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Tag: HDFC Life

  • HDFC Life’s New Campaign Aims to Create Awareness on Term Insurance Plans

    HDFC Life’s New Campaign Aims to Create Awareness on Term Insurance Plans

    Mumbai: HDFC Life, one of India’s leading life insurers has launched a campaign on television, direct-to-home and digital channels to drive the need for protection.

    One of key elements of a financial plan is Protection. An adequate life cover ensures that the family is protected in case anything happens to the breadwinner. HDFC Life’s latest campaign on term plans highlights how protecting loved ones and securing their future is extremely important, more so in these uncertain times.

    Speaking on the campaign, Pankaj Gupta Sr. EVP (Sales) & Chief Marketing Officer said, “Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality.

    According to the Swiss Re report for FY2014, India has a huge protection gap of 92.2% – most Indians are either underinsured or uninsured.  Given that consumers are now more open to term insurance, this campaign will help build further awareness around the category and our term plans, besides nudging them to take action.”

    Rajdeepak Das, Chief Creative Officer – South Asia & Managing Director – India, Leo Burnett added “These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones.” 

    Agency Credits

    MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das

    MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha

    Executive Creative Director: Mayuresh Dubhashi 

    Creative Team:  Rucha Rao, Savya Narang, Anupam Menon, Rachita Karnik, Sachin Pardeshi

    Senior Vice President: Ashima Mehra

    Account Management: Aditya Atre, Dilip Varu, Divya Ganeriwala, Aamir Pinzara

    Planning: Noor Samra, Anjali Kamath

    Production House: Prodigious

    Director: Sana Ahmad & Beeswaranjan

    Producer: Akshay Multani 

    Asst. Producer: Ganesh Iyer

    HDFC Life has always had a customer centric approach. The Company’s flagship products are designed keeping in mind different customer needs and can be purchased both offline as we as online. HDFC Life’s claims intimation process is available online. Customers and claimants can avail the services without having to step outside their homes.

    The company is facilitating a smooth and seamless experience for all. The company has settled 99.07%1 claims last year. It has settled 99.96% of non-investigative claims in Q4 FY20 through hassle-free claim2 settlement in 1 day.

    1Individual death claim settlement ratio by number of policies as per audited annual statistics for FY 2019-20. 2T&C apply.

    The flagship term insurance products are:

    HDFC Life Click2Protect Plus

    HDFC Life Click2Protect 3D Plus

    An ideal comprehensive protection plan with a range of additional coverage options, at an affordable price to protect you and your loved ones.

    Features:

    • Pick your cover option from 4 options – Life Option, Extra Life Option, Income Option and Income Plus Option
    • Provide monthly income to your family in your absence under Income and Income Plus Option
    • Increase your insurance cover at the key milestones of your life under Life Option
    • Flexible Policy Term and Premium paying term

     

    Secure your family's financial independence against death, terminal illness and disability with a 3D protection

    Features:

    • Coverage against Death, Disability and Disease
    • Choice of 9 Insurance Policy Options
    • Lifestage protection for life’s key milestones
    • Tax benefits under Sec 80 C & 10 (10 D)

    HDFC Life recently launched the Life Freedom Index Report in partnership with Nielsen. The national Life Freedom Index (LFI) shows a positive increase of 8.7pp over 2016, wherein the survey shows that people are more confident about their future, irrespective of external factors due to their growing financial awareness and ability to plan ahead. It also reflects that people respond to macro economic factors by adhering to a robust financial plan since it gives them the confidence to fulfil their future goals and financial needs. Given that life Insurance is considered as a backup for uncertain times, this is the right time to build awareness around Protection and help customers take the right financial decisions.  

    HDFC Life’s Life Insurance products offer a wide range of insurance solutions for protection (term), Unit Linked Insurance Plans (ULIPs), retirement plans, health plans, child plans and Woman Plans.

    HDFC Life’s Indian Embedded Value has risen 17 per cent to INR 22,580 crores during FY21 Q1 as compared to INR 19,230 crores during corresponding quarter last year. HDFC Life also saw a 50% growth in Individual protection APE with the share of protection doubling from 5% in FY20 Q1 to 11% in FY21 Q1. The company has reported 6 per cent rise in Net Profit to INR 451 crores during the FY21 Q1 as compared to INR 425 crores during the corresponding quarter last year. 

