ITV

Tag: HCL Infosystems

  • DEN Networks appoints Gaurav Tikoo as GM, Brand

    DEN Networks appoints Gaurav Tikoo as GM, Brand

    MUMBAI: DEN Networks has appointed Gaurav Tikoo as general manager, Brand to accelerate its transformation from a B2B business into a leading consumer facing digital cable and broadband company.

     

    Tikoo joins DEN from HCL Infosystems where he was the head of Global Marketing Mobility Solutions. Prior to HCL, he has worked with Samsung India Electronics as lead, marketing communications for its Home Appliances Division. He has previously been associated with companies like Radico Khaitan, Max New York Life Insurance and LG Electronics.

     

    Gaurav brings with him over a decade’s experience in the field of strategic brand management and establishing brand identities. He was instrumental in creating and managing HCL’s “ME” tablet brand globally. His work on ME tablets helped HCL win prestigious awards like Marketing Campaign of the Year, Emerging Brand, Best use of Social Media, Brand Excellence at the CMO Asia forum. He has also been conferred with the Star Youth Achiever award by the Global Youth Marketing Forum for his work at HCL.

     

    Commenting on the appointment DEN Networks chairman and managing director Sameer Manchanda said, “It is my pleasure to welcome Gaurav to the DEN team. DEN is at the cusp of a rapid evolution into a B2C company serving digital cable and high speed broadband to millions of Indians. We are very happy to have Gaurav on board to take charge of DEN’s transformation into a leading digital entertainment brand.”

  • ME Tablet sponsors Vande Mataram

    ME Tablet sponsors Vande Mataram

    NEW DELHI : HCL Infosystems Ltd. India’s premier services and ICT systems integration, distribution and Hardware Company has partnered with Aaj Tak, to sponsor Vande Mataram contest. Vande Mataram is a show which instils patriotism, brings to life the untold stories behind many wars that India fought and to honour the lives of the soldiers who fought for our motherland. Aired from 14th September onwards to 30th November at 10PM, Vande Mataram will pay tribute to the martyrs and unsung war heroes who had put their lives at stake for the nation. In addition, every episode gives an opportunity to five lucky viewers who stand to win HCL ME Tablets. A viewer needs to answer a simple question asked by the anchor and SMS their response (VM A,B,or C) to 52424

     

     On the sponsorship agreement, Gautam Advani, Global Head, Mobility Business Unit, HCL Infosystems said, “This is a great initiative by Aaj Tak team and partnering with Vande Mataram is a moment of pride. ME Tablet has always stood by and commended such initiatives. Our brand is all about change and being an enabler. We believe that through such associations we would be able to strengthen the social fabric of the country. ME Tablets has joined hands with Aaj Tak for this great initiative and hopes that it will bring about a change in the way the whole country looks at the sacrifices made by our Defence Forces.”

     

    Vande Matram is a weekly show which will be aired on every Saturday at 10PM. Anchored by noted actor Kabir Bedi along with voice over narration by actor Raza Murad, it promises to take the viewers to the depth of India’s war stories and will get the audience to experience the patriotism, battles and victories by taking them to a different era.

  • Saatchi & Saatchi wins HCL Infosystems

    Mumbai: IT major HCL Infosystems has appointed Saatchi & Saatchi as the creative agency for its tablet business – branded as ME.

    Saatchi & Saatchi won the account on the back of a multi-agency pitch that saw participation of Lowe Lintas & Partners, Meridian and M&C Saatchi.

    The agency‘s Delhi office will handle the account that is pegged at around Rs 200-250 million.

    Saatchi & Saatchi India CEO Matt Seddon said, “We felt an immediate connection with the team at HCL and are hugely excited about the opportunity to build the ME tablet into a Lovemark.”

    HCL Infosystems business unit head – Mobility Gautam Advani added, “The strategy presented by Saatchi & Saatchi was completely in sync with our thinking. The enthusiasm shown by the team was visible in the work presented to us.”