MUMBAI: Havells India Ltd has announced the resignation of Rakesh Rajput as executive vice president for sales & marketing of the cable division effective 11 March 2025. Rajput, who has been a key pillar of the organisation for over two decades, is stepping down for personal reasons, bringing an emotional close to his illustrious 21-year tenure.
In his resignation letter, Rajput expressed gratitude to Anil Rai Gupta, chairman & MD of Havells, and the late Qimat Rai Gupta, acknowledging their trust and support in shaping his career. “This was a difficult decision, but the memories and experiences I have gathered at Havells will always stay with me,” he wrote, reflecting on his journey with the company.
Havells, one of India’s top electrical goods companies, has yet to announce a successor for the EVP role. The company’s leadership transition comes at a time when it continues to expand its market presence in the consumer and industrial segments.
Rajput’s departure marks a significant shift in Havells’ senior management, as the company navigates a dynamic business landscape. Industry insiders anticipate an announcement regarding the next phase of leadership soon. This resignation was formally communicated to the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in compliance with SEBI’s listing obligations.
Mumbai: Havells India Ltd, a leading fast-moving electrical goods (FMEG) company launched a new campaign, showcasing its commitment to catering to the dynamic consumer requirements with its technologically advanced, energy efficient, and designer range of fans. Havells rolls its latest BLDC+ fan range, showcasing innovative features targeting aspirations of tech savvy consumers: Albus an elegantly crafted MDF wooden blades with reversible designs, this fan enhances any room’s ambiance with mood-setting underlighting and dimming capabilities. Control is seamless with an all-encompassing RF remote, offering breeze and sleep modes, plus a timer for ultimate convenience. Stealth voice revolutionises your space with India’s first voice-controlled fan — no need for WiFi, internet, or smartphone connections. Experience unmatched silence and efficiency with a 245 cmm air delivery at just 40 W power consumption. Crista, elevates smart home living with its IoT integration, allowing for seamless control via the Havells Sync app, Amazon Alexa, or Google Assistant, and is complemented by a telescopic canopy for automatic adjustment with ceiling height and dust-resistant blades. Florette has adaptive comfort with its Smartsense mode, automatically adjusting fan speed in response to room humidity and temperature, for an effortlessly optimised environment. Elio UL BLDC+ embrace minimalist elegance with this sleek fan, consuming only 28 Watts. Available in a variety of colors including mist pearl white, matt black, and pinewood finishes.
The brand resonates with the thought that whenever the consumer felt the need to experience something new from their fans, they have looked up to Havells, a brand that has always delivered industry best experience. It celebrates the idea of “As much as you look up to us, we look up to you (for inspiration)”. These fans represent more than just technological excellence; they are a symbol of inspiration, drawing from the very needs and desires of the consumers.
Havells BLDC+ campaign, conceptualised by Mullen Lowe Lintas, the campaign is a montage of everyday moments, that encapsulates the journey beautifully, giving a unique touch to the product storytelling. It brings the ‘technology and innovation’ narrative to life, highlighting the advanced features of Havells fans. The ad film aims to showcase how each innovation is a step forward in responding to the customers’ evolving needs, reinforcing Havells commitment to excellence and leadership in the fan category.
Talking about the campaign, Havells India EVP Deepak Bansal said, “Havells continues to be a trusted name, maintaining a strong presence in the fan category through relentless progression and a focus on driving innovation. Our new range BLDC+ fans epitomize the culmination of technology with aesthetics which are the major evolving key buying factor of a consumer. From introducing smart sense technology to designing aesthetically superior fans, Havells has pioneered innovative solutions fans to enhance the customer experience”.
Commenting on the campaign, Havells India EVP – brand marcom Rohit Kapoor said, “Innovation is the cornerstone of our journey at Havells, driven by a deep understanding and anticipation of our consumers’ needs. Through our persistent efforts, Havells has emerged as the brand of choice for many. Our latest BLDC+ campaign is a testament to our enduring commitment to telling compelling stories that resonate with our audience. It underscores how Havells fans have been instrumental in meeting the evolving demands of our customers. We believe that this campaign, with its compelling narrative will not only celebrate our brand’s heritage but also further solidify Havells’ position as a leader in the fan category”.
