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Tag: Healthy Home Paints

  • Kansai Nerolac strengthens IPL association with three T20 franchisees

    Kansai Nerolac strengthens IPL association with three T20 franchisees

    MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers in ‘Healthy Home Paints’ has announced its association with Rajasthan Royals (RR) and Royal Challengers Bangalore (RCB) while continuing its association with Sunrisers Hyderabad (SRH) for the ongoing season of Indian Premier League (IPL).

    Nerolac has been associated with cricket leagues and championships for a long time and has been associated with T20 franchisees since 2016, leveraging the sports platform for the visibility and to drive skill building as an agenda amongst unemployed youth and encouraging them to take up painting as a profession.

    This season Nerolac will introduce two more initiatives apart from skill development; a consumer app and curated designs through “walk to wall” which would enhance consumers experience while painting their house.

    Speaking on the association Kansai Nerolac Paints Ltd executive director Anuj Jain said, “T20 offers the highest penetration across India that creates a huge opportunity for brands to connect and introduce initiatives.  In addition to our continuous association with the league through skill development initiatives, we are also excited to announce our new offerings – A consumer app & a unique design concept ‘Walk to Wall’, that aims to benefit and create transforming experience for people with our healthy home paints range. We wish the players for this season to continue with their zestful performance.”

    Commenting on the announcement, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to have Nerolac as our principal sponsor for the third year in a row. Sunrisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. We look forward to renewed support from Nerolac as we bid to win the title after a solid show last season."

    Speaking of the association, Rajasthan Royals executive chairman Ranjit Barthakur said, “We are delighted to associate with Nerolac, the brand that focuses on building long-lasting relationships, a brand value that resonates well with the Royals. We look forward to deepening this relationship in the coming years building a great bond with our fans.”

    Royal Challengers Bangalore chairman Sanjeev Churiwala stated, “We are happy to be associating with Kansai Nerolac Paints. At RCB we always look forward to partnerships that increase value and merit to the brand, and through this association, we wish to add more colors for our fans and players that will enhance our brand presence at one of the most watched leagues in the country.”

  • Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of Maha Kumbh

    Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of Maha Kumbh

    MUMBAI: In an endeavour to transform India through transforming lives, Kansai Nerolac Paints Ltd. (KNPL), pioneer of ‘Healthy Home Paints’, has beautified Indira Bhavan in Prayagraj in sync with the theme of ongoing Kumbh Mela 2019. The art-depiction on Indira Bhavan is to commemorate saints, sadhus, and pilgrims from all walks of life.

    Speaking on the occasion Kansai Nerolac Paints Ltd GM – marketing Peeyush Bachlaus said, “As Pablo Picasso had once said, the purpose of art is to wash the dust of daily life off our souls. The Kumbh Mela is graced by millions of devotees who travel to the pilgrim centre from all cultures and walks of life to take the holy dip at the sacred ‘Triveni Sangam’. Depicting this spirit of MahaKumbh and synergising it with our belief of transforming India through transforming lives, we at Kansai Nerolac found it opportune to connect with our audiences by showcasing our homage to the city / the festival.”

    YUVA Foundation founder and Kumbh Art Festival curator Shantanu Gupta quoted, “It gives us immense delight to have partnered with Kansai Nerolac and be a part of the Kumbh. We have tried to assimilate the spirit of Kumbh through Nerolac shades that we have used in the mural on the facade of Indira Bhavan. Over the past few years, there hasn’t been enough attention given to artistic aesthetics in urban regions and the visual appeal it can bring to the cities in our country. And hence large-scale wall artwork during festivals is what our team looks at to change that trend. Under #AyodhyaArtFest and #KumbhArtFest, we have created cultural artwork on public and private walls in Ayodhya and Prayag respectively.”

    Apart from the painting the 30,000 sq ft area of the building, Kansai Nerolac has also actively participated with Delhi Street Art in beautifying the town of Prayagraj, by painting 10,000 sq ft of the city walls. Nerolac, along with extensive support from its paint trade dealer network will also act as distribution centres, will make over 3-lakh customised cans available for the devotees to carry the holy-water from the Ganges home. To retain the purity of the canned liquid, they will include a shankha made of alum to champion the cause of purifying the holy Ganges.