ITV

Tag: health

  • Healthy snacking and RP Sanjiv Goneka group’s Shashwat Goenka

    Healthy snacking and RP Sanjiv Goneka group’s Shashwat Goenka

    MUMBAI: The vice chairman of RP Sanjiv Goenka group Shashwat Goenka has revealed how his company-identified the market potential of makhana (fox nuts) before healthy snacking became mainstream in India.

    Speaking at ABP Network’s Ideas of India 2025 summit in Mumbai, Goenka discussed how his company has adapted traditional Indian snacks for health-conscious consumers. “Indians want the punch of flavour in their snacks, but they also want them to be healthy. That’s the balance we aim to perfect,” he said.

    Goenka highlighted the company’s innovation in traditional snacks, noting their bhujias contain 45 per cent less saturated fat while maintaining authentic taste. He emphasised that taste remains paramount, stating, “If a product is not enjoyable, consumers will not come back to it.”

    Addressing the evolution of consumer behaviour, Goenka pointed to the rise of quick commerce and increased consumer willingness to experiment with new products. He stressed the importance of maintaining consistent supply chains to meet this growing demand.

    When discussing industry competition, Goenka cited rapid technological adaptation as crucial for success. He named Mukesh Ambani and Elon Musk as business leaders he admires for their vision.

    The two-day summit, themed ‘Humanity’s Next Frontier’, brings together global thought leaders to discuss India’s role in addressing challenges from climate change to artificial intelligence.
     

  • Lead a meaningful and healthier life with playR

    Lead a meaningful and healthier life with playR

    Mumbai: Amidst our chaotic and sedentary lifestyle, we often tend to forget how significant it is to take care of our physical fitness. Moreover, at times even when we wish to invest we forget how important it is to choose the right brand for ourselves that enhances and elevates our lifestyle.

    playR, a leading lifestyle and sports brand offers a wide range of products across different categories. With their presence in over 350 retail stores globally, playR aims to encourage consumers to lead a healthier and a more meaningful and purposeful lifestyle. Their goal has always been to focus on “Player first” and their slogan “Let’s Play” promises to provide and create products that are “Real” assuring consumers of comfort and style. Their wide range of products includes apparel such as t-shirts, jerseys, jackets, shorts, tracksuits; equipment such as bats, balls, gloves, pads; mountain, city, hybrid and road bicycles; accessories such as bags, yoga mats, bottles, etc., as well as limited-edition items.

    Bicycles

    playR has manufactured and introduced cutting-edge bicycles that integrate modern technology and exquisite craftsmanship.  The price range of their bicycles start from Rs 11, 899 and goes upto Rs. 21, 599. There are six different categories of bikes provided by playR in varied sizes including Atom Alloy, BFF, BFF Fat, Crew, Score and Stallion bikes. playR bicycles assure utmost comfort to their riders and include features such as tire quick release, disc brakes and so on.

    Few of the most preferred bicycles of playR are Stallion 29 inch 21 Speed, Atom 27.5 inch Alloy Single Speed, #Bff 24 inch Fat Tyre 7 Speed, and so on. Speaking in terms of size, playR offers bicycles in various colours that align with the customers needs without compromising with their styles.

    Accessories

    Being the global merchandise partner for five IPL teams including CSK, MI, PBKS, KKR and RR, playR has come up with a wide range of merchandise and accessories starting from customized caps, bottles, mugs as well as gym bags for all the sports fans out there. Be it fancy RR Royals Ceramic Mugs, MI Fan Cap or convenient KKR Play Fight Win Shakers, playR has it all.

    Jerseys

    With the IPL season around, playR understands the importance of enhancing fan experience and has come up with stunning customized jerseys for all the IPL fans out there. Be it MI, KKR, RR, CSK or PBKS, playR presents jerseys for all the loyal fans of these teams and continues to engage its fans.

    Sports equipment

    From cricket bats to tennis balls, playR’s sports equipment lineup is carefully crafted with precision and advanced materials to deliver optimal performance be it on the field, court, or pitch.  

