MUMBAI: Tick, style, tock. Tommy Hilfiger is giving timepieces a dose of star power and this one comes with a British accent and signature smirk. Actor and Tommy Family brand ambassador Lucien Laviscount is once again the face of Tommy Hilfiger’s Spring Summer 2025 watch campaign. Following his Fall 2024 debut, Laviscount continues to bring “effortless cool and natural charisma” to the brand’s evolving vision of American classic-meets-modern swag.
“It’s chic, elegant and hits all the right notes,” Laviscount said, waxing lyrical on the collection. “That’s pure Tommy through and through.” He’s not wrong.
The SS25 men’s lineup hits the fast lane with the Bank, a motorsport-inspired model featuring a red aluminium pusher guard and an integrated silicone strap for peak performance. It’s style with speed on the wrist. Meanwhile, the TH85 Carbon Chronograph leans into the luxe lane with enamel dials, sub-dials, monograms, and Cordura straps that scream sport-meets-slick.
Not to be outdone, the women’s range plays with poise and punch. From tank-shaped silhouettes with sculpted metal bracelets and sunray dials, to crystal-dotted “boyfriend watches” with sport-luxe vibes, these watches are all about timelessness with a wink.
The SS25 collection is available across India via Titan World, Helios, Shoppers Stop, Lifestyle, Tommy Hilfiger stores and other premium outlets. And of course, it’s all over Instagram.
Whether you’re racing against deadlines or fashionably late to everything, these timepieces make every second count with Lucien Laviscount, quite literally, in your corner.
MUMBAI: Time to turn heads KL Rahul is putting his signature style on your wrist with the launch of Police’s bold new Spring-Summer 2025 watch collection. Released on the cricketer’s birthday, the collection is a sartorial salute to individuality, fearless self-expression and most importantly audacity.
Known for its edgy, statement-making designs, Police has long stood for those who dare to be different. Its latest drop leans even harder into that ethos with timepieces that blend industrial swagger and sleek sophistication, anchored in the “Audacity Wanted” concept. And who better to front that than Rahul, a style icon who’s never played it safe on or off the field?
From see-through dials to gold-accented minimalism, the collection doesn’t shy away from drama. Take the Skeletor (Rs 25,995), a mechanical marvel with a matte olive dial, exposed mechanics, and an olive silicone strap that screams rebellion. It’s as comfortable as it is commanding.
Or meet Surigao (Rs 24,995), the Swiss Army knife of style. With day, date, and 24-hour sub-dials nestled into a matte black sunray dial, it’s equal parts muscle and precision set in an ion-plated gold case that means business.
If you like your statements loud and unapologetic, Shield (Rs 28,495) might be your match. A black transparent dial with gunmetal indexes sits inside a screw-styled case, complemented by a contrasting brown leather strap that feels both rugged and refined.
Available at Helios, World of Titan, Lifestyle, Shoppers Stop and online, the watches offer something for every wrist that doesn’t want to blend in. Whether you’re owning the boardroom or the dance floor, Police’s latest drop ensures you’re on time and on point.
Mumbai: Helios, the watch store from Titan Company Ltd, unveils its #Time Is Changing, DVC campaign, a powerful celebration of Navaratri that pays homage to the Goddesses of today. In a thoughtful initiative, Helios forges an inspiring collaboration with nine exceptional women, who, embody the same unwavering strength and courage, and fearlessly confront contemporary social challenges.
Helios has been consistently at the forefront of innovation and social awareness, exemplified by their year-round #Time Is Changing campaign initiatives. From the #LoveEarth campaign on Valentine’s Day, which redefined the significance of the occasion by emphasizing sustainability and environmental responsibility, to their Pride Month celebration that celebrated inclusivity and love without boundaries through couple’s watch gift boxes. On International Women’s Day, Helios launched the thought-provoking #TimeIsChanging campaign, focusing on women’s empowerment and menstrual hygiene in a unique manner while the Raksha Bandhan campaign witnessed the encouragement of self-love and cherishing the unbreakable connection between self-care and caring for others. With each distinctive campaign, Helios has created a lasting and positive imprint while consistently bringing revolutionary concepts to the forefront.
