ITV

Tag: Heineken

  • Twitter adds CBS to its stable of big advertisers

    Twitter adds CBS to its stable of big advertisers

    MUMBAI: Twitter has been frantically adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network, ESPN and the Ford Motor Company. In those initial ads, the sports broadcaster sent out clips of football games, disguised in a Ford Fusion ad, as short messages on the service.

    Since then, more than a dozen other content distributors, from the Fox television network to Globosat in Brazil, have joined the program, with brands including Heineken and AT&T promoting clips from major sports events like the U.S. Open tennis tournament and NCAA basketball games and live events like MTV‘s Video Music Awards.

    Twitter recently announced that it had signed CBS, one of its biggest partners yet. The broadcast and internet network intends to use Twitter Amplify to showcase content from 42 products, from TVGuide.com to its fantasy football site.

    As an example, Twitter and CBS showed off a possible “60 Minutes in 60 Seconds” ad, which could promote content from the revered television news magazine.

  • Twitter adds CBS to its stable of big advertisers

    Twitter adds CBS to its stable of big advertisers

    MUMBAI: Twitter has been frantically adding partners to its Amplify advertising program ever since it began informally last year with a partnership between the social network, ESPN and the Ford Motor Company. In those initial ads, the sports broadcaster sent out clips of football games, disguised in a Ford Fusion ad, as short messages on the service.

    Since then, more than a dozen other content distributors, from the Fox television network to Globosat in Brazil, have joined the program, with brands including Heineken and AT&T promoting clips from major sports events like the U.S. Open tennis tournament and NCAA basketball games and live events like MTV‘s Video Music Awards.

    Twitter recently announced that it had signed CBS, one of its biggest partners yet. The broadcast and internet network intends to use Twitter Amplify to showcase content from 42 products, from TVGuide.com to its fantasy football site.

    As an example, Twitter and CBS showed off a possible “60 Minutes in 60 Seconds” ad, which could promote content from the revered television news magazine.

  • W+K to start programme to help creative entrepreneurs

    MUMBAI: US-based advertising firm Wieden + Kennedy (W+K) plans to reach out to ‘creative entrepreneurs‘ who want to start their business and offer them infrastructural support, networking opportunities and guidance from in-house experts.

    The call for entries will start from next week and the people eligible are those below 30 years and belonging to creative pursuits such as theatre, art, design music and the like barring advertising.

    Eventually, W+K also plans to take a stake ranging between 10-20 per cent in the new business. The agency plans to choose four people looking at starting their creative enterprise.

    The mentoring programme will have brands, technology, popular culture and creative entrepreneurship come together for new businesses. The agency will also help the individuals reach out to a wider network of people.

    The idea had hit off in December when the agency decided to help those who wanted to start a business but did not have the necessary means and wherewithal to do so.

    Globally the agency has had their Portland Incubator Experiment (P.I.E) which was a collaboration between W+K and tech entrepreneurs.

    The agency, which is headquartered in Portland, started operations in Delhi in 2007 after merging with creative agency ‘A‘ founded by Mohit Jayal and V Sunil. It has clients like IndiGo, HCL Technologies, InterGlobe, Heineken and Royal Enfield.

  • Heineken to receive MipTV 2012 Brand of the Year Award

    Heineken to receive MipTV 2012 Brand of the Year Award

    MUMBAI: The television trade event MipTV which takes place next month in cannes, France has announced that Heineken will receive the 2nd annual MipTV Brand of the Year Award which will be presented in Cannes 2 April 2012.

    As part of MipTV‘s Branded Entertainment Programme which runs 2-3 April, sponsored by Ogilvy And Mather, Europe‘s largest brewer Heineken has been selected to receive recognition for its commitment and innovation in the field of branded entertainment. The MipTV Brand of the Year Award will be presented to Heineken Brand senior director, global Cyril Charzat .

    Through its new ‘Open Your World‘ strategy in branded entertainment, Heineken® is creating engagement in areas that are at the centre of its core consumers‘ lives.

    Branded Content Marketing Association CEO Andrew Canter who is also the head of the Brand of the Year Award selection jury said, “Heineken has demonstrated leadership through compelling engagement in producing various kinds of high-level branded content in areas including Music, Football, Design and Social Media, and in particular through its international Open Your World strategy in branded entertainment.”