    Apparel

    In the apparel category, playR offers a diverse range of products including stylish, casual and comfortable t-shirts to performance-oriented shorts, ensuring that athletes and enthusiasts alike have access to high-quality garments which enhances their performance and style.

  • Breaking: Music Maestro Rashid Khan is no more

    Breaking: Music Maestro Rashid Khan is no more

    Mumbai: In a shocking development, music Maestro Rashid Khan passed away on Wednesday. He was battling with cancer on a ventilator and oxygen support for a few days.

    Rashid Khan is the nephew of Ustad Ghulam Mustafa Khan and his mentor and maternal uncle was Ustad Bissar Hussain Khan who passed away in 1993. Rashid Khan had a cerebral attack last month.

    He belongs to Rampur-Sahaswan Gharana and received multiple awards including the prestigious citizenship award ‘ Padmashri and Padmabhushan’.

    Reacting to the news West Bengal Chief Minister Mamta Banerjee expressed, ‘ This is a great loss for the entire country and music fraternity. I am in a lot of pain as I still can’t believe that he is no more.’

    Rashid Khan gave his first concert at the age of 11. He also experimented with music concerts in different styles. He passed away at the age of 55.

  • Creatorpreneurs and Tier ll+ Cities Lead as Creator Economy

    Creatorpreneurs and Tier ll+ Cities Lead as Creator Economy

    Mumbai: The report explores the booming creator economy and highlights the emerging trends they witnessed in 2023. Currently valued at over Rs 100 billion and involving around 300 million people worldwide, the industry has shifted gears this year.  

    Enclosed herewith is a comprehensive report summary –

    1.    Rise of Creatorpreneurs:

    The creator economy, once dominated by entertainers, is now witnessing a significant shift towards education and knowledge sharing, giving rise to a new breed of creators- “creatorpreneurs”.

    Today, nearly 2X as many creators prefer to establish themselves as sustainable business owners rather than chase celebrity influencer status with books and podcasts witnessing the biggest y-o-y growth in creation.

    Sectors such as personal development, health & fitness, personal finance, etc., have seen significant growth, indicating a strong demand for creator-led educational content.

    2.    Growth:

    The e-learning industry is projected to exceed Rs 460 billion by 2026, representing a vast opportunity for creators in the educational space.

    On Classplus alone, the earnings of non-academic creators have soared by 2.5X in 2023 from the previous year. The number of creators using the platform has also grown by 300 per cent from 2021.

    3. Shift from Social Media to Other Digital Learning Products:

    Fearing the unpredictability of ad revenue and seasonal brand deals on social media, creators are diversifying their income streams and turning to entrepreneurship to build sustainable revenue through digital learning products.

    77 per cent of creators said algorithm changes had a moderate-to-significant impact on their audience engagement. Additionally, 25 per cent of creators estimated they’ve lost Rs 1,000- Rs 9,999 in revenue due to algorithmic changes, and 24 per cent estimated Rs 10,000-Rs 49,999 in losses.

    4 .   2023 Saw the Rise of Fin-fluencers:

    The rise of the creator economy has coincided with an increase in financial awareness among retail investors. The number of investor accounts has surged from 3.93 crore in December 2019 to 13.23 crore by the end of October 2023.

    In line with these trends, finance and investment education is an emerging category across platforms. They are teaching courses ranging from basic financial literacy to advanced investment strategies, catering to various levels of expertise and interest.

    5.    Upskilling for Professional Growth:

    Creator-led courses are gaining traction as alternatives to the traditional education system. The appeal lies in its flexibility and accessibility, allowing individuals to upskill at their own pace from anywhere at an affordable cost. (The course listings of creators on Classplus typically range from 1k for bite-sized video courses to Rs 50k for certification courses.)

    The demand for online creator-led courses is soaring with coding, digital marketing, and personality development witnessing remarkable growth.

    Professionals are also engaging with leaders from major tech companies for 1-on-1 mentorship and consultations.

