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Tag: Health OK

  • Health OK highlights the use of multivitamins in campaign

    Health OK highlights the use of multivitamins in campaign

    Mumbai: Mankind Pharma’s multivitamin and minerals tablet, Health OK, has launched a new digital film featuring brand ambassadors Anil Kapoor and Ranveer Singh. The second leg of the campaign #HealthOKTohSabOK highlights that multivitamins help in strengthening the overall health of the person and maintaining energy levels.

    The digital film showcases the dynamic duo of Anil Kapoor and Ranveer Singh working out in the gym and talking about the fact that they have finally figured out the ‘secret’ behind each other’s undying energy and overall fitness, which turns out to be the ‘Heath OK’ multivitamins.

    The new digital film aims to inform the audience about the benefits of regularly consuming the Health OK multivitamin that comes with a combination of unique formulations of natural ginseng and taurine for maintaining energy, twenty multivitamins and minerals for improving overall health.

    Daily consumption of multivitamin supplements helps the body in maintaining micronutrients, which are required for the development of the body for optimum functioning. Thus, it builds the immune system and helps in maintaining energy levels. 

    Speaking about the launch of the new digital film, Mankind Pharma general manager, sales and marketing Joy Chatterjee said, “One of the most vital aspects of maintaining good health is to ensure that our body meets all the essential daily nutrients, but there are times when we are unable to fulfil the required nutrients, where multivitamin supplements fill the nutritional gap.”

    “The idea behind the digital film was to highlight the benefits of using ‘Heath OK’ in daily routine for improving overall health and general well-being and how it supports maintaining energy level. Hence, who better can talk about energy levels than Anil Kapoor and Ranveer Singh,” he added.

  • Health OK taps celebrities & influencers for its digital campaign

    New Delhi: Health OK, a multivitamin and minerals tablet from the house of Mankind Pharma, has launched an extensive digital campaign featuring celebrities and popular influencers.

    The brand has collaborated with various celebrities including Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha to make consumers aware of the benefits of ‘Health OK’ multivitamin and mineral tablets. The idea is to establish a stronger presence across the nation by leveraging influencers as one of the catalysts while maintaining a greater focus on other mediums as well, said the company.

    Health OK has also partnered with Marathi actors like Adinath Kothare, Siddharth Chandekar, Shashank Ketkar; Shine Shetty for the Kannada audience; Nikhil Siddhartha for the Telugu audience, and Makapa Anand for the Tamil audience. All the influencers have posted about the benefits of the product on their respective social media platforms.

     

     

    Mankind Pharma, general manager, sales and marketing, Joy Chatterjee, said, “In the last few months, we have noticed a great response in our sales number for Health OK. Our aspiration for this brand is to make the last person living in the remotest areas aware of this product. With this campaign, we intend to expand the reach of the product and consume it because it builds the overall immunity and energy which is quite essential during such times.”

    Health OK was incorporated in the OTC category in March this year due to the demand and need for multivitamin products in the category. Going forward, the brand said it will roll out new campaigns and will keep investing in the marketing channels to connect well with the audience.