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Tag: head of digital marketing

  • Crompton Greaves appoints Preetika Mehta as head of digital marketing

    Crompton Greaves appoints Preetika Mehta as head of digital marketing

    Mumbai: Crompton Greaves Consumer Electricals has appointed Preetika Mehta as head of digital marketing, according to her recent LinkedIn update. 

    In her new role, she will lead digital and e-commerce marketing initiatives across business segments. Mehta is a digital marketing professional with over 13 years of experience across media sectors including digital, print, radio and industries such as BFSI.

    She was previously associated with Godrej Consumer Products for five years where she led the digital marketing for its brands across categories like personal care, home care, detergent and key organisation level initiatives. 

    Earlier, she had stints at Yahoo, Network18 Media and Investments (Forbes India), Radio Mirchi and American Express.

  • Adloid appoints Amit Sharma as head of digital marketing

    Adloid appoints Amit Sharma as head of digital marketing

    Mumbai: Adloid, a deep tech company with core expertise in Augmented Reality (AR) on Monday announced the appointment of Amit Sharma as head of digital marketing. He will report directly to Adloid’s co-founder and chief revenue officer Prashant Sinha.

    In this role, Sharma will be responsible for strengthening the company’s digital operations and leading creative strategies across the region and overseas, said the statement.

    “We as a company are still at an early stage of adoption and have a lot of room for growth. Strengthening the leadership capabilities, we are happy to onboard Amit and I believe his extensive experience and domain knowledge across verticals will add tremendous value to our organisation. We look forward to extending our support in his journey,” said Prashant Sinha, welcoming Sharma on board.

    Sharma comes with a rich and vast experience of over 14 years of leading performance and portfolio marketing across a deliberate mix of verticals and service lines. While exploring various aspects of the marketing mix, he has planned and executed highly impactful campaigns across North America, Europe, and ASEAN regions. Previously, he has worked with Genpact, IBM, CSC India, and R Systems.

    Talking about his new role, Sharma said, “Augmented Reality is transforming the way customers experience products online and is quickly turning from a novelty to a necessity. Adloid with its advanced technology stack has the perfect solution for the market. I am thrilled to join the team and look forward to a long-standing association with Adloid.”

  • Dr. Reddy’s Laboratories appoints Reethika Nair as head of digital marketing and e-commerce

    Dr. Reddy’s Laboratories appoints Reethika Nair as head of digital marketing and e-commerce

    NEW DELHI- Pharma major Dr. Reddy’s Laboratories Ltd has appointed Reethika Nair as head of digital marketing and e-commerce. She updated her new role on LinkedIn.

    Prior to this, Nair was associated with Lodestar as general manager, handling the integrated marketing strategies of the agency.

    She had a three-year stint with Kimbery Clark in India, formulated the digital growth plan for Huggies, Kotex and also led the digital transformation at the World Gold Council.

    Nair carries over 16 years of experience in marketing and agency where she has worked with some of the biggest digital media agencies like GroupM, Starcom & Interactive Avenues, and was responsible for the content, performance-driven campaigns, media buying & deploying search marketing strategies.