    Every month, 15 million learners visit Classplus powered apps of these creators to upskill themselves on skills in digital marketing, coding, communication, etc.

    6.   Boom in Categories for “Bharat”:

    Social Media has become a medium for successful business owners to share their expertise and insights, thereby enabling others to start and grow their own micro-businesses.

    This trend is significantly empowering individuals, particularly women in Tier II+ India to generate income and start successful ventures. Around 70 per cent of the audience accessing courses by these creators using Classplus are from Tier II+ cities and towns.

    Some courses gaining momentum-

    ○      Organic Farming

    ○      Makeup Art

    ○      Jewellery Designing

    ○      Cooking & Catering

    ○      Fashion Designing

    7. Increasing Focus on Health and Well-Being

    ·  Around 94 per cent of Indians are worried about their own and their family’s health and feel that lifestyle changes like exercising, yoga and dieting will benefit their health and overall wellbeing. People are spending more on gym memberships, yoga classes, and curated diet plans.

  • Guest Article: Arthritis and the gender bias – why women face the heat more

    Guest Article: Arthritis and the gender bias – why women face the heat more

    Mumbai: Arthritis isn’t just a single disease; it’s a term that covers over 100 different conditions affecting joints and their surrounding tissues. It’s a leading cause of pain and disability worldwide. While it affects people of all ages, genders, and races, studies and my experience indicate a startling gender disparity in its prevalence and severity.

    What stands out in my years of practice is that arthritis disproportionately affects women more than men. This isn’t just a statistic; it’s a reality that many of my female patients live with every day. They often experience more severe symptoms, a higher degree of joint deterioration, and even a slower response to treatments.
    Why are women more affected with arthritis?

    Women are more commonly affected by arthritis than men, and several factors contribute to this disparity:

    a    Hormonal Differences: Estrogen, a female hormone, plays a significant role in the development and severity of arthritis. Post-menopausal women, who have lower estrogen levels, are particularly susceptible to developing arthritis.
    b    Genetic Factors: Certain genetic factors that predispose individuals to autoimmune diseases (like rheumatoid arthritis) are more common in women. This genetic predisposition can result in a higher incidence of arthritis among women.
    c    Biomechanical Variations: Women have wider hips and a different knee alignment than men, which can impact the way joints are used and potentially lead to increased wear and tear. This biomechanical difference can contribute to the development of osteoarthritis, particularly in the knees.
    d    Immune System Differences: Women’s immune systems function differently from men’s, partly due to hormonal influences. This difference can make women more susceptible to autoimmune conditions, including certain types of arthritis like rheumatoid arthritis.
    e    Increased Longevity: Statistically, women live longer than men. Since age is a significant risk factor for many types of arthritis, the longer life expectancy in women could contribute to a higher incidence of arthritis.
    f    Physical Activity Levels: Women may engage in different types and levels of physical activity compared to men, which can affect joint health and the risk of arthritis.
       Obesity: Women have higher rates of obesity compared to men, and obesity is a known risk factor for arthritis, particularly osteoarthritis.

    Lifestyle changes and medical treatments to deal with arthritis in women

    lifestyle changes and treatments for arthritis, particularly in women, play a crucial role in managing the condition. Here’s an overview:

    Lifestyle changes

    1.    Exercise regularly: Regular physical activity strengthens muscles around joints, improves flexibility, and can reduce pain. Activities like walking, swimming, or yoga are gentle on the joints.
    2.    Maintain a healthy weight: Excess weight puts additional stress on weight-bearing joints, like hips and knees. Losing weight can relieve this pressure and improve symptoms.
    3.    Balanced diet: A diet rich in fruits, vegetables, whole grains, and lean proteins can help reduce inflammation. Omega-3 fatty acids, found in fish and flaxseeds, are particularly beneficial.
    4.    Quit smoking: Smoking increases the risk of certain types of arthritis and can exacerbate symptoms. Quitting smoking can improve overall health and joint health.
    5.    Manage stress: Chronic stress can aggravate arthritis symptoms. Techniques like meditation, deep breathing, and mindfulness can help manage stress levels.
    6.    Adequate rest: Balancing activity with rest is important. Good sleep helps in the healing and repair of joint tissues.

