Tag: HDFC Life

  • HDFC Life to use Haptik chatbot to create awareness

    MUMBAI: HDFC Life, one of India’s leading private life insurance companies, announced the launch of India’s first life insurance chatbot in collaboration with Haptik, India’s largest chatbot platform. The chatbot will act as a financial guide to help users choose the most suitable life insurance plans and solutions.

    This chatbot aims to assist the customers with insurance advice – ranging from Health to Tax Planning & Retirement, based on a simple 60-second quiz which enables it to compute their Insurance Quotient. Calculated using different parameters under each insurance category, the Insurance Quotient is an indicative score for each individual, based on which, HDFC Life can recommend the best suited insurance plans for the user. The chatbot not only works as a personal financial advisor, but also brings to the forefront the universal need for life insurance.

    HDFC Life CDO Suresh Badami said, “Many of us in our country, particularly the millennials, are under-insured and need a simple platform to access relevant information about insurance. We have invested heavily in the adoption of cutting edge technology to offer insurance solutions across customer segments through multiple touch points. One such initiative is to pilot the use of artificial intelligence to act as personal assistant to the discerning new age customer. Haptik’s chatbot enables us to do this and reach the millenials through the medium that they are most accustomed to and are comfortable with.”

    Haptik CEO Aakrit Vaish added, “We are extremely excited to partner with HDFC Life to build the India’s first Life Insurance chatbot. We believe chat as an interface simplifies tons of complex everyday experiences, and nothing gets more complex than the process of understanding Life Insurance. HDFC Life was the ideal partner who understands the value a bot could bring, and timing it the financial year end made a lot of sense.”

    The chatbot will be live for only two weeks from the date of its launch on the Haptik app, which is available on both iOS and Android.

  • Leo Burnett promotes Ajeeta  Bharadwaj as Planning Head for Mumbai

    Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

    Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

    Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.” 

    Bharadwaj added on her  new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

    Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat. 

    She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.

  • Leo Burnett promotes Ajeeta  Bharadwaj as Planning Head for Mumbai

    Leo Burnett promotes Ajeeta Bharadwaj as Planning Head for Mumbai

    MUMBAI: Leo Burnett India has boosted its senior team and strategy offering by promoting Ajeeta Bharadwaj to the role of Planning Head in Mumbai.

    Bharadwaj, who was previously Executive Planning Director, will report to, Leo Burnett Chief Strategy Officer – South Asia Dheeraj Sinha.

    Confirming the development, Sinha said, “Bharadwaj has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparelled contribution in shaping the future of several brands that we work on. Bharadwaj is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Bharadwaj as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.” 

    Bharadwaj added on her  new role saying, “It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I’m looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”

    Bharadwaj has 15 years of experience in brand planning and strategy. Brands she has worked on include HDFC Life, P&G, Tata Sampann, Emami, Star Plus, Heinz, Coke, Sony Entertainment Television, CavinKare, Anchor, AXN, Sony Pix, Godrej, Qi Spine Clinic and Fiat. 

    She and her team have also received 12 LeoIntel stars for innovative category and culture thinking across the Leo Burnett WW network.

  • Twitter initiated APAC business leadership summit #TwitterUdaan

    Twitter initiated APAC business leadership summit #TwitterUdaan

    MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

    Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

    #TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

    “India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

    The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

    Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

    Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

    Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

    Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

    While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

    #TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index. 

  • Twitter initiated APAC business leadership summit #TwitterUdaan

    Twitter initiated APAC business leadership summit #TwitterUdaan

    MUMBAI: Twitter launched its first business leadership summit in Asia titled #TwitterUdaan in Gurgaon. The summit brought together approximately 200 industry leaders over thought-provoking presentations and panel discussions on the theme of #FutureForward.

    Along with Twitter’s executives, other representatives present at the inaugural forum were from Future Brands, Group M, HDFC Life, Ogilvy & Mather, OLX, PepsiCo, Starcom, Tata Motors, Unmetric, Vodafone India, Yes Bank, and Yu.

    #TwitterUdaan was punctuated with the launch of Twitter’s first-ever #TwitterInfluencerIndex, a study to understand the effects of C-Suite engagement, who are the top CEOs on Twitter are and what constitutes their success on the influential communications platform. The index highlighted the 100 top C-suite executives on Twitter from around the world. The various leaders were Mahindra Group chairman and MD Anand Mahindra, Kotak Mahindra Band executive vice chairman and MD Uday Kotak, Zomato founder and CEO Deepinder Goyal, Flipkart executive chairman and founder Sachin Bansal, Olacabs.com co-founder and CEO Bhavish Aggarwal, Snapdeal.com co-founder and CEO Kunal Bahl and InMobi founder and CEO Naveen Tewari.