  • HDFC Life launches ad campaign #BounceBack

    HDFC Life launches ad campaign #BounceBack

    MUMBAI: HDFC Life, one of India’s leading private life insurance companies, has launched a new ad film that speaks about bouncing back from life's setbacks, instead of letting them bring you down.

    As a society, we tend glorify success. However, on the path to success, one often needs to overcome challenges, which are seldom spoken about. This creates a perception that successful people never face difficulties, leading to unnecessary pressure on individuals, especially children.

    Keeping this in mind, the latest ad film by HDFC Life showcases an endearing story of a young girl who has not performed well in an examination, despite giving it her best effort. She faces the dilemma of explaining it to her father. However, her father senses her emotion and realises that he has been unable to prepare his daughter to deal with challenges. He therefore decides to start this lesson by revealing the setback that he had overcome in his life.

    'BounceBack' has been used as a theme in the brand's recent campaigns. It further strengthens the brand promise of HDFC Life’s ‘Sar utha ke jiyo !’.

    Speaking on the thought behind the campaign, Sr. Executive Vice President (Sales) & chief marketing officer, Pankaj Gupta, said, "Preparing the young generation to face challenges and pressures, in order to do well and live a life of pride, is an integral part of parenting. Especially in today’s scenario wherein we often see students struggling due to academic, parental and peer pressures. Support from the family is what one counts on, to bounce back from setbacks. We have tried to portray this through the ad film”.

    He further added, “Life insurance plays a similar role. It offers a support system which enables individuals and families to bounce back from life’s uncertainties. Be it critical illness, accidental disability or untimely death, life insurance empowers families in their bounce back journey by being their financial partner."

    Speaking about the campaign Leo Burnett South Asia  managing director India & chief creative officer Rajdeepak Das said, “This campaign takes forward the ‘BounceBack’ narrative. Failure is one of the most important teachers of life but we often shy away from talking about our failures. Through this campaign, HDFC Life adopts a refreshingly different and bold perspective and takes a stand to not only secure your loved ones financially but also emotionally to deal with failures. For a brand like HDFC Life, whose DNA emphasizes ‘Sar utha ke jiyo !’, this campaign is the perfect springboard to talk about empowering your loved ones to bounce back from setbacks.”

  • HDFC Life’s new ad campaign showcases real-life stories of individuals who “Bounced back to Life”

    HDFC Life’s new ad campaign showcases real-life stories of individuals who “Bounced back to Life”

    MUMBAI: HDFC Life, one of India’s leading private life insurance companies, has launched a new ad film ‘Bounce back to Life’ that features real-life survivor stories to showcase the need for term insurance to financially protect ones family and loved ones when faced with unforeseen circumstances.

    The route for the campaign is 'Bounce Back to Life', based on the insight that 'in a near death experience, the first thoughts that flash are always about family / loved ones' and thus, it's important to secure their future. The theme strengthens the HDFC Life’s ‘Sar Utha ke Jiyo’ brand promise.

    The campaign introduces real survivor stories of Amrita Raichand (Chef) and Boria Majumdar (Sports Journalist). Amrita survived the Mumbai terror attack and Boria is a survivor of a mid-air engine failure. They talk about living through these difficult experiences and learning how to cope in its aftermath. An important part of bouncing back from these incidents was realising the importance of spending time with their loved ones and protecting their future to ensure that they lead their lives with pride.

    The penetration of insurance is low in India. While buying an insurance policy, people do not consider its core benefit – life cover / protection, rather they look for returns. Besides, people tend to believe that nothing is going to happen to them, without realizing that life is uncertain. This campaign thus brings out the need for taking action now and not postponing the plans into an indefinite future.

    Speaking on the thought behind the campaign, Sr. Executive Vice President (Sales) & Chief Marketing Officer, Pankaj Gupta, said, "I am happy to share that our latest ad film addresses the need for protection and brings out one of the strongest essence of life – Hope. We at HDFC Life, believe that real-life stories relate and connect to every human and helps driving a sense of urgency to evaluate financial decisions that can secure our future and enable a life of Pride.”

    Speaking about the campaign Rajdeepak Das, Managing Director India & Chief Creative Officer Leo Burnett South Asia said “This campaign brings very touching; powerful, human stories told with an impactful narrative, that I am sure will strike a chord with the audience. More so because; although these individuals have lived through a tragedy, our chronicle focuses on the positive way they have survived their individual ordeals and come out of it stronger and more optimistic. After all life needs hope, faith and love. This is a beautiful ‘HumanKind’ story.”

