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Tag: healthcare

  • OMRON Healthcare India partners with Milind Soman for BP monitoring awareness

    OMRON Healthcare India partners with Milind Soman for BP monitoring awareness

    Mumbai: OMRON Healthcare India, the Indian arm of the Japanese global leader in home blood pressure monitoring and solutions for cardiovascular disease management, has announced a collaboration with supermodel, film producer, and fitness enthusiast Milind Soman to enhance awareness around adopting home monitoring as an essential constituent of health regime.

    This collaboration marks a significant stride in the realm of home health monitoring, underlining OMRON’s commitment to supplement the quality of lives of millions through technologically advanced and useful devices. The objective is to raise awareness regarding the importance of adopting a sincere and continuous practice of blood pressure monitoring, and body composition & weight measurement to prevent the onset as well as aggravation of disorders like hypertension. Both Milind and OMRON urge to make monitoring an essential part of all hypertension, fitness, and weight management routines which most of the time is reactive and is pursued by an individual only after facing a health incident.

    Milind Soman’s dedicated approach to his holistic well-being, by maintaining a healthy diet, consistent physical activity, and regular health check-ups, aligns perfectly with OMRON ‘s vision of “Going for ZERO” focusing on preventive healthcare to reduce incidents of hypertension-led events to realize zero heart attacks and zero brain strokes.

    The recent spike in cases of Heart attacks among youngsters is a worrisome trend. However, if regular monitoring starts at an early age, it can have a substantial long-term impact on the overall health of individuals. Awareness about comprehensive Hypertension management and data monitoring can be of great help in managing and preventing such cardiovascular events in the near future.

    While speaking about the collaboration, OMORN Healthcare India MD Tetsuya Yamada said, “In India, a critical necessity exists to raise consciousness regarding the significance of health screening. The inclusion of health screening within any fitness regimen is imperative. And Milind Soman embodies fitness in a holistic way that includes regular screenings as well. His credibility is unquestionable. OMRON had the opportunity to collaborate with him earlier and we are glad to open another chapter of our partnership with him that will enable us to connect with more consumers, reinforcing the message of ‘Life On With OMRON’.”

    Milind Soman, a prominent figure in the fitness industry and a staunch advocate for healthy living, shared his excitement about the partnership, saying, “I am honoured to be associated with OMRON Healthcare India, a brand that shares my passion for promoting health and well-being. With OMRON’s advanced and useful devices, I believe we can inspire a health revolution in India, encouraging everyone to take charge of their health journey that would include monitoring.”

  • “Mental health, once a taboo, is gradually finding its place in open conversations”: Prayag Hospital’s Pritika Singh

    “Mental health, once a taboo, is gradually finding its place in open conversations”: Prayag Hospital’s Pritika Singh

    Mumbai: The healthcare sector stands as a cornerstone of societal well-being, encompassing a complex web of medical services, institutions, professionals, and technologies. Rooted in the fundamental goal of promoting health, preventing illness, and providing care, the healthcare sector plays a pivotal role in safeguarding the physical, mental, and emotional vitality of individuals and communities.

    Characterised by constant advancements in medical science, technological innovation, and evolving care models, the sector continuously adapts to meet the changing needs and challenges of a dynamic world. From hospitals and clinics to research facilities and pharmaceutical companies, the healthcare sector is a diverse and vital ecosystem that extends its influence into every facet of human life.

    Indiantelevision.com caught up with Prayag Hospital CEO Pritika Singh to know more about her journey, COVID’s impact on mental health, the hospital’s expansion plans, and much more.

    Pritika Singh is an award-winning and game-changer leader in the healthcare sector. Her business interests vary across many fields, from healthcare business, beauty, mental health, yoga, meditation, and the pharma industry. She is actively pursuing women’s rights and philosophy. She has worked towards women’s empowerment and other women-centric issues. She became the CEO of Prayag Hospital at the age of 23. Under her leadership, Prayag Hospital expanded and opened two more locations.

