Tag: Health Insurance

  • Cashless For Celebrities, Chaos For The Rest: What Saif Ali Khan’s Case Reveals About India’s Insurance Divide

    Cashless For Celebrities, Chaos For The Rest: What Saif Ali Khan’s Case Reveals About India’s Insurance Divide

    A high-profile hospital visit can make cashless treatment look effortless. The reality for most people, however, is far messier, especially when navigating policy wording, network rules, and on-the-spot documentation. This article looks at why the experience feels unequal and how to approach health insurance with clear-eyed expectations.

    The Cashless Spotlight and the Everyday Reality

    Celebrity admissions tend to run on rails: fast authorisations, dedicated liaison teams, and seamless discharge. For regular households, the same pathway may involve multiple checks and a longer approval loop.

    That perception gap fuels frustration. Understanding why it exists helps you choose and operate a plan more confidently.

    How Cashless Actually Works Behind the Scenes

    Cashless is a contract between the insurer, the hospital network, and you. Pre-authorisation rests on your policy terms, the hospital’s tie-up, and how precisely the treatment maps to the wording.

    When any one of those pieces is shaky, unclear documents, a non-network facility, or a mismatch in definitions, cashless can stall or convert to reimbursement.

    Where the Divide Shows up Most Clearly

    Inequity isn’t only about fame; it’s about familiarity with the system and the resources available at admission.

    ●  Policy Wording Versus Reality: Clauses on room eligibility, sub-limits, and day-care can trim admissible bills.

    ●  Network Negotiations: Hospitals may prioritise known coordinators or established channels that move faster.

    ●  Document Readiness: Missing prescriptions, IDs, or reports can delay authorisation, even when the treatment itself is straightforward.

    ●  Communication Gaps: Jargon-heavy updates confuse families, leading to avoidable escalations at the billing desk.

    The Role of Networks, Rooms, and Rates

    Network choice shapes whether cashless is even possible. Within a network, room category rules influence how much of each line item is admissible under the mediclaim policy.

    If the chosen room exceeds what the policy allows, proportionate deductions may follow, turning a “cashless” expectation into a part-cash, part-out-of-pocket reality.

    Documentation, Pre-Authorisation, and Timelines

    Hospitals usually submit a treatment estimate, past records, and a proposed plan. The authorisation team checks eligibility under your medical insurance, seeks clarifications, and issues approvals with conditions.

    Tidy paperwork speeds this cycle. Sloppy paperwork slows it. Celebrities often have handlers who keep files pristine; most families don’t.

    Why Senior Citizens Face a Steeper Slope

    Older members can have longer medical histories, multiple prescriptions, and prior procedures. That raises the paperwork burden and the number of queries during cashless approval.

    When exploring health insurance for senior citizens look closely at pre-existing disease terms, waiting periods, co-pay language, and the clarity of day-care and OPD provisions.

    Digital Convenience is Real, But not a Magic Wand

    It’s easier than ever to compare, propose, verify, and receive an e-policy. Yet the hospital floor still runs on documents, definitions, and processes.

    If you plan to buy health insurance online, use the digital journey to prepare your claim kit in advance, not just to finish payment.

    What to Look for in a Workable Policy

    A workable policy is one you can run without panic on a busy day. Read the wording slowly and focus on operability, not hype.

    ●  Network Fit: Facilities you will actually use, across specialities you rely on.

    ●  Room Eligibility: Clear rules that won’t surprise you at discharge.

    ●  Cost Sharing: Co-pay or deductibles you can handle without stress.

    ●  Definitions and Limits: Disease-wise clauses that mirror real care patterns.

    ●  Claims Pathway: Step-by-step instructions for cashless and reimbursement, with contact points you can reach.

    Navigating The “Best” Label Without Getting Misled

    Lists of the best health insurance often ignore how families really seek care. A plan that shines on paper may wobble at the admission desk if its rules don’t match your hospital choices.

    Treat rankings as conversation starters. The real test is whether your preferred hospitals are in-network and whether the policy language fits your routine healthcare usage.

    Preparing Your Paperwork Like a Pro

    What feels like “celebrity privilege” is often disciplined preparation. You can replicate the method, if not the entourage.

