Tag: HDFC Ergo

HDFC ERGO Health Insurance awards its media mandate to dentsu X India

MUMBAI: HDFC ERGO General Insurance, the third largest General Insurance provider in the private sector, has awarded its media buying mandate for health insurance to dentsu X. HDFC ERGO offers the complete range of general insurance products. Over the last few years, HDFC ERGO has constantly endeavoured to not just align itself to the evolving market needs but instead be a pioneer in terms of its offerings. Keeping its ear to the ground has helped the company create a stream of highly targeted new products and AI-based tools and technologies – be it unique insurance products, integrated customer service models, top-in-class claim processes or a host of technologically innovative solutions.

dX–cubic, a dentsu X agency, will handle the media mandate for HDFC ERGO Health Insurance, effective January 2020.

Speaking on this occasion, Anuj Tyagi, MD & CEO, HDFC Ergo Health Insurance said, “Our partnership with dentsu X- cubic enables us to put our best foot forward on strategic dissemination and deployment of our communication in the most effective and efficient manner. With dentsu X’s proven work in the financial ecosystem, we look forward to engaging our current and potential customers meaningfully.”

Speaking on the win, Divya Karani, CEO, dentsu X India said, “This mandate is testimony to our understanding of the BFSI sector – designing consumer-centric experiences to work together by combining our understanding of people, data and creative distribution in the financial space. We look forward to a productive and enduring partnership with HDFC ERGO Health Insurance.”

dentsu X India comprises three agencies – dX-matrix, dX-cubic and dX-palette, offering integrated communication solutions. All three agencies have witnessed steep growth trajectories in the recent past, evident in not just the heft but also the accolades won for their work. Declared ‘Agency-of-the-Year’ by three separate industry forums in 2019, dentsu X India has also been recognised among the ‘Top 100 Fastest-Growing Agencies’ globally by Adweek.

February 12, 2020
HDFC Ergo’s ‘Health Matters’ on NDTV

MUMBAI: HDFC Ergo General Insurance Company, India’s third-largest non-life insurance company, has launched ‘Health Matters’, an initiative in association with NDTV, with the aim of building the awareness about health check-ups and promote the importance of having a Health Insurance policy. This new campaign will also aid in simplifying the underlining nuances of a Health Insurance policy.

There is low awareness about Health Insurance and common concerns related to Health Insurance such as the right age to buy , the right amount of coverage, parameters to consider before selecting a policy etc.. With the increasing instances of hospitalisation – especially due to lifestyle related medical conditions and rising cost of healthcare, it is not advisable to not have a Health Insurance cover. The ‘Health Matters’ initiative is aimed to address these concerns.

As a part of this initiative, certain facts & figures and snippets will be aired on NDTV Prime/Profit, NDTV 24X7 and NDTV India, sharing crucial information related to Health Insurance in the form of questions which will be answered by HDFC Ergo Head – Retail Underwriting & Claims Anurag Rastogi.

HDFC Ergo ED Mukesh Kumar said, “Health Matters smartly builds the awareness on the importance of having a Health Insurance policy and encourages viewers to undergo health check-ups regularly and lead a healthy lifestyle. This initiative will also address the fundamental queries related to the nuances of Health Insurance. The intent is to spread awareness about necessity of Health Insurance.

‘Health Matters’ has a universal appeal and will be presented in a creative way with snippets of information on basic questions as well as factoids on basics of Health Insurance like portability, claim settlements, policy coverage, exclusions and the common mistakes made by first-time buyers.

To generate interest, HDFC Ergo would also run a parallel “Health Matters” promo and a contest on the NDTV network. The contest would entail answering simple questions that a participant can post on www.ndtv.com/healthmatters) and stand a chance to win free Health Check-Up vouchers.

March 20, 2017
HDFC hires LinTeractive for two-wheeler insurance campaign

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance.

LinTeractive has been entrusted the task to create a digital engagement for HDFC Ergo, targeting owners of two-wheelers motor bikes and scooters.

HDFC Ergo member of executive management & group head Mehmood Mansoori said, “Renewal of the two wheeler insurance policy does not take priority in the consumers mind, making it a low involvement category. The owner is more likely to forget this crucial requirement and leave it for the last moment. We look forward to working with LinTeractive and put out an exciting campaign which will innovatively push two wheeler owners to not miss the renewal of the policy.”

Commenting on the win, MullenLowe Lintas Group CMO & president – marketing services Vikas Mehta said: “Buying two-wheeler insurance is mandatory in India. While that makes the category large, it also makes it somewhat commoditized. The task to differentiate a brand like HDFC Ergo, in a commoditised category, is both challenging and exciting.”

LinTeractive executive VP Sumanta Ganguly added, “It’s rare that a campaign idea from a pitch meeting is also the campaign you end up doing, and HDFC Ergo was one such pitch.”

LinTeractive has initiated work on the campaigns, which will soon make its splash in the digital space for all to view.

February 23, 2017
HDFC ERGO’s launches unique on-ground activation

MUMBAI: HDFC ERGO General Insurance, India’s 4^th largest private sector general insurance company, recently executed an innovative multiplex campaign which was a mix of online & on-ground activation at PVR Cinemas. The campaign was focused on HDFC ERGO’s Motor Insurance policy which can be bought or renewed through the company’s mobile website anytime, anywhere.

This unique activation was executed during the opening weekend of Amir Khan starer blockbuster – Dhoom 3 screening at PVR Cinemas. The concept saw a person from the audience surprisingly walking into the big screen and coming back to his seat enjoying the movie with other audience.

Storyboard:

On the onset of the ad, a host on big screen reads out a car number to find out the owner, and invite him on-screen to discuss something important. One of the guy in the audience identifies the said car number as his car and he walks towards the big screen. Suddenly audience sees him on the big screen with the host. He is than reminded about his motor insurance policy which will lapse in a matter of hours and how he instantly renewed it with the help of HDFC ERGO’s mobile website.

HDFC ERGO managed to perfectly synchronize the entire activation with the live crowd present at the cinema hall, capturing all natural audience reactions which holds the thrill.

The campaign immediately caught the audience attention while simultaneously delivering its core message of renewing motor insurance policy instantly on HDFC ERGO mobile website. The campaign, once uploaded, immediately went viral and managed to garner an incredible 7.14 Lacs hits in 7 days on youtube.

Bindi Thakkar, Vice President, Marketing & Corporate Communication says, “The campaign was innovatively conceived to connect with the customer and create buzz with curiosity. This is one of our first viral campaigns to receive such overwhelming response on our YouTube channel within few hours of its upload. We are confident that the campaign would be a great success across geographies thus creating better brand awareness.”

January 21, 2014