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Tag: health

  • Dabur India Q2 Results: FMCG revenue surges 19.8%

    Dabur India Q2 Results: FMCG revenue surges 19.8%

    NEW DELHI: FMCG major Dabur India has reported a 19.5 per cent surge in net profit in the second quarter of 2020-21, backed by an increased demand for its ayurvedic healthcare, hygiene and nutrition products, and a new line of products to meet consumer needs in the wake of the Covid2019 pandemic.

    Dabur ended Q2 2020-21 with a 13.7 per cent growth in consolidated revenue at Rs 2,516 crore, up from 2,212 crore a year earlier. This is the highest revenue growth reported by the company in the last couple of years. Consolidated net profit for Q2 rose to Rs 481.7 crore as against Rs 403 crore a year earlier.

    Dabur's India FMCG business led the growth with a 19.8 per cent surge, with an underlying volume growth of 16.8 per cent during the second quarter of 2020-21. Dabur's standalone net profit grew 20.6 per cent to Rs 392.7 crore as against Rs 325.5 crore a year earlier.

    "While COVID-19 continues to impact people around the world, Dabur India Ltd's strategic business transformation exercise to develop and implement aggressive growth strategies in the core business areas and successfully address the emerging challenges helped us deliver a healthy topline growth accompanied by an expansion in Margin. Our domestic healthcare business reported a strong 49 per cent growth, with the recent consumer-relevant innovations contributing to around 5-6 per cent of our revenue. Our international business has also staged a smart recovery and reported a growth of 5.5 per cent despite the key GCC market continuing to face macro-economic headwinds," said Dabur India CEO Mohit Malhotra.

    Malhotra further said that Dabur continued to focus on strengthening its core healthcare portfolio with the introduction of new innovations, coupled with heavy investments behind its power brands and expanding its distribution might. This has enabled the company to grow ahead of categories and gain market share across the portfolio.

    Rural demand grew ahead of urban, the company said, in line with what most large packaged consumer goods companies have reported.

    Favourable monsoon and enhanced stimulus announced by the government as part of its overall thrust on boosting rural economy is expected to further drive rural demand in the coming months.

    Share of e-commerce to overall sales of the company grew to 6 per cent from 2.1 per cent in the previous year.

    "Healthcare, particularly the portfolio of our immunity-boosting products, continues to be the outperformer for Dabur. This is also in line with our strategy of focusing on the consumer health categories. The home and personal care business also reported a recovery, growing by high single digits, while the domestic foods business saw a strong revival with in-home consumption returning to near normal levels. However, this category was impacted by the continued closure of Hotels, Restaurants and Institutional businesses," said Malhotra.

    The health supplements business for Dabur reported a 70.8 per cent growth during Q2 of 2020-21. The ayurvedic OTC range grew by over 56 per cent while the ayurvedic ethicals business ended Q2 with an over 26 per cent growth. While the traditional skin care business continued to face headwinds, the strong demand for the newly launched personal hygiene products range helped the overall category end the quarter with an over 38 per cent growth. Dabur's oral care sales was up over 24 per cent with its flagship Dabur Red Paste reporting strong double-digit growth. The shampoo business, on the back of strong demand for Vatika Shampoo, grew by nearly 18 per cent in Q2.

    The company has declared an interim dividend of 175 per cent for 2020-21. "Continuing with our payout policy, the board has declared an interim dividend of Rs 1.75 per share, aggregating to a total payout of Rs 309.30 crore," Dabur India Ltd chairman Amit Burman said.

  • B4U supports 4 social causes4 it’s viewers through December 2018

    B4U supports 4 social causes4 it’s viewers through December 2018

    MUMBAI: B4U Network supports 4 causes around Health, Disability, Defence& Culture in the month of December 2018. B4U Network with its 2 channels B4u Music & B4u Movies has always influenced its strong base of over 168 million viewers in urban & rural hindi speaking markets with entertaining bollywood music and movies content. Banking of its high reach and influence among viewers the networks channels have taken up four causes with the intent of spreading awareness, sensitizing, supporting and bringing change in the society at large through the medium of television starting from 1st December through this entire month.