    ●  Keep ID proofs, past reports, prescriptions, and scans in a single, backed-up folder.

    ●  Store the e-policy, endorsements, and premium receipts with clear file names.

    ●  Maintain a one-page claim checklist, pre-authorisation steps, helplines, and the documents each step requires.

    ●  After every health event, update your folder so nothing is missing at the next admission.

    Mind The Fine Print on Add-Ons and Exclusions

    Add-ons can be helpful, but not all are worth keeping year after year. Choose riders you’ll genuinely use and avoid stacking features that complicate authorisations.

    Exclusions and sub-limits deserve a slow read. They decide whether cashless is smooth, partial, or denied at the window.

    Conclusion

    A star’s smooth cashless experience may spotlight what the system can do at its best. For everyone else, the same result depends on wording, networks, documents, and discipline. Read slowly, prepare thoroughly, and choose a health insurance plan you can operate without second-guessing. When you finally buy health insurance or buy medical insurance, let fit and clarity, not headlines, decide the winner.  
     

  • How to Use a Health Insurance Premium Calculator Before Buying a Policy?

    How to Use a Health Insurance Premium Calculator Before Buying a Policy?

    As medical costs continue to rise, opting for the right insurance plan has become a necessity. While choosing a plan, people often find the process challenging due to the various types of plans available online.

    In such cases, a health insurance premium calculator proves to be a valuable tool, as it provides individuals with an estimate of a policy before making a purchase, enabling informed decision-making and financial preparedness.

    Read further to learn how to use this tool effectively and choose a plan that best fits individual needs.

    What is the Function of a Health Insurance Premium Calculator?

    A health insurance premium calculator is an online tool used to estimate the cost of insurance policies easily. It uses details such as age, coverage preferences, and location to compare different policies and understand the factors that may influence the policy’s coverage.

    Once the user fills in all the details, the calculator processes the information based on the insurer’s pricing criteria and shows the estimated pricing. Many reputable insurers offer this feature on their websites, making it easier for customers to plan, compare, and select the most suitable policy.

    What are the Steps to Use a Health Insurance Premium Calculator?

    Listed below are the steps involved in using one of the best health insurance premium calculator:

    ●    Step 1: Find the Premium Calculator

    Visit any chosen insurer’s official website, check the health insurance section for tools, and scroll to an option labelled “premium calculator.”

    ●    Step 2: Identify Your Insurance Needs 

    Decide the kind of coverage required, such as individual, family floater, or specialised plans like senior citizen or critical illness coverage.

    ●    Step 3: Enter the Required Details 

    Enter all the relevant information, such as age, gender, location, medical history, and preferred sum insured. For family coverage, it is essential to provide details for all family members.

    ●    Step 4: Read the Calculator’s Instructions 

    Some tools provide specific guidelines for entering data. Ensure you read this information to achieve accurate results.

    ●    Step 5: Select the Coverage Type 

    Choose between individual coverage, family floater, or specialised coverage. Add the required details of family members if applicable.

    ●    Step 6: Input the Sum Insured 

    Set the maximum yearly coverage you want. Ensure it is sufficient for medical needs while still staying within the budget.

    ●    Step 7: Choose the Policy Tenure 

    Pick the duration of the policy, usually 1,2, or 3 years. Longer durations often come with discounts and reduce yearly renewal hassles.

    ●    Step 8: Enhance the Plan with Add-ons

    Consider extras like maternity cover, personal accident cover, or critical illness protection. These add-ons boost coverage; however, they also increase the premium amount.

    ●    Step 9: Review and Compare 

    Click ‘calculate’ to view the estimated premium. Adjust factors such as sum insured or tenure to observe the changes. Compare results across different insurers before making a decision.

    It is always advised to choose insurance plans from a reliable insurer with a high claim settlement ratio. For example, Star Health Insurance reported 97% of cashless final approvals within 3 hours and access to over 14,000 network hospitals across India—making the process both efficient and reassuring.

    What are the Benefits of Using a Health Insurance Premium Calculator?

    A health insurance premium calculator offers numerous advantages, making it easier to choose the right plan. Listed below are the benefits of a health insurance premium calculator: 

    1. Quick Estimates 

    A health insurance premium calculator provides an instant idea of how much a policy will cost, eliminating the need to manually request quotes or wait for an agent’s response.