  • Featuring exemplerary performers in the finance sector, CNBC-TV18 launches riders in the storm

    Featuring exemplerary performers in the finance sector, CNBC-TV18 launches riders in the storm

    MUMBAI: Continuing to cement its position as a market leader in English business news genre, CNBC-TV18 has announced the launch of a weekly show titled – RIDERS IN THE STORM. As the economic slowdown, not just in India but on a global level, continues to plague several sectors and companies, the channel puts the spotlight on companies that are bucking this slump/decline and lauding the outperformers who have stolen a march over the rest. The show, launched last week, continues the brand ethos that CNBC-TV18 is renowned for by once again providing comprehensive insights. This time, by identifying the high-fliers and having in-depth discussions with industry experts who will provide their analysis.

    By profiling the companies and luminaries who have endured the toughest of times and maintained their position, the show will address what has worked for them, how their stocks have performed, trends, speak about their solid growth and steady margins over a period of time, the next big ideas that they’re working on, and lastly, what needs to be done by them in order for an even better showing.

    The show saw two major players in their respective sectors, Xiaomi and HDFC Life being spoken to in length. With the former, India’s No.1 mobile brand, Manu Kumar Jain, Global VP of Xiaomi & MD of Mi India spoke to Shereen Bhan about the company’s growth story & future plans. The segment HDFC Life saw Latha Venkatesh, executive editor CNBC-TV18 News and Sonia Shenoy, senior editor CNBC-TV18 speak to Vibha Padalkar of HDFC Life & Avinash Singh of SBICAP Securities.

    Commenting on the launch of the show, Shereen Bhan, Managing Editor, CNBC-TV18 said, “Riders in the Storm will focus on why some companies succeed where others fail. What they do differently, how they manage risks while continuing to expand. How they build a culture of innovation and change. The show hopes to unravel the blueprint of sustainable, profitable growth that will give insights on why some companies don’t just weather the storm, but sometimes emerge even stronger.

    Commenting on the launch of the show, Basant Dhawan, CEO, English Business News Cluster, Network18 said, “CNBC-TV18, since its very inception, has recognized and lauded disruptors and leaders from a host of sectors who have stayed ahead of the game in this ever-changing landscape and reigned supreme. ‘Riders in the Storm’ takes this a step ahead and brings together excellence, determination, and leadership under one roof. We aim to bring our audience closer to the luminaries who have charted newer avenues through well-executed and forward-thinking strategies and vision and present them with a chance to gain fresh outlooks as they unravel through the mysteries of the corporate world.”  

  • HDFC Life chooses Music to connect with young millennials

    HDFC Life chooses Music to connect with young millennials

    MUMBAI: HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible today.

    Research conducted by the company on the lifestyle and habits of the younger generation highlighted certain lesser-known facts about the youth, which eventually provided the idea for the campaign. Through this campaign, HDFC Life aims at busting the myth that young millennials are reckless and irresponsible and endeavours to set straight the record on how the youth have been misunderstood over the years. Interestingly, this TG forms a fast growing segment of HDFC Life’s customer base.

    In this campaign, HDFC Life speaks to audiences through two new young stars from the field of music. This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields. The company has also identified music as the key affinity hook to connect with the generation. Music is known to cut across barriers of age, religion and language, connecting people from all walks of life and is highly popular with youngsters.

    HDFC Life has a history of using music as a trusted medium for the brand to connect with its audiences. For this campaign, HDFC Life collaborated with Universal Music to ensure the essence of the brand can be maximized by leveraging on their understanding of music.

    The Company has created a song which talks about the young generation – planning, practising and pursuing their dreams with success and pride – re-emphasizing the brand’s motto ‘Sar Utha Ke Jiyo’.

    Further they have partnered with two well-known singers –

    Arjun Kanungo: With several hits and over 450 million views + steams online, Arjun is one of India’s most recognisable Popstars. Starting his pop career with the breakout hit ‘Baaki Baatein Peene Baad’ with Rapper Badshah, Arjun has gained immense popularity since then. His latest hit single ‘Aaya Na Tu’ with Momina Mustehsan is nearing the 50 million views mark on YouTube.