    “India is the growth engine for Asia-Pacific on Twitter. We are committed to India and the launch of #TwitterUdaan is about celebrating the creativity and innovation from India. The time is ripe for India to lead innovation and we want to help them soar and leverage Twitter in the digital age,” said Twitter VP International markets Shailesh Rao. “CEO participation on Twitter leads to better communication and it is heartening to see India account for nearly 50 percent of Asia Pacific C-suite executives listed in the #TwitterInfluencerIndex.”

    The summit was focused on five big trends of 2016 i.e. live, video, disruption innovation, content marketing, data, and media-first. The opening keynote on ‘Future is Live’ was presented by Twitter managing director of Southeast Asia, India, Middle East and North Africa Parminder Singh who opened up the floor for engaging conversations with his presentation on Twitter’s live connection to culture.

    Following to that was an engaging fireside chat between FutureBrands India MD Shailesh and CEO Santosh Desai on how brands need to build authentic relationships with their customers.

    Global Brands and Agencies VP Jean-Philippe (JP) Maheu took the audience through content best practices in ‘Future is Content’ and provided insight on how to engage a customer, hold their attention and why video and media-rich content always wins on the platform.

    Brand Strategy Asia Pacific head Steven Kalifowitz challenged advertising norms, showcased case studies and ideas that stood out of the clutter, and asked brands to think out-of-the-box using innovative, disruptive strategies in ‘Disruptive Innovation’.

    Guest speaker Unmetric CEO and co-founder Lakshmanan Narayan presented a data-driven future showing how brands can use data to drive social media accountability and business outcomes.

    While Twitter Asia Pacific and emerging markets senior director product specialist Maya Hari presented on a media-first future how we are now living at a time where media is increasingly live, interactive, and visual. This led to a thought-provoking panel discussion with guest speakers from CNBC TV18, PepsiCo, Tata Motors and The Economist on how being media-forward is not an option anymore.

    #TwitterInfluencerIndex measures how influential the world’s top executives are on Twitter. The Index highlights how CEOs develop their digital influence and their ability to create an effect, change opinions and behaviours, and drive measurable outcomes using Twitter.Reach, relevance and resonance on Twitter are the cornerstones of the Index. 

  • Leo Burnett launches new digital platform for HDFC Life

    Leo Burnett launches new digital platform for HDFC Life

    MUMBAI: With the advent of the digital age, the sky is the limit for innovation and creativity. In a bid to create acts and solutions that trigger a larger and much sought-after change for brands, Leo Burnett has developed a new digital platform for HDFC Life customers, enabling them to leave behind more than just financial legacy for loved ones.

    The digital platform called #MemoriesForLife allows the man of the house to record little anecdotes, words of wisdom and life lessons, so that he continues to
    guide his loved ones in his absence.

    This digital platform will be launched via an integrated campaign designed for both offline and online media.

    The idea comes from the customer understanding that, often, a lot is left unsaid in the strife for securing the future of loved ones.

    The way it works: Record your message on the #MemoriesForLife platform, set the date and time you want your loved one to receive it and HDFC Life is committed to ensure its delivery.

    This is a strategic move to shift insurance from a transactional space to an emotional space, and to remind the man of the house that he means a lot more to his family than just money.

    HDFC Life senior EVP, head marketing, products, digital & e-commerce Sanjay Tripathy said, “We at HDFC Life believe that today’s hard-to replace individuals are far more important to their families than just their financial legacy. With #MemoriesForLife, we have made a strategic move to shift life insurance from a transactional space to a more emotional one in the form of a time capsule. Also, this bolsters our position as a leader in the digital space improving the online end-to-end customer experience. Most of all, #Memories ForLife’ is a new opportunity for us to reinforce our brand promise of ‘Sar Utha Ke Jiyo’ in our customers’ lives where they can record life’s little and big lessons to help their loved ones lead a life of pride forever.”

    The brand film narrates the story of a young successful executive who forgoes a business trip to Singapore to spend his special day, his birthday with his mother. It is later revealed that it was after watching a poignant video of his father’s words of wisdom, recorded when he was 17 years old (10 years back), that propelled him towards this different path. The narrative emphasizes the power of the individual to guide his family through life’s many challenges, even in his absence.