    2. Personalised Results 

    Health insurance calculators consider factors such as age, medical history, lifestyle, and desired coverage, ensuring that the displayed premium is tailored to the individual rather than being a generic estimate.

    3. Easy Comparison

    Premium calculators enable users to compare premiums and coverage side by side, allowing them to identify the plan that offers the best value.

    4. Budget Planning 

    The health insurance premium calculator enables users to plan their finances effectively and choose a policy that best fits their budget.

    5. Transparency

    The tool illustrates how various factors, including coverage amounts, add-ons, and co-pay options, impact insurance costs, providing users with a transparent view of their premiums.

    6. Convenient Access 

    Most health insurance calculators are available online and can be accessed at any time, allowing users to calculate and compare premiums easily.

    Therefore, using a health insurance premium calculator before purchasing a policy helps individuals make more informed and cost-effective decisions. It provides instant, personalised premium estimates based on specific factors and one’s coverage requirements.

    When it comes to planning one’s budget and finances more precisely, a health insurance calculator can help massively in terms of opting for the most suitable insurance plans for one’s needs.    
     

  • Aging Gracefully with Confidence: Why Health Insurance Is Vital for Senior Citizens

    Aging Gracefully with Confidence: Why Health Insurance Is Vital for Senior Citizens

    Growing older is a beautiful part of life—marked by wisdom, experience, and often, more time to enjoy the things that truly matter. But with age also comes an increased risk of health issues, and these risks are often accompanied by steep medical expenses. That’s why ensuring proper healthcare protection becomes crucial in the golden years.

    In a country where medical inflation continues to rise sharply each year, the cost of diagnostics, surgeries, and hospital stays can overwhelm even the most carefully planned retirement savings. For senior citizens, securing reliable healthcare through insurance is not a luxury—it’s a necessity.

    The Changing Healthcare Landscape for the Elderly

    With more people living longer than ever before, there’s been a significant shift in healthcare demands among India’s senior population. Conditions such as diabetes, arthritis, cardiac diseases, and high blood pressure are increasingly common, and they often require not just treatment but regular monitoring, medications, and consultations.

    As people age, their income generally becomes fixed or limited, especially after retirement. Medical bills—expected or otherwise—can quickly disrupt financial stability. That’s where a comprehensive health insurance plan steps in to provide not just financial relief but also peace of mind.

    Understanding the Real Need for Specialised Coverage

    It’s important to understand that general insurance plans may not always suffice for older adults. The health needs of a 65-year-old differ significantly from those of someone in their 30s or 40s. Plans specifically designed for older age groups are structured to meet age-related medical requirements and offer features tailored for frequent care.

    Policies that provide health insurance for senior citizens come with certain unique benefits, such as higher coverage limits for chronic conditions, shorter waiting periods for pre-existing illnesses, and wider hospital networks suited to the needs of elderly patients.

    Key Benefits of Senior Citizen Health Insurance

    Here are the primary reasons why such policies are becoming increasingly indispensable:

    1. Comprehensive Hospitalisation Cover 
    Most policies cover all necessary costs during a hospital stay, including room rent, ICU charges, surgeries, doctor consultations, diagnostics, and medicines. As hospitalisation becomes more frequent with age, this coverage helps absorb the financial impact significantly.

    2. Cashless Facilities at Network Hospitals 
    Older individuals may not always have someone accompanying them to help with billing and payments. Cashless hospitalisation simplifies the process—allowing treatment to start immediately without upfront payments, thanks to direct settlement between the hospital and insurer.

    3. Pre- and Post-Hospitalisation Expenses 
    Medical costs are not limited to the hospital alone. Frequent consultations and tests before admission, and continued care afterward, often add up. Senior health insurance plans usually cover both sides of this timeline, easing financial stress during recovery.

    4. Coverage for Pre-Existing Diseases 
    Unlike younger individuals, senior citizens are more likely to have existing health issues. Many policies designed for them cover such conditions after a specific waiting period—usually shorter than that of standard plans.

    5. Daycare and Domiciliary Treatments 
    Many minor procedures today don’t require 24-hour hospitalisation. Similarly, elderly individuals might need treatment at home due to mobility challenges. Several senior plans cover these alternatives to traditional hospital stays, making care more accessible.

