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Tag: Head Digital Works

  • Bigg Boss Tamil season eight kicks off on Star Vijay

    Bigg Boss Tamil season eight kicks off on Star Vijay

    Mumbai: The much anticipated Bigg Boss Tamil season eight premiered on 6 October 2024, featuring 14 sponsors across various categories. Presented by Nandu White Dhothis and powered by KAG Tiles and A23 Rummy, the season is also co-presented by Cadbury 5 Star, with support from associate sponsors like Kaleesuwari, Haier, and Cera Sanitaryware.

    The show continues to offer brands a prime platform to reach a wide audience. Vijay Sethupathi’s debut as the new host has generated excitement, with the teaser promo gaining over 10 million views in 24 hours.

    “Bigg Boss Tamil is a marquee show which continues to captivate millions across Tamil Nadu and beyond. For brands and advertisers who are keen on making a lasting impression amongst consumers, there is no better TV show than this one. Year-on-year, Bigg Boss Tamil has demonstrated its ability to deliver significant value to sponsors and advertisers and the eighth season is poised to elevate the entertainment experience to new heights. The grand launch yesterday, set the stage for what promises to be a remarkable and engaging season,” said Disney Star’s head of entertainment, ad sales & strategy, Dev Shenoy.

    Nandu Brand MD V. S. Gadigachalam shared his enthusiasm about securing the title sponsorship: “We are excited to be the title sponsor of the popular Tamil TV show, Bigg Boss season eight on Star Vijay. This brand integration offers us an opportunity to showcase our product range and unique features to our customers. Our association with Bigg Boss season 8 opens up new avenues for our brand, allowing us to explore innovative ideas and showcase different styles with our entire NANDU 100 per cent cotton dhothis range. As a show that connects with people on a daily basis, we are super excited to be an integral part of the show.”

    Head Digital Works (A23)  VP – marketing Gunnidhi Sareen expressed his thoughts on the collaboration, stating: “We are happy to collaborate with Bigg Boss Tamil for the second time. This association is an organic fit for A23, given the increasing visibility and engagement of reality TV in regional languages. Bigg Boss Tamil is all about showcasing one’s skill to win the game, which perfectly aligns with A23’s focus on skill-based gaming. The show’s popularity will yet again help us build meaningful relationships with audiences in key geographies to further strengthen our presence in the market.”  

    Himalaya Wellness media manager Pratheep Kumar shared his excitement about the partnership: “Coming from Tamil Nadu, I have seen Bigg Boss evolve into a household name over the years. I have witnessed viewers across age groups discussing the happenings in the house during social conversations. We at Himalaya are excited to associate with Bigg Boss Tamil for the first time to launch our new aloe vera face wash campaign. Through this association, we hope to address the need for skincare, both, inside with the BB Housemates and outside with the Tamil Nadu audience as well.”

    Bigg Boss Tamil season eight introduces amnen vs women competition, adding a new twist to the show. With fresh contestants, new rules, and Vijay Sethupathi as the host, the season promises drama and intense competition. It airs daily at 9:30 pm on Star Vijay and streams 24×7 on Disney+ Hotstar.

  • Cricket.com unveils ‘Asli Fantasy’

    Cricket.com unveils ‘Asli Fantasy’

    Mumbai: Cricket.com, India’s leading platform for cricket news, updates, analytics and videos announced the introduction of ‘Asli Fantasy’ to its mobile application. This latest addition brings back the original and highly competitive format of cricket fantasy, promising users an unparalleled experience of their favorite sport.

    Responding to a huge demand from its users, Cricket.com is proud to reintroduce the ‘Asli Fantasy’ format, known for its high competitiveness and thrill. In this format, teams are locked in one hour before the commencement of the match, elevating the anticipation and strategic element for participants. ‘Asli Fantasy’ allows users to curate their teams, devise strategies, and play against peers in a competitive environment. Seasoned fantasy players can choose to play from the 3 contest types – rumble, head to head and winner takes all available on the app. The app also offers a ‘Criclytics Team’ where users can choose from 4 different fantasy teams generated by  Cricket.com’s proprietary AI engine.

