MUMBAI: The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign. Actors across eras attended the event and stood in solidarity for gender equality.
The event was anchored in collaboration with Mindshare India and Star TV network. Star TV and Hotstar were responsible for content creation and broadcasting of the main award ceremony. Hindustan Times, Fever 104 FM, Pinkvilla, Facebook, and BeBeautiful were also roped in as partners for ancillary content creation.
Mindshare India president – client leadership Amin Lakhani said, “With LGRA in its third consecutive year, we take immense pride in saying that with each passing year it has not only turned out to be a stronger but an even more successful association with brand Lux. In our three years of being associated with this project, we have only seen it grow in terms of grandeur and scale and what better than supporting the UN initiative HeForShe for an even more purposeful cause.”
Hindustan Unilever Ltd GM – skin cleansing Harman Dhillion quoted, “For 90 years, Lux has been the beauty secret of iconic Bollywood superstars. This year, we used the grand stage of the Lux Golden Rose Awards to celebrate these women, and it was done in great style by the men of Bollywood paying an ode to their ladies. It was truly a pleasure to witness the Lux divas across generations being celebrated and a once in a lifetime experience.”
Mindshare Fulcrum South Asia senior vice-president Premjeet Sodhi said, “LGRA has always been a project that we at Mindshare hold in high regard. We feel extremely honoured by the fact that over the past three years we have been able to bring Lux’s grand vision to life, with each edition being even more well-received than the last. This year, in particular, has been a matter of extreme pride, with a purpose-driven association in the form of HeForShe. The incredible success of this project would not have been possible without the tireless work and dedication of our Content+, Exchange, and Client Leadership teams, who performed extraordinarily, and delivered excellence."
