ITV

Tag: Head & Shoulders

  • Head & Shoulders launches Aloe Vera shampoo

    BANGALORE/MUMBAI: Head & Shoulders has launched a new Head & Shoulders nourishing Aloe Vera shampoo with Vita Zinc and Aloe Vera, which gives dandruff-free and beautifully growing hair with regular use.

     

     
    The new campaign of the Head & Shoulders Nourishing Aloe Vera featuring Preity Zinta was shot in Bangkok by Saatchi & Saatchi and will be complemented with point-of-sale materials, on-air and on-the-ground promotions to educate consumers about how dandruff-free hair can beautifully grow long.

     
     

    Preity Zinta with her hair stylist Dilshad and P&G’s Rahul Malhotra
    The Head & Shoulders Nourishing Aloe Vera is available at all general and chemists stores. Its price remains unchanged at Rs. 3 for a 7.5ml sachet, Rs. 64 for 100ml and Rs. 122 for 200ml. In addition to the newly launched Head & Shoulders Nourishing Aloe Vera, Head & Shoulders is available in five other variants: Smooth and Silky (for high conditioning), Refreshing Menthol (for scalp cooling), Clean and Balanced (for balanced cleaning & conditioning), Naturally Clean (for cleaning for oily hair) and Silky Black (for silky black hair)

     
     
    Says H&S brand ambassador Preity Zinta,”You have seen me sport a different hair style in every movie – be it the wavy look in Dil Chahta Hai or the blunt cut in Koi Mil Gaya. But secretly I have always desired for the Rapunzel beautiful long hair look! And I am delighted to launch New Head & Shoulders Nourishing Aloe Vera which will help me and my fans remove dandruff 100per cent and beautifully grow our hair, to its fullest potential.”

  • P&G’s casting coupe: Preity to endorse ‘Head & Shoulders’

    MUMBAI: Consumer goods giant Procter & Gamble has roped in Bollywood actress Preity Zinta as brand ambassador for its personal care product Head & Shoulders shampoo.

    The signing is perceived as a well-thought out move from P&G to increase its market share in the country’s 9-billion-strong shampoo market. Career-wise, at present Zinta is on a roll with all of her latest releases doing well in the box office.
     
     
    TVS Scooty and Nestles’s Maggie had signed Zinta this year. The dimpled actress, who had been associated with brands like Hyundai Santro and Pepsi, has also been endorsing Cadbury’s Perk and Godrej’s home appliances. Preity also writes a monthly column for BBC Online on Bollywood.
     
     
    Zinta had become a ‘hero’ off screen when at the Mumbai sessions court she stuck to her earlier statement of receiving threatening calls from the underworld during the shoot for the film Chori Chori Chupke Chupke in 2000. She was the first film personality to have supported the prosecution in the Bharat Shah case.