ITV

Tag: head of marketing

  • Cisco elevates Joshua Mathew as head of India marketing

    Cisco elevates Joshua Mathew as head of India marketing

    Mumbai: Cisco has elevated Joshua Mathew as the head of India marketing. He has been associated with Cisco for more than four years.

    Over the years, he has been responsible for different positions at Cisco. He joined the company back in 2018 as a senior field marketing manager and was made the leader of APJC campaign marketing in April.

    Mathew has more than 20 years of experience. Over the years he has worked with companies like Microsoft, IBM India, TNT Express, Rediffusion DY&R, DIREM marketing etc.

    In his various positions with these companies, he has executed successful marketing campaigns with expertise in analysing, tracking, managing and supervising the marketing.

  • Ruchika Tandon joins Indigo Consulting as head of marketing & strategic alliances

    Ruchika Tandon joins Indigo Consulting as head of marketing & strategic alliances

    Mumbai: Publicis Groupe India’s Indigo Consulting has appointed Ruchika Tandon as head of marketing and strategic alliances. She will report to Indigo Consulting chief growth officer Krishna Chanadaluri.

    In her new role, Tandon will work closely with key strategic customers of Indigo Consulting to align with their technology landscape and roadmap to co-create compelling JGTM offerings. She will leverage the agency’s unique strengths, further building on its rapid-fire success and momentum.

    She brings on board a wide spectrum of experience of over 14 years in Telecommunication and BFSI. Tandon has worked extensively with the sales and product teams across multiple geographies, driving growth and customer success.

    Prior to this, she worked at Comviva Technologies where she led Digital Marketing and Employer Branding Practices for more than 12 years.

    “We at Indigo Consulting are strengthening our leadership team and are glad to onboard Ruchika Tandon as the head of marketing and strategic alliances,” commented Krishna Chandaluri. “It is our endeavour to deliver excellence to our clients and we are confident that Ruchika’s rich experience, strong analytical thinking and broad expertise will be an asset to us and will add great value to the organisation.”

    On being a part of the Indigo Consulting family, Ruchika Tandon said, “Indigo Consulting has a solid foundation with a diverse portfolio of clients. I am elated to be a part of this organisation which delivers best-in-class offerings and services. I look forward to my new role and aspire to bring in significant value to the company and its clients through my experience and varied skill sets.”

  • Melorra appoints Kushal Singh as head of marketing

    Melorra appoints Kushal Singh as head of marketing

    Mumbai: Melorra, a homegrown D2C brands designing BIS hallmarked and trendy fine jewellery has announced the appointment of Kushal Singh as head of marketing. Prior to this, Singh was with Domino’s India as vice president – marketing.

    In this new role, Singh will be responsible for leading the brand, marketing and growth strategy for Melorra, said the statement. “He will also help in strengthening brand communication and building capabilities that help scale Melorra’s omnichannel play,” it added.

    Singh’s vast experience with companies such as Carlsberg, Domino’s and ITC will enable him to design and execute integrated marketing programmes that are in sync with the times – something that Melorra is already focusing on.

    “Growing at 200 per cent CAGR, Melorra is one of India’s fastest growing D2C brands. With over 15500 plus designs we have the largest range of trendy fine jewellery available online globally and have become synonymous with the style statement of millennial women,” stated Melorra founder and CEO Saroja Yeramilli. “We witnessed a surge in demand even during the pandemic. As we now enter global markets, we are happy to onboard Kushal Singh to spearhead our marketing efforts. He understands the pulse of our target audience and has incredible credentials of working with renowned brands.”

    “I have always cherished working with brands that endeavour to fulfil customer expectations and market gaps through high-quality products. Melorra has grown rapidly to become one of the most loved lightweight and trendy fine jewellery brands among modern Indian women,” said Kushal Singh. “The international appeal of the designs and the out-of-the-box and highly impactful operational strategies at Melorra have been setting trends in the market. I am glad to be leading Melorra’s marketing efforts and look forward to leveraging my expertise in technology-driven brand growth.”

    Before coming on board at Melorra, Singh has worked with brands like Carlsberg Group, and ITC in various capacities. He has a BE in electronics and communication from Netaji Subhash Institute of Technology and a post-graduate diploma in management from the Indian Institute of Management, Kolkata.

  • Spinny onboards Suvid Bajaj as head of marketing

    Spinny onboards Suvid Bajaj as head of marketing

    Mumbai: Spinny, the retailing platform for pre-owned cars has brought Suvid Bajaj on board as head of marketing. 