    Medical Treatments

    1.    Medications:

    a    Pain relievers: Over-the-counter pain relievers like acetaminophen can alleviate pain.
    b    Nonsteroidal Anti-Inflammatory Drugs (NSAIDs): These reduce both pain and inflammation. Available over-the-counter or by prescription.
    c    Disease-Modifying Antirheumatic Drugs (DMARDs): Used for rheumatoid arthritis, DMARDs slow the progression of the disease.
    d    Biologic response modifiers: Typically used in conjunction with DMARDs, these target parts of the immune system that trigger inflammation and damage joints.

    2.    Physical therapy: A physical therapist can develop an exercise regimen to keep joints flexible and strengthen the muscles around the joints.
    3.    Joint assistive aids: Braces, shoe inserts, or other devices can help support the joints and reduce strain.
    4.    Surgery: In severe cases, joint repair, joint replacement, or joint fusion surgeries might be necessary.
    5.    Alternative therapies: Acupuncture, tai chi, and massage therapy might provide additional relief for some women.

    As we continue to grapple with the complexities of arthritis, particularly in women, our approach must be multifaceted. It requires collaboration between healthcare providers, researchers, patients, and society at large. My hope is that through increased awareness, targeted research, and personalised care, we can alleviate the burden of arthritis, especially for the women who disproportionately suffer from it.

    This article has been authored by MBBS, D ortho, DNB orthopedic surgery, fellowship in joint replacement, fellowship in revision joint replacement (Germany); consultant Orthopaedic, arthroscopy and joint replacement surgeon Dr Syed Imran.

  • Rasayanam launches three new juices to elevate health and wellness

    Rasayanam launches three new juices to elevate health and wellness

    Mumbai: Rasayanam, a leading name in Ayurvedic wellness, is proud to introduce its latest range of health and immunity-boosting products, formulated to help individuals achieve holistic well-being naturally. These three juices are set to revolutionise the way we approach health, offering effective solutions for weight management, blood glucose control, and overall vitality.

    Slim Trim Juice: Say goodbye to the endless battle with weight management with Rasayanam’s Slim Trim Juice. Crafted using a cold-pressed technique, the Slim Trim Juice is a harmonious blend of 15 exquisite Ayurvedic herbs such as Harad, Daru Haridra, Curcumin, Beetroot, Garcinia, Aloe vera, Trikuta, Chitrak Mool, Gudmaar, Green Tea, Giloy, Amla, Gokshura, Moringa, and Bach. These ingredients have been meticulously proportioned for accelerated and sustainable weight loss.

    Price: Rs 559/Pack

    GlucoCare Juice: Managing blood glucose levels is now made simple with Rasayanam’s GlucoCare Juice. This thoughtfully crafted juice incorporates powerful ingredients such as Jamun, Karela, Gudmar, Vijyasar, Methi, Neem, Amla, and Banaba. Just 30ml of GlucoCare Juice daily in the morning can help increase natural insulin production in the body, reducing the reliance on alternative insulin. Take control of your diabetes journey and experience an enhancement in health and vitality with Rasayanam’s GlucoCare Juice.

    Price: Rs 559/Pack

    Pure Amla Juice: Rasayanam’s Pure Amla Juice, enriched with 2X Vitamin C concentration, is the ultimate elixir for lustrous hair, radiant skin, and superior immunity. Sourced ethically and meticulously from Francis Amla, this juice acts as a rejuvenating tonic for hair, nails, skin, and overall health due to its antioxidant and Vitamin C properties. Unlock the natural power of Amla and embark on a journey towards a healthier, more vibrant you by choosing Rasayanam’s Pure Amla Juice.