    6. Annual Health Check-Ups and Preventive Care 
    Preventive care is especially important for older adults. Certain policies provide free annual check-ups that allow early detection of issues, leading to timely intervention and better outcomes.

    7. Tax Deductions Under Section 80D 
    Premiums paid for health insurance qualify for tax benefits under Indian law. For senior citizens, deductions of up to ₹50,000 are available, making insurance a financially sound choice in more ways than one.

    Challenges Faced by Senior Citizens Without Insurance

    Choosing to forgo health coverage later in life can have serious consequences. Without insurance, older adults must rely entirely on their savings or their children’s financial support to meet healthcare expenses. This dependency not only strains personal finances but can also affect mental peace.

    High costs might also lead to delayed treatments, compromises in the choice of doctors or hospitals, or even avoidance of regular check-ups—all of which negatively impact overall health and longevity.

    Factors to Consider While Choosing a Plan

    Not all plans are the same. Selecting the right one involves careful evaluation of several factors, including:

    1. Entry Age Limit: Some plans allow enrolment only up to a certain age. Choose one with a wider entry age window or lifetime renewability.

    2. Co-Payment Clause: Many senior plans require a co-payment, where the insured pays a fixed percentage of every claim. Understanding this clause is crucial to avoid surprises.

    3. Sub-Limits on Treatments: Some policies may cap room rent, surgery costs, or specific treatments. It’s better to pick a plan with minimal sub-limits to ensure flexibility.

    4. Claim Settlement Ratio: A higher ratio reflects a company’s reliability. Always check the insurer’s history of honouring claims.

    5. Ease of Claim Process: In times of emergency, a complicated claim procedure can be distressing. Go for insurers that offer simple, fast, and digital-first processes.

    Customising the Policy with Add-Ons

    Many insurers allow the addition of optional riders or add-ons. These could include critical illness coverage, personal accident cover, or even outpatient department (OPD) benefits, which reimburse consultations, diagnostic tests, and pharmacy bills. These add-ons increase the value of the base policy while aligning it better with personal health needs.

    The Role of Family in the Decision

    Often, senior citizens rely on their children or close relatives to make informed decisions about health insurance. It’s essential that family members are actively involved in the research and purchase process. Helping parents or elderly relatives secure a good health plan is not just practical—it’s a gesture of love and responsibility.

    Many families now opt for policies that cover both the elderly and younger members under a single umbrella or invest in individual plans for each member based on their needs.

    A Step Toward Independence and Dignity

    Healthcare access is directly linked to independence for senior citizens. Knowing that they don’t have to depend on their children for every small health expense allows older individuals to live with dignity. Whether it’s a dental procedure, cataract surgery, or physiotherapy, health insurance empowers them to make timely healthcare decisions without hesitation.

    Conclusion

    As healthcare becomes more specialised and expensive, the importance of health insurance cannot be overstated—especially for senior citizens. Choosing the right policy at the right time protects not just finances but also emotional well-being. Whether it’s about managing chronic conditions or preparing for unforeseen emergencies, health insurance for senior citizens ensures that the golden years are truly worry-free and full of life.

  • ManipalCigna Health Insurance rolls out new ad film with Manoj Bajpayee

    ManipalCigna Health Insurance rolls out new ad film with Manoj Bajpayee

    Mumbai: ManipalCigna Health Insurance has launched a new brand film ‘Health Ki Keemat’ starring its brand ambassador actor Manoj Bajpayee. The brand film is conceptualised by TBWA India.

    The company has rolled the brand film on ICC Men’s T20 World Cup on Disney+ Hotstar and all major digital platforms. The film will also be leveraged on OOH, print, cricket properties and television across leading GEC, News and Regional channels for maximum outreach across the country.

    Through this brand film, ManipalCigna aims to reach out to potential buyers, seek deeper penetration into the market and highlight the value propositions people can expect when buying health insurance from the expert. The film emphasizes the significance of ‘Expert Ki Suno, Sahi Chuno’ and highlights the importance of seeking an expert to simplify the choice, help choose the right health insurance plan to suit unique health needs, and to easily access quality healthcare.