    Under Bajaj’s leadership, the marketing vertical will focus on strategic business expansion, elevating brand awareness, driving brand adoption in a sustainable way & continuing to grow Spinny’s credentials as an industry thought leader, said the statement.

    “We welcome Suvid on board to build brand Spinny by driving meaningful initiatives for us with his deep understanding of the market and the mindset of young India,” said Spinny founder and CEO Niraj Singh. “We are confident that his clear thinking will add value in Spinny’s endeavor to be the most trusted consumer brand and in growing the business as we expand across the country.’’

    Bajaj is armed with over 20 years of multi-country and multi-category experience in marketing, sales and consulting. Leveraging his in-depth understanding of business delivery, communication development, delivering innovative plans, display and native platforms he has built his forte in successfully delivering business-marketing conversions.

    Prior to joining Spinny, Bajaj held the position of CMO at Udaan.com where he led marketing for all of Udaan’s B2C and B2B verticals. In his earlier stints, he has worked with ITC, PepsiCo, Reckitt and GSK in various sales and marketing roles.

    “The focus on quality and customer experience is deeply embedded in the Spinny system and this gels deeply with my value system as a marketer,” said Suvid Bajaj on his new role. “I look forward to working with teams across the board to drive the company’s vision to make car ownership simple, accessible and delightful for every Indian household.” 

  • ICICI Lombard names Sheena Kapoor as marketing, corporate communications & CSR head

    ICICI Lombard names Sheena Kapoor as marketing, corporate communications & CSR head

    Mumbai: Private general insurance company ICICI Lombard has named Sheena Kapoor as its new head – marketing, corporate communications and CSR.  

    In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all company product lines and geographies, said the company in a statement. “She will spearhead the company’s innovative efforts with an enterprise-wide focus, thereby aiding in scaling the company’s overall brand positioning among other players,” it added.

    “We are delighted to welcome Sheena into the ICICI Lombard family,” said ICICI Lombard General Insurance head of human resources Jerry Jose. “Her experience will be instrumental in combining customer insights, analytics and innovation to develop sharp branding and communication thereby making her the perfect fit to take the brand awareness to the next level.”

    Kapoor brings with her over two decades’ experience in the field of marketing and corporate communications. She joins ICICI Lombard from Edelweiss Financial Services where she was head of corporate marketing, leading strategy and corporate branding across the group and later heading marketing and PR for Edelweiss Wealth Management. She has also worked with Times of India Group spanning 11 years as head of innovations and earlier as head of marketing for their real estate and financial services divisions. 

    “With a wider remit than ever before, the industry needs to cultivate a deeper connection with new-age customers today,” stated Sheena Kapoor. “I am thrilled to accept this new role and look forward to being a part of a brand whose ethos serves to make insurance convenient, transparent, and easily accessible for its customers.”

  • Ankit Taparia joins Yulu as head of marketing

    Ankit Taparia joins Yulu as head of marketing

    Mumbai: Electric mobility brand Yulu has brought Ankit Taparia on board as the head of marketing.

    In this role, his primary responsibilities include making Yulu synonymous with sustainable mobility and a leader in the shared mobility space, said the brand in a statement.

    Taparia brings with him a deep understanding of mobility business and experience of branding, marketing, and business delivery. He also has launched and managed more Indian auto brands. In his last assignment as deputy general manager – marketing, Taparia was the head for Mahindra Bolero.

    “Ankit joins Yulu at a pivotal phase in our growth journey when our use case has expanded significantly from moving people to now moving goods too for the last mile,” stated Yulu co-founder Amit Gupta. “He resonates with our objective of building a new age brand Yulu as a category synonym and driving a strengthened narrative around the potential of electric mobility. I am looking forward to this phase of our journey, enriched by his domain knowledge, and attitude of innovation.”

    “Yulu has a deep market understanding, business agility, technology strength, and integrated operations ecosystem needed to respond to changing mobility needs and emerging new segments, at scale. I am very excited to join this fantastic team at Yulu that is leveraging innovation and technology to make a difference to the planet, one city at a time,” Taparia said on his new role.

  • Cars24 onboards Sudhir Shukla as CMO

    Cars24 onboards Sudhir Shukla as CMO

    Mumbai: Cars24 has brought Sudhir Shukla on board as chief marketing officer (CMO). In this new role, Shukla will be responsible for marketing and growth of the company’s India business, according to his Linkedin profile.

    In his most recent role, Shukla worked with Star Sports as head of marketing. In this role, his key responsibility was to drive consumption for the entire sports portfolio.

    Prior to his elevation, he was senior vice president – cricket. He joined Star as VP and head – marketing and brand strategy where he led projects across Hotstar, entertainment, and sports.

