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Tag: Havmor

  • Lotte brings korean cool to India with new subak & shark ice candies

    Lotte brings korean cool to India with new subak & shark ice candies

    MUMBAI: From Seoul to your soul. Lotte India Corporation Ltd. is adding a dash of Korean fun to India’s freezer aisles with the launch of Subak and Shark, the country’s first-ever Korean-style ice candies.

    Following the success of the Lotte Krunch, India’s first Korean four-layered ice cream bar, the new duo marks another milestone in the brand’s playful innovation journey. Crafted for Indian palates and inspired by Korea’s pop imagination, Subak and Shark promise a multi-sensory experience that’s as refreshing as it is fun.

    Subak, meaning “watermelon” in Korean, blends juicy watermelon and strawberry flavours with crunchy chocolate-coated peanut “seeds”, all shaped like a watermelon slice. Shark, on the other hand, dives into a dual orange-strawberry fusion with a bold shark-shaped design, turning every bite into a burst of creativity.

    To amplify the launch, Lotte has rolled out a vibrant K-culture-inspired campaign built around the idea of “Refreshingly K-Cool”. The campaign channels the energy of K-pop and anime through ten digital assets that bring the whimsical Subak & Shark world alive.

    “Building on the success of Worldcone and Krunch, Subak and Shark represent Lotte’s next phase of innovation in India,” said Lotte India Corporation Ltd head of marketing Rishabh Verma. “These products fuse Korean imagination with Indian sensibilities to deliver a multi-sensorial snacking experience that’s modern, relevant, and deeply connected.”

    Lotte India senior brand manager Ankit Dubey added, “Subak and Shark make ice candies fun, expressive, and culturally inspired. Whether it’s kids enjoying the playful shapes, teens sharing moments online, or adults indulging in nostalgia, these products are designed to delight.”

    Priced at Rs 20 for a 75 ml pack, Subak and Shark will be available across 50,000 plus outlets nationwide, including modern trade stores, q-commerce platforms, general trade, and Havmor-exclusive parlours.

    With this launch, Lotte strengthens its leadership in India’s frozen treats segment, bringing the spirit of K-culture to every corner of the country, one refreshing bite at a time.

     

  • Havmor Ice Cream asks post-lockdown ‘Sabse Pehle Kya Karega’

    Havmor Ice Cream asks post-lockdown ‘Sabse Pehle Kya Karega’

    MUMBAI: ‘Sabse pehle kya karega?’ – a digital campaign launched by Havmor, one of India’s favourite ice cream brands, underlines what’s on everyone’s minds with the lockdown now nearing an end in most places. It focuses on what the consumer really wants the moment life gets back to normal. While there will be a lot of things to do, what’s the first thing they would want to do? The feeling can only be juxtaposed with the smallest, simplest pleasures of life that people were deprived of – like having ice creams. Starting off with ice cream, one would only be assured of bringing back happiness which is the message highlighted in the campaign – Khushiyan wapas le aao.

    Conceptualised by Sideways, the film weaves across demographics set against a happy-go-lucky song. Bound by shooting constraints in the current scenario, the film is wholly created by sourcing home videos keeping the emotions raw and simple, quite like the experience of having an ice cream.

    Havmor Ice Cream MD Anindya Dutta, said, “We feel this brand film will specifically help in strengthening our bond further with consumers, many of whom have been waiting to eat their favourite Havmor Ice Cream. We are confident that ice cream consumption will pick up and we are already seeing green shoots.”

    Havmor Ice Cream head of marketing Shekhar Agarwal added, “The film is an enjoyable way of articulating emotion of what we all want to do once the lockdown is over. Ice Cream is a source of happiness to many, and we see our brand playing a central role in bringing happiness in small measures in our consumer’s day to day life.”

    Sideways founder Abhijit Avasthi said, “Havmor is a brand that promises to unlock joy in ordinary moments. Under the given circumstances just the thought of getting back to a semblance of normalcy is a source of joy for most of us. And that’s what we have tried to capture using a nice hummable track.”

