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Tag: HE Magic Duo

  • Emami ropes in Tiger Shroff as brand ambassador of He Magic Duo

    Emami ropes in Tiger Shroff as brand ambassador of He Magic Duo

    MUMBAI: HE Magic Duo, a unique packaging innovation from the house of Emami Ltd that disrupted the fragrance industry by introducing two perfumes in one bottle early this year, has now roped in action star Tiger Shroff to tell its ‘new story’.

    Launched in March 2019, HE Magic Duo entered the market with a differentiated offering of 2 separate and distinct fragrances from the ease of 1 bottle  in variants “Angel and Demon” and “Yin and Yang” catering to the new age consumer demand of varied fragrances for different occasions of life – bet it morning work meetings or evening party with friends.

    Building up further, HE Magic Duo’s new brand ambassador Tiger Shroff will be seen inspiring consumers to use the product innovatively and get a 3rd distinct fragrance by mixing the 2 perfumes together, driving home the message that by using HE Magic Duo you get ‘not 2, but 3 fragrances from 1 pack’! 

    Fragrance is one of the fastest growing categories in India recording a CAGR of around 15% for the last 3 years. It is however, a highly cluttered market with no visibly differentiated products. Further, the category experiences challenging competition with fast shifting consumer loyalty as users are always on the search for new ideas.

    Mr. Harsha V. Agarwal, Director, Emami Ltd. said, “Since its launch, our innovative offering of HE Magic Duo has received positive response from the new age users who are in search of multiple fragrances for different social occasions. HE Magic Duo thus brought to them usage convenience and value for money proposition of getting 2 distinct fragrances from 1 single pack. Now we have got on board youth sensation Tiger Shroff to drive home a unique message that not only 2, but users can actually get a 3rd distinct fragrance from the same pack by spraying and blending the 2 perfumes at a time!  Emami always believes in focusing on innovative solutions in personal care through distinctive branding and marketing of products. We are delighted to have Tiger Shroff as the face of HE Magic Duo’s new journey. His popularity among youth fraternity is sure to strike the right chord in taking forward our brand legacy of #BeInteresting”.

    Speaking on his new association, Brand Ambassador for HE Magic Duo, Tiger Shroff said, Speaking on his new association, Brand Ambassador for HE Magic Duo, Tiger Shroff said, “It feels great to be associated with a deodorant brand like HE deos. My lifestyle involves tough training and shooting for hours in challenging conditions. It is so important to carry the right fragrance for these occasions throughout the day. HE Magic Duo proves to be the perfect all-rounder and showcases who I am in every occasion.”

  • HE Advanced Grooming launches the new summer disruptor HE MAGIC DUO

    HE Advanced Grooming launches the new summer disruptor HE MAGIC DUO

    MUMBAI: HE, the Advanced Male Grooming Brand of the FMCG major Emami Limited launches ‘HE Magic Duo’, a unique category disrupting innovation to expand the brand’s portfolio in the zero gas perfume space. For the very first time in India, HE Magic Duo, delivers the convenience of getting two distinct fragrances in one single can.

    HE Magic Duo offers two variants “Angels and Demons” and “Yin and Yang” both of which come in a cool masculine matte styled finished pack of 50 ml*2 = 100 ml inside a premium looking carton with a transparent window. The unique applicator at the top of the can is positioned side by side and can spray two different fragrances separately or together. 

    Adding to the excitement of the innovation, Mr. Harsha V. Agarwal, Director- Emami Ltd said, “The deodorant category in India is a highly saturated and cluttered market. With the presence of multiple players, it is becoming increasingly difficult to break through this clutter and stand out. HE as a brand has a strong legacy of differentiation from the very beginning. This time, we found through our consumer research that there is an increasing dual usage trend wherein 1 in 5 users currently use 2 or more Deos on a regular basis just from the need of variety and the urge of not smelling the same every time.   Triggered by this consumer need, we have brought in a category disrupting solution through HE Magic Duo where we are offering two fragrances at the price of one.  We believe that HE Magic Duo with its breakthrough packaging is going to create a stir in the consumer mind space.”

    HE Magic Duo will roll out a series of quirky, humorous television commercials made on a single sign-off thread of “GOD Promise Bro” to vouch for this unbelievable innovative product.