    “Our decision to reintroduce ‘Asli Fantasy’ stems from the commitment to meet the evolving needs of our users and remaining relevant amidst shifting consumption patterns. With a user-friendly interface, we are excited to see our platform’s foray into another revenue stream,” said Head Digital Works business strategy head Siddharth Sharma.

    In conjunction with the launch of ‘Asli Fantasy,’ Cricket.com is unveiling a set of brand films that capture the essence of using one’s skills and knowledge of cricket to make fantasy teams on cricket.com. This film underscores the expertise and passion for cricket integral for success on the fantasy cricket experience offered by Cricket.com. The films went live on major OTT, OLV and social channels. 

  • A23 launches new brand campaign featuring Shah Rukh Khan

    A23 launches new brand campaign featuring Shah Rukh Khan

    Mumbai: India’s leading multi-gaming platform with more than 60 million registered users, A23 (Head Digital Works), has announced the launch of its highly anticipated A23 Poker application. Designed to provide a skill-based and exhilarating poker experience alongside their new brand campaign featuring Brand Ambassador Shah Rukh Khan. A23 Poker combines the thrill of real-money gameplay with innovative features and UX never seen before in the industry. Upholding A23’s commitment to security and player protection, this cutting-edge app incorporates robust security measures and protocols that have become synonymous with the brand.

    Khan is seen using his great Poker skills to get himself out of a tight spot in the new brand film for A23 Poker. The screenplay and dialogues consciously uses phrases and terminology like raise, all in and more in the ad to highlight the product offerings and appeal to all poker enthusiasts. With this campaign, A23 aims to captivate all online real money gamers in the country with a focus on Indian poker players. Parallelly, carrying forward its long running messaging around safe and mindful behavior while gaming online, the brand launched the fourth edition of its ‘Responsible Gaming’ film.

    Poker enthusiasts can now dive into a virtual world where skill and strategy reign supreme, creating a dynamic and immersive environment unlike any other. All this while still playing responsibly with robust AI-driven features. With A23’s proven superiority in the online real-money gaming sector since the last 17 years, the new app will carry forward the identical engaging experience for users along with exciting new formats and tourneys.

    With the online real-money gaming industry in India experiencing remarkable growth, the launch of A23 Poker comes at an opportune moment. The Indian online gaming market has witnessed a surge in the number of online poker players, driven by the increasing popularity of the game and the accessibility provided by deep internet penetration. Recognising this trend, A23 Poker aims to cater specifically to the Indian poker fans, offering a platform tailored to their preferences and requirements. As more and more players in India embrace online poker as a source of entertainment, A23 Poker stands ready to provide an engaging experience that meets their expectations. Standing firm on the company’s ‘Responsible Gaming’ initiative, the platform comes inclusive of best in class checks and balances to ensure a safe, healthy and secure gaming experience.

    Commenting about the new campaign, Khan mentioned, “A23 is one of most significant names when it comes to skilled based online gaming in our country. After becoming one of the leading online rummy platforms, they have now leveraged the experience and insights to create an exciting new product, A23 Poker. I am confident that the new app will appeal to every poker fan in the country and has something unique to offer. Congratulations to the team!”

    Head Digital Works VP- marketing Gunnidhi Singh Sareen said, “The new campaign for A23 Poker is a testament to our commitment to deliver a high-quality product for our users. The launch film illustrates our brand ambassador in an action packed sequence while capturing the essence of the new product. This is the first instance for A23 to come up with a long running ad film (90 sec) and I am eager to witness how it is received by our audience. These ads are sure to create a positive stir amongst poker enthusiasts in the country. We also released a new ‘responsible gaming’ film to educate users about healthy and safe ways to game online.”

    The new 90 second ad delves into the heart of poker, emphasizing the unique challenge, excitement and intensity that arises when players are truly tested on their skills and strategic prowess, showcasing the unparalleled experience offered by A23 Poker. The ‘responsible gaming’ film highlights the importance of setting budgets while playing real money online games. A23 Poker and Responsible Gaming films are live across all major OTT and OLV channels in Hindi.