  • Brands undertake mothers’ day campaigns

    Brands undertake mothers’ day campaigns

    Mumbai: Advertising and marketing world is buzzing with ideas on making Mother’s Day more special for their audiences. Brands are leaving no stones unturned to mark their presence on social media. Today is International Mother’s Day, an occasion that reminds us the reason for our existence. During this lockdown, family is the only thing that is keeping us sane. No matter how difficult the times are, there is one person we can always lean our shoulders on: our mothers. Yes, in this quarantine buying a bouquet of flowers or buying a card may be a little difficult, but you can definitely look at these creative campaigns to make your day little happier.

    We’ve come up with a bunch of fun, innovative and emotional campaigns that will want you to hug your moms immediately. So, let’s have a look at the Mother’s Day campaigns for 2020.

    Mamaearth

    Toxin-free personal care brand Mamaearth has decided to launch a special Mother’s Day Campaign this year. It’s a fun and refreshing tribute to Indian mothers, who are having a hard time during this pandemic. The video of this song showcases Indian moms of all ages, sizes, and communities.https://we.tl/t-hOL7V2e3dX

    Wakefit.co

    Wakefit.co’s Mother’s Day Campaign ‘MaaTeri Lori is an emotional ode to the mother who is currently away from her child due to this lockdown. The company has tied up with film, TV and social media celebrities such as Sumeet Vyas, Rasika Dugal, Atul Srivastava, Abhay Mahajan, Ashish Verma and Sulagna Panigrahi, who feature in the videos.

    ShareChat

    ShareChat, the Indian social media platform, is running a five-day #MAA4ME campaign to commemorate motherhood and recognize all the selfless efforts made by the mothers.

    Glucon-D

    On this Mother’s Day Glucon-D salutes mothers across the nation with its campaign #EnergyGharKi. Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D’s logo

    Surprise your mother too by creating a virtual pack: https://glucon-d.com/

    Havmor

    Havmor has come up with an interesting campaign celebrating the essence of motherhood. This is the first time that the brand has taken a digital route to convey a special message. The film highlights the fact that mothers can be carefree and it’s time we live and celebrate the kid in them.

    Dineout

    Dineout celebrates Mother’s Day in a diversified manner. The video showcases the idea of different languages but one love. Dineout’s employees shared videos of the most common dialogues of their mothers.

    Whirlpool of India

    Whirlpool launches a social campaign to acknowledge the lessons learnt from mothers that prepares one for life. The #PreparedToTakeCare campaign has been designed to celebrate the unwavering spirit of mothers.

    https://we.tl/t-nyAZqGHbDq

    Sony Music Kids

    On this special day Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist in an effort to drive up the entertainment quotient for moms. Celebrity parents Soha Ali Khan, Mahi Vij, Tahira Kashyap and Angad Bedi will be seen bopping to these unusual beats.

    bit.ly/SonyMusicKids_MothersDay

    Lotte ChocoPie

    Lotte India Corporation Limited celebrates this Mother’s Day with two unique digital campaigns #PauseToThank (Lotte ChocoPie) and #ArgumentsWithMom (Coffy Bite).

    Titan

    Titan has launched ‘Tune for Ma’ Mother’s day campaign to make this day special. The campaign is conceptualised by Ogilvy. In this film, Titan shares an evocative message on the healing power of Mothers and Music.

    Asus

    Electronics firm Asus has also launched a new campaign #LikeMotherLikeAsus to celebrate the consistent productivity of mothers while juggling with several other tasks.The campaign is conceptualised by Dentsu Webchutney.

    Voltas Becko

    On this day, Voltas Beko is paying tribute to single mothers through its emotive campaign “#IAmEnough”. The video, conceptualized by Momspresso, is inspired by single moms. With this DVC, Voltas Beko is reinforcing its commitment as the ‘partners of everyday happiness’ to mothers across India.

    CK Birla

    Columbus India (A Dentsu Aegis Network Company) created a beautiful and emotional video for CK Birla Group Hospitals which will be posted on all its social media handles to honor the brave health care workers in the hospital.

