ITV

Tag: head of marketing

  • The Q appoints Sujata Samant as head of marketing

    The Q appoints Sujata Samant as head of marketing

    Mumbai: Homegrown Hindi GEC, The Q has strengthened its leadership team with the appointment of Sujata Samant as head of marketing. Samant joins the channel with immediate effect and she will report to the chief operating officer, Krishna Menon.

    In her role at The Q, Samant will be responsible for driving the channel’s marketing and communications strategies spanning strategic partnerships, branding, marketing campaigns, and corporate communications, the channel said in a statement on Monday.

    Welcoming Samant on board, Krishna Menon said, “Sujata has had a fantastic track record and I am confident that her experience in building entertainment brands with a constant rigor for innovation will lead our business to further heights and set new benchmarks in the Hindi television space.”

    A content marketing and brand champion, Samantcome with 14 years of industry experience. She has been instrumental in building media and entertainment brands such as ZEE TV,  ZEE Cinema, and Movies Now. Prior to joining The Q, Samant was associated with ZEE TV.

    “Owing to its differentiated content offering, The Q has already witnessed incredible growth within a short span of time. Although a young channel, The Q currently enjoys a strong position in its category unlike any other,” said Samant on her appointment.

  • Mother Sparsh appoints Himanshu Chandel as head of marketing

    Mother Sparsh appoints Himanshu Chandel as head of marketing

    Mumbai: Baby & mother care brand Mother Sparsh has announced the appointment of Himanshu Chandel as head of marketing and growth. The on-boarding of Chandel is aligned with the brand’s vision to achieve a landmark feat in the D2C space by clocking 10 times growth in the website sales, it said on Monday.

    In his new role, Chandel would spearhead the brand’s overall marketing & growth strategy along with analytics to focus on product innovation.

    Mother Sparsh co-founder and CEO Himanshu Gandhi asserted that the appointment of Chandel is also “in sync with the brand’s next growth chapter that majorly is around building the world class brand that thrives in a digital-first world”. “Speed, precision, and timing will play a major role in our next phase of growth journey, as winning customer loyalty and improving customer lifetime value are sacrosanct for us,” he added.

    Prior to Mother Sparsh, Chandel has been instrumental in scaling a number of brands such as Pipa Bella – now acquired by Nykaa, Homescapes Europa Ltd and Passion Gaming, which registered multi-fold growth in terms of user acquisition under his leadership. He has served as a senior-level executive across different segments like gaming, dating & matrimony, e-commerce, cryptocurrency, and BlockChain.

    “We intend to scale Mother Sparsh to being a 100 crore brand by FY ’23, and alongside other prerequisites, we are committed to enhancing brand loyalty among the consumers,” said Chandel. “The key growth lever for us would be placing end consumers at the centre of the overall strategy while we would strongly leverage retention marketing strategies along with advanced mar-tech stack. The brand would continue to scale acquisitions with the right set of the marketing mix.”

  • Shipsy onboards Mohamed Reza as VP-head of marketing

    Shipsy onboards Mohamed Reza as VP-head of marketing

    Mumbai: Supply chain and logistics management platform Shipsy has brought on board Mohamed Reza as vice president – head of marketing. This development comes when the company is rolling out aggressive expansion plans and strengthening its foothold in the global supply chain and logistics market.

    In his new role, Reza will be responsible for the marketing function with an extended focus on building Shipsy’s presence in newer regions, primarily the Middle East, which holds the company’s RHQ and eventually to other geographies, said the statement.
    Reza was previously associated with MetricStream for ten years, where he headed essential portfolios of the director of strategic initiatives and the head of marketing for Europe. He also worked with Microsoft for more than four years.

    “Going forward, we need a strong suite of leaders to drive our business at a global stage,” said Shipsy CEO & co-founder, Soham Chokshi. “We are certain that the recent hirings and elevations will bring a mix of the domain-expertise and fresh outlook, needed to assist our efforts in achieving our growth objectives.”

  • True Elements appoints Ved Agarwal as head of marketing

    True Elements appoints Ved Agarwal as head of marketing

    Mumbai: Healthy food brand True Elements on Thursday announced the appointment of Ved Agarwal as head of marketing.

    In his new role, Agarwal will be responsible to fuel the demand-generation engine across online and offline channels, the company said in a statement.

    An MBA alumnus from FMS Delhi, Agarwal has a proven track record for delivering innovation and growth to the brands he leads. With over 11 years of experience, he has held key roles in marketing and sales across companies such as Amazon, Marico, ITC & Cadbury.

    True Elements, co-founder & CEO, Puru Gupta said, “We believe Ved’s diverse and rich experience across traditional trade to digital & brand management will help us in our journey of becoming a 300 Cr brand in next 18 months. True Elements is at an inflection point and we are excited to have him drive the agenda of strengthening the brand narrative and driving salience to the next level.”

    “We are glad to have Ved join our leadership team and lead brand strategy & integrated marketing, as we scale rapidly and build a stronger consumer franchise,” added True Elements, co-founder & COO, Sreejith Moolayil.