    Edited Excerpts:

    On Prayag Hospital’s contribution to the awareness and treatment of mental health issues

    Mental health, once a taboo, is gradually finding its place in open conversations. Being a strong mental health advocate, I emphasise its importance in healthcare domain and our team works with diverse segments of society, including correctional facilities, orphanages, and the Central Reserve Police Force (CRPF), while also organising meditation camps. We have observed that due to absence of families, these individuals suffer from substantial emotional burdens that adversely affect mental well-being. Thus, acknowledging the gravity of this issue, our team works closely with these individuals, extending unwavering support to tackle their mental health struggles.

    On the COVID-19 pandemic’s disproportionate impact on mental health and any observable trends indicating increased susceptibility among women

    Certainly, the COVID-19 pandemic has indeed had a significant impact on mental health worldwide. The isolation, uncertainty, fear of illness, and disruptions to daily life have collectively contributed to heightened levels of stress, anxiety, and depression among various populations. In my knowledge and being a healthcare professional, I have observed several trends that suggest women may be more susceptible to these adverse mental health effects.

    As women often bear the brunt of looking after the family. The closure of schools and daycare centers, coupled with remote work arrangements, has increased the caregiving burden on women. Balancing work, household chores, and childcare without adequate support led to heightened stress levels and a sense of being overwhelmed. Then gender-based violence and abuse exacerbated during lockdowns when escape routes and support systems were limited. The increased risk of violence and the trauma associated with it had severe implications for their mental well-being.

    On the inspiration behind venturing into this field right after completing studies

    Having grown up in an environment where healthcare and entrepreneurship were integral parts of my family’s life, my journey into the healthcare industry as a young CEO was a natural progression for me. Both my parents played pivotal roles in shaping my aspirations. My father’s dedication to the medical profession instilled in me a deep appreciation for healthcare, while my mother’s entrepreneurial ventures ignited a passion for business and innovation.

    From an early age, I found myself drawn to the world of entrepreneurship, inspired by my mother’s successes. I admired her ability to turn ideas into reality, and even before fully grasping the complexities of entrepreneurship, I was determined to follow in her footsteps. As I progressed through my education, particularly during my 11th and 12th grades, my understanding of entrepreneurship deepened. I began crafting business plans, envisioning my own path forward in the business world.

    Upon completing my MBA, I was eager to merge my dual passions for healthcare and entrepreneurship. Joining Prayag Hospital as the planning and strategy director provided me with a unique opportunity to bridge these two worlds. As I delved into the intricacies of hospital operations and patient care, I realised the immense potential for innovation and improvement within the healthcare sector. My journey continues to be fuelled by the desire to make a meaningful impact on both the healthcare industry and the lives of the patients we serve.

    On your vision for Prayag Hospital’s expansion across India and the plan to tackle the challenges that might arise during this expansion

    Our journey is driven by a commitment to extending quality healthcare services to every corner of the country. Our immediate focus lies on expanding our presence within Uttar Pradesh, the largest and most populated state in India. Recognising the immense need for accessible and top-notch healthcare, we are diligently working on establishing new hospitals and medical centres in key regions of Uttar Pradesh. This strategic approach allows us to address the healthcare gaps prevalent in these areas and ensure that quality medical services are available to all.

    Looking beyond our national borders, we are ambitiously planning to set up branches of Prayag Hospital in Indonesia and Uzbekistan. Our goal is to replicate the success and patient-centric approach that defines our brand, bringing our high standards of healthcare to regions where such services are limited. By expanding internationally, we aim to not only contribute to the health and well-being of communities abroad but also showcase the prowess of Indian healthcare on a global platform.

    Expanding across diverse regions comes with its own set of challenges, and we are well-prepared to tackle them head-on. The foremost challenge is to maintain consistent quality across all our branches, ensuring that the patient experience remains our top priority. To achieve this, we have a dedicated team that is focused on training and upskilling our staff to meet our established standards of care. Additionally, we are investing in advanced medical technology and infrastructure to guarantee seamless healthcare delivery, regardless of the location.