    Causes around four diverse topics have been taken up in the same month directing viewer’s attention to different issues and causes around the below days:

    1st December, 2018 – World Aids Day

    B4U Music & Movies have launched promos on high frequency raising awareness for the AIDS pandemic caused by the spread of HIV infection, with focus on “SAFE SEX” through a series of quirky promos which are suggestive to use of condoms for the prevention of AIDS. With B4U’s reach, popularity and ardent fan following amongst the youth audience these promotions would drive awareness and reinforce the message of safe sex for all genders across India.

    3rd December, 2018 – International Day of Disabled Persons

    The observance of the Day aims to promote an understanding of disability issues and mobilize support for the dignity, rights and well-being of persons with disabilities.

    To get this message across the promo’s give tribute to disabled musical instrument players with intercuts of his remarkable journey of learning the musical instrument despite his disability. This is followed by the message: “B4U salutes the indomitable human spirit”.

    4th December, 2018 – Navy Day

    Supporting India’s defense forces and saluting them for their dedication in protecting the water bodies, Navy day would be celebrated on 4 December to celebrate the achievements and role of the naval force to the country and to give respect to our naval force.

    B4U would will create interesting promotional trivia about Indian Navy and Navy Day. The slate will have images of Indian navy warships, submarines, navy officers at duty, the Navy and national emblem etc.

    11th December, 2018 – International Mountains Day

    Celebrated to encourage the international community to organize events at all levels to highlight the importance of sustainable mountain development. Using graphic vignettes 45-60 seconds B4U would talk about different Bollywood movies and songs which have used mountains as a picturesque backdrop in their narrative which would help in promoting the importance of sustainable development through this entertaining medium. Interesting anecdotes from the shooting of the films and songs will also be shared in these vignettes

    to build alliances that will bring positive change to mountain peoples and environments around the world.

    The communication campaign & promos are scripted, directed and produced by B4U’s internal creative team. The promos are designed to be smart, quirky and minimalistic so that they break clutter at the same time trigger change in society during the last month of the year.

  • Gender stereotyping remains the template for weight-loss ads

    Gender stereotyping remains the template for weight-loss ads

    MUMBAI: We are constantly haunted by the media, be it television, print, out of home or digital. Our thoughts and actions get subliminally influenced, not to mention the direct effects on young impressionable minds. But as David Ogilvy rightly said, “Advertising reflects the mores of society, but it does not influence them,” advertising is a mirror of society and not its torchbearer.

    Picture in your mind a male celebrity lecturing you on how to use the product he is endorsing in order to look attractive and stay slim. Does it look a little off? If it did, then you are a part of the system that has been subject to gender distinction in advertising.

    Since the beginning of the advertising culture, men and women have been projected differently in advertisements. Men have always been portrayed as the gender that is daredevil, outgoing, brave, strong and the dominant one in a relationship. Women, however, have always been characterised as the weaker gender that is supposed to look good, do household chores and keep the men happy.

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    Although a lot has changed in the ad world over the years and women are now being projected as decision makers and as equals to men, the hard truth is that women are bombarded with products that are supposed to make them the ‘perfect woman’ according to society’s standards. Female consumers have faced years of being sold the idea that they must have the perfect skinny body and look beautiful.

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    Brands have always stereotyped women to look their best and that does not seem to be changing anytime soon. Even today, advertisers prefer using women to endorse fitness, weight loss and a healthy lifestyle. Although a lot of men also seem to be getting fitness-conscious and concerned about their weight and looks, brands continue to use women in order to promote their product. Even in the 21st century, we see Deepika Padukone endorsing Kellogs Special K, Shraddha Kapoor promoting weight loss with Lipton Green Tea, Parineeti Chopra endorsing a healthy eating option of Sugarfree and so on. On the other hand, we don’t see any such product being promoted by male brand ambassadors. This gender stereotype does not seem to be changing anytime soon. But why does this stereotyping of women still happen in Indian advertising?

    Harish Bijoor Consults founder and brand strategy specialist Harish Bijoor notes that sadly stereotyping brings in the moolah and women in India by and large do not complain about being stereotyped as there is a tendency to believe in the dictum “This is how we are”.