    Speaking on his appointment, Agarwal said, “In an environment where there is immense pressure to experiment with brand values in exchange for rapid scale and growth, True Elements stands out with its brand commitment of staying True to its word and promises. Its rapid growth is not just driven by market & product range expansion, but by enormous earned consumer trust, demonstrated by its consistent repeat order rate of 65 per cent+ since the first year of its operations. I look forward to growing with the brand and building a community of consumers who resonate with the brand’s values.”

  • Uber elevates Ameya Velankar to head of marketing, India & South Asia

    Uber elevates Ameya Velankar to head of marketing, India & South Asia

    Mumbai: Uber has promoted Ameya Velankar as head of marketing, for India and South Asia region. He was previously the head – product marketing at the company.

    Velankar will be working closely with the India & SA leadership team to consolidate Uber’s growing presence in these strategic markets and further strengthen the brand Uber, said the company said in a statement.

    Velankar is a seasoned marketer who comes with over 13 years of experience in marketing, sales & operations across different geographies. He has been the interim lead for INSA since November 2020, and has played multiple roles at Uber in his two-and-a-half-year stint. Before Uber, he led category marketing for SC Johnson & was the group product head at Marico.

    “We are delighted as Ameya takes on his new role as head of marketing for INSA,” said Uber India South Asia president, Prabhjeet Singh. “Ameya has had a fantastic track record with Uber since 2019, and I am confident that he will help us build a stronger, diverse, and more engaged marketing team. At Uber, we continue to build and strengthen a team of industry experts who appreciate the impact of ridesharing and drive innovation for a better tomorrow.”

    Velankar commented, “I am extremely thrilled to be part of Uber’s journey as it continues to reimagine the way the world moves for the better. Uber has had a great impact on cities & communities in India. I am excited to be a part of this journey & make the brand Uber accessible to millions of customers in India.”

  • Fullerton India appoints Meehiir Desai as head of marketing

    Fullerton India appoints Meehiir Desai as head of marketing

    Mumbai: Fullerton India, an investment and credit company (NBFC-ICC), on Friday announced the appointment of Meehiir Desai as its head of marketing. Desai will lead the marketing and corporate communications functions of the organization and will be reporting to Fullerton India’s chief business officer Ajay Pareek, the company said.

    Desai has over 16 years of extensive experience in brand management, media outreach (digital and offline), and corporate communications. He served in companies across different domains such Fino Payments Bank, Sony Pictures Networks, Times Global Broadcasting Company, Network 18, and HDFC Bank. He resumes his corporate journey after a brief entrepreneurial stint.

    Fullerton India’s CEO & MD Shantanu Mitra said, “On behalf of the Fullerton India family, we are proud to welcome Meehiir to the team. He brings the right blend of experience to represent our Brand to our stakeholders. We are certain that he will head the Marketing and Communications division with ease and strengthen Fullerton India’s presence across the country.”

    On his appointment, Desai said, “I am delighted to join Fullerton India and excited to head the Marketing and Communication function. I look forward to supporting in strategizing, executing and contributing to the growth of the brand and the organization’s vision and values.”

  • Nikhil Mathur joins India TV as head of marketing

    Nikhil Mathur joins India TV as head of marketing

    NEW DELHI: Moving on from TV9 as AVP marketing & events, Nikhil Mathur has joined Rajat Sharma-led India TV as head of marketing. He took on the new role at the start of 2021. 

    Mathur worked with TV9 for a little over a year, overseeing marketing and events for the news network. He has an overall experience of more than 15 years in the industry. In the past, he has worked with PTC Punjabi Network, Focus News, and Zee News.

  • Puma India elevates Shreya Sachdev as head of marketing & strategic Initiatives

    Puma India elevates Shreya Sachdev as head of marketing & strategic Initiatives

    NEW DELHI – Global sports brand Puma has elevated Shreya Sachdev as the head of marketing & strategic Initiatives. In addition to her current role of heading strategic initiatives, she will now be responsible for leading creative, brand marketing, and managing brand personalities. Shreya will continue to report to general manager Puma India, and Southeast Asia general manager Abhishek Ganguly and will be a part of the company’s leadership team.

    Commenting on the appointment, Ganguly said, “Puma’s brand differentiation in the Indian market stems from our unconventional approach to marketing. We have always believed in telling the right stories, with the right content, and in the most compelling manner to build consumer connect. Shreya’s analytical skills coupled with her penchant for creativity will further help build local relevance for our marketing excellence in the years to come.” 

    Sachdev joined Puma in 2019 to lead strategic initiatives. Her rich and diverse experience saw her successfully lead numerous key projects. Prior to joining Puma, Shreya worked as a consultant with McKinsey & Company. She holds an MBA in marketing from IIM Lucknow and an undergraduate degree in Literature from Lady Shri Ram College.

    Talking about her new role, Sachdev said, “Even before joining the team, I was enthralled by the success of Puma brand in the Indian market. For me, having an opportunity to connect the brand and consumers is very empowering. Puma is known for creating unique and impactful brand campaigns with a focus on consumer engagement. I am looking forward to working with some of the best minds to further build our marketing excellence in India.”