ITV

Tag: HDFC Bank.

  • Onspon.com appoints Aditi Sharma as VP

    Onspon.com appoints Aditi Sharma as VP

    MUMBAI: Aditi Sharma has appointed in Onspon.com, the only market place for evet sponsorship as Vice Presedent, North India Division.

    Aditi comes with 9+ years of diverse industry experience. A graduate in Capital Markets & Trading, she started her career in Banking and then moved onto creating a strong foot hold in flooring solutions, media and event industries. In these industries, she has amassed a repertoire of skills in the domains of strategic planning, sales & marketing, technology augmentation and business expansion.

    Alongside these, she has also built a strong foundation in training & customer service, network and business expansion.

    Over the last decade, Aditi has worked in multiple capacities. Prior to Onspon.com she was the Business Head at Snowmasters Special Effects Pvt Ltd and also worked with brands like Rediff.com, ABEC Ltd, Nora Floorings, Stonemaan Royale, HDFC Bank.

    Her passion lies in travelling, networking and painting owing to the armed forces background that she hails from.

  • Tata Sky and Visa to collaborate for DTH recharge options

    Tata Sky and Visa to collaborate for DTH recharge options

    Mumbai: Tata Sky and Visa have collaborated to offer Tata Sky subscribers a unique QR code based mobile payment solution, powered by mVisa. Tata Sky subscribers can now recharge their account by scanning the QR code through their mobile phones directly from the TV screen or online on mytatasky.com.

    Visa Group country manager, India and South Asia T.R. Ramachandran said, “Visa is focused on digital innovation to accelerate the development of next generation platforms and solutions that will shape digital commerce. mVisa enables secure, digital commerce through the mobile phone, which today has become the single point of access to technology for consumers. The mVisa solution for Tata Sky subscribers will cater to a large user base across India; we will continue to build more such use cases across online and offline channels to accelerate the adoption digital payments.”

    Tata Sky MD and CEO Harit Nagpal said ”One of our most important pillars of business at Tata Sky is that Innovation has to be Simple and Easy to Use for all. Convenience to use any new technology is the key to ensuring its mass utility and success. We believe mVisa will help subscribers across India with this payment solution from the comfort of their homes.”

    As an introductory offer, subscribers will get 50% additional credit up to a maximum of Rs. 200 on recharge using mVisa. This offer can be availed three times in a calendar month.

    India is currently the 2nd largest smartphone market in the world, with over a billion smartphones expected to be sold in the next five years. The increasing popularity and adoption of mobile devices presents a huge opportunity for the growth of mobile-based digital commerce. The mVisa payment solution on Tata Sky will empower over 17 million subscribers spread across Indian cities, towns and villages, to make payments without having to use cash, debit or credit cards and from the comfort of their homes.

    In order to make payments, customers simply need to open their bank’s mobile application, select the mVisa option, which will activate their smartphone’s camera. The unique QR code on the TV screen (appears on clicking the home or yellow button on the Tata Sky remote control) will prompt for the payment amount, followed by entering the mPIN, to complete the transaction. It is a card-less solution which facilitates payments by scanning the merchant/service provider’s QR code. Subscribers can also log on to mytatasky.com and recharge their account online using the mVisa payment option.

    India is the first market globally where mVisa has been introduced to support the migration from cash to electronic commerce. mVisa is available on the following apps – Axis Bank Mobile Banking App, Bank of Baroda M CLIP App, Bank of India mVisaApp, Pockets by ICICI Bank, HDFC Bank PayZapp andState Bank Anywhere App. Any bank’s mVisa customer can transact on any mVisa merchant.

  • Tata Sky and Visa to collaborate for DTH recharge options

    Tata Sky and Visa to collaborate for DTH recharge options

    Mumbai: Tata Sky and Visa have collaborated to offer Tata Sky subscribers a unique QR code based mobile payment solution, powered by mVisa. Tata Sky subscribers can now recharge their account by scanning the QR code through their mobile phones directly from the TV screen or online on mytatasky.com.

    Visa Group country manager, India and South Asia T.R. Ramachandran said, “Visa is focused on digital innovation to accelerate the development of next generation platforms and solutions that will shape digital commerce. mVisa enables secure, digital commerce through the mobile phone, which today has become the single point of access to technology for consumers. The mVisa solution for Tata Sky subscribers will cater to a large user base across India; we will continue to build more such use cases across online and offline channels to accelerate the adoption digital payments.”