    According to investment banking platform SMERGERS, the fitness industry in India was worth Rs 4,500 crore in 2017 growing at 17-19 per cent per annum. The total branded tea market in India stands at Rs 9,500 crore, growing at about 5 per cent but the branded green tea market, in contrast, is only around Rs 150 crore. The green tea market, however, is growing faster at 21 per cent yoy. Dabur Honey rakes in some Rs 500 crore in annual sales for the ayurveda brand.

    Brands look at this category with awe, as their volumes gallop with every progressive move that is governed first by vanity and then by good health. While Bijoor notes that the fitness and weight loss market is huge in India, it is dominated by the aspiration of the people in the metros and mini metros who want to ape the western lifestyle of looking good and feeling good.

    Brand-Building founder and brand guru Ambi Parameswaran notes that Indians want good health but without going through the pain of exercising and that does not seem to have changed much. “We discovered this phenomenon when we launched Sweetex in the late 80s and once again when we launched Tropicana in the late 90s. While you see a lot more people on the roads walking in the morning and doing yoga, Indians want it easy.”

    Brands need to adapt now because there is a growing male audience for the same products. Men today don’t shy away from sipping green tea in order to shed those extra kilos or have a bowl full of Kellogg’s Special K or eat oats. With increasing awareness about fitness and an aim to lead a healthy lifestyle, more men have started to adapt to the healthy route. So, it only makes sense for advertisers to shift their focus to men and bring more male endorsers to promote their ideology.

    Ambi Parameswaran mentions that today young men are more conscious about their looks, hair and skin than women of their age. “I am waiting for brands to jump on to the ‘keeping men fit’ bandwagon,” he prophesises.

  • Get the best of both worlds with ‘Health bhi, Taste bhi’

    Get the best of both worlds with ‘Health bhi, Taste bhi’

    MUMBAI: Are you a foodie? But worried about putting on those extra kilos every time you indulge. Well, Zee Khana Khazana, India’s premium 24hr food channel has a solution in its new offering, “Health Bhi, Taste Bhi”. Hosted by one of India’s finest chefs, Chef Ranveer Brar, the latest show on Zee Khana Khazana, will showcase delicious YET healthy food options for those who love to eat. This great new show will bring to table the skills required to give their favorite meal, a healthy makeover by cutting the calories without compromising on the taste. This fat free show will premiere on Monday, September 15th 2014 at 1 pm only on Zee Khana Khazana.

     

    Amit Nair, Business Head Zee Khana Khazana says, “Getting carried away while enjoying a scrumptious calorie filled meal is human tendency. Through Health Bhi, Taste Bhi, we aspire to propagate wellness through food. The show is not about denying yourself the food that you enjoy but rather enjoying the food you love in a responsible manner – a manner that benefits you rather than harms you. This show will definitely appeal to the urban and non-urban audience equally. The urban audience will love it for its practicality and it will be an eye-opener to the non-urban audience.”

     

    If you’ve ever been frustrated trying to inculcate healthy eating habits in your family, then “Health Bhi, Taste Bhi” is the show for you. The format is based on the principle that fad diets are not a solution to stay fit. The idea is to know what you eat and inculcate good eating habits. Therefore each recipe in the show will inform the audience of the caloric value of ingredients including that of the final dish. The show focusses on healthy diet options and teaches you everything about nutrition without comprising on the taste. It is aimed at breaking the myth that healthy food is bland and boring.

  • Get high on food with ‘Food Highway’

    Get high on food with ‘Food Highway’

    MUMBAI: If your idea of travel is to hit the highway and sample epicurean delights en-route, this might be just the show for you.

    Kicking off its maiden journey on travelxp HD, on Sunday, 17 November, is the all new seriesFood Highway, which promises viewers unbridled adventure and excitement.

    Each half-an-hour episode will unravel lesser-known vistas through the eyes of a gastronome cum wanderer, as the show ferries from one town to the other, one country to the other, in search of newer, even more interesting destinations. 

    Hosting the series will be well known foodie – Rohan, of Foodicted and Strictly Street fame, who will venture onto global highways in his quest to savour the planet’s culinary delights.

