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Tag: Helen McRae

  • Mindshare names Sidharth Parashar as chief investment officer of APAC

    Mindshare names Sidharth Parashar as chief investment officer of APAC

    MUMBAI: Mindshare, the media services company that is part of WPP, has appointed Sidharth Parashar as the chief investment officer of Mindshare APAC. Formerly the president of investments & pricing at GroupM India, Sidharth will be based in Singapore and will be part of the Mindshare APAC leadership team.

    Reporting to Mindshare APAC chief executive officer Helen McRae, Sidharth will focus on enhancing Mindshare’s investment strategy across local markets as well as driving Intentional Investment and the opportunity for Good Growth in the region.

    Helen McRae said, “I am very pleased that Sidharth will be joining our regional team. He brings a tremendous depth of expertise and will be a great champion of Good Growth for our clients.”

    Commenting on his move from GroupM to Mindshare, GroupM South Asia CEO Prasanth Kumar said, “Sidharth has had a phenomenal career journey where the organisation has witnessed his evolution from a practice expert to a leader in the last 18 years with GroupM. He has successfully led the investment mandates across all media and has elevated the practice through innovative products and delivering exceptional value for our clients. I would like to wish him the very best and will continue to work closely with him as he drives the regional investment strategy for Mindshare.”

    Parashar said, “It has been an amazing journey at GroupM, and I am delighted to now take over this new Mindshare APAC investments role. I look forward to this opportunity in new markets to build value for our client’s business.”

  • Mindshare expands Emerging Markets Group under Ashutosh Srivastava

    Mindshare expands Emerging Markets Group under Ashutosh Srivastava

    MUMBAI: Mindshare chairman Asia and CEO Emerging Markets Group Ashutosh Srivastava has now been given the added responsibility of the Middle East and Africa.

     

    The change comes as Helen McRae is appointed Mindshare UK CEO, a role she will combine with her responsibility as chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. McRae’s Africa responsibilities will now pass to Srivastava, whose extended remit will cover APAC, Russia, the Middle East and Africa.

     

    Mindshare global CEO Nick Emery said, “Ashutosh continues to broaden his scope and influence as all our best people do. I’m delighted that his influence will now have a direct effect on Asia, Africa and the Middle East. We will be all the richer for it.”

     

    Srivastava added, “The intent of this is to more strongly connect the growth markets together in the same way that many of our clients have organised themselves and so helping them unlock that growth through a strong, joined up network of resources.”

     

    At the same time, Christof Baron will take on the role CEO of Central and Eastern Europe (CEE) to drive Mindshare growth in the region and oversee the international development of German based clients. Baron will also continue his role as non-executive chairman of Mindshare Germany.