    On the translation of your focus on women’s rights into initiatives within and outside the healthcare sector

    I am deeply committed to advancing women’s rights and promoting their empowerment. Annually, we organise free camps for acid attack survivors, providing essential support. Moreover, we facilitate around 100 surgeries at minimal expenses to enhance the quality of their lives. Observing the challenges endured by acid attack survivors has galvanised my advocacy for their cause. Going forward, I am committed to extending medical care, therapeutic counselling, and a secure haven for their holistic healing.

    On the strategies for attracting and retaining young talent, given the industry’s demands

    Our conviction lies in the notion that the healthcare sector stands as a conduit for both economic advancement and communal well-being. As we expand our infrastructure, our goal centres on accommodating a wider patient demographic, and furnishing tailored medical expertise. This endeavour entails the recruitment of proficient physicians, nurses, technicians, and ancillary personnel.

    In our bid to attract young talents to this virtuous domain, a comprehensive strategy has been meticulously devised. Also, we are committed to substantial investments in robust training and developmental initiatives, endowing them with requisite proficiencies and cultivating an environment conducive to perpetual learning.

    On the key milestones that Prayag Hospital has achieved since its inception

    Founded in 1995, Prayag Hospital has evolved into a leading multispeciality facility. The hospital’s mission is to offer top-notch healthcare at affordable rates. Prayag Hospital’s patient-centred approach has revolutionised India’s healthcare landscape, ensuring quality treatment accessible to all. At Prayag Hospital, we have introduced a special ward for below poverty line patients, providing free medical care while only charging for medicines. We have also set up holistic healing centres to spread the word about staying healthy before getting sick. To make things easier for everyone, we have taken the initiative to educate patients about government healthcare plans like Ayushman Bharat, Pradhan Mantri Jan Arogya Yojana, and Rashtriya Swasthya Bima Yojana.

    On the most pressing challenges that the healthcare industry will encounter in 2023 and beyond

    India’s hospital industry, constituting 80 per cent of the healthcare market, is attracting significant investor interest globally and domestically. Projected to grow at a CAGR of 16-17 per cent, the sector is set to reach $132 Bn by 2023. Having said that, the healthcare sector has been grappled with escalating costs and persistent health disparities, posing significant barriers to equitable and accessible care. Additionally, integrating advancing technologies while safeguarding patient privacy remains a complex challenge.

    On the strategies to position the hospital as a global healthcare provider

    Prayag Hospital aims to go global as we are establishing fully equipped clinics in Dubai and Uzbekistan. After a trial period, we will refine our services and expand to other countries, adapting to their unique healthcare needs and regulations. Through strategic technological integration, we will seamlessly harmonise operations between our international clinics and our Indian headquarters, ensuring efficient cross-border collaboration. Our robust affiliations with local healthcare entities and government bodies will facilitate the delivery of comprehensive and enduring healthcare solutions.

    On incorporating initiatives such as assisting acid attack survivors into Prayag Hospital’s overall mission

    Officially reported acid attack incidents number between 250-300 annually, yet experts believe the actual count could surpass 1,000. We organise free camps yearly for acid attack victims and undertake around 100 surgeries at nominal costs to help better the lives of the survivors. These camps empower survivors to overcome trauma, foster resilience, and reintegrate into society, making a tangible difference in their lives.

    On the intersection of technology and healthcare shaping the industry’s future and Prayag Hospital embracing these advancements

    The rapid advancements in technology have opened up new avenues for enhancing patient care, streamlining processes, and improving overall healthcare outcomes. At Prayag Hospital, we recognise that technologies such as electronic health records, telemedicine, and wearable health devices have the power to create a more connected and patient-centric healthcare ecosystem and thus embrace these wholeheartedly.

  • Bausch + Lomb addresses Presbyopia in its festive campaign

    Bausch + Lomb addresses Presbyopia in its festive campaign

    Mumbai: Bausch + Lomb has launched a new campaign “Dekho Magar Pyaar Se” in partnership with FCB Group India’s Kinnect.

    The campaign proposes a way to enjoy the festive season without spectacles ruining your look, all while negating that judgmental look. So look, but look with loving eyes. It revolves around a condition called “presbyopia,” which affects near-vision in adults (typically above 40 years of age).

