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Tag: HDFC Life

  • HDFC Life heads East with new campaign starring Abir Chatterjee

    HDFC Life heads East with new campaign starring Abir Chatterjee

    Mumbai: HDFC Life is going local to go deeper. The private life insurance major has rolled out a fresh regional campaign across West Bengal and Odisha, urging consumers to “enjoy today while planning for your family’s tomorrow.” Fronted by Bengali film star Abir Chatterjee, the campaign blends cultural insight with financial foresight.

    Following the success of its southern India campaign in 2023, which helped the brand notch up visibility and engagement in Tamil Nadu, Karnataka, and beyond, HDFC Life is now zooming in on the East — where aspirations for a better lifestyle are rising fast. From holidays to festivals to family outings, consumer research shows that people here prioritise living well — but not at the cost of long-term security.

    That’s where HDFC Life steps in. The new film features Chatterjee reflecting on his childhood joys while quietly ensuring his own family’s future is protected. The pitch is clear: you can live life king-size, but not without a plan.

    Speaking about the campaign, HDFC Life head – marketing, Pritika Shah said, “India is a culturally diverse country. To reach out to such audiences across different regions, it is important to connect through cultural nuances and regional references, tailored towards their financial priorities and mindset. This has been the core thought behind our region-focused strategy.

    With this regional push, HDFC Life isn’t just selling policies — it’s packaging peace of mind with cultural context.

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  • HDFC Life’s brand campaign inspires families to support children in their journey of pride

    HDFC Life’s brand campaign inspires families to support children in their journey of pride

    Mumbai: HDFC Life’s latest brand campaign encourages parents to believe in their children’s abilities and proactively plan for their future.

    Over the years, HDFC Life, one of India’s leading life insurers, has showcased various stories highlighting how parents play a pivotal role in ensuring their children’s success. With India’s young generation adopting digital life faster than ever, there has been a definite shift in lifestyle and habits, with parents also having to adapt to this change.

    HDFC Life’s latest campaign presents a heartwarming story where a seemingly distracted young boy surprises his parents with his thoughtfulness, leaving them overwhelmed and proud. The film’s insight is based on the fact that today’s Gen Z live in the digital age; they are self-driven risk-takers with diverse opportunities, yet remain close to their family for guidance and support. With numerous choices and options available, parents must provide proper guidance and financial support to enable them achieve their dreams.

    Speaking on the campaign, HDFC Life chief marketing officer and group head, strategy Vishal Subharwal said, “Today’s young generation is far more adept at dealing with the fast-evolving world around us. In this scenario, it becomes necessary for parents to have faith in their children’s capabilities and be adequately financially prepared to support their children with the education that would enable them to chart their success stories.”

    Adding further, Publicis Groupe CCO – South Asia, Leo Burnett chairman – South Asia Rajdeepak Das said “Often today’s generation is underestimated and misunderstood because of their different approach to life. Our film takes one such example and shows how a son surprises his parents with his thoughtful gesture of using technology as the driving force in helping their business grow. And as parents the best support we can offer the next generation is insuring their future, so that their ideas can soar.”

    The campaign is available across multi-media platforms – television, digital and outdoor.

  • Weekend Unwind with: Hotstuff Medialabs chief creative officer Terence D’souza

    Weekend Unwind with: Hotstuff Medialabs chief creative officer Terence D’souza

    Mumbai: With another weekend upon us, IndianTelevision.com rolls over to the next edition of fun snippets that peek into the mind of a corporate executive. This week, sharing his musings with us we have the chief creative officer of Hotstuff Medialabs, Terence D’souza.

    An advertising professional, creative director, filmmaker, writer, musician, and brand strategist- all rolled into one, Terence pursued a career in finance before realising his true calling was in advertising. He then switched over from Auditing to Copywriting in 2012, by joining Hotstuff. Here, he channelled his finance acumen into transforming communication for most BFSI brands, and was instrumental in introducing off-beat jingles and genres of communicating financial information through his campaigns. He specialised in investor education drives, working very closely with the mutual fund industry and more than 50+ brands, including ICICI Prudential MF, Edelweiss MF, Kotak Life Insurance, SBI Life Insurance, Axis, SUD Life, HDFC Ergo, HDFC Life, IIFL Group and UTI Mutual Fund to name a few.

    So here goes…

    – Your mantra for life
    Choose happiness. Everything else will follow.

    -A book you are currently reading / plan to read
    The Silmarillion by JRR Tolkien. (Hope to finish it before the Rings of Power starts streaming on Prime).