    Price: Rs 249/Pack

    Availability: https://rasayanam.in/

    Rasayanam remains committed to the principles of Ayurveda, using age-old wisdom and cutting-edge techniques to offer products that support a harmonious balance of the mind, body, and spirit. All three juices have been thoughtfully created by Ayurvedic experts, ensuring safety, efficacy, and a holistic approach to well-being.

  • “Our messaging is simple: to dream better and wake up feeling refreshed”: Peps Industries’ K Madhavan

    “Our messaging is simple: to dream better and wake up feeling refreshed”: Peps Industries’ K Madhavan

    Mumbai: In a world where skincare takes the spotlight, the importance of bedding in maintaining healthy and radiant skin often goes unnoticed. The choices made in selecting bedding essentials have a direct impact on skin health and appearance. From promoting clear and vibrant skin to preventing skin conditions triggered by allergens and bacteria, the right bedding can be a proactive step toward achieving skin-centric wellness.

    Indiantelevision.com spoke to Peps Industries Pvt Ltd managing director K Madhavan on the company’s launch, the technologies they incorporate in their bedding products, and much more…

    Madhavan is one of the pioneers of the concept of branded mattresses in India. While most people would be working out their retirement plans at the age of 60, Madhavan decided to venture out and set up his own business, one that has had a turnover of Rs 400 crore between 2018-2019. He started his journey as a management trainee in the rubber industry and joined Kurl-On, Bangalore in the year 1977. During his tenure in the company, he became an integral part of the growth story of Kurl-On. By 2006, when the company had already reached its pinnacle in the mattress industry, he was serving as president of operations for Kurl-On.

    Edited Excerpts:

    On Peps Industries’ launch, its USP and its mission when it comes to bedding accessories and promoting healthy skin

    Peps Industries was launched in 2007 and is well-known for being India’s largest Spring Mattress Company. In our core USP lies our commitment to providing a comprehensive range of the best quality spring mattresses and also bedding accessories which are anti-microbial, dust-mite resistant, chemical-free, and hypoallergenic in nature.

    Our anti-microbial, dust-mite resistant, chemical-free and hypoallergenic range of products are designed to minimise allergens and provide a healthy sleep environment, promoting healthier skin and overall health. We also provide breathable bed sheets and comforters that enhance air circulation, preventing the buildup of moisture and the breeding of bacteria in the mattress. We’ve earned the ‘Consumer’s Best Buy’ award seven times for Peps Restonic and are proud members of the International Sleep Products Association (ISPA).

    On examples of any innovative technologies or features that Peps Industries has incorporated into its bedding products

    The spring mattress is the perfect underpinning that rids the body of damaging pressure to provide maximum leisure and comfort. Our spring mattresses are designed with the ‘marvelous middle’ technology, which caters to good health and effectively addressing back ache issues. An interesting architecture of the spring mattresses is that they have been made medium-firm at the center in order to suit distinct body types, and give customers a cozy, pain-free sleep experience. And in doing so, this innovative feature helps reduce back pain.

    Furthermore, our mattress’ breathable design, ruffled super soft fabric, and rejuvenating foam layer provide a comfortable night’s sleep. Our advanced super edge plus technology can handle extra load capacity. What truly sets us apart is our commitment to advanced technology and delivering premium, long-lasting bedding products.

    On adverse effects that sleeping in improper positions can have on mental and physical health and Peps Industries’ recommendations for addressing these issues

    Poor sleep posture can lead to discomfort, pain, and interrupted sleep, which in turn can impact your physical and mental overall well-being. The potential issues associated with improper sleep positions are back and neck pain, sleep apnea, digestive problems, wrinkles and skin issues, and mental health. We recognise the importance of proper sleep posture and recommend choosing the right mattresses and bedding accessories such as neck pillows, satin bed sheets, bolsters, gripsters all designed for correcting one’s posture.

    The Bonnell springs in this mattress are engineered to extend its lifespan beyond that of any other mattress type, making it an ideal choice for good sleep for a sustained period of time.

