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Tag: HDFC ERGO General Insurance

  • HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    HDFC ERGO General Insurance launches #KaroSabkoInsure film to drive the agenda of financial inclusion in India

    Mumbai: HDFC ERGO General Insurance, India’s leading non-life insurance company, has launched a unique initiative to promote insurance to the last mile, through a film – #KaroSabkoInsure. Anchored around the idea of love and care, this film nudges individuals to spread awareness on health insurance among unsung heroes and population from vulnerable section of the society like house-helps, drivers, gardeners, security guards, cooks, etc.; who play an instrumental role in making our lives convenient and comfortable.

    The film features a male protagonist, who introduces his house-help, whom he fondly calls ‘didi’, to an insurance plan of HDFC ERGO. Strategically launched during the occasion of Raksha Bandhan, a celebration that symbolises the essence of protection and care, this heart touching film foregrounds the deep connections we form with our domestic staff and brings out the possibilities on the way we can improve their lives by introducing them to health insurance.

    The main idea behind this campaign is to encourage ‘sabko’ or everyone from across every section of the country, to stay protected with health insurance. The company has also built a website page on the theme of #KaroSabkoInsure (https://www.hdfcergo.com/karo-sabko-insure) where customers can explore and buy the suitable health insurance policies in a few clicks. In India, where a significant portion of the population from informal sector remains unaware of health insurance importance, this initiative by HDFC ERGO aims to spread awareness on importance of health insurance, and encourage every Indian to take up an insurance plan.

    Speaking about this initiative, HDFC ERGO General Insurance head – digital business group & marketing Somesh Surana said, “As a leading general insurer of India and a ‘Customer First’ organisation, we understand the need to address the health insurance requirements of the ‘missing middle,’ a vast demographic of 400–500 million individuals who lack adequate health insurance coverage. Aligned with IRDAI’s vision of ‘Insurance For All By 2047’, our #KaroSabkoInsure campaign strives to reach the last mile and propel financial inclusion in the country.”

    The #KaroSabkoInsure campaign is released across all the digital mediums like Facebook, YouTube, etc. and will be promoted through in-cinema advertising and various distribution channels and advisors’ network of HDFC ERGO.

    The #KaroSabkoInsure film is directed by Arunima Sharma and has been scripted by Parixit Bhattacharya and Ayush Prasad. BBH India is the creative strategy and execution partner for this film.

  • BIG FM and HDFC ERGO General Insurance launch ‘ High Beam – Not OK Please’ campaign

    BIG FM and HDFC ERGO General Insurance launch ‘ High Beam – Not OK Please’ campaign

    MUMBAI: BIG FM, one of the largest radio networks in the country, in association with HDFC ERGO General Insurance Company, India’s third-largest non-life insurance provider in the private sector, today announced the kick start of the ‘High Beam – Not OK Please’ campaign. As the flag-bearers of change, the brands have highlighted an issue of the excessive usage of High Beam while driving, which is a huge threat to human lives, becoming the cause of many road accidents in the country.

    As per the data published by the ministry of road, transport, and highways, 74 per cent of the vehicles use blinding headlights on highways which are one of the major causes of road accidents. When it comes to road crash deaths, as per the 2017 report, Chennai, Delhi, and Bangalore are the top three cities that witnessed maximum accidents while Mumbai is placed on No 7. This is an alarming situation and the campaign tries to sensitize everyone to use High Beam in the right way.

    With an endeavor to bring a positive, the radio network and HDFC ERGO General Insurance have brought forth the fact that High Beams are the cause of many road accidents in the country. As a part of the campaign, BIG FM RJs will initiate conversations by highlighting and engaging with listeners on the causes of increasing road accidents. Further, with highways being the most affected and to personalize the messaging for the listeners, BIG FM will also install photo booths across prominent dhabas across highways in various cities. As soon as the person is ready to get clicked, a bright light will flash on their face while the camera captures the image. This social experiment will mirror the jarring effect of the high beam from the opposite direction on a person’s vision.

    Speaking on the campaign, BIG FM  spokesperson said, “When we hear the term road accident, we associate it with various reasons like speed, drunk driving, mobile phone usage, etc. But, we hardly think that the use of a high beam can cause accidents too. Through this campaign, we want to change this notion and highlight how this issue is turning out to be one of the key reasons for accidents. We, as a responsible brand, have always tried to inspire the masses to take a relook at situations and imbibe a sense of accountability. We appreciate HDFC ERGO General Insurance for coming forward in support of our campaign and driving this message through their platform as well.”  

    HDFC ERGO General Insurance shared services and online business president Mehmood Mansoori said, “We are glad to be associated with BIG FM for the campaign which is the need of the hour, to create awareness on the misuse of High Beam on the roads of our country. Knowingly or unknowingly, we tend to make the mistake of using high beam while driving without thinking of its effects on the driver of a vehicle coming from the opposite end. Through this campaign, we aim to help people understand the hazards of using a high beam.”

    In its next phases, BIG FM RJs will engage with listeners to understand their perspective and also speak to local authorities like – RTO, traffic management, driving experts and eye specialists for an in-depth idea on high beam and its harsh effects, if not used correctly. This awareness will be further spread across BIG FM’s vast networks. ‘#HighBeam – Use it Right’ will be a 360-degree campaign which will run across various platforms including On-air, RJ mentions, buzz on digital, on-ground activations for direct interaction with listeners, etc.