    Jonita Gandhi: A singer known for her songs in Bollywood as well as regional cinema – Tamil, Telugu, etc. (Fame – Breakup song – Ae Dil Hai Mushkil, Gilheriyaan – Dangal, Sacchi Mohobbat – Manmarziyaan, Aahista -Laila Majnu.)

    Mr. Pankaj Gupta–Chief Marketing Officer & Head, Strategic Alliances, Bancassurance (ex-HDFC), & Speciality Direct Sales, said: “Our research data clearly shows that the Young Millennial is extremely smart and in fact, better at long term planning for their goals and aspirations, compared to the previous generations. This is contrary to the generic perception. The findings inspired us to challenge the stereotype and launch the #YoungandResponsible campaign last year, which struck a chord with this generation. We aim to reach out to them again through music in this campaign – encourage them to do what their heart desires while raising awareness about financial planning, which will give them the confidence to pursue their dreams and aspirations.”

    Mr. Devraj Sanyal, Managing Director & Chief Executive Officer of Universal Music Group & EMI Music, India & South Asia, said “Music is a pulse which connects the youth and HDFC Life effectively uses this as a medium to share their message. It has been an insightful collaboration where we got a chance to understand and share our expertise to create a track which is aspiring to break age old dogmas about the young being reckless.”

    The first phase of the campaign will comprise an exclusive song with a music video to reinforce the notion of #YoungAndResponsible. This song covers the journey of the young and celebrates their choices. The core of the song revolves around 'Pride' and magnifies the brand’s tagline – 'Sar Utha Ke Jiyo'. It is a special creation dedicated to the young generation and their undying spirit.

    In the second phase, the journeys of Arjun and Jonita who represent the young generation, will be showcased in two separate exclusive videos highlighting the importance of practice, discipline and strong financial planning to reach their goals and attain success. 

    This campaign will be seen and heard on digital and music streaming platforms, music channels, radio & cinema.

  • HDFC Life targets youth in latest Comic-Con promotion

    HDFC Life targets youth in latest Comic-Con promotion

    MUMBAI: HDFC Life has partnered with Comic-Con Bengaluru to reach out to the Indian millennials that still perceive insurance to be a financial product for their parents. Dentsu Webchutney, the brand’s digital agency had been contemplating for a while on how to make the product more consumable and approachable for young India and devised a concept to design comic strips that would answer the basics of insurance.

    In an effort that started as a mere social campaign, was then extended by partnering with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category. Captain Life, the Super Hero to all other Super Heroes was HDFC Life’s mascot. His core purpose is to be the guardian of all Super Heroes and protect them against the uncertainties of the future.

    While stating that the general misconception among millennials is that insurance is their parent’s domain of financial planning, HDFC Life SVP of e-commerce and digital marketing, analytics and business insights Vishal Subharwal mentions that this couldn’t be further from the truth because life and health insurance covers are absolutely essential for any starter financial plan, especially for the youth. “To break that mould of thinking we headed over to Comic-Con Bengaluru to introduce the man with the plan; Captain Life. He was the only superhero at the venue with the power to secure a superhero’s loved ones. Through fun comic strips and activities with our very own Cosplay character, we took on this stereotype head-on,” he adds.

    Dentsu Webchutney Mumbai EVP and branch Head Nishi Kant says, “The young and dynamic team at Dentsu Webchutney was determined to make this association a success and within a matter of days turned around a well-integrated offline and online campaign that was truly unconventional in many ways. Not just did they plan and manage the offline event, live amplification on digital with a cohesive sustenance plan was also implemented. This activity resulted in a rise in engagement on the brand’s social presence and conclusively positioned HDFC Life as a brand that is truly driven to change tide of the category.”

  • HDFC Life promotes ULIP through anti-bullying campaign

    HDFC Life promotes ULIP through anti-bullying campaign

    MUMBAI: HDFC Life Insurance Company has launched a new ad campaign on Unit Linked Insurance policies for planning children’s future. The ad highlights the issue of bullying and conveys a message that parents need to empower their children to fight their own battles, making them self-reliant.

    The campaign emerged from a consumer insight that parents are inherently wired to be protective towards their children, but at the same time, they also want their children to be equipped with life-skills to navigate through the unexpected twists and turns that life throws their way. It shows parents’ efforts in preparing their loved ones for the future. The TVC will run for one and half months.