    Additionally, Spring mattresses provide excellent support to the body irrespective of what one’s body type is. They are crafted specifically to provide proper back support through a wide range of firmness levels, memory foam and various springs that are manufactured based on research and technology. Hence, with our innovative strategies, we aim to continue advancing each step of the way for our consumers.

    On the measures that Peps Industries takes to ensure the quality, safety, and skin health benefits of its bedding products for the natural skin repair process during sleep

    Peps is committed to maintaining the highest standards of quality, safety, and skin health in its bedding products. Our range of bedding essentials, including pillowcases made from luxurious cotton and satin, not only adds a touch of style to your bed but also delivers remarkable benefits. These pillowcases help preserve the natural oils of your scalp and skin by preventing absorption. Our mattress protectors act as a protective shield, preventing spills from seeping into the mattress, safeguarding it against bacteria and dirt accumulation, which ultimately promotes skin well-being. Furthermore, our hypoallergenic pillows and breathable bedding repel allergens, dust, and dirt, leading to improved air quality and a reduction in allergic reactions.

    Our rigorous quality control processes ensure compliance with global standards, supporting the natural repair process of your skin via premium sleep essentials.

    On Peps Industries addressing sustainability and eco-friendliness in its bedding materials

    Peps Industries takes the route of sustainability and eco-friendliness seriously in its bedding materials, and one prime example is our Peps Organica mattress. This mattress, the first of its kind, is crafted from chemical-free bio-cotton and eco-latex sourced from Belgium, ensuring an eco-friendly and safe sleeping environment. Organica incorporates allergen-resistant materials that naturally repel microorganisms, including pollen, dust mites, bed bugs, and dust, making it a sought-after choice for those prone to allergies.

    This unique mattress guarantees a deep and restful sleep, addressing concerns related to allergies and promoting sustainability in sleep solutions. The manufacturing process of these mattresses is designed to enhance their longevity when compared to other types of mattresses. This means that people don’t need to replace them frequently, thereby reducing pollution. This sustainability aspect makes them an environmentally friendly choice for our consumers.

    With ergonomic support that conforms to your body’s contours, the Organica Spring Mattress provides a comfortable sleeping experience using luxurious machine-tufted cotton. This material also helps maintain optimal skin health, as it retains its shape and durability throughout the year, allowing your skin to rest and rejuvenate night after night.

    How does Peps Industries both gather insights into evolving consumer preferences and educate customers about the importance of skin-friendly bedding choices to inform and enhance its product development and outreach efforts?

    Changes in consumer behavior have been undergoing continuous transformation influenced by numerous factors such as technological progress, literacy levels, economic circumstances, cultural shifts, and more. It is imperative for businesses to comprehend and respond to these shifts to remain pertinent within their respective industries. In the wellness sector, where daily discoveries and research emerge, consumers exhibit awareness and commitment to their holistic well-being, encompassing both mental and physical health.

    We are deeply committed to understanding these evolving consumer preferences and educating customers about skin-friendly bedding choices. We prioritise authenticity, clear messaging, and storytelling to convey our mission. We’ve set up special showrooms called The Great Sleep Stores across India in 150+ locations, to provide a one-on-one experience for all our customers. We also highlight a “Product of the Month” initiative each month to let consumers know it’s in demand due to its great features and impact.

    Our strict quality control in our products ensures clean and healthy bedding for your skin. Our measures ensure a clean and hygienic sleep environment, promoting skin health. We anticipate a shift in how problems and solutions are communicated, allowing us to address issues effectively. While innovation remains our driving force, emerging mattress industry trends help solidify our brand’s status and reshape key tasks and narratives to meet evolving consumer needs.

    On success stories or customer testimonials related to improved skin health after using Peps Industries bedding products

    Peps Industries has a track record of receiving positive testimonials and success stories from satisfied customers who have experienced improved skin health after using our bedding products. Customers who have been using the Peps Organica mattress for over six months, no longer wake up with aching shoulders and backs as they did with their previous mattress.