    The solution promoted in this campaign is Bausch + Lomb multifocal contact lenses, a way to correct presbyopia, to continue looking young and to look at those around you with love.

    Speaking of this campaign, Bausch + Lomb head of marketing Sana Lairellakpam said, “This festive season we wanted to do something different yet meaningful for our consumers. Presbyopia is something that affects everyone as they cross 40+ years of age, and Bausch + Lomb Multifocal contact lenses can help them. However, many people are not even aware that multifocal contact lenses exist—which can help 40+ people see clearly near, far, and everywhere in between. This means Bausch + Lomb multifocal contact lenses can help them retain their natural look while correcting their vision. Hence, we felt this was an important message we should send out to our consumers via a quirky story of a memorable character and the people around her. This festive season, we wanted people to ‘see better, live better and #DekhoMagarPyaarSe!’”

    Adding to it, Kinnect ECD Mithun Mukherjee said, “With Bausch and Lomb, we are constantly looking to break new ground when it comes to storytelling. When the current brief came to us, we knew that attracting the attention of the consumer during the festive season would require us to do something that would be relatable to the larger masses. Humour is something that we have dabbled with in the past, but wanted to give a whole new lease of life to, with a whole new story. The result was “#DekhoMagarPyarSe”—a story that pays homage to old Bollywoodesque cinema through the depiction of a protagonist who is suffering from a case of mistaken identity. With a fun-filled narrative and some fast-paced storytelling, we found a unique way to bring the problem of tackling presbyopia with Bausch + Lomb lenses to light.”

  • ‘Weekend Unwind’ with: Vajra Global Consulting Services CEO Ganapathy Sankarabaaham

    ‘Weekend Unwind’ with: Vajra Global Consulting Services CEO Ganapathy Sankarabaaham

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session we have digital marketing company Vajra Global Consulting Services CEO Ganapathy Sankarabaaham opening up the windows to his thoughts.

    As CEO of an award-winning digital marketing agency, his vision is simple: to create a unique digital-led marketing strategy to help clients’ businesses grow profitably, meet their goals, and win in the market.

    Ganapathy’s strengths include the ability to quickly understand a business and its goals, to draw up a big-picture growth strategy, and a digital-led execution approach.

    At his firm, he has a robust programme management framework that easily captures business objectives and maps them to measurable outcomes.

    He takes pride in visualising, creating and delivering digital transformation and marketing programmes successfully for both B2B and B2C clients.

    Vajra Global, we specialise in working with technology, e-commerce, healthcare, and event companies. A collaborative, customer-first principle guided by ethics, transparency, and respect for every human being sums up Vajra’s motto.

    So without further ado, here it goes…

         Your mantra for life

     Dream big. Never give up!

        A book you are currently reading/plan to read

    “Visionary thinking” by Ashish Jaiswal.

        Your fitness mantra, especially during the pandemic

     Stay strong, stay positive. This too shall pass.

        Your comfort food

     Rasam rice.

        When the chips are down a quote/ philosophy that keeps you going

    When the going gets tough, the tough gets going! (or) when life gives you lemons, make lemonade.

        Your guilty pleasure

     Ice cream.

        When was the last time you tried something new?

    Today.

        A life lesson you learnt the hard way

    It’s in the details.

         What gets you excited about life?

     Challenges, ideas, discovery, people, and growth.

        What’s on top of your bucket list?

     A trip to Norway.

         If you could give one piece of advice to your younger self, what would it be?

    Enjoy the journey!

         One thing you would most like to change about the world

    Supercharge positivity, self-belief and compassion.

        An activity that keeps you motivated/charged during tough times

    Running.

        What lifts your spirits when life gets you down?

    Right intentions and efforts always deliver the right results in time.

        Your go-to stress buster

    Sleep.

  • Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Mumbai: Fujifilm India, a pioneer in diagnostic imaging and information systems for healthcare facilities, has rolled out a new campaign titled “Never Stop: Innovating for a Healthier World,” featuring two new videos under it.