    The film narrates the story of a young boy who is bullied for his weight. The twist comes when the father, although concerned for his child’s well-being, sends him back to confront his tormentors. HDFC Life has tried to highlight the valuable life lessons that parents try to inculcate in their children; making them face their fears against their natural instincts of protecting their children. The film brings out the brand thought of ‘Apno Ko Apne Dum Pe Jeena Sikhao’, an interpretation of ‘Sar Utha Ke Jiyo’, showing the breadwinner of the family as more than just a conventional financial provider.

    The ad articulates the essence of the brand – helping your loved ones live with pride while making sure they have a secure future. And ULIPs offer dual benefits of growth and security which enables one to fulfil long-term financial goals and also ensures financial security. Thus, the campaign brings to light the necessity of not only providing financial strength in achieving future dreams but also the strength of character that helps one endure times of difficulty.

    HDFC Life executive vice president of strategic alliances, bancassurance and marketing Pankaj Gupta says, “As parents, financial security is not the only gift we want to leave behind for our children. We also want them to be emotionally independent. Our motto of ‘Sar utha ke jiyo’ is all about holding one’s head high no matter what the situation is.

    “Through this campaign, we aim to convey this in the context of a prevalent concern among children – bullying. Instead of showing the child as the victim and having viewers sympathising with him, we wanted to show how the right kind of encouragement from parents empowers and prepares him to face the future. Planning for the child’s future and securing it, is the priority for every parent. In fact, our research shows this as one of the key reasons for buying life insurance, especially the savings and investment plans. Our ULIP offerings enable parents to plan their child’s future over the long-term,” he adds.

    Leo Burnett South Asia chief creative officer Rajdeepak Das mentions, “To truly imbibe ‘Sar Utha Ke Jiyo’ in today’s world, we needed to understand what’s happening with the kids today. Of the many problems that they face today, bullying is something that kids are unable to tackle head on. We wanted to use this as a metaphor to highlight the importance of teaching children to be emotionally independent. I am proud of how our philosophy flows through this entire campaign, and I am confident consumers will relate to it and do what is best for the emotional health of their children.”

  • Moneycontrol hosts its first ever hackathon – ‘Budget Hackabot Challenge’

    Moneycontrol hosts its first ever hackathon – ‘Budget Hackabot Challenge’

    MUMBAI: Moneycontrol, India’s business news, markets and financial content, successfully hosted its first ever hackathon – ‘Budget Hackabot Challenge’ in Mumbai on 16-17 December 2017. With the primary objective of bringing together the larger developer community to co-create useful solutions for consumers, the one-of-a-kind event specifically focused on simplifying financial queries as a run up to the upcoming Union Budget.

    The hackathon achieved this in two ways, first of which was by encouraging participants to create a bot which could answer user queries. Secondly, the hackathon challenged participants to create a tool which enables users to learn about investing options and take decisions on personal finance.

    The overwhelming participation at moneycontrol’s ‘Budget Hackabot Challenge’ brought in tremendous zeal from the sharpest technological minds across the country, contributing to the creation of a highly immersive environment. An eclectic mix of working professionals as well as students from renowned educational institutions in the country took part in the event. Going a step further in redefining how news and financial information is disseminated in the digital age, the hackathon identified unchartered areas of technology, thereby unlocking immense value for digital consumers. The winning team comprised working professionals from various firms, all of whom are graduates of IIT, Mumbai.

    Moneycontrol, business head Gautam Shelar comments, “We at moneycontrol are always looking at ways to push the envelope of innovation in order to derive useful solutions for our readers. With an aim to explore new technological spheres and develop disruptive solutions using the intensive data bank provided by us, we are proud of the way the participants worked in collaboration to come up with practical solutions. We look forward to hosting more such relevant hackathons based on definite and real-world use cases in the future, thereby providing value to every cog of our stakeholder wheel.”

    HDFC Life SVP E-commerce & Digital Marketing Analytics and Business Insights at Vishal Subharwal said, “The Hackathon provides a platform for talent to come up with innovative solutions to resolve genuine customer problems around goal based financial planning. Any financial plan typically includes elements of life insurance & health insurance as well as wealth creation at its core.”