    Similarly, another customer who suffered from backaches due to everyday travel found relief and improved well-being after switching to the Peps Spine Guard mattress.

    These positive changes in their sleep quality have not only enhanced their overall comfort but have also contributed to improved skin health, leading to a sense of freshness and reduced concerns about bacteria breeding. These are just a few examples of how Peps bedding products have positively impacted our customers’ skin health and overall comfort.

    On vision and mission for the next three years

    Over the next three years, we at Peps Industries, continue to dedicate ourselves to redefining the way India sleeps by meeting the evolving demands of our customers. We envision a transformation where sleep transcends being a mere necessity and becomes an indulgence in rejuvenation, comfort, and overall well-being. Our unwavering commitment is to establish the highest standards in quality, innovation, and customer service, ensuring that each individual’s sleep experience is truly exceptional.

    The distinctive construction of spring mattresses ensures proper spinal alignment and enhances blood circulation, providing our bodies with oxygenated blood during our resting hours. With over 150 locations spread across India, The Great Sleep Stores are committed to offering a personalised experience to each of our valued customers. Our goal is to further solidify our already extensive nationwide presence through this initiative.

    To enhance our brand recall, we’ve consistently focused on creating a lasting impression in the minds of our valued customers through our premium product offerings. With our ‘dream makers’ messaging, we’ve crafted a unique strategy to emphasise the benefits of a good night’s sleep to help one dream better each night. Our messaging is simple: to dream better and wake up feeling refreshed.
     

  • Niva Bupa signs Leo Burnett as its advertising agency

    Niva Bupa signs Leo Burnett as its advertising agency

    New Delhi: Niva Bupa Health Insurance, formerly known as Max Bupa Health Insurance, has signed Leo Burnett as its advertising agency partner. The account was won following a multi-agency pitch.

    Niva Bupa is on a mission to democratise health insurance to make quality healthcare accessible for the masses. The company intends to bring a fresh perspective to the health insurance category by enabling consumers to live a carefree life, without worrying about the financial constraints related to hospitalisation. This partnership with Leo Burnett will aid the brand in fulfilling its vision of creating ground-breaking work to give people more control over their health and well-being.

    Speaking of this collaboration, Niva Bupa Health Insurance senior vice president and head of marketing Nimish Agrawal said, “At Niva Bupa, we are evangelizing insurance for freedom and not constraints and the brand philosophy around claiming life captures the brand mission. There is a massive need to simplify the category and lift the category narrative to be more positive and empowering. During our interaction, we found the approach of Leo Burnett to be bold yet extremely intuitive and in line with our vision for the brand and are delighted to partner with them.”

    BBH India chairman and Leo Burnett South Asia chief executive officer Dheeraj Sinha said, “Health insurance category has come into sharp focus owing to the pandemic. Niva Bupa being one of the leaders in this segment offers some of the most comprehensive products making health insurance more accessible to all. We look forward to partnering with them to enhance consumer understanding about the benefits of health insurance using data, technology and creativity; encouraging everyone to take a health-first approach.”

    Adding further, Leo Burnett head of North Samir Gangahar said, “This is a fantastic opportunity for us to create a conversation around a category that has immense growth potential. The brand needs a strong communication plan that addresses its business problems backed by new age thinking and creative solutions. We are looking forward to working together with the team.”

  • Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Fujifilm India launches ‘Never Stop: Innovating For A Healthier World’ campaign films

    Mumbai: Fujifilm India, a pioneer in diagnostic imaging and information systems for healthcare facilities, has rolled out a new campaign titled “Never Stop: Innovating for a Healthier World,” featuring two new videos under it.

    The campaign films premiered on Fujifilm India’s official YouTube channel and will be amplified across digital media platforms, OOH, and television channels in the next few days with the aim of generating awareness about regular health screening.

    Aimed at spreading awareness about the importance of regular medical tests to eliminate the chance of chronic health ailments, the campaign videos focus on the significance of timely health checkups for people of all ages.

