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Tag: HDFC Bank.

  • Snapdeal users can now enjoy SonyLiv content, says Uday Sodhi

    Snapdeal users can now enjoy SonyLiv content, says Uday Sodhi

    MUMBAI: Snapdeal has announced that it has entered into a strategic partnership with SonyLIV to offer a host of benefits to its users in the upcoming festive sale. To begin with, all Snapdeal users will get a free 3-month subscription to SonyLIV; the digital platform of Sony Pictures Networks India.The free subscription will also be available to holders of the Snapdeal HDFC bank credit card. Apart from this, Snapdeal has also entered into a distribution partnership with SonyLIV, where Snapdeal would be promoting the SonyLIV platform.

    Snapdeal chief business officer Vishal Chadha said, “We are pleased to partner with an innovator like SonyLIV to bring hours of premium entertainment content to our customers, on demand and free of cost. At Snapdeal, we believe in always pushing the envelope on what “consumption” means to our users. As with every passing day, India consumes more and more content digitally, this is a step in meeting our consumers where they are.”

    Sony Pictures EVP and head – digital business Uday Sodhi said, “At SonyLIV, our objective is to provide engaging, high-quality entertainment to Indian audiences in a single click. Our partnership with Snapdeal is an exemplification of this vision. This collaboration is a huge value-add to Snapdeal users, who can now enjoy some of the choicest content available on SonyLIV besides fulfilling their shopping needs.”

  • ‘Nahi rukega India’ travelling cashless in Ola

    ‘Nahi rukega India’ travelling cashless in Ola

    MUMBAI: Taxi aggregator Ola has has launched its multi-channel campaign ‘Nahi rukega India’ to celebrate cashless India. The private transport company will motivate people to go on in life as usual in the current scenario of demonetisation.

    Co-created by Happy mcgarrybowen, the campaign addresses the average Indian commuter. The campaign is led by a TV ad, complemented by digital and print ads that reinforce the message of – India won’t stop. On TV, the message is delivered through a soft and poetic, but compelling style.

    This is supported by offers that assure cash-backs from partners such as HDFC Bank, e-commerce and retail brands and Ola Money.

    Ola meanwhile felicitated its top performing driver-partners in Delhi NCR. A week long contest was held last month and the best performing drivers were given a chance to avail 2 tickets for a 4 day long sponsored trip to Goa. Other winners were given goodies like camera, music system, gold coins, induction plate, etc.

    Ola recently launched Ola Credit – a unique postpaid service to enable hassle-free mobility to citizens who can now pay later for their rides. A global first in the industry,this service is being launched at a time when cash conservation is important for many citizens. Ola Credit will give customers seven days of credit so they can keep booking Ola cabs without worrying about having sufficient cash.

  • ‘Nahi rukega India’ travelling cashless in Ola

    ‘Nahi rukega India’ travelling cashless in Ola

    MUMBAI: Taxi aggregator Ola has has launched its multi-channel campaign ‘Nahi rukega India’ to celebrate cashless India. The private transport company will motivate people to go on in life as usual in the current scenario of demonetisation.

    Co-created by Happy mcgarrybowen, the campaign addresses the average Indian commuter. The campaign is led by a TV ad, complemented by digital and print ads that reinforce the message of – India won’t stop. On TV, the message is delivered through a soft and poetic, but compelling style.

    This is supported by offers that assure cash-backs from partners such as HDFC Bank, e-commerce and retail brands and Ola Money.

    Ola meanwhile felicitated its top performing driver-partners in Delhi NCR. A week long contest was held last month and the best performing drivers were given a chance to avail 2 tickets for a 4 day long sponsored trip to Goa. Other winners were given goodies like camera, music system, gold coins, induction plate, etc.

    Ola recently launched Ola Credit – a unique postpaid service to enable hassle-free mobility to citizens who can now pay later for their rides. A global first in the industry,this service is being launched at a time when cash conservation is important for many citizens. Ola Credit will give customers seven days of credit so they can keep booking Ola cabs without worrying about having sufficient cash.

  • Multi-media ad campaign to popularise gold coin

    Multi-media ad campaign to popularise gold coin

    NEW DELHI: A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover newspapers, radio, digital and select cinema halls.

    More information on Indian Gold Coin can be accessed on www.indiangoldcoin.com or toll free number 1800 1800 000.

    The coin is available in denominations of 5 gm and 10 gm coin, and 20 gm bar. The coins are available at all MMTC outlets across India, along with select branches of seven Banks – Indian Overseas Bank, Vijaya Bank, Federal Bank, Yes Bank, Andhra Bank, ICICI Bank and HDFC Bank. Indian Gold Coin is available at about 383 outlets across India now.