    Explaining the thought process behind the show, travelxp HD CEO Nisha Chothani says: “We wanted to engage our audience with clutter-breaking content that attracts viewers across the globe. We realised that the food world on highway is altogether a different culinary world, which is less known. We wanted to capture this non-franchised, sleeves-up food made by cooks along the highways and bring it to our viewers.”

    As a tribute to India’s rich cultural tradition, Food Highway opens along the 1235 km National Highway from Mumbai to Chennai, serving everything from Mumbai’s ‘Vada Paav’ to Western Express Highway’s Special ‘Mutton Rann’ to Pune’s ‘Misal Pav’ to Satara’s ‘Kandi Pedas’ to Kolhapur’s ‘Tamda Pandhra Rassa’ to Belgaum’s ‘Kunda’ to Chitradurga’s ‘Ragi Balls’ to Chennai’s grills.

    Not just India, the series will bring home to viewers the culture and very essence of diverse regions across the globe.

    “Most of us have a craving to step out of our mundane chores and drive down to places for an unconventional food experience which forces you to lick your fingers. But one goes blank when it comes to closing in on any such place. This is where our show – Food Highway, comes into the picture,” exults the quirky Rohan.

    How will the show stand out from the rest in an already cluttered space? “Food Highway is not a food show but a show which is a fine amalgamation of experiencing food, travel, thrill, raw – ruggedness of a journey. It is long rumoured that every 20 km of land, not only people, tradition and culture changes but also their food habits. Every state, village and town has a lot of character which reflects in the taste of their food and their style of cooking. We are out to capture these local flavours and bring them to our viewers,” says Chothani, adding, “Also, viewers can identify with our host – he is a travel and food enthusiast like many of us. This element brings in an instant connect with the audience.”

    With travelxp HD catering to SEC A and A+, 25-50 years, Chothani says, “We target niche audiences who love to travel, love adventure, who aspire to explore the world.” 
    Will Food Highway grab eyeballs with the chosen Sunday prime time slot which is a reality show domain? “The content of a show like Food Highway suits perfectly for the Sunday evening mood. Most people prefer staying back at home and relaxing as Monday blues start creeping in. Viewing such content comes out as a natural desire,” reasons Chothani.

    The promos of Food Highway are already on air and travelxp HD plans to promote it on digital platforms. As things stand, the channel’s official Facebook page boasts over 16,000 likes and over 700 followers on Twitter. The promos of the series are already buzzing with tweets and re-tweets on the same on the social media site.

    However, planners have a different say. “It is very difficult for me to say how the series will work unless and until I watch it. But, I will say the channel has not made the right move by airing it on Sundays. Weekends are ruled by reality shows, and no one would like to switch to some other channel. Audience will go wherever they find entertainment and good content,” says a media planner who does not wish to be named.

  • Kiran Bedi inaugurates ‘Mirchi Get Active’ Expo at Airtel Delhi Half Marathon

    Kiran Bedi inaugurates ‘Mirchi Get Active’ Expo at Airtel Delhi Half Marathon

    MUMBAI: Like every year, Radio Mirchi, 98.3 FM is all set to make the 2013 edition of Airtel Delhi Half Marathon (ADHM) a memorable experience with its fun offerings. As a run up to the ADHM, Radio Mirchi inaugurated the Mirchi Get Active Expo with Kiran Bedi at the NSIC Ground Okhla today. RJ Naved was present at the expo to welcome Kiran Bedi.

    Spread across three days – December 6, 7 & 8, this year Mirchi has planned fun and engaging activities for everyone. The vivacious RJ Rohit will not only engage with the listeners and participants but will also celebrate the marathon fever in true ‘mirchi ishtyle’.

    The range of activities includes multiple Zumba sessions by Fitness First where the experts will guide runners on how to stay fit, health and fitness session from Somdeb from Rebook, running and living by Rahul Verghese, and a fun-filled Karaoke session by Manisha Gunthe.

    The excitement doesn’t end here. Visitors can also win exciting prizes by participating in interesting contests organised by Wildcraft.

    The Mirchi Get Active Expo focuses on strengthening the cause for better fitness, health and lifestyle. Conducted every year at the Airtel Delhi Half Marathon, the expo facilitates the distribution of goody bags and registration bibs among participants.