    Moreover, the new campaign features the world-class diagnostic facilities provided by the Nura centre in partnership with Fujifilm. Recently, it has roped in fitness ideal Milind Soman as their healthcare and wellness brand ambassador.

    Speaking about the campaign, Fujifilm India managing director Koji Wada said, “We’re pleased to launch the new brand campaign films under our flagship “Never Stop” campaign. As a brand, our efforts have always been to encourage people to look after their health, and therefore, the new videos primarily focus on the significance of regular health check-ups in order to prevent diagnostic delays. India has become the diabetes capital of the world, and we’re also seeing accelerating rates of cancer amongst our young and old, along with other health issues. With this campaign, we want to encourage every individual, irrespective of their age, to understand the importance of timely diagnosis and treatment. Further, with the vision of creating a healthier India, we will continue to innovate in the healthcare space for the betterment of society.”

    The films are based on the concept of a family doctor recommending his friends undergo regular health check-ups in order to avoid diagnostic delays. While emphasising the Nura centre’s innovations which help in early detection and diagnosis, the first film features a family of three—husband, wife, and a child—where the wife is seen complaining of tiredness, fatigue, and low energy levels. She is recommended by their family friend, who is a doctor, to go for a health check-up. After a thorough screening, she is then advised to visit a breast radiologist after early detection.

    In the second film, a doctor calls upon his friend and patient and advises him to give his elderly parents the gift of a health checkup for their healthy future on their wedding anniversary. The parents are shown undergoing the screening, and the doctor advises them to consult an orthopaedic specialist. In both the campaign films, Fujifilm and Nura stress the importance of utilising technological innovations that will help people screen themselves regularly in order to lead a healthy lifestyle. They demonstrate the importance of screening both younger and older adults on a regular basis to detect and treat diseases in their early stages for a healthier future.

    Speaking about the campaign films, Fujifilm India lead of brand communication, public relations and CSR Tribhuwan Joshi added, “We hope to inspire everyone, regardless of age, to recognise the value of prompt diagnosis and treatment with the launch of the new brand campaign film. We aim to strengthen our commitment to delivering sustainable solutions to the masses with the goal of making India healthier and never stop innovating for a healthier world.”

  • Shyft & Vistara partner to launch in-flight wellness content series ‘feel the pause’

    Shyft & Vistara partner to launch in-flight wellness content series ‘feel the pause’

    Mumbai: Leading health and wellness platform, Shyft has launched ‘feel the pause’, a series of in-flight health & wellness content curated for full-service carrier Vistara, brought to you by TATA and Singapore Airlines.

    The company will produce over a 1,000 minutes of health and wellness based content, which will be hosted exclusively on ‘Vistara World’, the in-flight entertainment system onboard Vistara aircraft globally. 

    The series will include four key libraries – sleep solutions, relaxing the body, relaxing the mind and working aid; and will comprise a variety of content formats including sleep inducing stories, in-flight stretches, breathing exercises, meditation and music tracks. 

    The content from Shyft will offer tools that will allow flyers to deal with insomnia and travel anxiety, with sleep stories based on classic tales such as the Pied Piper of Hamelin and tranquil music tracks.

    Commenting on the partnership, Shyft founder Pooja Khanna said, “We’re delighted to partner with Vistara to launch ‘Feel the Pause’, and bring our expertise in health & wellness to add to the wonderful flying experience. As more people around the world start to increasingly focus on their health & well-being, we view this partnership as a tremendous opportunity for millions of flyers to experience Shyft.”

    Vistara chief commercial officer Deepak Rajawat added, “We are excited to bring more elements of delight to our customers, and enhance their journeys. As we continue to find ways to elevate premium travel experiences, we are proud to become the first Indian airline to offer special ‘wellness-focused’ IFE content in partnership with Shyft. We are sure that our customers will appreciate this enhancement, and it will become yet another reason for them to enjoy travelling with India’s finest full-service carrier.”