MUMBAI: Prime Video and Netflix led India’s streaming landscape in 2024, capturing significant viewership across Hindi originals, while Disney+ Hotstar excelled in Tamil and Telugu content, according to Ormax Media’s Streaming Originals in India – The 2024 Story.
The Hindi language space saw Prime Video’s Mirzapur Season 3 topping the list with 30.8 million viewers, followed by Panchayat Season 3 (28.2 million) and Netflix’s Heeramandi (21.5 million). Both platforms secured five entries each in the top 15 Hindi web series.
In Hindi direct-to-OTT films, Netflix dominated with 11 of the top 15 spots, including Do Patti (15.1 million viewers), Sector 36 (13.9 million) and Sikandar Ka Muqaddar (13.5 million).
The Hindi non-fiction space saw JioCinema’s Bigg Boss OTT Season 3 come out trumps and emerge as the most-watched unscripted show with 17.8 million viewers. Netflix’s The Great Indian Kapil Show followed with 15.7 million. Then came the great Indian start up hunt show SonyLiv’s Shark Tank India Season 3 which garnered 12.5 million viewers.
Disney+ Hotstar reigned supreme in Tamil and Telugu streaming. Save The Tigers Season 2 (five million viewers) and Inspector Rishi (4.9 million) led their respective categories. The platform secured four Telugu and seven Tamil entries in the top 10 lists.
Netflix’s Squid Game Season 2 became the most-watched international series with 19.6 million viewers, setting a new all-time record in India. Prime Video’s Road House led among international films with six million viewers.
The report highlighted the growing demand for regional and franchise-driven content, supported by a robust subscriber base across platforms. Ormax Media’s methodology estimated unique viewership based on primary research, reflecting India’s expanding streaming audience.
You can download the report here