    AIS

    AIS did an amazing post saluting the mothers for their undying will and unconditional love for the family. Such a simple yet impactful thought to thank the strength of the whole family during this time of the pandemic. A true inspiration who deserves appreciation every day for being our savior like an unsung hero. #ThankYouMa

    Disney Junior

    This Mother’s Day, Disney Junior is celebrating the special relationship between mothers and their little ones across its digital platforms. These mothers along with their adorable kids, gave a glimpse of a few special moments spent with their pre-schoolers.

    https://www.instagram.com/disneyjrindia/

    Some of the other interesting posts that caught our intention include:

    Viviana Mall:

    Balaji Motion Pictures:

    RCE:

    Twelfth Man:

  • Havmor introduces Irish Whiskey Flavour & Party Poppers ice creams as Flavours of the Month

    Havmor introduces Irish Whiskey Flavour & Party Poppers ice creams as Flavours of the Month

    MUMBAI: Havmor, one of the leading brands in the ice-cream industry, announces Irish Whiskey Flavour & Party Poppers ice cream as a part of its Flavours of the Month. Being one of the favourite brands of the country, Havmor has always conceptualized its products as per the needs of the consumers. Ice-cream lovers on the other hand, look forward to trying something new and unique.

    So, ring into this quarter with Irish Choco Kick, a combination of coffee with caramelized chocolate and Irish whiskey flavour, making it a perfect dessert for any occasion. And the quirky Party Poppers, an amalgamation of different flavours, colourful ice-cream with milky chocolate, Cake, Jam & colourful funfetti can be enjoyed by all age groups, especially kids.

    Commenting on the announcement, Mr. Vincent Noronha, Vice President – Marketing, Havmor Ice-creams said, “Creativity and innovation has no bar, and these new flavours are the perfect example of it. Being one of the leaders of this industry, we try to fulfil our consumers’ expectations by giving them varieties to choose from. We are confident and hoping to receive some positive feedback on the newly introduced flavours.”

    Indulge yourself with these two new flavours and treat yourself and your loved ones without any reason.

    The flavours are available in Scoop at all Havmor parlours and select retail across India.

  • Perfect way to celebrate Raksha Bandhan with Havmor

    Perfect way to celebrate Raksha Bandhan with Havmor

    MUMBAI: Havmor, makes Rakshabandhan, a bond between brothers and sisters even more sweeter and memorable with their mouth-watering flavours such as Shahi Kheer ice-cream, Raaj Bhog ice-cream and Kesar Malai taking inspiration from the rich, authentic taste of Indian sweets. As a ritual, these sweets are prepared at every Indian household during the festive celebration. Keeping the same essence in mind, Havmor has designed these flavours in such a way where one can enjoy ice-creams without missing the Indian sweets.

    The celebration doesn’t stop here as Havmor has recently introduced the new flavours of the month.

    These three new flavours are:

    Hazelnut Crunch: It is a classic combination of Hazelnut and Chocolate. The creamy and intensely rich tasteful treat is impeccable and will be a delight to every age group
    Simply Jamun (Blackberry): As the name suggests, this is a fusion of fresh pulpy and tangy blackberries. This newly launched seasonal flavour will delight ice cream lovers with its heavenly taste and appealing look
    Raspberry Rumble: It is a delicious blend of Raspberries and Milky Chocolate with pieces of Almonds. The name itself signifies the taste and thus, will be relished by all the raspberry lovers

    Additionally, Havmor has also come up with some exciting offers which include buy 2 get Get 1 Free on scoops, milkshakes, Ice cream sundaes (This offer is only valid in all HavFun parlours)

    So, this August double your celebration with a wide range of offerings from Havmor and visit your favorite ice-cream parlor for the mouth-watering delights.

  • Havmor appoints Anindya Dutta as managing director

    Havmor appoints Anindya Dutta as managing director

    MUMBAI: Havmor, India’s leading ice cream brand and a wholly owned subsidiary of South Korean conglomerate Lotte Confectionery, has appointed Anindya Dutta as its new managing director.

    He will be the first MD after Lotte acquired Havmor Ice Cream in December 2017.

    Anindya will be taking forward Lotte’s vision of expanding its business footprint in India. His mission will be at one end to leverage the legacy, the category expertise and brand equity that Havmor enjoys in the ice cream category to rapidly scale up the business towards a national leadership position and at the other end to evaluate and build synergistic expansion into adjacent categories.

