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Tag: Heinz

  • Godrej Indonesia CEO Rajesh Sethuraman gets additional biz transformation role at GCPL

    Godrej Indonesia CEO Rajesh Sethuraman gets additional biz transformation role at GCPL

    MUMBAI: 6 December will end up being a memorable day for Rajesh Sethuraman. That is the day when the CEO of Godrej Indonesia was given an additional responsibility by the management of Godrej Consumer Products Ltd (GCPL) in Mumbai led by Sudhir Sitapati: to lead the group’s business transformation and digital agenda. GCPL made the appointment  public by sending it to the Bombay stock exchange as is required by responsible and transparent companies.

    The reason the responsibility was thrust on him was because the executive responsible for business transformation and digital Vijay Kannan at GCPL Mumbai was relocating to be with family in the United Kingdom.

    Sethuraman is known to be a hardworking and focused senior executive who gets things done. The engineering graduate, and MBA from XLRI began his career as a product  executive in Heinz India. From global brand manager -Radiant in Hindustan Unilever, he quickly rose to regional category leader south Asia laundry and then was moved to south Africa as vice-president Africa laundry.

    His performance saw him being quickly promoted to vice-president home care division Africa. He once again shone over there and was transported back to Mumbai to help the mothership accelerate growth by rewiring its operation to deliver a superior  customer experience. And in his words :”Unlock this across core sales and  planning operations right through order to cash. Leverage external industry leading partners to deliver an integrated process tech and org combination which is future fit.”

    That brought him to the notice of the GCPL management led  by  Sitapati -a former Hindustan Unilever man himself and who had worked with him while he was there – which made him an offer to build Godrej Indonesia and establish it as a best in class entity in Indonesia.

    Which he has been in the process of doing. Rather successfully. Hence, the additional responsibility. Because Sethuraman is an executive who knows how to get things done, and mostly in time.

    “He has previously led the digital transformation of Unilever’s operations across many markets in core sales and planning operations, from order to cash processes, successfully designing integrated operations, and leveraging technology and partnerships for business success,” GCPL informed the BSE in the regulatory filing.
     

  • Pallavi Patil rejoins Madison Media as VP – insights & strategy

    Pallavi Patil rejoins Madison Media as VP – insights & strategy

    Mumbai: Madison Media, a unit of Madison World, is delighted to announce the return of Pallavi Patil as vice president – Insights & Strategy. In her new role, Pallavi will report to Madison Media & OOH group CEO Vikram Sakhuja.

    With over 19 years of experience in data science, insights, and strategic planning, Pallavi brings a wealth of knowledge and expertise. She previously spent six years at Madison and has also worked with leading companies such as Kinetic Worldwide, Nielsen, and Kantar TNS. Before rejoining Madison, Pallavi was associated with Dentsu – Posterscope. Her impressive portfolio includes handling renowned brands like Heinz, UTI Mutual Fund, Citibank, Vodafone Idea, MTS, Cadbury, Tata Motors, Audi, Levi’s, Samsung, Diageo and Google.

    Madison Media & OOH group CEO Vikram Sakhuja said, “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”

    Pallavi remarked, “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.

    In the past year, Madison Media has seen a remarkable trend with nearly 50 ex-Madisonites rejoining the company. This surge of returning talent reflects Madison’s nurturing work culture, strong leadership, and exciting opportunities for professional growth. The agency’s ability to attract back former employees speaks volumes about the positive experiences and impactful work environment Madison provides.

  • Heinz’s ingenious way to stop you from skipping the ad

    Heinz’s ingenious way to stop you from skipping the ad

    MUMBAI: Heinz Tomato Ketchup has launched its new campaign which features mouth-watering food and how people are so engrossed in eating the Heinz ketchup that they ignore everything else.

    When Heinz Tomato Ketchup aspired to spread its brand message, the brand wanted to do so in a unique manner that grabs the viewer’s attention. Kraft Heinz in collaboration with digital agency FoxyMoron found an ingenious way to circumvent this using a quirky technique to create curiosity and keep the viewer hooked on. Most viewers on YouTube view pre-rolls as white noise before tuning into videos that hold their interest. These interactive pre-rolls are first of its kind, where unlike any other skip ad, the protagonist is so engrossed in eating that he/she tells the viewer to skip the advertisement and leave them alone.

    The campaign consists of six pre-rolls ads wherein the protagonists do exactly the opposite and tell the viewer to hit the skip button. The videos then proceed to showcase how the protagonist enjoys the taste of Heinz Tomato Ketchup so much that they don’t care about their surroundings or anything else at all.

    This helped build curiosity by telling the viewer to skip the advertisement within the first five-seconds, followed by showcasing common and relatable individuals indulging in food with Heinz Tomato Ketchup.

    By telling its viewers to hit the skip button, Heinz Tomato Ketchup created intrigue and got the viewers to watch what the pre-roll had to offer and the results did not disappoint!

    FoxyMoron co-founder Suveer Bajaj adds,“With the five innovate pre-roll concepts we developed for Heinz Ketchup, we toyed with the idea of tempting users to skip an ad, or continue enjoying the ketchup experience that Heinz presents us all with on a daily basis. We saw a shocking completion rate of 32 per cent (2X industry standard) on skippable inventory proving that the daring slice-of-life creative managed to manifest a delicious everyday ketchup experience for all!”