    Tata Sky MD and CEO Harit Nagpal said ”One of our most important pillars of business at Tata Sky is that Innovation has to be Simple and Easy to Use for all. Convenience to use any new technology is the key to ensuring its mass utility and success. We believe mVisa will help subscribers across India with this payment solution from the comfort of their homes.”

    As an introductory offer, subscribers will get 50% additional credit up to a maximum of Rs. 200 on recharge using mVisa. This offer can be availed three times in a calendar month.

    India is currently the 2nd largest smartphone market in the world, with over a billion smartphones expected to be sold in the next five years. The increasing popularity and adoption of mobile devices presents a huge opportunity for the growth of mobile-based digital commerce. The mVisa payment solution on Tata Sky will empower over 17 million subscribers spread across Indian cities, towns and villages, to make payments without having to use cash, debit or credit cards and from the comfort of their homes.

    In order to make payments, customers simply need to open their bank’s mobile application, select the mVisa option, which will activate their smartphone’s camera. The unique QR code on the TV screen (appears on clicking the home or yellow button on the Tata Sky remote control) will prompt for the payment amount, followed by entering the mPIN, to complete the transaction. It is a card-less solution which facilitates payments by scanning the merchant/service provider’s QR code. Subscribers can also log on to mytatasky.com and recharge their account online using the mVisa payment option.

    India is the first market globally where mVisa has been introduced to support the migration from cash to electronic commerce. mVisa is available on the following apps – Axis Bank Mobile Banking App, Bank of Baroda M CLIP App, Bank of India mVisaApp, Pockets by ICICI Bank, HDFC Bank PayZapp andState Bank Anywhere App. Any bank’s mVisa customer can transact on any mVisa merchant.

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • Performics India appoints Suhael Choudhury as west – SVP

    Performics India appoints Suhael Choudhury as west – SVP

    MUMBAI: In a significant development, digital and performance marketing firm Performics India has appointed Suhael Choudhury as Senior Vice President, Business Head –West.  She will report in to Mayoori Kango, chief digital officer for Performics & Resultrix.  Choudhury has fifteen years of experience across integrated marketing, account management and business development. Till recently, she was previously the Associate Director- Marketing & Campaign Management at Aimia Inc, which is a data-driven marketing and loyalty analytics company. Her experience spans key positions across companies such as Ignitee Digital Solutions, Ogilvy One Worldwide, Solutions Digitas, GroupM Interaction and Indigo Consulting. She has worked on brands such as Axis Bank, HDFC Bank, Hindustan Unilever, Lakme Salon, The Mobile Store and UTI Mutual Funds. 

    Her role is to strategically build and support business transformation for Performics and drive cutting edge solutions in media analytics, media technology and programmatic solutions. Mayoori Kango, Chief Digital Officer, Performics & Resultrix says, “Suhael  Choudhury is a key hire for us and understands very well the interplay of Customer Communication, Technology, Data & Analytics. These are much sought after skills, not just in India but across the globe. She carries the responsibility of deepening and growing businesses across existing and new clientele. Our business is undergoing a transformation and the opportunities are huge. We are the undisputed leader in performance marketing and she will add visibly to our offering.” 

    Choudhury says, “In my fifteen years career in Integrated Marketing, I have constantly seen the next happening now. Technology has not only transformed brand communication, but also opened up multiple engagement points. Data is now the core of any business powered by technology enablers. I join Performics at a time when the group has embarked on its ‘Power of One’ vision with Publicis Media and hence I am even more excited about the tremendous possibilities that can create a deep impact on the business.”

    Performics has always held leadership position in the market as a pure play performance player. It has consistently enhanced its digital offerings—be the set-up of mobile marketing unit Performics Mobile in 2014, the setup of a media technology division in Bangalore or the Center Of Excellence teams in Delhi and Mumbai.  The group has seen significant increase in billings and revenues through new clients such as Airtel, Olx, Zopper to name a few. It and has also set up a ‘Communications Planning Team’ which uses data to map the consumer journey from awareness to buying.

  • TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security Category. The brand was selected amongst more than 2,000 short listed brands related to various categories based on a consumer survey conducted in India by Media Research Group (MRG), a company with close to 15 years’ experience in conducting exhaustive research of this nature.

     

    Being the 3rd such award for the company this year, the global security service provider has been recognized as INDIA’S NO. 1 BRAND IN THE SECURITY CATEGORY by the Indian Brand Leadership Awards in association with IBC Infomedia (International Brands Consultants). Furthermore, according to the BRAND TRUST REPORT INDIA, TOPSGRUP has significantly risen to 171th position from 800th position in 2014 across all segments and brands in India.