    The campaign films premiered on Fujifilm India’s official YouTube channel and will be amplified across digital media platforms, OOH, and television channels in the next few days with the aim of generating awareness about regular health screening.

    Aimed at spreading awareness about the importance of regular medical tests to eliminate the chance of chronic health ailments, the campaign videos focus on the significance of timely health checkups for people of all ages.

    Moreover, the new campaign features the world-class diagnostic facilities provided by the Nura centre in partnership with Fujifilm. Recently, it has roped in fitness ideal Milind Soman as their healthcare and wellness brand ambassador.

    Speaking about the campaign, Fujifilm India managing director Koji Wada said, “We’re pleased to launch the new brand campaign films under our flagship “Never Stop” campaign. As a brand, our efforts have always been to encourage people to look after their health, and therefore, the new videos primarily focus on the significance of regular health check-ups in order to prevent diagnostic delays. India has become the diabetes capital of the world, and we’re also seeing accelerating rates of cancer amongst our young and old, along with other health issues. With this campaign, we want to encourage every individual, irrespective of their age, to understand the importance of timely diagnosis and treatment. Further, with the vision of creating a healthier India, we will continue to innovate in the healthcare space for the betterment of society.”

    The films are based on the concept of a family doctor recommending his friends undergo regular health check-ups in order to avoid diagnostic delays. While emphasising the Nura centre’s innovations which help in early detection and diagnosis, the first film features a family of three—husband, wife, and a child—where the wife is seen complaining of tiredness, fatigue, and low energy levels. She is recommended by their family friend, who is a doctor, to go for a health check-up. After a thorough screening, she is then advised to visit a breast radiologist after early detection.

    In the second film, a doctor calls upon his friend and patient and advises him to give his elderly parents the gift of a health checkup for their healthy future on their wedding anniversary. The parents are shown undergoing the screening, and the doctor advises them to consult an orthopaedic specialist. In both the campaign films, Fujifilm and Nura stress the importance of utilising technological innovations that will help people screen themselves regularly in order to lead a healthy lifestyle. They demonstrate the importance of screening both younger and older adults on a regular basis to detect and treat diseases in their early stages for a healthier future.

    Speaking about the campaign films, Fujifilm India lead of brand communication, public relations and CSR Tribhuwan Joshi added, “We hope to inspire everyone, regardless of age, to recognise the value of prompt diagnosis and treatment with the launch of the new brand campaign film. We aim to strengthen our commitment to delivering sustainable solutions to the masses with the goal of making India healthier and never stop innovating for a healthier world.”

  • Vicks ropes in Ranveer Singh and Samantha Prabhu for new campaign

    Vicks ropes in Ranveer Singh and Samantha Prabhu for new campaign

    Mumbai: India’s leading cold and flu solution, Vicks, has rolled out a new campaign film for its two-in-one roll-on inhaler.

    South star Samantha Ruth Prabhu joins Vicks’ brand ambassador, Bollywood superstar Ranveer Singh, for the campaign.

    The campaign film smartly depicts how an individual is unable to focus on daily activities when they suffer from a headache and a blocked nose.

    The duo came together in the film to showcase the benefits of the Vicks’ two-in-one roll-on inhaler, with Samantha as a police officer, stopping a sickly Ranveer, who is seen breaking the signal. Ranveer is shown to have trouble focusing and tells Samantha about his terrible runny nose and headache. Samantha then hands him a Vicks’ inhaler with a two-in-one benefit, which gives Ranveer instant relief from his blocked nose and headache.

    Expressing his excitement for the newly launched campaign, Procter and Gamble Indian Subcontinent category leader for personal healthcare Sahil Sethi, said, “In India, inhalers have been synonymous with Vicks. We are excited to have Ranveer and Samantha come together for the very first time, to share the double benefits of Vicks’ two-in-one roll-on inhaler in providing relief from both – a blocked nose and headache.”