    The coin was launched by the prime minister Narendra Modi on 5 November 2015. It is India’s first-ever sovereign gold offering, and are hallmarked by the Bureau of Indian Standards (BIS) for purity. The creation of a national branded coin, of uniform price and quality has addressed the trust deficit that exists around the buying and selling of gold. It aligns with the “Make in India” priority of the Government.

    The coin has the national emblem Ashoka Chakra engraved on one side and Mahatma Gandhi on the reverse. Its other unique features include 24 Karat 999 fineness purity, positive tolerance, both in weight and purity, tamper-proof packaging and advanced anti-counterfeit features.

    The coin is minted in India from gold sourced domestically from Gold Monetisation Scheme. It enters the international basket of national gold coins which is minted locally by the Indian Government Mint in Mumbai and Kolkata. It will aid in recycling of gold through transparent buy-back option being brought by MMTC.

    Through the coin, the Government aims to reduce dependence on gold imports to meet the local gold demand as Indian Gold Coin is being minted from the gold collected under Gold Monetization Scheme (GMS).

  • Multi-media ad campaign to popularise gold coin

    Multi-media ad campaign to popularise gold coin

    NEW DELHI: A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover newspapers, radio, digital and select cinema halls.

    More information on Indian Gold Coin can be accessed on www.indiangoldcoin.com or toll free number 1800 1800 000.

    The coin is available in denominations of 5 gm and 10 gm coin, and 20 gm bar. The coins are available at all MMTC outlets across India, along with select branches of seven Banks – Indian Overseas Bank, Vijaya Bank, Federal Bank, Yes Bank, Andhra Bank, ICICI Bank and HDFC Bank. Indian Gold Coin is available at about 383 outlets across India now.

    The coin was launched by the prime minister Narendra Modi on 5 November 2015. It is India’s first-ever sovereign gold offering, and are hallmarked by the Bureau of Indian Standards (BIS) for purity. The creation of a national branded coin, of uniform price and quality has addressed the trust deficit that exists around the buying and selling of gold. It aligns with the “Make in India” priority of the Government.

    The coin has the national emblem Ashoka Chakra engraved on one side and Mahatma Gandhi on the reverse. Its other unique features include 24 Karat 999 fineness purity, positive tolerance, both in weight and purity, tamper-proof packaging and advanced anti-counterfeit features.

    The coin is minted in India from gold sourced domestically from Gold Monetisation Scheme. It enters the international basket of national gold coins which is minted locally by the Indian Government Mint in Mumbai and Kolkata. It will aid in recycling of gold through transparent buy-back option being brought by MMTC.

    Through the coin, the Government aims to reduce dependence on gold imports to meet the local gold demand as Indian Gold Coin is being minted from the gold collected under Gold Monetization Scheme (GMS).

  • HDFC Bank opts for Adobe Marketing Cloud solution

    HDFC Bank opts for Adobe Marketing Cloud solution

    MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

    In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

    “The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

    As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

    “In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

    Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.

  • HDFC Bank opts for Adobe Marketing Cloud solution

    HDFC Bank opts for Adobe Marketing Cloud solution

    MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

    In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

    “The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

    As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

    “In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

    Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.

  • Salute heroes for women empowerment through HDFC

    Salute heroes for women empowerment through HDFC

    NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

    This is part of a “#CelebrateHERoes” Priceless Surprises campaign by Mastercard in partnership with HDFC Bank in which Flipkart is the marquee retail partner. This is for the first time that Mastercard is inviting cardholders to give back to society through its collaboration with other partners.

    Mastercard Country Corporate Officer and Division President, South Asia Porush Singh said: “Women empowerment remains at the heart of Mastercard and with the launch of this campaign, we will further raise awareness and support the unsung heroes who are working towards this cause. Mastercard is excited to have partnered with HDFC Bank and Flipkart in celebrating this wonderful cause and rewarding our cardholders with Priceless Surprises.”

    “At HDFC Bank, we believe that by empowering women we can make a difference in the lives of an entire household and help create sustainable communities. This philosophy is embedded in a number of our businesses and projects that we undertake as a socially responsible corporate citizen. Through this campaign, which is closely aligned with our philosophy, we hope we can encourage even more people to be a part of this endeavor,” said Parag Rao, Country Head – Card Payment Products and Merchant Acquiring Services, HDFC Bank.

    Also speaking on the campaign, Flipkart Head- Category Design Kalyan Krishnamurthy said, “Flipkart has always believed in transforming commerce and adding value to customers in India through innovative modes of engagement. This initiative by Mastercard is a unique way to instill the thought of women empowerment and we are happy to partner with them and inspire millions of individuals who shop on Flipkart.

    As part of this initiative, Mastercard cardholders from HDFC Bank can submit nominations on impactful stories relating to a person or their hero making a meaningful difference to the lives of women in India.

