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Tag: Heftyverse

  • Hungama’s Heftyverse and Bhamla Foundation launch Ecotainment initiative

    Hungama’s Heftyverse and Bhamla Foundation launch Ecotainment initiative

    Mumbai: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Bhamla Foundation to introduce Ecotainment, a groundbreaking sustainability initiative within the Heftyverse universe. This collaboration marks a significant step towards merging entertainment with environmental conservation, reinforcing our commitment to creating a greener, more sustainable future.

    The ‘Ecotainment’ initiative is a pioneering project by Hungama within the Heftyverse platform, where users can participate in environmental conservation efforts while enjoying immersive entertainment experiences. The initiative revolves around the concept of “Digital Trees,” wherein real trees are planted for users who purchase tickets for events presented by or partnered with Hungama. Each real-world tree sprouts a digital twin within the Heftyverse, allowing users to adopt, nurture, and interact with their virtual saplings in a vibrant digital ecosystem.

    Expressing his excitement about the pioneering initiative, Hungama Digital Media Founder and MD Neeraj Roy said, “At Hungama, we believe in the power of entertainment to inspire positive change. With Ecotainment, we’re taking this belief to the next level by seamlessly integrating environmental sustainability into our platform. It’s not just about entertaining our users; it’s about empowering them to make a tangible difference in the world. Teaming up with Bhamla Foundation for this pioneering initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment.”

    Bhamla Foundation founder Asif Bhamla said, “We are delighted to join hands with Hungama’s Heftyverse for the Ecotainment initiative. By combining entertainment with environmental consciousness, we can reach and engage millions of people in the fight against climate change. Together, we can make a real impact and create a healthier planet for future generations.”

    With the launch of Ecotainment, Hungama’s Heftyverse aims to inspire millions of users to become active participants in environmental conservation. For more information about Ecotainment and how to get involved, please visit Heftyverse.

  • Hungama’s Heftyverse teams up with Van Heusen for virtual fashion exploration

    Hungama’s Heftyverse teams up with Van Heusen for virtual fashion exploration

    Mumbai: Heftyverse, an innovative Metaverse initiative by Hungama Digital Media, joins hands with Van Heusen, a fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Ltd to redefine the online shopping experience by leveraging the power of 3D worlds. Through this ground-breaking collaboration, Heftyverse offers users a one-of-its-kind fusion of entertainment and fashion.

    Hungama and Aditya Birla Fashion and Retail Ltd are set to kick off this collaboration by introducing Van Heusen to the platform, infusing personal expression and variety in virtual fashion. At the heart of Heftyverse’s offerings is Avatar Customization, which allows users to personalize their avatars with outfits and styles from Van Heusen.

    This unique collaboration will not only help users style their Avatars but will also allow users to share their stylized looks on social media. Users will also be able to buy the Van Heusen styles offered on Hevtyverse in real life on Van Heusen’s brand website, effortlessly transitioning between the virtual world to the physical. This purposeful move aims to drive platform adoption, enhance user engagement, and encourage e-commerce transactions. Beyond spotlighting a renowned brand and integrating diverse styles, this collaboration also marks a significant milestone in Heftyverse’s evolution, redefining virtual fashion and promising users an unparalleled online shopping experience. The platform Heftyverse has been developed in partnership with Ink In Caps.

    Expressing his excitement on the launch, Hungama Digital Media founder and MD Neeraj Roy said, “Teaming up with Aditya Birla Fashion and Retail Limited for this exciting initiative marks a significant milestone for Heftyverse and Hungama Digital Entertainment. This collaborative effort propels us into the immersive world of the Metaverse, where digital fashion and captivating experiences seamlessly merge. Our objective is to redefine the landscape of online shopping by offering users an electrifying fusion of entertainment and fashion within Heftyverse. This launch is a testament to our relentless drive to break barriers and nurture innovation, ensuring our users are always at the forefront of the dynamic digital space.”

    Van Heusen COO Abhay Bahugune said, “We are pleased to collaborate with Hungama’s Heftyverse, a partnership that further strengthens our brand’s commitment to innovation. With this initiative, we aim to elevate the intersection of fashion and digital entertainment, creating a synergy that resonates with the dynamic lifestyles of our discerning new-age consumers.”

    Ink In Caps director Manish Kakkar “We are excited about this innovative venture. Through our partnership, we aim to seamlessly elevate the online shopping experience by integrating immersive technology. This collaboration reflects our commitment to pushing boundaries and delivering cutting-edge solutions to enhance user engagement and satisfaction. We look forward to continuing our successful partnership and delivering exceptional results together.”

    Heftyverse is now available on browsers laptops and mobile devices and is poised to revolutionise the online shopping landscape within the metaverse. Follow the link to know more-

    ttps://world.heftyverse.xyz/login