    -Your fitness mantra, especially during the pandemic
    I choose sports over the gym, and play Badminton- Properly, I mean, with the right technique on courts. It helps me be more agile.

    -Your comfort food
    Dal, rice, and rava fried fish- especially when it rains.

    -When the chips are down a quote/ philosophy that keeps you going
    The poem Invictus by William Henley, especially the last verse which goes, “It matters not how strait the gate, how charged with punishments the scroll, I am the Master of my fate, I am the Captain of my Soul.”

    -Your guilty pleasure
    Loud and ultra-macho action movies from the 80s.

    -When was the last time you tried something new?
    Tried mint flavoured coffee for the first time a week ago. Felt like I was brushing my teeth with coffee.

    -A life lesson you learnt the hard way
    If you don’t protect your work as you would your own children, someone else will raise them.

    -What gets you excited about life?
    The fact that an entire generation of kids is being introduced to 80s music and pop-culture once more, gives me hope.

    -What’s on top of your bucket list?
    Winning an Oscar for Best Director.

    -If you could give one piece of advice to your younger self, what would it be?
    Travel more, by yourself. You will discover a side of you that is beautiful.

    -One thing you would most like to change about the world
    Only educated citizens with a proper psych evaluation and certified cognitive skills should be given a license to vote in every election.

    -An activity that keeps you motivated / charged during tough times
    Talking to the ones closest to me, and realising that no matter how bad it gets, I am still the hero of their story and they believe I can win.

    -What lifts your spirits when life gets you down?
    I get by with a little help from my friends.

    -Your go-to stress buster
    Sunday jam sessions with my band Kehkasha. It’s my anesthesia. 

  • HDFC Life emphasises need for adequate life insurance in new campaign

    HDFC Life emphasises need for adequate life insurance in new campaign

    Mumbai: Life insurance provider HDFC Life has launched its latest campaign called #AdhuraNahiPuraInsurance to enable consumers understand the need for adequate life insurance.

    Often individuals purchase life cover that is inadequate and remain underinsured. This could be detrimental to the family’s well-being in case something was to happen to the breadwinner, said the company in a statement. “Through this campaign, HDFC Life aims to encourage individuals to calculate their ideal life cover with the help of the Human Life Value Calculator (HLV) available on the company’s website,” it added.

    The campaign comprises a series of three films featuring actor Pratik Gandhi where the protagonist is present in situations that depict the consequences of inadequate preparation. The cases are relatable, and the scenes are witty, showcasing how incomplete actions will land you in a pickle.

    “India has a large population that is either uninsured or underinsured, leading to a high protection gap. With an increase in the young working population there is a greater need for life insurance to secure the breadwinner in the family. Further, the pandemic has enhanced the need for a financial safety net,” said HDFC Life head of marketing, digital business, and e-commerce Vishal Subharwal.

    “Human Life Value calculation should ideally be the first step while purchasing life insurance. It ensures that the cover is adequate and fulfils the purpose of the policy. Through this campaign, we aim to create greater awareness of the need for adequate life insurance cover,” he added.

  • HDFC Life’s latest ad is a shoutout to ‘Covid Batch’ of students

    HDFC Life’s latest ad is a shoutout to ‘Covid Batch’ of students

    Mumbai: One of the biggest setbacks of the Covid-19 pandemic was the shutdown of educational institutions. Keeping this in mind, HDFC Life has unveiled a new brand campaign crafted by Leo Burnett, from the lens of a graduating school girl. The brand campaign is available across television, digital and DTH.

    The film ‘BounceBack Batch’ highlights the challenges faced by students as they lost out on classroom learning, interpersonal skill-building and some of the best days of their lives. With this campaign, the brand attempts to throw light on the story of every student out there during this pandemic. The film depicts how graduating in these uncertain times is a testament to their resilience which makes the current batch of students stand out from every other batch.

    “Our film takes the audience on an emotional journey of the turmoil that these champions had to go through and the resilience they have shown in the face of the worst adversity humankind has ever seen. They have persevered and bounced back stronger from this challenge,” said Leo Burnett CEO and chief creative officer – South Asia Rajdeepak Das.

    “The last two years have been difficult for everyone. But the part that stands out is the bigger story about the resilience demonstrated by these students and their families,” stated HDFC Life head of marketing, digital business, and e-commerce Vishal Subharwal. “With this campaign, we aim to drive this realisation and the importance of financial planning through a student’s lens, instilling a sense of pride in parents who have ensured that their children overcome the challenges posed by the pandemic.”