    Customer centricity is an important value for us at HDFC Life and we are hugely committed to digitization and automation of the life insurance value chain to help deliver this. This is reflected in our investments over the years in building simple & easy to use consumer facing technology & products be it term plans, health plans or ULIPs. As more customers start buying life insurance & health insurance online, HDFC Life’s association with Moneycontrol provides us another opportunity to analyse reception of technology led customer solutions.”

    Network18 Digital chief product officer Avinash Mudaliar, “A significant focus of this event was to unlock the true potential of India’s young and astute developer community by encouraging them to create disruptive solutions based on real world problem statements. Over the course of two days, we discovered a new approach on how content, products and services can be seamlessly presented to our consumers by churning out useful solutions. moneycontrol will now work with the winning teams to put together a solution that can be deployed and showcased to their audiences for upcoming Union Budget.”

    Team Findians, with an approach focused specifically on extracting context from queries put in by users, were adjudicated winners and bagged a prize money of INR 4 lakhs. Team Hackaneurs on the other hand focused closely on user interactions and the maximum value that could be created in the process, leading to them being adjudged runners up with a prize money of INR 2 lakhs.

    As the winning team will closely be working with moneycontrol team for 45 days, they will be guided by the experts from the financial and technological domain to improvise and build up their final product which will be available across moneycontrol platforms.

  • OTT’s first digital talent hunt for kids launched on Voot

    MUMBAI: HDFC Life, a private life insurance company, has announced the return of HDFC Life Young Stars Season 2 in partnership with Voot, a Video-on-Demand platform from Viacom18.

    Conceptualised by Maxus for HDFC Life, this unique digital talent show for kids includes performances by children, between the ages of 6 and 14, in the popular categories of Dancing, Singing, Acting and Musical Instruments. The engaging show HDFC Life YoungStars Season 2, showcasing kids and their inspiring talent, is now streaming exclusively on Voot .

    Along with mesmerizing audiences with their stellar performances, the young prodigies will also be mentored and judged by celebrity experts from the respective fields. The celebrity judges this season include:

    – Salman Yusuff Khan, a popular dancer turned actor of ABCD fame, will be making his judging debut and mentoring the young dancers

    – Jay Bhanushali, an award winning television actor and renowned host, will be mentoring the child actors

    – Harshdeep Kaur, the Bollywood singing sensation, will be mentoring young singers, while

    – Leslie Lewis of Colonial Cousins fame will be mentoring the budding musicians.

    YoungStars Season 2 aligns to HDFC Life’s digital first focus and Voot’s vision of curating innovative content experiences. Parents uploaded their child’s video clips on the Young Stars microsite, which were then shortlisted. The selected children will get mentored by the celebrity judges, who will nurture their talent in the field of their choice. The finale will include a faceoff between the finalists and the winners, who will be adjudged ‘HDFC Life Young Stars’ and will get the opportunity to perform with the celebrity mentors.

    Commenting on YoungStars Season 2, Pankaj Gupta, EVP-Strategic Alliances, Bancassurance & Marketing, HDFC Life said, “Every child has a special talent that blooms through recognition and constant encouragement. Keeping this in mind, we launched HDFC Life YoungStars, an innovative digital platform that gives parents the opportunity to nurture their child’s talent, through expert guidance. The platform allows us, as a brand, to give parents the ability to secure more than just their child’s financial future.”

    Pooja Verma, Head – Content, Sports and Entertainment Partnerships at Maxus, said, “Maxus is incredibly proud to have established HDFC Life YoungStars as a valuable asset for HDFC Life to bring alive the brand’s proposition of ‘Sar utha ke jiyo!’. The show extensively engaged with parents and kids, in line with the deeply rooted brand philosophy.”

    She further added, “We are excited to reprise the success of HDFC Life YoungStars at an even bigger scale this year, together with the perfect partner that we found in Voot. The encouraging response so far has once again, affirmed our expertise and belief in the power of using content for brands to tell their stories in newer and compelling ways.”

    Monika Shergill, Head of Content, Viacom 18 Digital Ventures said “We at Voot are always looking at bringing content innovation to our viewers. With HDFC Life YoungStars 2, we have brought alive an immersive platform for kids to showcase their talent. With this show, we are confident of providing entertainment & engagement for all our viewers – both parents and kids.”

    She further added “We are happy to partner with HDFC Life and Maxus to promote new and unique talent amongst kids. Both HDFC Life and Voot have a shared vision of empowering kids and with this initiative we intend to tap into their early potential and give them a platform to show case the same to the world.”