    The new brand film asks the audience the critical question of ‘What is the real value of Health’ and we see ‘moments of recovery’ of family members as the answer to that. The film highlights ManipalCigna’s expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. Bajpayee finishes the film with a powerful tone, exclaiming – ‘Expert Ki Suno, Sahi Chuno’.

    Speaking on the new brand film, ManipalCigna Health Insurance chief marketing officer Sapna Desai said, “Our new brand film leverages the insight that while health insurance has today moved from a ‘grudge’ purchase to a ‘nudge’ purchase, there exists a knowledge gap and limited product understanding. We believe Health is priceless, and people who value their and their family’s health will trust an expert. Based on this insight, we have designed the new film, ‘Health Ki Keemat’. The story builds on the ‘real moments of health recovery’ to drive brand connect and affinity.  We have a new brand tagline, ‘Expert Ki Suno, Sahi Chuno’ to assure consumers that now they can count on the health insurance expert, ManipalCigna who understands the value of health and knows best how to protect it.”

    Speaking on the new brand film, TBWA India managing partner- creative Parixit Bhattacharya said, “We are delighted to partner ManipalCigna again, especially at this exciting juncture for the brand. The Health Ki Keemat brand film spotlights the need to choose an expert while considering health insurance. After all, what’s invaluable can only be trusted with experts. During the process of creating this film, we discovered that people who demanded the most out of their health insurance, preferred someone with the right expertise. This is a massive advantage for the business and speaks to the great values of the brand. So when Bajpayee says ‘Jo health ki keemat jaante hain woh ManipalCigna Health Insurance ko maante hain’, he is speaking the truth.”

  • Niva Bupa adds a fresh perspective to Diwali gifting with new campaign

    Niva Bupa adds a fresh perspective to Diwali gifting with new campaign

    Mumbai: Niva Bupa Health Insurance, formerly known as Max Bupa Health Insurance, has launched a digital campaign to kickstart the Diwali festivities. The campaign, conceptualised and executed by Leo Burnett, has been designed to celebrate the festival of lights with more enthusiasm and joy this year by giving a token of good health to our loved ones to enable them to live life to the fullest, without any financial constraints.

    Since the tradition of gifting is synonymous with Diwali, on this occasion, Niva Bupa is introducing a new concept of gifting this festive season and urging everyone to light up each other’s lives by gifting a comprehensive health policy to secure the near and dear ones against any kind of medical emergency.

    In the digital film, the protagonist, who is visiting home for his first Diwali since he started working, can be seen exploring Diwali gift options for his parents. He wants to give them something special to make the occasion memorable. He asks his friends for recommendations but is unable to decide on the perfect gift. Just then, a eureka moment strikes him when his mother is urging him to take care of his health. That’s when it occurred to him that the gift of health would be the best gift for his parents. Therefore, on the day of Diwali, he hands over a Niva Bupa health insurance policy to his parents so that they can live their life carefree without worrying about their medical expenses.

    Speaking of this campaign, Niva Bupa Health Insurance senior vice president and head of marketing Nimish Agrawal said, “We are happy to announce the digital campaign this Diwali, in our attempt to light up the lives of everyone around us. Let’s celebrate this festive season by securing the lives of our loved ones and special ones by gifting them health insurance to secure their health and wealth for the future. The campaign has been designed to add a new flavour to Diwali gifting and we hope it nudges everyone to give a gift of good health to the ones who gave us the gift of life. This Diwali, ‘Zindagi Ko Claim Kar Le.’”

    Sharing his thoughts on the creative front, Leo Burnett executive creative director Mayuresh Dubhashi said, “Usually communication around health insurance tends to be grim. With this campaign, we wanted to celebrate good health, and our film brings this forth with a heart-warming story. Gifting your loved ones an insurance plan which helps them live life to the fullest.”

  • Online advertisements influence 55% of health insurance buyers: WATPapers

    Online advertisements influence 55% of health insurance buyers: WATPapers

    Mumbai: Hybrid digital agency from Dentsu Creative India WATConsult has released its latest issue of monthly WATPapers titled ‘Consumer’s outlook towards health insurance.’ The report explores how the Covid-19 pandemic has transformed the consumer perception about insurance, as more individuals felt the need to have financial backup to meet unforeseen medical expenditures.