  • Dentsu India appoints Indrajeet Mookerjee as EVP

    Dentsu India appoints Indrajeet Mookerjee as EVP

    MUMBAI: Dentsu India has appointed Indrajeet Mookerjee as the executive vice-president.

    Mookerjee has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia. In his last role, he was the managing director of Soho Square, Indonesia – part of the Ogilvy group.

    Some of the marquee brands he has worked on are — Unilever, Nestle, Mondelez, Heinz, Adani Wilmar, Arvind Brands, Cathay Pacific, Himalaya Herbal, Sab Miller, Suntory Garuda and L’Oreal.

    Dentsu India CEO Simi Sabhaney said, “Indrajeet’s endeavour would be to add value to the businesses in his portfolio, to consolidate relationships and nurture talent.”

    Mookerjee added, “These are exiting times in the communication business in India with rules being re-written and Dentsu India has been in the forefront.”

  • Dentsu India appoints Indrajeet Mookerjee as EVP

    Dentsu India appoints Indrajeet Mookerjee as EVP

    MUMBAI: Dentsu India has appointed Indrajeet Mookerjee as the executive vice-president.

    Mookerjee has spent two decades in the communication business having worked in some of the leading agencies including Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia. In his last role, he was the managing director of Soho Square, Indonesia – part of the Ogilvy group.

    Some of the marquee brands he has worked on are — Unilever, Nestle, Mondelez, Heinz, Adani Wilmar, Arvind Brands, Cathay Pacific, Himalaya Herbal, Sab Miller, Suntory Garuda and L’Oreal.

    Dentsu India CEO Simi Sabhaney said, “Indrajeet’s endeavour would be to add value to the businesses in his portfolio, to consolidate relationships and nurture talent.”

    Mookerjee added, “These are exiting times in the communication business in India with rules being re-written and Dentsu India has been in the forefront.”

  • Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

    Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

    Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.” 

    Bharadwaj added on her  new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

    Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat. 

    She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.

  • Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

    Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

    Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.” 

    Bharadwaj added on her  new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

    Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat. 

    She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

  • Lowe Lintas and Partners sign on over 100 new businesses in 15 months

    Lowe Lintas and Partners sign on over 100 new businesses in 15 months

    MUMBAI: In a year that was relatively sluggish for the industry, Lowe Lintas and Partners announced today that they registeredover 100 business wins in the past 15 months. These wins have come across its 7 divisions and 9 offices in India.

     

    Joseph George (Joe), Chief Executive Officer – Lowe Lintas and Partners says, “2013was the culmination of an aggressive 3 year New Business plan that was put in place in early 2011; resulting in us, signing up upward of 300 new businesses in this period.Fantastic work leading to in-market success of our existing brandshas played a disproportionate role in helping us earn the confidence of new clients.I have always believed that doing well on Existing business is the best strategyto acquire New business”

     

    Some of the clients acquired in this period include Hero Motocorp, myntra.com, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, bookmyshow, Milma, Coir Board, Bharat Benz, Max Bupa, Finolex, Gyproc, Apollo Hospitals, Wockhardt, Bharat Forge, MCX, Heinz, Rajasthan Tourism, Nutricia, Mahanagar Gas, Dr. Reddy’s Labs among many others…

     

    Lowe Lintas and Partners, IPG’s largest operation in India,partnersabout 250 clients. Some of whom, amongst India’s most successful and marketing savvy companies–Aditya Birla Group, Arvind Brands, Axis, Britannia, Croma, Dabur, DLF, Essar, Future Group, Godrej, Havell’s, Hindustan Unilever, ICICI, ITC, Johnson & Johnson, Maruti, Micromax, MRF, Nestle, Croma, Tata Tea, Tanishq, Times Group, Videocon to name a few.

     

    OpineAmer Jaleel and Arun Iyer, National Creative Directors at Lowe Lintas – “The agency has put out the best body of work in the industry; now for 2 years in a row. So while 100 or 300 is a statistic that we are certainly very happy about, what is even more gratifying,is that the infectious energy ofthese wins are spurring on all of us to deliver even better work”

     

    Lowe Lintas and Partnershas traditionally been a strong player in advertising; but in recent times, its divisions outside of advertising have been significant contributors to business growth. A reasonable chunk of the over 100 wins have been accounted for, by LinOpinion-Golin Harris (Public Relations), LinEngage (Activation), dCell ( Design ), LinTeractive-Interactive Avenues and LinHealth-ICC (Healthcare Marketing)

     

    Some of the clients acquired in this period by the “non-advertising” divisions include Shapoorji Group, Brylcreem, Bru Coffee, Haldiram’s, Abbot India, Piramal, Mattel Toys, Tata Asset Management, Supermax, Wadhawa Group, NEC India, Herbalife, INOX, G.M. Pens, VST Industries, Govt of Netherlands, Onida, Sony Max, Bangalore Literature Festival among many others..

     

    Vikas Mehta, Chief Marketing Officer – Lowe Lintas and Partners said, “For the past year or so, we’ve gone about client acquisition as a group in a lot more orchestrated manner. It’s heartening to see our divisions like PR, Activation, Digital and Healthcare firing too.The investments we made through partnerships like Interactive Avenues and Golin Harris have shown results and we would like to make further and faster strides in that direction.”

     

    Joseph George concludes “An often used metric byclients to evaluate apotential agency partner is the consistency with which itkeeps putting out work that impactsbonding, buzz and business results. And most new prospects find us doing rather well on that count…”