MUMBAI: Mankind Pharma is flexing both heart and muscle this Father’s Day with a spirited campaign for ‘HealthOK’ – its flagship vegetarian multivitamin brand. Riding high on a near Rs 50 crore milestone and a 25 per cent growth rate, the brand is putting dads front and centre as the ‘HealthOK Heroes’ of Indian households.
The campaign pays tribute to fathers who never seem to run out of steam — fixing bikes, solving math homework, pulling late-night shifts, and still managing a Sunday cricket match. HealthOK positions itself as their nutritional wingman, helping them power through life’s endless to-do list with its 100 per cent vegetarian multivitamin formula tailored for daily stamina.
Commenting on the campaign launch, Mankind Pharma vice president, sales and marketing head, consumer business unit, Joy Chatterjee said, “Happy Father’s Day to our HealthOK Heroes. This Father’s Day, we are celebrating the extraordinary fathers who demonstrate relentless dedication to parenthood without ever showing signs of fatigue. Our campaign acknowledges that today’s fathers seamlessly transition between multiple roles; they are providers who ensure family security, protectors who offer safety, mentors who guide with wisdom, and friends who share in life’s joys.”
“In India, where nearly 30-40 per cent of the population embraces vegetarianism, there is a recognized concern regarding potential vitamin deficiencies among them. HealthOK steps in to bridge this gap by offering a dedicated solution in the form of pure vegetarian multivitamin tablets. In contrast to many over-the-counter alternatives that are non-vegetarian, often due to their capsule form, HealthOK tablets are exclusively sourced from vegetarian ingredients. This not only caters to the specific needs of the vegetarian male population but also aligns with their commitment to a vegetarian lifestyle. We are gaining share in the regions where the vegetarian population is substantial. We at Mankind, take pride in contributing to the well-being of individuals adhering to a vegetarian diet,” He further added.
But the health hustle doesn’t stop there. For the mini-mes in the family, HealthOK is also pushing its kid-friendly multivitamin gummies — colourful, chewable bursts of nutrition designed to sneak goodness into even the pickiest diets. A nod to today’s time-starved, label-checking parents, the gummies promise immunity and growth without the kitchen drama.
Commenting on HealthOK gummies, Chatterjee said, “A large number of Indian children fall short of meeting their daily nutritional needs, especially when it comes to essential vitamins and minerals. HealthOK Multivitamin Gummies are designed to help bridge this gap. While kids often crave sugary treats that offer little nutritional value and may harm dental health, HealthOK Gummies offer a smarter alternative. Packed with key nutrients like Vitamin C, D, Zinc, and Iron, these gummies are formulated to support immunity, healthy growth, and overall energy -all in a tasty, child-friendly format.”
With a multi-platform media blitz spanning digital and traditional formats, the Father’s Day campaign is less about sentiment and more about celebrating real-life endurance athletes — also known as dads.