamous partner to Karen.

    Nurse Jackie ( Season 6) – This dark comedy series starts on Star World Premiere  on  26th May. Starring Emmy Award winning actress Edie Falco the show takes place in the surreal world of a New York City hospital, where Falco plays Jackie, a nurse battling the insanity of everyday life in the American health care system. Jackie is a genius at what she does, but she's also a deeply troubled woman, with looming shadows of prescription drug addiction and her lapsed Catholic faith always appearing in the background.

    Gang Related ( Season 1) – Revolves around Ryan Lopez, a gang member sent in to infiltrate the San Francisco Police Department and rise through its ranks who must balance his obligations to his crime family, the gang from his old neighborhood, with an increasing sense of loyalty to his new family, the SFPD's Gang Task Force.

    Helix ( Season 1) – The series follows a team of scientists from the Centers for Disease Control who travel to a research facility in the Arctic to investigate a potential outbreak of disease. While there, they find themselves stuck in a life-or-death situation that could decide the fate of the future of mankind.

    Archer ( Season 5) – Sterling Archer is the world's most daunting spy. He works for ISIS, a spy agency run by his mother. In between dealing with his boss and his co-workers – one of whom is his ex-girlfriend – Archer manages to annoy or seduce everyone that crosses his path. His antics are only excusable because at the end of the day, he still somehow always manages to thwart whatever crises was threatening mankind.

    Star World on the other hand have a spectacular lineup of shows including Once Upon a time, Homeland, House M.D. The channel presents a truly unique viewing experience and plans to bring back the classics on popular demand. Once Upon a time and House MD will be on air 19th May onwards whereas Homeland can be watched 1st May onwards.

    Once Upon a time ( Season 1 -3)– OUAT is an American fairy tale drama series which takes place in the fictional seaside town of Storybrooke, Maine, whose residents are actually characters from various fairy tales transported to the "real world" town and robbed of their real memories by a powerful curse.

    Homeland ( Season 1 -3) – Homeland is an American political thriller television series developed by Howard Gordon and Alex Gansa based on the Israeli seriesHatufim. The series stars Claire Danes as Carrie Mathison, a Central Intelligence Agency officer with bipolar disorder, and Damian Lewis asNicholas Brody, a United States Marine Corps Scout Sniper. Mathison has come to believe that Brody, who was held captive by al-Qaeda as a prisoner of war, was "turned" by the enemy and now threatens the United States.

    House MD  ( Seadon 1 -8)- House (aka House MD), is a new take on mystery, where the villain is a medical malady and the hero is an irreverent, controversial doctor who trusts no one, least of all his patients. Dr. Gregory House (Hugh Laurie) is devoid of bedside manner and wouldn't even talk to his patients if he could get away with it. Dealing with his own constant physical pain, he uses a cane that seems to punctuate his acerbic, brutally honest demeanor. While his behavior can border on antisocial, House is a maverick physician whose unconventional thinking and flawless instincts have afforded him a great deal of respect. An infectious disease specialist, he's a brilliant diagnostician who loves the challenges of the medical puzzles he must solve in order to save lives.

    Talking about the occasion Kevin Vaz, General Manager (Star India Pvt. Ltd – English Bouquet) said, “ Over the years we have set the lineup of shows according to our viewers demands. Our selection  covers multiple genres like Drama, Comedy and Animation which will reach out to a wider audience. Star World & Star World Premiere HD promise to be exciting destinations for the best TV viewing this summer  .”

    So spend this summer watching your favorite shows on Star World and Star World Premiere HD with the best in TV entertainment. The channel have strived to cater to the viewing needs of the audience today with shows covering diverse genres like action, comedy, drama, romance and fantasy leaving nothing to want for.

  • Helix’s ‘Waste Time’ brand message to woo youth

    MUMBAI: 150-year-old watch company Timex has launched the latest advertising for its youth brand Helix.

    JWT is the creative force behind this campaign. The communication aims as projecting Helix a brand that youth can own, both in attitude and style.

    With the youth watch market growing at 15 per cent and limited brands that provide trendy and affordable merchandise, global watch manufacturer Timex decided to launch a sub-brand that specifically targeted the college going segment.

    The campaign is built around the concept of time according to the young generation, which is the TG for the brand. It takes inspiration from the insight that ‘from school to college, a new sense of freedom begins to unfold, when the young begin to explore limitless time with limited money in their wallets.’

    According to this insight, the youth today sees the present time, i.e. ‘now’ as the only time hang out and just be, make fabulous friends, do spontaneous things and be free spirited and uninhibited. The campaign, thus, tries to reflect the youth’s sentiment — ‘I want to spend time exploring and enjoying the present but I am expected to join the rat race to ensure my future is bright when I am already confident that it will be.’

    Since the brand communication is aimed at college going youth, the theme of the campaign is also derived from the different aspects of college life like the summer holidays and the time collegians spent in the canteen having a good time.

    The idea was to go against the tradition where everybody keeps advising the youth to ‘do something, this is your time, stop wasting it.’ Instead the camoaign says, “Go Ahead and Waste Time.’ It is a new way of telling the youth that this is the only time they have the luxury to explore their options and have a good time.

    The campaign includes a one minute thematic film accompanied by two launch ads that celebrate the philosophy of ‘Waste Time’. Following these, the brand launched followed up ads spanning 20 seconds each that showed innovative ways of ‘wasting’ time. The videos and TVCs were supported by online presence through a Facbook page, print ads and cinema advertising at various theatres. The films have been produced by Flying Pigs Production.

    JWT SVP and executive planning director said, “The campaign idea is truly provocative for a watch brand. In a fresh and disruptive way, it blends the truth about youth lives with the category. Young consumers have responded really favourably to the boldness of a liberating brand thought – Waste Time. This campaign sets the tone for Helix – a cool young brand with a distinct attitude and distinct designs.”

    Timex India head marketing Vinit Kapahi explains, ‘With an active and growing youth watch market, we wanted to offer trendy and international range of watches at an affordable price point. Designed by internationally acclaimed and Milan based designer, Giorgio Galli, the collection is targeted to the global youth of today, men and women in the age group of 18-24 years. The campaign is clutter breaking, bold and attempts to resonate with the lives of young people in college. The core team at JWT including Account Management, Creative and Planning with their understanding and passion, along with us, believe in the power of – Waste Time, You Will Never Be Young Again’.