    The participant who sends in the best nomination will stand a chance to win a grand prize of a free trip for two people to the United States of America and the nominee will get a grant of Rs 10 lakh. Seven more finalists will receive Flipkart vouchers of Rs 50,000 each. The gratification for the seven nominees will also expand to felicitate and recognize these leading heroes in everyday life through a reward of Rs 8 lakhs each to contribute to a cause of their choice.

    The campaign kicks off with the launch of a video showcasing actor-producer Anil Kapoor urging people to come forward and make that difference towards encouraging and supporting women in their own little ways. The video has been planned and created by McCann Erickson and produced by Sniper.

    Kapoor said, “I am excited to be part of this campaign. I am happy to celebrate the real heroes who make a difference in women’s lives for a better and empowered society. This is my chance to be part of Something Priceless.”

    Nominations can be sent on CelebrateHeroes@hdfcbank.com or on Mastercard Facebook page – with #CelebrateHERoes. The best nominations would be adjudged by a distinct panel of jury selected by Mastercard and HDFC Bank.

  • Salute heroes for women empowerment through HDFC

    Salute heroes for women empowerment through HDFC

    NEW DELHI:Cardholders from HDFC Bank can nominate their special hero who has been contributing towards the cause of women empowerment and stand a chance to win exciting prizes.

    This is part of a “#CelebrateHERoes” Priceless Surprises campaign by Mastercard in partnership with HDFC Bank in which Flipkart is the marquee retail partner. This is for the first time that Mastercard is inviting cardholders to give back to society through its collaboration with other partners.

    Mastercard Country Corporate Officer and Division President, South Asia Porush Singh said: “Women empowerment remains at the heart of Mastercard and with the launch of this campaign, we will further raise awareness and support the unsung heroes who are working towards this cause. Mastercard is excited to have partnered with HDFC Bank and Flipkart in celebrating this wonderful cause and rewarding our cardholders with Priceless Surprises.”

    “At HDFC Bank, we believe that by empowering women we can make a difference in the lives of an entire household and help create sustainable communities. This philosophy is embedded in a number of our businesses and projects that we undertake as a socially responsible corporate citizen. Through this campaign, which is closely aligned with our philosophy, we hope we can encourage even more people to be a part of this endeavor,” said Parag Rao, Country Head – Card Payment Products and Merchant Acquiring Services, HDFC Bank.

    Also speaking on the campaign, Flipkart Head- Category Design Kalyan Krishnamurthy said, “Flipkart has always believed in transforming commerce and adding value to customers in India through innovative modes of engagement. This initiative by Mastercard is a unique way to instill the thought of women empowerment and we are happy to partner with them and inspire millions of individuals who shop on Flipkart.

    As part of this initiative, Mastercard cardholders from HDFC Bank can submit nominations on impactful stories relating to a person or their hero making a meaningful difference to the lives of women in India.

    The participant who sends in the best nomination will stand a chance to win a grand prize of a free trip for two people to the United States of America and the nominee will get a grant of Rs 10 lakh. Seven more finalists will receive Flipkart vouchers of Rs 50,000 each. The gratification for the seven nominees will also expand to felicitate and recognize these leading heroes in everyday life through a reward of Rs 8 lakhs each to contribute to a cause of their choice.

    The campaign kicks off with the launch of a video showcasing actor-producer Anil Kapoor urging people to come forward and make that difference towards encouraging and supporting women in their own little ways. The video has been planned and created by McCann Erickson and produced by Sniper.

    Kapoor said, “I am excited to be part of this campaign. I am happy to celebrate the real heroes who make a difference in women’s lives for a better and empowered society. This is my chance to be part of Something Priceless.”

    Nominations can be sent on CelebrateHeroes@hdfcbank.com or on Mastercard Facebook page – with #CelebrateHERoes. The best nominations would be adjudged by a distinct panel of jury selected by Mastercard and HDFC Bank.

  • Onspon.com appoints Aditi Sharma as VP

    Onspon.com appoints Aditi Sharma as VP

    MUMBAI: Aditi Sharma has appointed in Onspon.com, the only market place for evet sponsorship as Vice Presedent, North India Division.

    Aditi comes with 9+ years of diverse industry experience. A graduate in Capital Markets & Trading, she started her career in Banking and then moved onto creating a strong foot hold in flooring solutions, media and event industries. In these industries, she has amassed a repertoire of skills in the domains of strategic planning, sales & marketing, technology augmentation and business expansion.

    Alongside these, she has also built a strong foundation in training & customer service, network and business expansion.

    Over the last decade, Aditi has worked in multiple capacities. Prior to Onspon.com she was the Business Head at Snowmasters Special Effects Pvt Ltd and also worked with brands like Rediff.com, ABEC Ltd, Nora Floorings, Stonemaan Royale, HDFC Bank.

    Her passion lies in travelling, networking and painting owing to the armed forces background that she hails from.