In an era where the tides of time have shifted, and demons have morphed into new, perplexing forms, the face of evil has donned an ever-evolving mask. In this landscape, the new DVC fearlessly raises a profound question: What does evil look like today? The abhorrent horrors of acid attacks, a grotesque response to a simple refusal, and the chilling devaluation of human life commoditized in a world driven by materialism, are just a few facets of the challenge. The world is confronted with the existential threats of climate change, which imperil our planet, suffocating Mother Earth. Amidst these perils, Helios and these remarkable women unite as indomitable beacons of hope against the ominous backdrop of our modern age.
This DVC narrates the incredible journeys of nine remarkable women who embody the spirit of resilience and determination. Beautiful Bharat co-founder Odette Katrak demonstrates incredible commitment to sustainability while Anupama Shivacharya, a certified Calisthenics Coach, empowers others through physical fitness and strength. Advocating for mental health awareness and supporting women struggling with postpartum depression, Anvita Nair exhibits determination. In addition, Pallabi Ghosh, entrepreneur and founder of Impact and Dialogue foundation, showcases valour in her battle against Human trafficking. Bidisha Saika advocates for biodegradable pad vending machines in government schools to support menstrual hygiene, exemplifying perseverance. Sumathi Ravindranath, an early interventionist and special educator, offers hope and support to those with developmental disabilities through her dedication. Sanitation educationist, Archana KR embodies compassion and responsibility as she tirelessly campaigned for clean school toilets after documenting hundreds of dirty unusable toilets in Karnataka. Priya Varadrajan, founder of Durga India organization and lead for Gender Justice and Persons with Disabilities Clusters within The Azim Premji Philanthropy, empowers women and girls who are survivors of gender-based violence and abuse, showing fearlessness. Pragya Singh, an acid attack survivor, is running an online campaign urging banks to make their online KYC process more inclusive, demonstrating immense strength.
These extraordinary women embodying the spirit of goddesses are relentlessly fighting to overcome challenges and resist societal norms and injustices. They serve as beacons of hope, illuminating the path forward by demanding what is rightfully theirs and tirelessly working to create a better world for all.
Helios is proud to be a part of this extraordinary journey, sharing the brave stories of these real-life heroes who embody the change they wish to see in the world. Through the #TimeIsChanging campaign, Helios aims to empower and inspire women everywhere by celebrating their stories and choices, driving positive change and creating a more inclusive and equitable world.
Speaking about the campaign, Titan Co. Ltd head of retail, watches and wearables Ajay Dwivedi said “At Helios, we recognize that time is changing, and we are committed to celebrating the strength and resilience of women who are at the forefront of this change. The #TimeIsChanging campaign is not just a tribute to the Goddesses of today but also a call to action for everyone to join hands and stand up against the evolving evils of our time. We believe that by sharing these stories and experiences, we can inspire more individuals to make a difference and empower women to lead the way in shaping a better future for all.”
MUMBAI: Helios Media, a specialty services company for the broadcast sector, recently completed two years in operations. And with the television industry undergoing critical developments with digitisation, regulations in inventory management, growth of niche genres and evolving dynamics of how viewers consume entertainment, the media brands are exploring newer avenues for engaging with audiences while advertisers are on a constant search for platforms to maximise reach. Traditional practices are being reviewed and the market is in a constant state of innovation.
“With the changing social fabric, growth of internet penetration and the change in consumer behaviour, the means to reach the viewer have increased manifold. As we move forward, our focus will be on getting into deeper partnerships with relevant platform creators to enhance the solutions we offer our clients. A TV channel is not just for TVCs anymore, and we will work with them in the overall revenue management space, going beyond traditional commercial inventory. In addition to inventory sales, we have enhanced our teams to include talent in the areas of content syndication, custom events, celebrity management and strategic digital initiatives. To take this scale of operations forward, it’s only natural that Bala steps up to take charge of our complete offering and provide seamless service to our clients”, says Helios Media founder & MD Divya Radhakrishnan.
Commenting further on his elevated role and plans ahead, Helios Media chief operating officer Bala Iyengar added, “The team has been groomed as idea generators and solutions providers who can offer expert advice on how to connect the advertiser with the audience. And this has helped us bring in the 150+ advertisers on MTunes HD, develop a market strategy for Channel X, exponentially increase the revenue base for FoodFood and set to motion the revenue agenda for FTV India. We will shape ourselves to be the go-to destination for advertisers seeking innovative ways to connect with audiences, and for channels seeking breakthrough strategies to boost revenue.”
The company was launched with a vision to provide broadcasters with business critical expertise in the areas of revenue management, brand consulting and creative development. And has demonstrated results for brands such as MTunes HD, Channel X, FoodFood and Fashion TV.
