MUMBAI: McCann Health has won the creative mandate for Health Care at Home following a multi-agency pitch.
The agency’s Delhi office will handle the account. The brand’s creatives to be rolled out across TV, print, outdoor & digital will be conceptualised by McCann Health.
McCann Health India SVP and country manager Dr. Harshit Jain says, “We are delighted to be entrusted with the brand in this nascent category, which has huge potential. We hope that this partnership will be able to bring the desired change in healthcare in India.”
“We are happy to have McCann Health partnering us in creating value to our customers through their processes of deep customer & Healthcare understanding, well established creative development and global expertise,” adds Healthcare At Home CEO Vivek Srivastava.
According to PricewaterhouseCoopers (PwC), India’s home healthcare industry, which consists of home-based medical devices and home services, is worth $2 billion and growing at 20 per cent annually.