    Leo Burnett chief creative officer RajDeepak Das adds, “For HDFC Life, this year we are helping them launch a new product in form of a strong engagement platform. Memories for Life is a great example of how we are pushing the bar in bringing innovation, co-creation and creative thinking together to build HumanKind brands. Our idea was to bring HDFC Life’s Sar Utha Ke Jiyo philosophy into practice. In our busy lives we often lose out on special moments with our loved ones. This film subtly reminds us about that, without losing the Sar Utha Ke Jiyo lens of the brand.”

    Watch the film here:

  • Leo Burnett launches new digital platform for HDFC Life

    Leo Burnett launches new digital platform for HDFC Life

    MUMBAI: With the advent of the digital age, the sky is the limit for innovation and creativity. In a bid to create acts and solutions that trigger a larger and much sought-after change for brands, Leo Burnett has developed a new digital platform for HDFC Life customers, enabling them to leave behind more than just financial legacy for loved ones.

    The digital platform called #MemoriesForLife allows the man of the house to record little anecdotes, words of wisdom and life lessons, so that he continues to
    guide his loved ones in his absence.

    This digital platform will be launched via an integrated campaign designed for both offline and online media.

    The idea comes from the customer understanding that, often, a lot is left unsaid in the strife for securing the future of loved ones.

    The way it works: Record your message on the #MemoriesForLife platform, set the date and time you want your loved one to receive it and HDFC Life is committed to ensure its delivery.

    This is a strategic move to shift insurance from a transactional space to an emotional space, and to remind the man of the house that he means a lot more to his family than just money.

    HDFC Life senior EVP, head marketing, products, digital & e-commerce Sanjay Tripathy said, “We at HDFC Life believe that today’s hard-to replace individuals are far more important to their families than just their financial legacy. With #MemoriesForLife, we have made a strategic move to shift life insurance from a transactional space to a more emotional one in the form of a time capsule. Also, this bolsters our position as a leader in the digital space improving the online end-to-end customer experience. Most of all, #Memories ForLife’ is a new opportunity for us to reinforce our brand promise of ‘Sar Utha Ke Jiyo’ in our customers’ lives where they can record life’s little and big lessons to help their loved ones lead a life of pride forever.”

    The brand film narrates the story of a young successful executive who forgoes a business trip to Singapore to spend his special day, his birthday with his mother. It is later revealed that it was after watching a poignant video of his father’s words of wisdom, recorded when he was 17 years old (10 years back), that propelled him towards this different path. The narrative emphasizes the power of the individual to guide his family through life’s many challenges, even in his absence.

    Leo Burnett chief creative officer RajDeepak Das adds, “For HDFC Life, this year we are helping them launch a new product in form of a strong engagement platform. Memories for Life is a great example of how we are pushing the bar in bringing innovation, co-creation and creative thinking together to build HumanKind brands. Our idea was to bring HDFC Life’s Sar Utha Ke Jiyo philosophy into practice. In our busy lives we often lose out on special moments with our loved ones. This film subtly reminds us about that, without losing the Sar Utha Ke Jiyo lens of the brand.”

    Watch the film here:

  • Industry veterans gear up for Standard Chartered Mumbai Marathon

    Industry veterans gear up for Standard Chartered Mumbai Marathon

    MUMBAI : The city is already counting down the days to the biggest annual sporting extravaganza that Mumbaikars look forward to — the Standard Chartered Mumbai Marathon, which is scheduled to take off in the wee hours of 17 January.

     

    Be it the health minded ones or the record breakers or even those who simply run for a cause , every year the footfall at the marathon has only seen an upward growth. Several reports say that this year the figures may go up by four – five per cent. 

     

    With Mumbai as the stage, it is inevitable that several media personalities will also be taking part in the event, apart from the big names from other industries like finance and technology. 

     

    Familiar faces from media, advertising and marketing world who are expected to continue their tradition of running for the marathon include Grey Group India chairman and managing director Sunil Lulla, Ideas@bharatkapadia.com founder Bharat Kapadia and triggerbridge managing director and co-founder S Yesudas amongst others.

     

    Yesudas confesses his life has been very hectic given his new portfolio as an entrepreneur and the launch of his new venture. Yet, he wouldn’t give Mumbai Standard Chartered Marathon a miss for the world. In fact, he recalls how he barely made it to his last year’s agency conference in Bangkok just to run for the marathon.