  • Zee5 Global onboards Yogin Vora as associate director, digital marketing

    Zee5 Global onboards Yogin Vora as associate director, digital marketing

    Mumbai: Streaming service platform Zee5 Global has brought on board Yogin Vora as associate director – digital marketing.

    Vora joins from HDFC Life, where he worked as senior marketing manager – digital marketing for more than three years.

    A management graduate from the University of Mumbai, Vora is a digital advertising professional with eight years of digital and three years of mainline media and marketing experience.

    He was previously associated with companies like DDB Mudra as partner – digital and Graphene Media as group head – offline and digital. He has also worked with Starcom Media and Madison Media in the past.

  • HDFC Life’s new campaign urges smart financial planning

    HDFC Life’s new campaign urges smart financial planning

    Mumbai: In its endeavour to create greater awareness about life insurance amongst consumers, HDFC Life has unveiled a new campaign, #KaroPooriTaiyaari. Through this video series, the life insurance brand Intends to encourage Indians to plan and secure their life’s goals via responsible financial planning.

    The short film features television actors Manish Raisinghan and Mansi Parekh as an urban couple with two kids, who take us through the travails of a young family looking to save income for their various life goals and aspirations. 

    #KaroPooriTaiyaari campaign communicates to the audience that life can take an uncertain turn at any point, and the best way to take care of one’s responsibilities even in such times is through timely and strategic financial planning. It aims at encouraging the audience to take charge of their responsibilities, or ‘zimmedaari’- be it their family’s future security or their dreams and aspirations – and plan for life’s important milestones well in time.

    Commenting on his vision for this campaign, HDFC Life head – marketing, digital business & e-commerce, Vishal Subharwal said, “This campaign is our attempt at communicating the importance of timely financial planning to our audience and offering them the choice of options that can enable them to fulfill their responsibilities, while never having to compromise on the joys of life. #KaroPooriTaiyaari does just that, in a light-hearted manner that is relatable to the audience.”

    The conceptualisation of the campaign was undertaken by Logicserve Digital. Speaking about the conception and curation of the campaign, senior vice president – creative & social media Manesh Swamy said, “Financial planning for responsibilities is an important aspect of life. The task at hand was to communicate that to the audience in a simple and relatable way. With these series of films, we aim to convey that proper financial planning, and a positive attitude can enable individuals to deal with life’s uncertainties.” 

    Further amplified through strategised activities on social and other digital media, the campaign #KaroPooriTaiyaari aims at encouraging the audience to own up to their ‘zimmedaari’, when it comes to the most important things in life.

  • On Insurance Awareness Day, a call to action to keep financial stress at bay

    Mumbai: The world has been through some of the most unprecedented times over the last one year. Most of us have encountered life-altering disruptions in our day-to-day lives and many have had to suffer loss of jobs, income and even loved ones. In such unpredictable times if there’s anything that can guarantee some form of assured security, then policy insurance will definitely be one of them.

    And what better day than the Insurance Awareness Day (28 June) to remind us about the critical role of insurance in protecting oneself and our families from the uncertainties of life. The pandemic has only heightened the need for long-term financial planning.

    On this day, some of India’s leading life insurers endeavour to create greater awareness about policy insurance amongst consumers with a slew of campaigns and creatives that prompt one to take the time out to reflect on our priorities and get a policy on our life, home and/ or vehicle to secure one’s and one’s family from the tough times the may future hold.

    IndiaFirst Life Insurance

    Insurance brand IndiaFirst released a short video that talks about how it is a good practice to ask questions- the more questions one asks, the more knowledge one gains. Recited by writer, poet, and, storyteller Ishpreet Balbir, the video encourages consumer to clear their doubts regarding the insurance policy and get all their questions answered before buying the insurance.  

    ‘Life insurance ke baare mein questions puchte rehna aur bhi achi baat hai. Aapke sawalo ka humse answer milna, yeh toh certain hai.’ , it says.

    HDFC ERGO

    General Insurance is a safety net we all need in our lives to enjoy the big and small moments by being at peace & worry-free! This is the message HDFC ERGO aims to send out on this  #InsuranceAwarenessDay, via this short video.

    SBI Life Insurance

    It is imperative that we do not delay our decision to secure our loved ones from an ‘unsure’ future, exhorts SBI Life’s creative. With Life Insurance by your side, give your loved ones the surety of a secured financial future.  – ‘Insure’ to undo ‘unsure’ future.

    HDFC Life

    On the occasion of Insurance Awareness Day, HDFC Life organized a digital chat show called ‘Life Sessions’ as part of their efforts towards increasing awareness by discussing the importance of financial planning for the future and working on a holistic well-being in the new normal.  