    Anindya brings 20+ years of leadership experience in the food industry across business verticals and categories including bakery, dairy and confectionery. Prior to joining Havmor, he was with Britannia for the last 17 years in roles of increasing impact in sales, marketing, strategy and P&L Management.

    In his past assignments at Britannia he was heading the dairy and bread business and more recently he was leading the international expansion of Britannia as the vice president of international business.

    Havmor ice cream, now a part of Lotte Confectionery, is one of the largest ice-cream brands in India. Over several years of its existence, the brand has worked tirelessly to deliver a differentiated product to its consumers – always keeping things real. With its last campaign the brand introduced ‘The Cool Gaiz (cows)’ and repositioned itself as an ice cream ‘Made of Milk’ which reflects the core brand philosophy and what the brand has always stood for.

    In the last decade, Havmor has grown ten-fold, establishing a strong brand presence and emerging as one of the fastest growing, most loved ice cream brand of the country. It is one of the few brands which operates both in retail with a network of over 40,000 ice cream outlets and a franchisee parlour model. Currently it operates 250+ flagship ice cream parlours across the country with a plan to add at least 100 more by 2020.

    While innovation forms the essence of every creation at Havmor, the brand ensures to introduce real innovations to its consumers with products ranging from a ‘paan ice cream’, ‘ladoo ice cream’ to premium flavours like Belgian dark chocolate, mocha or hazelnut chiffon. This guarantees the brand caters to audiences across spectrums and with its wide reach and making it accessible to every ice cream lover making it truly a national brand.

  • Havmor’s Cool Gaiz are back

    Havmor’s Cool Gaiz are back

    MUMBAI: Havmor Ice Cream, one of India’s leading pure milk ice cream brands, gives us another reason to laugh off the heat.

    It was six months ago that Havmor established #MadeOfMilk, a belief that stems from real milk ice-cream made with the finest ingredients. Building on its commitment to authenticity, the first film introduced the ‘Cool Gaiz’, the happy-go-lucky and oftentimes silly duo, who live and breathe ice cream. These fun-loving cows are the biggest endorsers of Havmor’s real milk ice cream who never hold back when it comes to expressing their unconditional love for it.

    The Cool Gaiz are back this summer to further strengthen the brand’s #MadeOfMilk stance through two new iterations. The TVCs focus on how Havmor Ice Cream has more variants than the summer can handle. The animation and overall style is something new for the ice-cream industry and typically ambitious from a brand that has stood out right from its products and flavours to its very stance as a brand.

    The 15-second films feature the two Cool Gaiz going about their ice cream-obsessed antics, establishing the message that Havmor has the widest range of variants, and that consumers will never be short of choice this summer.

    With the emphasis on variety, the first film tells us how Havmor always sees opportunities to make ice cream using newer ingredients. The cows end up creating numerous variants with every ingredient they can get their hands on – always with real milk.

    The second film shows us the variety available in just a single flavour — chocolate. In their own unique way, the cows show us how there’s more than enough to choose from when it comes to Havmor’s range.

    Havmor Ice Cream VP of head marketing Chaitanya Rele mentions, “We’ve worked really hard to define who we are as a brand. One that consumers love not just for the amazing products we make but one that a young, fun and somewhat irreverent India will find appealing. The Cool Gaiz are helping the brand become memorable and stand out from the crowd — not taking advertising as literally as we’ve traditionally seen brands do. We’re a bold group and our intent to be the benchmark has been realised.”

    Creativeland Asia chief creative officer Anu Joseph says, “The Cool Gaiz are just like the good folks at Havmor, obsessed with making ice cream. Fun, delicious, interesting ice cream. The #MadeOfMilk series, this summer, focuses on the variety on offer, and the fact that it’s made of milk. The first of the series went viral with 12 million views a few months ago, and this time around, we are even more excited.”

  • Havmor ropes in celebrity chefs for ‘coolest summer job’

    MUMBAI: Havmor Ice Cream Ltd, as a part of their recently launched “The Coolest Summer Job” campaign, have partnered with renowned Chefs – Vicky Ratnani and Sanjana Patel. Through this association, Havmor will host a knowledge sharing platform for selected candidates, appointed as “Chief Tasting Officers” of company through the Campaign.