    Throughout the years, the Get Active Expo has witnessed tremendous popularity among upwardly mobile fitness enthusiasts and Mirchi fans. Registering participation of around 30,000 people every year, the Radio Mirchi ‘Get Active’ Expo is one of the most looked forward to initiatives in the marathon.
    The Airtel Delhi Half Marathon is scheduled on 15th December 2013.

  • Zee Khana Khazana gears up for The Urban Cook show

    Zee Khana Khazana gears up for The Urban Cook show

    MUMBAI:  Zee Khana Khazana, a 24-hour food channel, is launching a new show ‘The Urban Cook’. The show hosted by Chef Sabyasachi Gorai will make home cooking quick, simple, comforting and delicious with a recipies designed for the urban audiences who have little time to cook in their day-to-day schedules.

     

    On the concept of the show, Zee Khana Khazana business head Amit Nair stated: “The urban life style is full of challenges, endless work with very less time. With such action packed days, we may skip cooking and end up munching on quick bites and order out, but doing so regularly takes a toll on both your health and pocket.”

     

    “Considering all these factors, we at Zee Khana Khazana conceptualized the ‘The Urban Cook’ – an Instructional and entertaining Food Show especially designed for Urbanites. It is a proven fact that cooking is also a stress buster and The Urban Cook will help drive home that point through its method of instruction.  It is sure to hit the right spot with every urbanite in every fast-paced city,” he added.

     

    The show will premier on 14 December and will air on weekends at 8.30pm, with repeats on Monday to Friday at 10pm.

  • ET NOW in association with DuPont presents The Power of Shunya: Challenge for Zero

    ET NOW in association with DuPont presents The Power of Shunya: Challenge for Zero

    ET NOW, India’s No.1 business news channel in association with DuPont India, a leader in market driven science & innovation is launching an inspiring television competition series ‘The Power of Shunya™: Challenge for Zero’. This unique show will give university students the opportunity to present their best ideas and innovations that will help India achieve progress against the goal of Shunya or zero – a country of zero hunger, zero malnutrition, zero accidents, zero lives lost, zero carbon footprint. The 10-part series will be hosted by popular television anchor Gaurav Kapur and will premiere on Saturday, October 12, at 6:30 pm only on ET NOW.

     

    ‘The Power of Shunya™: Challenge for Zero’ is an invitation to the best minds from science, technology and business schools to come together to showcase ground-breaking innovations and their go-to-market strategies across key sectors like food, agriculture, nutrition, health, energy, mobility, infrastructure, safety and sustainability.

  • Two new anti-Tobacco health spots for ‘Tobacco-Free Film Rules’ released under COTPA

    Two new anti-Tobacco health spots for ‘Tobacco-Free Film Rules’ released under COTPA

    NEW DELHI: Two new anti-tobacco spots titled ‘Child’ and ‘Dhuan’ have been released by the Health Ministry to be screened on movies and television whenever smoking scenes are depicted, even as studies have shown very little effect of government’s attempts to prevent smoking scenes.

    The spots have been released under the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act (COTPA) rules and will be effective from today. These spots have been dubbed in 16 Indian languages for a pan India coverage. It is mandatory for cinema halls to prominently display these spots whenever smoking scenes are shown as part of the movie. These spots were released to media by Health Ministry Additional Secretary C K Mishra.

    Interestingly, studies undertaken by the Ministry in collaboration with the World Health Organisation after the promulgation of  “The Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Act” (COTPA) shows that while 76 per cent films were depicting tobacco use in 2003, this had increased to 89 per cent in 2006.

    Similarly, the percentage of the lead character shown smoking had gone up from 40.9 per cent to 75.5 per cent in these years, of the films which showed tobacco scenes. Tobacco brands/product placement and visibility also rose from 15.7 per cent to 41 per cent between 2003 and 2006.

    In 2003 before COTPA was enforced, the Ministry with the support of World Health Organization commissioned the study titled “Bollywood: Victim or Ally” to help develop a strategy to reduce smoking in films.  The aim of the study was to understand the extent to which movies impact youth’s lifestyles and the impact of portrayal of tobacco in Indian films

    In 2006, after COTPA 2003 banned tobacco advertisements of any kind, another study was commissioned to document changes in tobacco imagery in films.