Talking about the campaign, Mullen Lintas chief creative officer Ram Cobain said, “ By their very nature, ceiling fans make us look up to them. Our campaign shows how Havells has instead, always looked up to its consumers and sought inspiration from their lives. Every fan is so much more than just a fan; it is an empath, an enabler, and a friend. Our is a range film with ‘heart’ – technology in true service of unsaid human desires, warm, intuitive and beyond the utilitarian.”
The brand has tied up with Vikrant Massey, Aditi Rao Hydari and Mamta Mohan Das to promote the range as key digital influencers.
The 360-degree campaign is live and promoted across all mediums – television, digital, influencer marketing, outdoor, BTL and retail visibility. It will be aired during the IPL series on star sports, major GEC, movie, news, and regional channels across the country.
Mumbai: In the spirit of celebrating Ganesh Chaturthi, Havells India Ltd has rolled out its latest innovative campaign #HavellsKeDeva. The brand has introduced a ground-breaking OOH campaign in Thane’s Majiwada Flyover where 100 designer fans have been put together to bring alive a unique Lord Ganesh Idol. This innovative hoarding aims to celebrate the joy and fervor of the Ganesh Chaturthi festival by combining art and technology, leaving viewers mesmerized with its grandeur and visual appeal.
The campaign also includes a digital film to capture the essence of Ganesh Chaturthi showcasing a mesmerizing shadow art of Lord Ganpati, meticulously crafted using Havells appliances. Along with these activations, the brand has also launched #HavellsKeDeva contest in collaboration with Radio One and Radio City Maharashtra. This interactive contest invites customers and viewers to participate, engage, and celebrate the festive season.
Talking about the latest festive campaign, Havells India EVP – brand marcom Rohit Kapoor said “Ganesh Chaturthi is a time to honor innovation, transformation, and new beginnings. At Havells, we embrace these values in all our endeavors. We are thrilled to introduce our #HavellsKeDeva campaign, where we amalgamate tradition and innovation. Havells has always strived to redefine the boundaries of advertising and through our latest campaign, we aim to not only celebrate the festival but also showcase our passion for innovation. Join us in celebrating the spirit of Ganesh Chaturthi!”
Three simple steps to participate in #HavellsKeDeva contest:
● Share a picture of your Ganesha idol/pandal through a story/reel/post/comment. ● Use the hashtag #HavellsKeDeva and tag Havells’ official handle. ● Use music Havells Ke Deva- Stuti.
Mumbai: Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group chat to interact & engage with viewers.
This digital campaign gives fans an opportunity to create group chats with family & friends and also add Suresh Raina to these groups to chat and interact with them during each and every match. In these group chats Suresh will chat, send messages and questions to cricket fans and give them a chance to win prizes from Havells for their avid participation.
Speaking about the launch of the campaign, Mr. Amit Tiwari, Vice President Marketing for Havells India Ltd. said, “We are extremely happy to have Suresh Raina be a part of this special campaign. With ‘The Great Indian Cricket Family’ campaign, our aim was to give cricket fans across the country, a chance to interact and engage through which they can come together for meaningful engagement with their family and friends to celebrate the spirit of cricket as well as show their support and cheer for Team India.”
With regard to his participation in this campaign, Indian cricketer Suresh Raina had the following to say, “I’m really excited to be a part of this campaign. The Havells 'Great Indian Cricket Family’ campaign is a great way for fans to share their passion for cricket. The group experience is the best way to for families from all over the country to band together and cheer loud for Team India.”
Currently ongoing, the campaign will end on the 14th of July 2019. To participate, cricket fans can log on to the Great Indian Cricket Family website (www.thegreatindiancricketfamily.com/) and find out how they can join in on all the action.