    While the nation-wide hunt for Chief Tasting Officers is underway, Havmor has partnered with Vicky and Sanjana to bring in their expertise on taste, texture, flavors and techniques to introduce new flavors into the Indian ice cream market.

    Commenting on the association, Ankit Chona, Managing Director, Havmor Ice Cream Ltd said, “With the constant change in the taste buds of Indian consumers, ice-cream has become a dynamic dessert. Consumers are craving for exciting new flavors which led to the launch of “The Coolest Summer Job” campaign, a consumer centric approach that will help us engage with them. Chefs Vicky Ratnani and Sanjana Patel come with years of experience in the industry and will mentor our selected candidates on ice-cream creations that are experimental and suit the Indian palate. It will be a terrific learning experience for the winners before they embark on the process of making ice cream flavors of their own choice.”

    Five best deserving candidates from “The Coolest Summer Job” will be designated as “Chief Tasting Officers” at Havmor and will get a chance to meet renowned Chefs Vicky Ratnani and Sanjana Patel.

    Talking about the campaign and his association with the brand, Chef Vicky Ratnani said, “I am delighted to work with Havmor Ice Cream Ltd on this unique campaign. It is a significant move by Havmor to reach out to the right audience and bring them on board to introduce new ice cream flavors. My association with the brand is one of mentorship where I will guide the selected candidates on how they can create new flavors with a local twist. This is going to be an interesting and fun learning experience for all.”

    Further Chef Sanjana Patel added, “I am glad to be part of this innovative initiative by Havmor Ice Cream Ltd. I look forward to meet the Chief Tasting Officers selected by Havmor to give them some valuable insights into the ice cream making process. We will be exchanging and discussing ideas on flavors, textures, taste and overall aesthetic appeal. I really appreciate Havmor for engaging with their consumers and involving them in creating these new flavors.”

    “The Coolest Summer Job” campaign went live on May 02, 2017 and has received an overwhelming response from the ice cream lovers. Seeing the positive reception, the submission deadline has been extended from May 20 to May 27, thus giving an opportunity to participants across India to showcase their passion for ice cream in innovative ways.

  • Havmor rolls out digital campaign to engage with ice-cream lovers

    MUMBAI: Havmor Ice Cream, a leading pure milk ice cream brand in India, is using a digital first approach to announce the launch of ‘The Coolest Summer Job’ offer which includes the creation of a special position of Five Chief Tasting Officers, for all existing and soon-to-be-launched flavors. Digital platforms will be used in the selection process starting today until 20 May, 2017.

    The process will begin online, where applications will be invited through a special microsite: www.havmor.com/thecoolestsummerjob/ as well as through the brands social platforms. The interview for the position includes submitting a 2 minute video capturing one’s passion for ice-cream and the understanding of the local palate. The brand will be using the official hashtag #TheCoolestSummerJob.

    The campaign aims at bringing ice cream loving consumers across cities on to one platform to showcase their passion for ice cream.

    In an attempt to co-create and develop local flavors, Havmor is providing consumers an opportunity to create flavors they wish to see on shelves across the country and in return be part of the ever evolving Havmor flavor story.

    Havmor Ice Cream begins Nationwide Hunt for ‘The Coolest Summer Job’
    Hunt for ‘Chief Tasting Officers’ from across India to be an integral part of developing a New Range of Ice Cream flavors

    Havmor Ice Cream MD Ankit Chona said, “Havmor is known for its unique and innovative offerings and with an increasing demand for unique and new flavors, we have embarked on a journey to engage with the end-consumer directly to involve them in the process of introducing new flavors. Since digital is the medium of choice, our campaign aims at bringing ice cream loving consumers on to one platform to showcase their passion. The most deserving candidates will be an integral part of the Havmor family and will work closely with our teams to develop never tasted before ice cream flavors.”

    The candidate will be part of the core R&D team in the development process of new flavors. The selected aspirants will be provided a sneak peek into the ice-cream manufacturing process, right from sourcing ingredients, technological know-how all the way to the manufacturing process of pure milk ice creams at Havmor. An important part of the Chief Tasting Officer’s induction will also be on Havmor’s 70+yrs of in-depth knowledge on food tasting and ice cream manufacturing. A special mentorship program with renowned chefs on the significance of taste, texture and flavor will also be part of ‘The Coolest Summer Job’ Offer.