     

    Having said that, he adds, “I wouldn’t go all out this year unlike my previous runs for the marathon. The reason is my injured right knee.” Because of which, Yesudas hasn’t been active lately in preparing for the marathon.

     

    “I participated for the Trivandrum Marathon in November, but since then I haven’t been running much. To get good timing, practicing long runs is a must, therefore this year I will be taking it easier,” Yesudas explains.

     

    It isn’t just Yesudas whose Mumbai Marathon will be marred a bit by injury. Well known marathon runner from the industry HDFC Life senior executive vice president Sanjay Tripathy will also skip running the full marathon due to the same. Nevertheless, Tripathy can’t help count us down the reasons why one should take running up. “Running is my passion and I have a torrid love affair with it! Running for a marathon has taken me beyond my comfort zone and helped me relax, take control over my mind and stay focused on a day to day basis,” shares Tripathy.

     

    “I have been training myself since 2003 to participate in marathons all over the country. Every year I work on increasing my intensity and distance while reducing the amount of time. Unfortunately, this year, I will be unable to participate in the marathon as I had a bad fall on my knee a month back. A stress fracture in the femur of my left leg will keep me out of running for a good eight to 12 weeks. But injuries are a part and parcel of a runner’s life and I am determined to come back stronger,” he adds.

     

    Industry veteran and well known marathoner Kapadia is up for the challenge this year as well. Last year, he managed to bring down his run time to 2 hours 12 mins from 2 hours 17 mins in the previous year. He hopes to beat his own record this year as well. “This will be my ninth year running in the Mumbai Marathon. My regular practice sessions are up. I usually start three and a half months before the D-Day. Right now I am going easy on running and concentrating on the right diet. The first three days of the week was protein heavy diet, while the next three days will be carbohydrate heavy,” shares Kapadia, who adds that he stopped long runs last Sunday to give his body rest.

     

    Having said that, Kapadia doesn’t run after ranks or timings in a marathon. “I personally keep three things in mind when running a marathon. Firstly my target is to complete the entire run; secondly I make sure I have fun on the way; and lastly to keep myself injury free,” he says.

     

    Grey Group India’s Lulla too plans to enjoy the marathon with his friends rather than keeping an eye on the clock while running. “I am doing stretches and abs to keep myself flexible for the time being,” he informs. 

     

    “This year the marathon isn’t about setting goals and breaking personal record for me. Been there and done that for the last few years. This year is about enjoying the run. I have been in and out of the city the entire year and hence hardly had the time to practice and prep up for the marathon. Not that it bothers me as this year my prime motive is to have fun with my friends who run together with me. I plan to take it slow and easy, saying hello to everyone on the way and maybe even clicking several picture to commemorate the day.”

     

    In fact, to mark the day and instil the idea of running for just fun, Lulla and his group of friends will be sporting T-shirts with #quickie written on it.

     

    While few familiar names are staying off the track this year, Yesudas doesn’t expect that to effect the footfall at the marathon, nor the industry’s representation in it. “I have a feeling several new faces will be seen running this year. I know that several of my friends within the industry have been gearing up to make their debut,” he says.

  • Star Sports’ ‘Mauka’ rides high on Twitter Brand index

    Star Sports’ ‘Mauka’ rides high on Twitter Brand index

    MUMBAI: Team India is on a demolition mode eliminating every rival that has stood against the ‘Men in Blue.’ This excitement around the matches has also translated on social media platforms, where fans have displayed their excitement.

    Sensing an opportunity here, various brands have been launching innovative campaigns. In week four now, micro blogging site Twitter has released its brand index. This week saw one new debutant with contests by some of the big movers. Meanwhile Star Sports India continues to ride high on the ‘Mauka Mauka’ campaign. Interestingly, this week saw as much conversation during non-India match days as during India game days, which meant there was almost constant conversation on the platform.

    Below are the top five tweets and the brand journey on Twitter during the week as well as the actual index.