     

    Ramesh Iyer, Vice Chairman & CEO – India, TOPSGRUP said, “INDIA’S MOST TRUSTED BRAND Award is a true recognition of excellence and appreciation of our brand. As trust is the very basis of security solutions, all the three awards are a source of great pride to our firm. They reassure and show our dedication towards creating the most secure environment for our clients.”

     

    At the awards ceremony, organized by IBC Infomedia Corp, USA, TOPSGRUP proudly finds itself in the company of other leading and established brands like as Airtel, Samsung, Dabur, Air Asia, Asian Paints, HDFC Bank, Croma, Lodha and Aquaguard among others.

     

    The grand awards ceremony which felicitated and honoured more than 50 successful brands saw more than 200 delegates including CEOs, Managing Directors, Vice Presidents and Directors in attendance.

  • TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security Category. The brand was selected amongst more than 2,000 short listed brands related to various categories based on a consumer survey conducted in India by Media Research Group (MRG), a company with close to 15 years’ experience in conducting exhaustive research of this nature.

     

    Being the 3rd such award for the company this year, the global security service provider has been recognized as INDIA’S NO. 1 BRAND IN THE SECURITY CATEGORY by the Indian Brand Leadership Awards in association with IBC Infomedia (International Brands Consultants). Furthermore, according to the BRAND TRUST REPORT INDIA, TOPSGRUP has significantly risen to 171th position from 800th position in 2014 across all segments and brands in India.

     

    Ramesh Iyer, Vice Chairman & CEO – India, TOPSGRUP said, “INDIA’S MOST TRUSTED BRAND Award is a true recognition of excellence and appreciation of our brand. As trust is the very basis of security solutions, all the three awards are a source of great pride to our firm. They reassure and show our dedication towards creating the most secure environment for our clients.”

     

    At the awards ceremony, organized by IBC Infomedia Corp, USA, TOPSGRUP proudly finds itself in the company of other leading and established brands like as Airtel, Samsung, Dabur, Air Asia, Asian Paints, HDFC Bank, Croma, Lodha and Aquaguard among others.

     

    The grand awards ceremony which felicitated and honoured more than 50 successful brands saw more than 200 delegates including CEOs, Managing Directors, Vice Presidents and Directors in attendance.

  • HDFC Bank tops the BrandZ Top 50 most valuable Indian brands 2014

    HDFC Bank tops the BrandZ Top 50 most valuable Indian brands 2014

    MUMBAI: Before the FIFA World Cup commenced in Brazil, several concerns were raised about its execution and other related issues, however when it started, all those concerns were laid to rest as the world experienced a strong tournament both on and off the field.

    With this example, WPP CEO Sir Martin Sorrell, while speaking at the launch of ‘Brandz Top 50 Indian brands’ emphasised on the importance of one. Highlighting the potential of the Indian market, Sorrell said that the worldwide advertising spend and revenue have remained constant and in mature markets it is not growing as rapidly as it is in fast-growing markets like India.

    With $500 million revenue from India, the conglomerate believes that the country has grown strongly for WPP and predicts a positive future as well, especially with the new government.

    After nine long years, the BrandZ valuations rankings, commissioned by WPP and carried out by Millward Brown, has finally entered the Indian market.

    In its debut year, the top 50 most valued bands report was unveiled in a glittering night in the presence of the media and corporate stalwarts by none other than Sorrell.  

    The list which includes the various sectors ranks HDFC Bank as the most valued brand in the banks category with the brand value of $9,425 million, followed by Airtel in telecom with $8,217 million. At the third position is once again a bank, State Bank of India, with $6,828 million brand value.

    The top 10 consisted of banks, automobiles, telecom industry with just one from the paint category, Asian Paints at number six with $2,812 million brand value.

    The research agency claims to be the only global rankings study that uses a unique brand valuation mechanism that combines officially released financial data and consumer-driven brand equity measurement to calculate brand value.

    “There is no other valuation which is statistically as rigorous as Millward Brown’s approach. Others lack the rigour and the credibility which BrandZ has,” said Sorrell while adding that the group has the global data and it was about time to tap the regional markets as well given the importance of the BRIC (Brazil, Russia, India and China) countries.

    The model of Brandz was thought of by Sorrell in 2006 with the vision of a common framework that will enable understanding of how brands work and help everyone in the WPP group.  It would also help the group understand the relationship brands have with consumers and help it service its clients.