    Before joining Star, Shukla worked with Mondelez International as head-modern trade, CSD and away from (NCD) channel. He was associated with Mondelez for over a decade.

    Shukla is an alumnus of XLRI, Jamshedpur and Vivekanand Education Society’s Institute of Technology.

  • GalaxyCard appoints Vinod Arya as head of marketing

    GalaxyCard appoints Vinod Arya as head of marketing

    Mumbai: FinTech startup GalaxyCard has announced the appointment of Vinod Arya as head of marketing.

    Arya will be responsible for overseeing marketing operations and formulating disruptive strategies to make GalaxyCard a game-changing brand in the digital lending market, said the company in a statement.

    He is a serial entrepreneur who has founded two startups – the KachchaChittha and Baggies India. With over 10 years of experience, Arya possesses knowledge and expertise in digital marketing.

    “Coming from an entrepreneurial background, Vinod always knew the way to crack a company’s success is to fill the minds of people with the brand vision. He has already spearheaded two big giants, particularly in driving business growth and revenue,” said GalaxyCard CEO and founder Amit Kumar. “At GalaxyCard, we have complete faith that he will revolutionize the concept of marketing and take the business growth to new heights.”

    Arya is a self-motivated entrepreneur who is consistent with innovating and taking existing marketing to new levels. He holds a bachelor’s degree in computer application, well-versed in digital marketing.

    “I am excited to be a part of a company that has already disrupted traditional lending processes,” Arya said. “I look forward to leveraging my experience and reach more target audiences with innovative ideas to drive the company’s growth ambitions.”

  • Lendingkart brings Ram Deshpande on board as head of marketing

    Lendingkart brings Ram Deshpande on board as head of marketing

    Mumbai: Fintech company Lendingkart Technologies Pvt Ltd on Tuesday brought Ram Deshpande on board as senior vice president and head of marketing.

    In his new role, Deshpande will be responsible for varied brand-building activities across traditional and digital marketing communications for Lendingkart Group as well as campaigns around its vast product portfolio targeting a wide range of customers and partners, said the statement.

    “We are excited to welcome Ram to head Lendingkart marketing function, contributing to the company’s vision of financial inclusion of MSMEs segment by building a digital E2E financial ecosystem collaboration through ‘2gthr’ platform,” said Lendingkart co-founder and CEO Harshvardhan Lunia. “Ram brings deep insights, vast experience and an excellent track record in brand building and marketing communications which will enhance Lendingkart’s unique position amongst customers and partners through its marketing campaigns.”

    A seasoned marketing professional, Deshpande brings nearly 20 years of experience in varied industries such as advertising, marketing, digital, e-commerce, and technology research services. Till recently, he was leading digital services for Cheil Worldwide (Samsung Group) wherein he worked on multiple advertising and communication campaigns for mobile phones, consumer electronics, and other product categories of Samsung India.

    “In a short span of time, Lendingkart has made strong strides to improve access to working capital for millions of entrepreneurs across the country,” said Deshpande on his new role. “As the company readies for its next phase of tech-driven growth, I am delighted to play a part in shaping the brand journey of the company addressing new and existing customers, MSMEs, and partners.”

  • Dhirendra Yashwant appointed as Sun Marathi head of marketing

    Dhirendra Yashwant appointed as Sun Marathi head of marketing

    Mumbai: Sun TV Network has appointed Dhirendra Yashwant as head of marketing for its newly launched general entertainment channel (GEC) Sun Marathi.

    Sun TV Network is one of India’s largest broadcasters and has a massive viewership in the South. It recently forayed into Marathi GEC space with the launch of the free-to-air channel Sun Marathi.

    Yashwant was previously associated with Shemaroo Entertainment as DGM – marketing for two and a half years. During his 13 years in the TV industry, he has been associated with Zee Entertainment Enterprises Ltd (ZEEL), and Times Network.

    He has experience launching new channels including the launch of Marathi film channel Shemaroo MarathiBana and Hindi GEC Shemaroo TV in his previous assignment. Shemaroo MarathiBana crossed the 100 GRPs mark in the fifth month of operations, which set a milestone in Marathi television. He also has experience working on the Marathi channels Zee Marathi and Zee Talkies during his stint at ZEEL.

    His expertise lies in managing TV brands across various genres including GEC, films, music, business and general news and across multiple languages including English, Hindi, and Marathi. His media experience includes working on TV, OTT, print, films, and radio.

    He is an alumnus of Jamnalal Bajaj Institute of Management Studies.