    1) Star Sports India’s #MaukaMauka campaign entered its fourth week. Like previous weeks, there was the lead up video for the upcoming game as well as a follow up revealed at the end of the game. This time around Star Sports asked users to Tweet to them with the hash tag #MaukaMauka to reveal the ad on Twitter before it got revealed on TV. The ad itself was on how an Indian win could help Pakistan progress to the last eight. They also continued to provide commentary on the games itself, which ensured that people kept engaging with them through the week too. @StarSportsIndia

    2) Alto 800 went down the contest route and managed to debut at number two. Trying to build equity as a potential first car for its target audience they ran smart contests around hash tags like #DebutTips and #AltoFirstTimer. Both were aimed at getting people to engage with them to get tips for first time buyers as well as connect with potential clients. There were prizes up for grabs and that continued to create impact among users. @Alto_800: 

    3) HDFC Life continued to engage users around its hash tag #MyTeamMyPride. This week they asked people to predict outcomes, scores and other details of the game to win prizes up for grabs. The hash tag has found a way of rallying fans as well as giving a boost to their campaign. @HDFCLIFE

    4) Dairy Milk India was also able to find a great balance between running a contest and exciting cricket fans around their #FansofJoy hash tag as well. For the contest, they asked people questions about the game to test cricket knowledge of their followers. Apart from this #FansOfJoy moments were also prominently shared across national dailies. @DairyMilkIn

     

    5) Castrol Cricket followed what now seems like a winning mode – a meaningful hash tag, a contest and good content – to make Castrol the latest addition to the Twitter Brand Index. They entered with the hash tag – #ClingOnToTheCup. The big idea this week was that they asked people to Tweet to them with their pictures and they would put those pictures up on the boundaries display boards during the Cricket World Cup games. People really got behind the idea, which is essentially another way of becoming a part of the live cricket experience. @CastrolCricket 

  • Mumbai Marathon: Media professionals run for a cause

    Mumbai Marathon: Media professionals run for a cause

    MUMBAI: On the day that Mumbai runs, it’s another city altogether. No honking, no mad rush to reach somewhere, but an army of runners, who want to test their limits, painting a healthier sight of the maximum city.

    Keeping aside the usual business suits, a whole bunch of executives right from broadcast companies, media agencies to marketers and advertisers will once again don their running shoes as they join others for the 2015 edition of the Mumbai Marathon.

    The largest marathon in south east Asia, which will take place on 18 January, will see media veteran Bharat Kapadia running half marathon; his 12th marathon, overall. “Last year, I ranked 47th in my category. I started running at the age of 54. I have been training with a group called ‘Be Fit’ and we have been practicing on alternate days from 6 am to 8 am at Juhu Beach,” he says proudly.

    Kapadia believes that for people, who are hesitant to run, it’s all a mind game. “Anybody can run. 75 per cent of it is a mind game. No one is a born athlete. Also, the benefits of running versus that of visiting a gym can’t be compared,” he adds.

    Agrees his follow runner, HDFC Life marketing, product, digital and e-commerce senior executive vice president Sanjay Tripathy. “It is a great way to test your limits and prepare your mind for bigger challenges in the life. One can also see it as an opportunity to meet like-minded people,” he says, while adding that he will be running his seventh marathon for which he has been preparing for three months now.

    For Spatial Access founder Meenakshi Menon running the dream marathon is like child’s play. A regular runner, Menon will be running for her NGO Vanashakti along the likes of film director Namita Roy Ghose. “Lately, running has become sexy so a lot more people are up for the challenge. I believe everyone should run for a cause because the country lacks social compassion and to be great country it is a must,” she opines.

    India chairman and managing director Sunil Lulla will be running the half marathon with two partners of which one is physically handicapped. “I will be running for Children’s Movement for Civic Awareness,” says Lulla who is running his sixth marathon.

    Media agency Vizeum India managing director Yesu Yesudas is running the marathon. And he has taken to social media to raise funds for two of his causes: an old age home and orphanage Swagat Ashram in Mumbai, and a tribal school Vidya Vanam in Tamil Nadu.  “I have a desire to raise Rs 500,000 for these two causes. I am making a personal contribution of Rs 100,000,” he announced on Facebook.  And he went on to urge his friends to contribute Rs 2,000 each to help him reach his goal.

    GroupM ESP entertainment, sports and live events national director Vinit Karnik says that the property has been evolving over a period of time and it is highly commendable. “The organisers i.e. Procam have done a fantastic job and it is one of the most well respected and well organised sports property in India. Right from the registration of the participants to the doubts of the participants on the actual day about their well being is taken care of completely by the organizers,” he highlights.

    This year five new brands, namely Cigna TTK, Jabong.com, Volini, TUI, and India Cares Foundation have associated with the event as health insurance, online retail, recovery, travel and philanthropy partners, respectively.