    According to the report, more than half of the respondents have purchased health insurance in the last six months. These policyholders belong to the age group of 25 to 35 years, residing in the top four metros as well as small metros.

    Most of them have purchased health insurance for themselves and their parents. With regard to the coverage duration, 32 per cent of the respondents have purchased health insurance for up to two years. 27 per cent of the respondents have opted for a health insurance plan for a year’s duration.

    For the record, in India, there are a plethora of benefits offered by health insurance policies. Most of the respondents say that their health insurance policy covers facilities like cashless treatment and maternity coverage followed by emergency room services, discounted treatment for COVID, and free health check-ups.

    The report further states that when it comes to purchasing health insurance policies online, the journey from assessing the need for a health insurance policy to purchasing one is very likely to start by watching policy reviews and videos online. This enables the consumer to get familiar with the brands and options available. They then visit the brand’s website or search for suitable policies on the internet. Post which, they are likely to compare websites and evaluate a suitable policy based on the benefits and features it offers.

    Commenting on the latest issue, Isobar India Group CEO Heeru Dingra said, “Since the pandemic, there has been an ever-growing demand for health covers because people have realised that huge medical expenses, especially when engulfed in uncertainty can take a toll on their financial and mental well-being. In such a situation relying on savings is not enough, hence, a health insurance policy is ideal as it covers facilities like cashless treatment, maternity coverage followed by emergency room services, discounted treatment, reimbursements, and free health check-ups. This issue of WATPapers is a must-read as it showcases the trends observed in the sale of health insurance plans and how policyholders today are shielding themselves against medical emergencies.”  

    WATConsult managing partner Sahil Shah added, “The pandemic has disrupted the industry by altering how people view health insurance for themselves, and their family members. This period of an extreme health crisis, with the pandemic looming over, has led more and more people to opt for health insurance. The future looks promising for the health insurance sector with changes in the regulatory framework, which will lead to changes in the industry conducting its business. Factors such as growing awareness, the need for health protection and inclusion in the financial planning of an individual, will drive the growth of the Indian health insurance sector even higher and further.”

  • NCB in Insurance – Meaning and Importance

    NCB in Insurance – Meaning and Importance

    The term ‘bonus’ has a very pleasant connotation. When combined together, though, one would ask if these three words – No, Claim, and Bonus – have a similar impact. No Claim Bonus (NCB) in health insurance or NCB insurance is a reward for not filing a claim, and in itself, is an added benefit to the insurance.

    The Meaning Of NCB Insurance

    No claim bonus, or NCB, is a bonus amount that is added to the sum insured amount for each year without a claim. It’s a type of incentive insurance firms give to policyholders who don’t file a claim within a given policy period.

    When purchasing health insurance, you should examine the ‘No Claim Bonus’ in addition to the policy premium, inclusions, exclusions, network hospitals, and claim settlement percentages.

    NCB Insurance As An Add-On

    An add-on is a further advantage that you may get for a fee. For example, if no claims were filed during the preceding policy period, the No Claim Bonus Add-on would enhance the bonus percentage at renewal.

    It’s worth noting that acquiring this add-on will raise the premium you’ll have to pay. As a result, before purchasing the add-on, it is recommended that you carefully consider the premium, your health status, and the apparent benefit.

    Why Is NCB Insurance So Important?

    One of the most significant issues in the healthcare sector is the rate of inflation. To combat the rising cost of healthcare-related services, you’ll need a health insurance policy with a No Claim Bonus. When you go a year without filing a claim on your policy, you can raise your sum insured in this way.

    What Happens If You Make A Claim In NCB Insurance?

    If you claim in a given year, the bonus amount you have accumulated as no claim bonus will be decreased by a little amount. It could, however, be a major setback for you.

    For example, if you have an insurance policy with a sum insured of INR 2 lakh and do not claim for ten years, your total insured amount will be INR 3 lakh, assuming a 10% rate increase. However, if you file a claim in the eleventh year, the sum insured will be decreased by 10% when you renew the policy, bringing the total amount to INR 2.70 lakh.