    VP – Head of Marketing Chaitanya Rele added, “Our nationwide job hunt will be live on all our digital platforms and we will also be working closely with various human resource partner firms. It is an exciting opportunity where the winning candidate will get to master the unique techniques of ice cream making, meet the demands of the unique taste-buds in India and will have all the freedom to invent new flavors of their choice. These flavors will then make their way into our 200 ice cream parlors and 40,000+ retail outlets.”

  • Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    Havmor’s aggressive brand building campaign; to spend Rs 125 crore in market development

    NEW DELHI: Havmore Ice Cream, a brand that prides itself for using only pure milk ice cream, has said that around 15 to twenty per cent of its annual expense budget is put into marketing and advertising.

    Havmore Ice Cream Ltd Vice-President Chaitanya Rele told indiantelevision.com that even before its launch in Delhi and north India that was announced yesterday, it has commenced a 360 degree promotion that covers not only television commercials but also social media apart from print media and bill boards. He said the company would put around Rs 125 crore in market development over the next three to four years, but clarified that this did not mean only advertising.

    Rele revealed further that a major part of the expenditure will go on social media to reach out to the youth, and on TVCs, of which two are already on air. In addition, there will be one large media campaign every year.

    Repeating the line of Havmor MD Ankit Chona that the brand itself was a hero and did not need a Bollywood or celebrity brand ambassador, however, Rele explained that Chhota Bheem was being used on its packaging to reach out to the young, apart from the fact that packaging was very perky, vibrant and authentic.

    Ankit Chona said the brand will invest Rs 100 crores over the next 36 months which included a new Rs 100 crores new state-of-the-art ice cream manufacturing facility at Faridabad – expected to complete the first phase by December 2016 – and a production capacity of one lakh litres of ice cream per day. This new facility will increase an overall production capacity to 3.5 lakh litres of ice cream per day.

    Ankit revealed that the company was a Rs 450 crore company in the last fiscal and hoped to become a Rs 1,000 crore company by 2020 with its pan-India Udaan plan.

    Earlier at a press meet, chairman and managing director Pradeep Chona whose father Satish Chona had founded the brand in 1944 in Ahmedabad said there will also be a utility in south India in the next few months.

    The Faridabad facility will manage a complete range of pure ice creams using milk as the main ingredient and maintaining the highest quality standards. In addition to the two plants in Gujarat, the new manufacturing facility will streamline the production as well as efficient distribution across the northern market.

    Pradeep said: “We will introduce a diverse range of pure ice creams especially for consumers in Delhi taking into consideration the rich history and mouth-watering food as well as high consumption of ice cream. With Havmor, they will now enjoy pure and creamy varieties of unique flavours. We are confident that within no time, Havmor will reach every part of the city; gradually capturing the taste buds across North India.”

    The brand had over 160 varieties of ice cream and added three new varieties every three months. He said the aim of the company was ‘Acchai, Sachai, Safai’ (Purity, truth, and cleanliness) and its plant in Gujarat was one of the cleanest in the country. He said Havmor uses pure cream while the Indian Industry has moved towards Frozen Dessert, a substitute made out of vegetable oils.

    Ankit added that the ice cream industry would grow to a Rs 7,000 crore industry by 2018. The per capita consumption was 300 million to 400 million and 50 per cent of the sales were from the unorganized sector.

    Havmor’s diverse range of products includes first of its kind flavors like saffron pinenuts, paan, whisky and a Chotta Bheem range targeting all segments of consumers from kids to adults.

    Havmor’s strategic business focus and growth plan aims at exploring newer markets and strengthening its presence across India with an aggressive expansion plan which includes over 100 ice cream parlours and 10,000 retail outlets.

    Ankit said as part of the exclusive retail expansion, Havmor is planning to open 10 exclusive ice cream parlours in New Delhi by June 2016 and another 25 by the end of the year.

    Currently with over 30,000 retail outlets and with a strong presence in Maharashtra, Rajasthan, Madhya Pradesh, Goa & Telangana, Havmor will aggressively expand its operations through various retail partnership and ice cream parlours across the northern region.