    Speaking on the campaign, Vicks’ brand ambassador Ranveer Singh said, “I loved the thought behind this campaign, and it was great teaming up with Samantha for Vicks. We all go through blocked noses and headaches quite often amidst our hectic schedules, and facing both symptoms together can negatively impact our focus. The Vicks’ two-in-one roll-on inhaler is smart as well as handy to use and is sure to become a go-to product for many of us.”

    “My family and I have been Vicks’ users for as long as I can remember, and hence this campaign was a perfect opportunity for me. Through this film, we are trying to convey that Vicks’ two-in-one roll-on inhaler is a pocket-friendly way to tackle colds and headaches, even when you are outside and not at home!,” commented Samantha Ruth Prabhu on her association with Vicks.

  • HealthSite.com concluded its third edition of Healthcare Summit – 2022

    HealthSite.com concluded its third edition of Healthcare Summit – 2022

    Mumbai : TheHealthSite.com has concluded its third season of a digital summit – The HealthSite.com Summit 2022 – India’s Healthcare Story: Vision 2022. Divided into three sessions of 40 minutes each, the summit was sponsored by Apollo 24×7; Amazon.in; Samsung Watch; GSK; Bluestar; Sanofi and Neuwoman.

    Health Summit 2022 addressed the challenges to healthcare in India, what is needed in healthcare to improve the economy, advances in healthcare, innovations, and management, and the rise of AYUSH – its impact on the Indian healthcare scenario.

    Opening the summit, Union Health Minister Dr. Mansuk Mandaviya, lauded HealthSite for hosting a gathering of esteemed professionals to discuss strengthening the healthcare sector in India. On the occasion, Mandaviya said, “To stay aligned with the healthcare needs of the citizens during the pandemic, the government is focused towards the total approach not the token approach.  States are preparing themselves for robust physical infrastructure to efficiently utilize the approved funds ECRP 1 and ECRP 2. Under Ayushman Bharat Digital Mission, India has embarked on digital transformation of healthcare in India.” He also reinforced that the focus is on creation of a longitudinal electronic health record for more than 1.3 billion people of India.

    The Covid-19 outbreak led to innovations, the emergence of telehealth, E-ICU, and a changed scenario of Emergency Care where digital solutions, innovations, and reskilling of healthcare workers took a center stage. AIIMS director Dr Randeep Guleria while extensively talking about equitable healthcare mentioned, “Large part of our population is in rural areas but the percentage of doctors is less than the patients. We need to come up with solutions such as providing incentives to healthcare workers to start working in the rural areas and providing the necessary infrastructure that the rural population needs. Covid has taught us the importance of technology specially in the healthcare sector. Using teleconsultation and telemedicine, E-ICUs, and AI will be a game changer in providing services to remote areas.” He also reiterated the importance of the Government-led plan to propagate this across the country.

    Explaining the healthcare limitations brought by COVID19 crisis and the ways to mend the loopholes, Public Health Foundation of India’s Dr. K Srinath Reddy said, “Unless we have an efficient, equitable, and empathetic healthcare system functioning very reliably even without a public healthcare emergency in the steady state we will not be able to mount a swift strong, strong and sustained surge response when a public health emergency does arise.”

    Speaking of the successful event, Zee Media Corporation Limited CRO-digital Shridhar Mishra commented, “The pandemic caused the healthcare industry to make efforts to make medical support affordable and accessible to all. This summit brought to light the importance and role of such innovation, while also encouraging more such conversations. With this summit we were able to bring these conversations to the mainstream media and for that I’d like to commend our team.”

    Speaking of the success of the summit, Zee Digital group editor Puja Sethi said, “It is important that we bring together the brightest minds of the sector and provide a platform for dialogue and debate. The panels have brought out important aspects that plague the healthcare system, and we are very proud that our efforts paid off.”

  • Redcliffe appoints Ishaan Khanna as new director – reproductive medicine & genetics

    Redcliffe appoints Ishaan Khanna as new director – reproductive medicine & genetics

    New Delhi: Redcliffe Lifetech US and India unit Redcliffe Labs, on 26 May 2022 announced Ishaan Khanna as director – reproductive medicine and genetics.

