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Tag: HDFC Bank.

  • Indigo Consulting beefs up its creative force

    MUMBAI: Indigo Consulting has made additions to its creative department to further strengthen its team. The digital agency that operates under Leo Burnett in India has got back Viresh Pawar and Monish Beloskar who have rejoined the agency in the capacity of senior group head creative and group head creative respectively to help drive Indigo Consulting’s creative mandate.

    Former creative strategist for Jack In The Box Worldwide, Manav Parekh, has also joined the agency as associate creative director – copy.

    Indigo Consulting creative director Navin Balakrishnan said, “With an ever-evolving business environment, in which consumers are co-creators of brands, creativity ultimately sets a brand apart. At Indigo Consulting, we want our clients to be those brands – the ones that are known for their creative breakthroughs. Having Viresh, Monish and Manav on-board not only adds to our award-winning talent pool, but also puts us in a better position to provide innovative digital marketing solutions to our clients.”

    Prior to committing to his second stint at Indigo Consulting, Pawar worked with Interface Communications where he was senior supervisor, web design. Over the past decade, he has helped build digital identities for brands such as Oreo, Mahindra, HDFC Bank, HSBC Bank, BPL Mobile and Wipro.

    Beloskar has 12 years of experience in interactive design. He rejoins the agency, from Puretech, where he was the design lead. His portfolio includes work for brands such as Gatorade, Kurkure, Panasonic, WWF, CondeNast Traveller and Piramal Group.

    As a creative strategist, Parekh has worked on brands such as Red Bull India, Sony Music, PUMA, Windows Phone, Adobe India, Budweiser and Bacardi. In his new role at Indigo Consulting, he will work closely with Balakrishnan to assist in the ideation process as well as guide and nurture talent in the team.

  • Adwallz adds six new accounts to its portfolio

    Mumbai: Adwallz, an organised wall painting advertising solution agency, has recently bagged six new accounts taking the total number of clients to nearly 50.

    The newly-added clients include banking company HDFC Bank, electronic company Philips, global chemicals company Huntsman Corporation, insurance company Bajaj Allianz and mobile service providers MTS and Vodafone.

    The agency will execute the ‘Jeevan Bima and Sales‘ campaign for Bajaj Allianz in Uttar Pradesh, Jammu and Punjab.

    Meanwhile, it will work on ‘Gold Loan‘, ‘Current a/c, saving a/c‘ campaigns for HDFC in Andhra Pradesh and Orrisa.

    For Huntsman Corp, Adwallaz will take charge of the Karpenter and Araldite brand across India and for Philips it will look after CFL and TL in Madhya Pradesh and Gujarat.

    For MTS and Vodafone, the agency will take charge of branding in Maharashtra and Bangalore respectively.

    Adwallz founder and CEO Mihir Mody said, “This quarter has been very significant for Adwallz in terms of new accounts. We are happy to be associated with these brands that are well established in their respective industry. Being associated with such big corporations gives us an opportunity to exhibit our creativity and innovation. Our endeavor is to deliver the best in terms of creativity and create a unique advertising experience for the target audience of the brands.”

    The company that came into existence in 2004 won the newly added accounts in the last one month. The execution for these campaigns has started from the first week of October. At present, Adwallz has corporate giants like HUL, Colgate, Marico, Godrej and Wipro amongst many in its current portfolio.

  • Aegis Media swallows India’s Communicate 2

    MUMBAI: Aegis Group has made its second acquistion in India. The UK-based agency snapped up Communicate 2, a performance marketing and search agency in India, to strengthen its digital presence in India.

    Communicate 2‘s gross assets till March-end stood at Rs 129.9 million.

    Pursuing targeted acquisitions, Aegis Media had acquired a majority stake in Doosra Brand Communications to add creative capability to its India outfit.

    In the recent deal, Aegis has decided to merge Communicate 2 with iProspect India‘s existing operations as it seeks to strengthen its network in key cities across India and provide additional service capabilities for its clients. The agency will now be known as iProspectCommunicate 2.

    “The combined employee strength will be about 150 people,” said Aegis Media chairman India and CEO South East Asia Ashish Bhasin.

    Communicate 2 is a specialist performance marketing agency which focuses on search marketing, digital strategy consulting, social media and digital content production.

    Vivek Bhargava will continue to lead this merged entity as CEO. “We are very happy to welcome Communicate 2, led by Vivek Bhargava, to the Aegis Media family. Communicate 2 is India‘s pioneering Search and Performance marketing agency and Vivek is a well known guru in this field. I believe that search will be the fastest growing part of our industry for the foreseeable future and as part of the iProspect network, Communicate 2 will continue to be the undisputed leader in this area,” said Bhasin.

    Vivek will also join the Aegis Media India executive council. “We look forward to seeing iProspectCommunicate 2 going from strength to strength,” Bhasin added.

    The acquisition, which has just been completed, is in line with the Aegis‘ strategy of increasing its digital profile and capability in faster growing regions.

    Aegis Media also runs Isobar in the digital space. The interests of Isobar and iProspect, however, are very different. While Isobar is a global digital marketing network that is into web development, app development, media buying and planning for digital medium, iProspect is a global digital performance agency. iProspect helps brands maximise their online marketing RoI through paid search, social media strategy, search engine optimisation, display, mobile marketing, comparison shopping engines, conversion optimisation, attribution modelling and management, and other related services.

    The Indian digital ad industry is sized at around Rs 24 billion and has a huge growth opportunity. Currently, Aegis generates close to 12 per cent of its India revenues from digital. “In the Indian digital ad pie, Aegis‘ digital agencies Isobar and iProspect constitute around 3.25 per cent. This works out to Rs 780 million,” a source said.

    Originally established in 1997, Communicate 2 handles clients like Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank. It has offices in Mumbai, Delhi and Pune and employs over 130 employees.

    In July this year, Japanese media conglomerate Dentsu agreed to buy out UK-based Aegis Media Group for a whopping $4.9 billion.

    Also read:
    Dentsu to acquire Aegis for $4.9 bn