    You should keep in mind that you will be paid a bonus for every year that goes by without you filing a claim. So you’ll get the bonus if you go a year without filing a claim after filing one. The NCB insurance is entirely dependent on the year in which you have made no claims. It’s also crucial to note that the insurer can reduce your bonus amount if you make a claim, but the amount of your sum covered will not change.

    There is no way to guarantee that you will receive the no-claim bonus from your health insurance. You cannot avoid filing a claim if you have a medical ailment or need hospitalization. You do, however, get a reward for every year you go without being sick or being admitted to the hospital. In the event of a catastrophic sickness or the need for medical treatment, you have no choice but to forego the incentive.

    An Example- How Does NCB Insurance Work?

    If Mr. Sumant purchases a health insurance plan with an amount insured of Rs. 5 lacs and does not file a claim in the first policy year, he would receive a cumulative bonus of 5% upon renewal, bringing his total sum insured for the next year to Rs. 5, 25, 000. Thus, instead of Rs. 5 lakhs, he can now claim up to this amount.

    Similarly, if he does not file a claim in the second year, he will receive a cumulative bonus of 5%, which would result in a sum insured increase, bringing his total sum insured to Rs. 5,50,000. This incentive of NCB insurance might be worth up to 100% of the insured amount.

    Bottom Line

    The objective is only to claim when it is truly necessary. Making claims can damage your claim history, and insurance companies may raise your premium based on how frequently you file claims. If you don’t make any claims, this indicates that you live a healthy lifestyle. Staying in shape is essential to avoid being ill and filing claims. Your no claim bonus or cumulative bonus will continue to grow to the point where it will cover you when you need it most.

  • Max Bupa Health Insurance rebrands as Niva Bupa

    Max Bupa Health Insurance rebrands as Niva Bupa

    Mumbai: Max Bupa Health Insurance on Friday announced that it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the company will aim to provide financial assurance as well as healthcare access to its customers.

    Owing to a change in shareholding pattern, with the exit of Max India and entry of private equity firm True North, Max Bupa needed to create a new brand identity as part of the transition, the company said in a statement on Friday.

    Niva Bupa Health Insurance aims to become a Rs 2,500 crore company by FY21-22. The company will bring over 12 million people in India under the ambit of health insurance by FY25, it added.

    “The new brand will firmly stand at the intersection of financial services and healthcare to fulfill the needs and aspirations of millions of people in India,” said Niva Bupa MD and CEO, Krishnan Ramachandran. “The health insurance industry is poised for monumental growth, and we will take our new brand identity to our customers with a renewed promise of protection and care. As Niva Bupa, we will look to further strengthen our core brand ethos of customer-centricity.”

    “Health insurance is no longer looked upon as a financial instrument solely for tax saving purposes,” said Niva Bupa SVP and head of marketing, Nimish Agrawal. “It has repositioned itself as a self-investment product which will take care of all healthcare needs. This warranted a change in our positioning as well. With the new brand identity, we want to unravel the health insurance space and offer a humanised experience to our customers.”

  • TBWA India is Cigna TTK Health Insurance’s creative agency

    TBWA India is Cigna TTK Health Insurance’s creative agency

    MUMBAI: TBWA India has been appointed by Cigna TTK Health Insurance – a joint venture between US health service giant Cigna Corporation and Indian conglomerate TTK Group – as its creative agency.

    TBWA India group CEO Shiv Sethuraman said: “This is a very significant win for us because Cigna TTK represents the coming together of two very prestigious and successful names. Equally, the health insurance category is a challenging and fast growing category where Disruptive thinking will be necessary to carve a place for Cigna TTK. We look forward to building the brand in India”.

    On zeroing in on the agency, Cigna TTK Health Insurance chief marketing officer Gaurav Rajput said: “We were impressed with TBWA’s strategic thought and insightful creative work during the pitch. We’re confident that Cigna’s global expertise in health services along with the trust and credibility of the TTK group will help us create a compelling brand proposition. We look forward to partnering with TBWA in Cigna TTK’s brand journey in India.”

    Cigna operates internationally in 30 countries and jurisdictions with more than 80 million customer relationships worldwide.TTK functions across India with a reputation built across eight decades for quality consumer products and services, the three letters in ‘TTK’ represents the corporate philosophy of the group – trust, transparency and knowledge.