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Tag: HealthAssure

  • HealthAssure acquires FitMeIn to become India’s first holistic healthcare platform

    HealthAssure acquires FitMeIn to become India’s first holistic healthcare platform

    MUMBAI: HealthAssure, health-tech primary care services platform with a 25 per cent of market share in the country, has acquired FitMeIn, an on-demand fitness subscription service delivered through a technology-enabled network of 2500+ fitness centers and coaches.  The acquisition will enable HealthAssure to address the comprehensive healthcare needs of  its customer from wellness, preventive and insurance care services that the primary healthcare aggregator is known for. With this transaction, HealthAssure aims to serve the healthcare needs of more than 5 million individuals in the country from fitness solutions to primary care by the year-end of 2020.

    HealthAssure is a pioneer in the primary healthcare space that provides the entire spectrum of primary care experience for an individual across 1,300 cities from diagnostics, pathology, consultation, pharmacy, etc. Founded in 2011, HealthAssure provides access to its platform to almost all Insurers in the market and many large Corporates viz. Max Bupa, Cigna, Aditya Birla Health, Loreal, Deloitte, Deutsche Bank, etc. Recently it has launched the first of its kind OPD insurance products for the B2C segment.

    FitMeIn is a wellness ecosystem that provides convenient access to a network of 2500+ fitness centres, fitness coaches, nutritionists & mental health practitioners across tier 1 & tier 2 cities. The startup, through a mobile and web platform, allows users to access its network in exchange for FitCoins (credits for the on-demand services on the App) across 20 cities in India. The wellness-focused start-up has served over 5,00,000 individuals since its inception and will look to double up that number after joining hands with HealthAssure. With this acquisition, HealthAssure aims to integrate the offerings of both the brands under a single umbrella thereby extending their services from primary care to include preventive care through fitness and lifestyle choices.

  • Vitamin D vital, says Abby’s winner ‘Spot of Sun’

    MUMBAI: The interesting social media campaign called ‘Spot of Sun’ by HealthAssure won Gold in Abby’s award.

    The company was set up with the ultimate goal of being an aggregator for primary care services for Corporate and individuals. HealthAssure CEO Varun Gera is also part of the CII Health Insurance and Standards Committee.

    Vitamin D is extremely essential for us, but often the most neglected. People are extremely unaware of the importance of vitamin D and that lack of it can even lead up to depression. Among the various causes of depression, lack of Vitamin D is the easiest to tackle. So, to bring about awareness among people about the importance of sun and how much of a difference it can make.

    The campaign talks about the importance of sun and how it can make you happy, in the most unique way possible.

    The campaign had a story printed partially in normal ink and partially in photo chromatic ink (which would only be visible under the sunlight). When people read the story indoors, it was a sad story. But when they stepped out under the sun, the lines in the Photo chromatic ink appeared and it made the story a happy one.

    This video beautifully shows how sun, the biggest source of Vitamin D can make you happy and help you deal with depression.