    The session, moderated by award-winning actor Tisca Chopra, featured Group medical director of the Apollo Hospitals Group Dr. Anupam Sibal, actor, model & author Lisa Ray and HDFC Life executive director Suresh Badami. The latter spoke about how imperative it is to not delay our decision to secure our loved ones, while creating awareness about the dual benefits of protection and long-term savings offered by life insurance.   

    The speakers also shared their own experiences from the pandemic, to emphasise the need for physical, financial and social security from life’s vagaries and to encourage users to take a personal resolution to secure their future.

    Bajaj Allianz General

    Being ‘Insurance aware’ starts with you, urges the brand. Insurance provides you protection in the long run, hence plan your tomorrow by starting your preparation today it advises through this short creative.

    ICICI Lombard GIC

    The insurance brand promises to provide services that entail complete protection from uncertainties anytime and anywhere with this creative to mark National Insurance Awareness Day 2021.

    So, be secured, be insured!

  • HDFC Life’s latest digital campaign celebrates kindness

    HDFC Life’s latest digital campaign celebrates kindness

    Mumbai: HDFC Life has launched a campaign #TheRightStep celebrating stories of kindness and encouraging people to be the ray of hope in someone’s life through small acts of generosity during these difficult times. 

    The campaign aims to inspire everyone to take the right action and help fight this pandemic in whatever way they can. To spread this message, HDFC Life has created six ten-second videos with a selection of slice-of-life stories, showcasing everyday moments where people from all walks of life are contributing towards fighting the pandemic in their capacity.

    HDFC Life executive VP Vishal Subharwal said, “Our campaign #TheRightStep is our small initiative to recognize the everyday heroes around us while also encouraging the audience to follow their footsteps. With this campaign, we also wish to spread a sense of optimism with examples of how society has taken a selfless turn, and how with these small acts of kindness we can together fight this pandemic.”

    The stories revolve around one family, where each story sees one main character taking #TheRightStep and feeling a strong sense of contribution as a result of owning up to their duty and responsibility.

    Commenting on the challenge of creating a thought-provoking campaign that aligns with the brand’s philosophy of SarUthaKeJiyo, Logicserve Digital VP Manesh Swamy says, “Everyone’s morale was at a low, we thought this is the right time to encourage people to step up and do the right thing and help people navigate through these tough times. We wanted to convey how every single person can make a difference by taking the right step. Since a majority of the cities in the country were in lockdown, it was difficult to shoot but we managed to pull it off with all the safety norms in place. We hope after watching this, viewers get inspired to do the right thing.”

  • #Decision2Protect: HDFC Life features policyholders, in their own words

    #Decision2Protect: HDFC Life features policyholders, in their own words

    NEW DELHI: HDFC Life has launched the #Decision2Protect, a customer testimonial-based campaign that intends to showcase the need for term plans through the stories and experiences of the policyholders, narrated by the policyholders themselves.   

    As part of its research activity, the company connected with existing policyholders to understand their reasons for choosing an HDFC Life term plan. This exercise not only offered insights but also brought to the fore powerful stories, which are relatable to a larger audience, which in turn created the foundation for the testimonial campaign.  

    Conceptualised by Leo Burnett, the creative has been produced by The Content Factory and directed by Ateet Chadda. 

    Leo Burnett MD – India & CCO South Asia Rajdeepak Das said, "What the past one year has taught all of us is that life is full of uncertainties. But with a little bit of foresight we can overcome any unforeseen setbacks. HDFC Life’s new #Decision2Protect campaign explores such real life examples of people who ensured that their loved ones are able to tide over any eventuality that might come their way. And more importantly, it tells that all-important message that a small decision can go a long way in ensuring that our families are always protected."

    HDFC Life senior EVP (sales) & CMO Pankaj Gupta said the campaign is centred around policyholders who believed in and benefited from its life insurance products – sharing their thoughts about how the product worked and enabled them to continue living their lives fully, despite the uncertainties that they faced.

    “These powerful themes are universal and we feel confident they will resonate with the larger community. While the concept of term life insurance is quite well established, not everyone acts in a timely manner or benefits from the product. We take it as our responsibility to create greater awareness that enables individuals to take the decision to protect at the right time. The Covid2019 pandemic has impacted millions of lives bringing about an even greater sense of uncertainty. It has made every individual with financial responsibilities realise the need for protection for self and family. And that is what term life insurance provides. It acts as a safety net for the family and protects them against the uncertainties of life,” he added.