  • Shah Rukh Khan enjoins users to play responsibly in new A23 campaign

    Shah Rukh Khan enjoins users to play responsibly in new A23 campaign

    Mumbai: With IPL 2022 around the corner, online multi-gaming platform A23 India has launched its latest marketing campaign with brand ambassador Shah Rukh Khan. The A23 ad spot will air across the broadcast channel Star Sports and streaming platform Disney+ Hotstar, starting 26 March.

    The campaign includes two TVCs in which the Bollywood actor persuades users to play responsibly while respecting their immediate surroundings i.e. – spending time with their families instead of being on their phones and focusing on dinner while at the dinner table. 

    Head Digital Works founder and CEO Deepak Gullapalli said that as one of India’s leading multi-gaming platforms, it is imperative for them to spread the importance of responsible gaming. “Self-exclusion from time to time is instrumental when it comes to striking the right balance. We are confident that our brand ambassador driving this message for us will help us maximise the idea of responsible gaming even further, thus encouraging a healthy environment for all,” added Gullapalli.

    The upcoming third advertisement in the series will highlight the importance of selecting the right playing XI for fantasy cricket on A23. 

    The A23 gaming platform that has a wide reach across India perfectly complements the IPL which is a household name in India, across audiences in different languages, said the brand in a statement. “Keeping this in mind, the advertisements have been curated to reach every household and will run in seven languages – Hindi, Bengali, Marathi, Tamil, Malayalam, Gujarati, and Kannada,” it added.

    A23 has recently built a multi-gaming platform and combined its existing online rummy platform of over 30 million users using state-of-the-art software created on a custom-built architecture, according to the brand.

  • Head Digital Works diversifies into sports content generation business with Cricket.com

    Head Digital Works diversifies into sports content generation business with Cricket.com

    MUMBAI: Head Digital Works (HDW), formerly known as Head Infotech, which operates India’s most profitable online rummy platform Ace2Three, today announced the launch of its latest venture – Cricket.com.

    The launch of Cricket.com is in line with HDW’s larger diversification plans after its entry into fantasy sports via Fanfight and its social gaming arm Witty Games. Cricket.com will offer a new experience to cricket fans with a greater focus on the use of data in live match scenarios to deliver an exciting second screen experience.

    The platform is aiming to elevate the way cricket is consumed by cricket fans by offering pocket size data insights in regular intervals along with the regular staple offerings of a content platform. HDW has launched cricket.com within a short span of 6 months of in-house development at its Bangalore office and promises to evolve the platform greatly from the soft launch that took place today.

    In the space of a generation, sports content have gone from being a minor part on the edge of the generic news websites to stand-alone industry. Personalizing fan engagement, athletes as content creators, rapid advances in technology, the media consumption behaviour of consumers, and new and improved delivery models are major factors in the staggering growth of digital sports content companies. Another critical element is the change in information consumption patterns by sports enthusiasts and this is where Head Digital Works, a mobile entertainment company, which develops applications for the online gaming industry, wants to innovate.

    Speaking on the occasion, Deepak Gullapalli, CEO – HDW, said, “The launch of cricket.com is part of a larger blueprint for the company. India’s biggest religion is cricket and we want to play a bigger role in this space. We already have a sports game platform via Fanfight and we plan to reach out to a larger base of cricket fans via cricket.com. The plan for the organization includes diversification of the businesses and expansion of our footprint beyond Indian markets. Overall, we are expanding our business offerings and are looking to acquire more talent for all our businesses across Hyderabad and Bangalore. While we are adding other businesses to our portfolio, we are retaining the efficiency of the structure of the organization and giving folks within the set-up an opportunity to help build these businesses to scale in conjunction with the infusion of new talent.”

    HDW plans to consolidate its position as a market leader in the gaming space and grow into a gaming and digital entertainment conglomerate. Through cricket.com, HDW will attempt at offering innovative data-driven content offerings to cricket fans while cementing its reputation as a dynamic and forward-thinking organization.