    “The methodology is different and much more reliable, consistent and credible”, said Sorrell. Globally, the BrandZ study covers two million consumers and more than 10,000 different brands in over 30 countries, in India it was more than 25,000 consumers, 500 brands in 37 categories.

    The ranking combines rigorously analysed financial data from Bloomberg and Kantar Worldpanel with consumer opinions gathered from Indian consumers. “The core of the data comes from interviews with consumers and what relationship brands play with them,” added The Store CEO David Roth highlighting the big data collected by it.

    The brands valued in the report had to meet the eligibility criteria: of being owned by a company which is publicly traded in India, reported positive earnings and derived at least 25 per cent of revenue from retail business. The report that includes the MNCs trading in the country also spoke to rural consumers.

    Explaining the mathematics behind it, the Millward Brown MD south Asia Prasun Basu said that what makes the brand value is the financial value of a company along with the brand contribution for the consumers.

    The stronger the relationship a brand can build with consumers in its category and the more it can leverage that scale, the more profitable and sustainable it becomes, highlights the study while elaborating the key takeaways from it to help brands grow.

    One of the most important takeaways is that a brand needs to be meaningful to its consumers and be able to differentiate itself through its services. For example, the 70 year old brand, Colgate, has remained relevant and continues to differentiate itself from the competition.

    Also, one needs to have a perfect balance between brand equity and financial value to drive it.

    Examples like McDonalds tell how international brands have taken an understanding of Indian needs and tastes and adapted to it. “India has evolved into a powerhouse where premium as well mass brands survive and the story will only grow stronger,” said Basu.  

    With the middle class and disposable income growing, the conglomerate sees a massive growth potential in the country. “After a year or two, we might take the list to top 100!” concluded an optimistic Sorrell.

  • Triumph Motorcycles India ties up with HDFC Bank

    Triumph Motorcycles India ties up with HDFC Bank

    MUMBAI: The British iconic motorcycle brand, Triumph Motorcycles recently announced their foray into India. To ensure potential buyers have the perfect finance option, Triumph Motorcycles has tied up with one of the leading Indian bank, HDFC Bank for providing a number of attractive finance schemes.

     

    HDFC will offer exclusive finance options to Triumph customers for up to 80% of the loan value, attracting a 12.9% rate of interest and flexible repayment options that will range from 24-60 months. In addition, prospective customers can expect accelerated loan processing and personalized doorstep service by the bank staff.

     

    Speaking on the occasion, Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said, “We are extremely pleased to have tied-up with a reputed financial institution like HDFC. We are committed to provide a complete experience from financing to after sales to all our customers and this tie-up is a further indication of the work that has gone on behind the scenes. The financing options will certainly help our patrons to realize their dream of owning a Triumph Motorcycle.”

     

    Mr. Deepak Shinde, Sr. Vice President, Business Manager TW & Superbike Loans, HDFC Bank, said, “It gives us great pride to be associated with a legendary brand like Triumph Motorcycles. Both HDFC and Triumph Motorcycles as brands lay utmost importance to customer satisfaction and hence, we feel it is a perfect alliance. Our quick and tailor-made financing options will provide consumers a hassle free and convenient buying experience. We are looking forward to having a long standing and mutually rewarding relationship with both, the consumers and the brand”.

     

    Also present at the occasion of the tie up was Mr. Tarun Sachdev, Director-Finance, Triumph Motorcycles India Pvt. Ltd., “HDFC’s commitment towards customer service and their large nationwide network is what led to this partnership. The finance options are quick, easy and convenient, aimed to provide our customers with a hassle free and comfortable buying experience.”

     

    Triumph Motorcycles launched 10 motorcycles for the Indian market in November last year. The much sought after line-up includes the classic Bonneville and Bonneville T100, the legendary Speed Triple, the largest production motorcycle the Rocket III Roadster, the class leading Street Triple, the cool café racer the Thruxton, the go anywhere Tiger 800 XC and Tiger Explorer, the stripped back and black Thunderbird Storm and the king of super sports bikes, the Daytona 675R.

     

    Triumph’s exclusive dealerships will be operational from mid-January 2014 in Bangalore and Hyderabad. Thereafter, there will be more dealerships that will open up across India in key cities like Mumbai, Pune, Chennai, Cochin and Delhi, ensuring that customers from various parts of the country are able to enjoy the Triumph experience. From genuine parts and seamless after-sales services, to authentic merchandise and accessories; Triumph will ensure that a complete biking experience will soon be available to Indian riders.