ITV

Tag: Havells India

  • Wire and cable market in India to expand at 15.61 pc CAGR by ’20

    MUMBAI: Industry experts forecast the global electric wire and cable in India market to expand at a CAGR of 15.61 per cent during 2016-2020.

    Electric Wire and Cable in India Market Research Report covers the market landscape and its growth prospects over the coming years and discussion of the key vendors effective in this market.

    The report, by Market Reports World, contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the Electric Wire and Cable in India industry.

    Following companies were the key players covered in the market report: Finolex Cables, KEI Industries, Havells India, and Polycab Wires. Other prominent vendors in the India market are: Cable Corporation of India, Cords Cable Industries, Apar Industries Limited, KEC International, LS Cable India, Shilpi Cable Technologies, Universal Cable, and V-Guard Industries.

    One of latest trends in the India market is increase in sales of HVDC power cables. HVDC underground power cables have become viable options for long distance and high-voltage safe power transfer. HVDC power systems provide a viable option for long distance bulk power delivery. The European Commission has selected 43 major energy projects to build cross-border infrastructure to create an internal energy market and enhance the security of energy supply. For these projects, high loads of electricity would be required to be transferred from one country to another. HVDC cables are expected to become a viable option for such assignments in the future. India is likely to follow this trend during the forecast period. In addition, these HVDC light cables find preference over their AC counterparts, especially in submarine power transmission, due to their lightweight and dimensions.

    According to the report, one of the primary drivers in the market is growth in renewable power generation in India. A huge emphasis is given to the commercialisation of renewable energy worldwide, which will create an enormous demand for electric wire and cables. This is because most of these renewable energy resources are set up in places where proper T&D infrastructure is not available. Future expansion of existing networks worldwide is also expected. These expansion activities are fueled by emerging economies such as India, which are on the threshold of integrating regional grids to form a nationwide electric grid network to allow a seamless flow of electricity. All this calls for extensive T&D infrastructure development activities.

    Further, the report states that one major challenge in the market is compliance to regulations. Electrical wire and cable manufacturers in India are required to comply with various safety rules and regulations for the installation of power cable systems. These regulations are scripted and decided by regulatory bodies such as American National Standards Institute (ANSI), International Electrotechnical Commission (IEC), and Institute of Electrical and Electronics Engineers (IEEE). The rules vary depending on the circuit voltage, temperature rating, and environmental conditions.

  • Havells India eyes consumer durables; to acquire Lloyd brand

    MUMBAI: It’s made its mark in the electrical appliances and components sector, courtesy it highpowered media and advertising blitz in TV and in print. Now branding champion Havells India is looking to replicate that feat in the consumer durables business sector too. Over the weekend the company announced that it has received board approval to acquire Lloyd Consumer Durable Business Division at an enterprise value of Rs 1,600 crore.

    The transaction will take about eight weeks to be executed. The company has signed an in-principle agreement with Lloyd Electrical and Engineering Ltd and Fedders Lloyd Corp Limited to acquire the Lloyd brand and the consumer durable business that is engaged in sourcing, assembling, marketing and distribution of consumer durables including air-conditioners, TVs, washing machines and other household appliances.

    Havells will acquire the consumer business infrastructure, people, distribution network including and not limited to absolute, exclusive ownership and right to all intellectual property of Brand Lloyd, logo, trademark, goodwill and attendant rights

    Havells is a major brand in the electrical appliances in components sector and is know for its focused advertising – especially for its tough wires.

    Lloyd has, over the last decade, built a brand, distribution and service network to provide a comprehensive experience to its consumers. It is among the top 3 brands in air‐conditioners’ category with a well‐entrenched national network in Tier I and II cities. The brand has expanded into TVs and Washing machines as well.

    Havells India CMD Anil Rai Gupta said, “The proposed acquisition is in line with Havells objective of ‘Deeper into Homes’, driving domestic expansion and owning a brand and distribution oriented asset. We would leverage and extend the trust associated with brand Havells to consumers, dealers, vendors of Lloyd and create a similar recognition in the consumer durables segment.”

  • Havells eyes 11% growth in FY14

    Havells eyes 11% growth in FY14

    KOLKATA: FMCG and electrical company, Havells India is looking at a growth of 10-11 per cent in the current fiscal 2013-14.

     

    The company is investing a whopping Rs 50 crore for new home appliance facility at Neemrana – Rajasthan, said Havells associate director Y K Gupta in Kolkata on Thursday, on the sidelines of launching a range of products including, new air-fryer.

     

    Tollywood actress Rituparna Sengupta launched a new range of home appliances.

     

    The company said the total debt in the books of London based Havells Sylvania, subsidiary of Havells India, has come down to close to € 80 million and the loan had been rescheduled this year.

     

    “The initial loan was € 220 million when we acquired it in 2007 and that has been reduced to € 80 million now. The repayment will be done through internal accruals of Havells Sylvania and there is no stress in that,” Havells officials said.

     

    The company already has a large scale lighting fixture plant at Neemrana and is now expanding into new products. The plant is expected to be operational from February next year. Home appliances business which stood at Rs 200 crore is projected to jump to Rs 500 crore by 2015, the company said.

     

    The company’s revenue accounted for Rs 7,248 crore while Rs 3,000 crore was the turnover came from overseas during the last fiscal.

     

    “We are happy to launch two of our topline products during the festive period of Durga Puja. Food has always been an integral part of our celebrations and this Puja one can enjoy healthy food with the newly launched airfryer,” ended Gupta.

  • Rajesh Khanna makes his TVC debut in Havells’ new campaign

    MUMBAI: Bollywood yesteryears superstar Rajesh Khanna is making his debut television commercial. Electrical and power distribution equipment manufacturer Havells India Limited unveiled its new ad campaign, ‘Havells Fans are Forever‘, featuring Khanna in the TVC.

    Havells is known to portray unique concepts through its out of the box advertising with campaigns like ‘Shock Laga‘ and ‘Wires that don‘t catch fire‘. The latest campaign named ‘Fans are Forever‘ is another extension of this strategy. The TVC has been shot by R Balki.

    The commercial makes use of the fact that Khanna attracted
    unprecedented mass hysteria and a frenzied fan following in his heydays. It showcases him going down memory lane, remembering how his fans used to follow him everywhere when he was a superstar. However there is a twist at the end of the TVC which goes on to reveal that he certainly does have a lot of fans, but those are Havells fans!

    Havells (India) joint managing director Anil Gupta said, “It is a constant endeavour to come out with clutter breaking ad campaigns and create the desired impact so as to reach out to audience at large. As far as Rajesh Khanna is concerned, he was undoubtedly the best fit for our campaign – Fans are Forever. Even after 30 or 40 odd years, people of not only our generation but by the younger generation as well, remember him as one of the biggest stars of his time. He will be revered for ever just like our Havells Fans!”

    Balki chairman and chief creative officer Lowe Lintas India said, “This new campaign gave us a great opportunity to capture the essence of the brand with sheer simplicity. When the ad was being conceived, we could think of none other than Rajesh Khanna himself who had the maximum fan following…almost legendary and who still commands a great deal of respect. Needless to say that it was a huge achievement to direct Mr. Khanna in his first ever commercial.”

    Khanna added, “To be approached after so many years is indeed a great honour for me and I am delighted to reconnect with my fans once again. Shooting after a gap of so many years has definitely brought back fond memories and I feel that not a lot has changed at all. It‘s good to be back.”

    The commercials will be on air during the ongoing IPL and will also be extended to print, internet and in-shop POSM.