     The anti-tobacco health spots and disclaimers are being provided by the Ministry under the COTPA Rules. Two spots ‘Mukesh’ and ‘Sponge’ depicting harmful effect of usage of smokeless and smoking forms of tobacco were used with effect from 2 October 2012.

    Speaking at the media launch of the two new spots, Mishra said since 2 October 2013 marks the completion of five years of implementation of smoke-free laws in India, the launch of these two spots, ‘Child’ and ‘Dhuan’,  reinforces the government’s emphasis on the issue of secondhand smoke and implementation of smoke-free policies in India. While the narrative at present is more on control on smoking, the Ministry will soon move towards the smokeless form of tobacco. He said that the ban on ‘gutka’ was a major achievement in the direction of banning the use of tobacco in the country.

    ‘Child’ and ‘Dhuan’  have been developed to warn about the health costs of smoking and second hand smoke and of the penalties to be faced by violating the smoke free law.  ‘Child’ focuses on the health risks of smoking and secondhand smoke, while ‘Dhuan’ especially models the behavior expected of business managers, advocates, enforcement officials, smokers and non-smokers. The spots have been developed by World Lung Foundation (WLF).

    COTPA was aimed at regulating consumption, production, supply and distribution of tobacco products, by imposing restrictions on advertisement, promotion and sponsorship of tobacco products; prohibiting smoking in public places; prohibiting sale to and by minors, prohibiting sale within a radius of 100 yards of educational institutions and through mandatory depiction of specified pictorial health warnings on all tobacco product packs.  

    Section 5 of COTPA prohibits all forms of advertisements, promotion and sponsorship of tobacco products.

    The 2006 study clearly established that tobacco imagery, including brand display had markedly increased in the wake of tobacco advertising bans in other media. Consequently, COTPA’s rules were refined in 2005 to meet the challenge of tobacco imagery in films. However, these rules could only be implemented from 2 October, 2012 after addressing all the implementation concerns of the Information and Broadcasting Ministry.

    As per the Rules all films and TV programmes certified/produced on or after 2 October, 2012 that depict tobacco product or its use must have a strong editorial justification explaining the necessity of display of tobacco products or its use (to the Central Board of Film Certification); anti-Tobacco Health Spot of 30 seconds duration each (beginning and middle); anti-Tobacco Audio Visual Disclaimer of 20 seconds duration each (beginning and middle); anti-Tobacco Health Warning as a prominent static message during the period of display of tobacco products or their use.

  • Vishal Anam to Head BAV Insights

    MUMBAI: Rediffusion Y&R has brought on board Vishal Anam as head of its Brand Asset Valuator division (BAV). This is in keeping with the agency‘s intention of investing in strategic planning and strengthening the team for the same.

    Anam comes with over 10 years of consulting and quantitative research experience and joins a team of in-house experts.

    Prior to joining Rediffusion, he was at Nielsen where he helped various global FMCG clients design and evaluate strategies that deliver marketing success.

    Rediffusion chief strategy officer Gautam Talwar said, “We believe in making the insights gleaned from the BAV integral to our approach to brand strategy for all our clients. We are considerably expanding the scope of the study in India for 2013 and hence investing even more in the BAV this year. Keeping this in mind, we welcome on board Vishal Anam to help us take BAV to the next level in India.”

    Anam said, “The BAV is an amazing brand diagnostic tool. It takes the discussion forward from tracking the health of the brand to a level of knowing the space the brand should operate in. The tool is the first-of-its-kind in the Indian market, which can partner brands across categories and give shape to all future brand strategies. I am delighted by this opportunity to lead the BAV Insights division.”

    Rediffusion has plans to unveil BAV® 2013 this year, which will incorporate new data points, more brands, more categories, and a much larger sample size. A Young and Rubicam property globally, BAV is a research-based toolkit that examines how a brand is perceived by consumers across 48 different attributes like whether a brand is thought of as innovative, trustworthy, daring, unique, friendly or high quality.