    Ishaan is a techno-commercial leader with over 19 years of experience in institutional and commercial healthcare businesses. He has effectively built organizations from the ground up and demonstrated success in establishing successful; diagnostic business models in India and abroad.

    He started his career as a scientist with assignments spanning across Australia and the UK. After coming back to India he worked in business development leadership roles in Biotech and pharma companies such as Avesthagen and Krishna Antioxidants.

    His last assignment was at Lifecell where he was the CEO, Biobank and Diagnostics where he spent over a decade.

    He also brought some of the key diagnostic platforms to India for the first time such as QFPCR and rapid genetic testing to support the need of sick infants and pregnant women and building leadership in domains such as newborn screening. In his previous roles, he has built a pan India network of labs and efficient networks, something which he wishes to do at a much larger scale at Redcliffe.

    It is also noteworthy to mention that Ishaan has been facilitated with various awards such as the Best Healthcare CEO, Sustainability leader and Start-up Baron.

    Ishaan is a gold medalist in bachelors biotechnology, Manipal University, Kasturba Medical College/ Manipal Lifescience School India; and holds masters in biotechnology and masters in enterprise, University of Manchester.

    Redcliffe Labs founder Dheeraj Jain said, “Ishaan comes with a rich experience and his work reflects his interest in taking healthcare to the masses, which is exactly in sync with Redcliffe’s philosophy. We are confident that he will perfectly lead this role. This appointment is also important as the Reproductive Medicine and Genetics market continues to grow and evolve, offering great opportunities for players like us in this space. As we continue to experience strong growth momentum, we feel having the right team is key.”

    Newly appointed Redcliffe Labs director – reproductive medicine and genetics Ishaan Khanna said, “I am honoured to be associated with Redcliffe Labs at a time when the healthcare and genetics industry in India is witnessing upward growth. I am looking forward to being a part of the Redcliffe team and its growth story.”

  • Iodex partners with Cult.fit for ‘Rapid Recovery Program’

    Iodex partners with Cult.fit for ‘Rapid Recovery Program’

    Mumbai: Iodex, the leading body pain expert from GSK Consumer Healthcare and a renowned household name in India for over 100 years, partners with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this unique collaboration, a series of videos, dedicated to the 2R’s of exercise i.e. ‘Rest & Recovery’ are being rolled out exclusively for Cult.fit members.

    Led by Cult.fit in-house experts, the videos will emphasize on the importance of rest and recovery post any exercise schedule. While exercise and training are important for overall fitness and health, people often tend to ignore the recovery phase. ‘Rest and recovery’ are paramount as they support the body in repairing and strengthening itself in between workout sessions and more importantly allows one to recover, both physically and psychologically. By following the rapid recovery program, individuals will be able to reduce the risk of injuries, increase flexibility, range of motion and improve performance.

    The series is beneficial for fitness enthusiasts and athletes at different stages of their fitness journey. Iodex Rapid Action Spray is a perfect ally to not let pain stop them in their quest for achieving their dreams.

    Commenting on this association, GSK Consumer Healthcare’s area marketing lead – pain & respiratory health, India Subcontinent, Bineet Jain said, “We are happy to partner with Cult.fit for this uniquely curated rapid recovery program, customized for individuals with an interest in sports and exercising. As a brand that encourages individuals to stay fit and active without the worry of body pain, we are confident that this series will be highly beneficial and help with faster recovery and lay the foundation for improved physical performance day after day.”

    Cult.fit’s Brand head Prachita Pujari said, “We are looking forward to working with a brand that has such a strong legacy in pain relief and has been an essential part of Indian homes for decades. With this partnership, we are together propagating the idea and approach of efficient recovery and avoiding injuries, which is a vital part of fitness. We look forward to a fruitful association together!”

    As a true body pain expert, Iodex understands pain needs of its consumers and continues to bring out innovations that cater to their evolving requirements. The brand offers an exhaustive portfolio of pain relief products including Iodex Balm, Iodex UltraGel & Iodex Rapid Action Spray, which can cater to different pain states & address varied format preferences of consumers.