MUMBAI: Tribes Communication has set the stage ablaze at the Dragons of Asia 2025, emerging as one of the most awarded agencies in the region and clinching the prestigious Red Dragon Network of the Year title.
At the glittering ceremony in Kuala Lumpur, the Indian integrated marketing powerhouse swept multiple categories, picking up Gold Dragons for Havells India (brand trial or sales generation) and Kansai Nerolac (B2B marketing), along with Silver Dragons for Honda Drive Thru and Kansai Nerolac. To top it off, the agency bagged six more Black Dragons, marking a clean sweep across disciplines.
“It’s more than just a win, it’s a celebration of passion and ideas that define Tribes,” said Tribes Communication chairman & managing director Gour Gupta. “Every campaign is a collective effort, and these honours reaffirm our teams’ drive to keep pushing creative boundaries and delivering measurable impact.”
The Dragons of Asia Awards recognise marketing programmes that balance creativity with results, spotlighting the region’s best in brand innovation and performance. Tribes’ consistent wins highlight its prowess in blending experiential, digital, and B2B marketing with sharp strategic insight.
With over 600 awards, 450 plus clients, and 17 offices nationwide, Tribes Communication has cemented its reputation as one of India’s most dynamic integrated agencies, proving that when it comes to roaring success, this Tribe leads the pack.
MUMBAI: Lloyd, a consumer durables brand from Havells India, has launched its Luxuria collection, a new line of premium air conditioners and smart home appliances. To address increasing consumer demand, Lloyd has expanded its manufacturing capacity to 3 million AC units annually across its Ghiloth and Sri City plants.
The Luxuria collection includes the StunnAir air conditioner, alongside enhancements to the Stellar and Stylus models. These products feature advanced technologies such as AI-powered cooling, voice command functionality, and customisable design elements.
Said Havells India executive director Yogesh Kumar Gupta: “Lloyd has always been at the forefront of innovation, and last year’s lineup was received exceptionally well, really solidifying our position in the premium AC market. Launching the Luxuria collection is our way of building on that success and responding to the increasing demand for thoughtfully curated cooling solutions. The StunnAir, with its features like AI-powered cooling and voice commands, sets our portfolio apart. The move toward luxury in air conditioning isn’t just about adding high-end features; it’s about creating a complete experience. With the StunnAir, Stellar and Stylus, we are reshaping what comfort means. Expanding our manufacturing capacity at Sri City reflects our confidence in this vision and our commitment to delivering outstanding value, all the while staying true to our high standards of quality.”
Lloyd executive vice president Alok Tickoo stated, “The launch of the Lloyd Luxuria Collection is a big moment for us. With the addition of the StunnAir to our lineup, which already includes the Stellar & Stylus models, we’re raising the bar in the premium air conditioning market. What really excites us is how these units not only perform exceptionally well but also fit beautifully into modern homes. The Luxuria Collection is part of our larger effort to enhance the way our customers live, creating environments where comfort and style can coexist.”
The collection also features the Kolor refrigerator, Mini LED TVs, and the Novante washing machine. The Kolor refrigerator offers features like auto-defrost and express freeze, while the Mini LED TVs provide enhanced picture and sound quality. The Novante washing machine includes an in-built heater and IoT connectivity. The StunnAir air conditioner includes features like “Indri” technology, which differentiates between human and non-human presence, and voice command functionality. The Stylus model offers customizable fascia panels.
“At Havells, we believe great appliances should do more than just perform—they should enhance the way we live. The Kolor Refrigerator, Mini LED TV, and Novante washing machine blends convenience, efficiency, and style to meet the evolving needs of modern homes. From immersive entertainment to smarter laundry care, every product is designed to make daily life easier and more enjoyable. Thoughtfully crafted with a focus on real-world utility, the appliances bring together innovation and elegance in a way that truly matters. By continuously raising the bar in home solutions, we remain committed to delivering quality, reliability, and a reliable user experience,” said Havells India sales head & executive vice president Rajesh Rathi.
Mumbai: Lloyd, a leading consumer durables brand from Havells India, introduces industry’s first designer Lloyd AC’s range in its latest campaign with leading Bollywood couple Ranveer Singh and Deepika Padukone. The campaign features the stunning range of Lloyd Stellar & Stylus air conditioners, with technologically advanced features like mood lighting and changeable fascia. These designer ACs are specifically engineered to enhance the aesthetic appeal and décor of your home, setting a new standard for elegance and style in the market.
Lloyd Stellar air conditioner is a marvel of modern technology, skilfully blending unparalleled cooling efficiency with artistic elegance. The advanced unit offers customizable mood lighting to set the perfect ambiance by simply changing the colour of Ambi-Lighting to the colour of your mood with direct voice command for effortless control. Its capability to deliver efficient cooling even in extreme temperatures of up to 60 degrees Celsius is matched by its superior filtration system that maintains air purity.
The Lloyd Stylus series stands out as India’s first designer AC with changeable fascia’s, allowing for seamless integration with home decor. The Stylus’s 6-in-1 convertible cooling, WiFi connectivity, and voice-enabled adjustments ensure a tailored comfort experience.
A powerful campaign has been created to enhance the promotion of the Lloyd air conditioners. Lloyd campaign weaves a compelling narrative, showcasing a sweet banter between Ranveer Singh and Deepika Padukone. The ad film showcases a thoughtful gesture by a husband selecting a Lloyd AC for its design compatibility with their home decor, sparking initial concern from his wife about decision-making without her input. Her frustration turns to admiration as the Lloyd Stellar air conditioner’s cool breeze and mood lighting feature, demonstrate the husband’s considerate choice. The campaign emphasizes features like mood lighting, direct voice command, and maintaining indoor air quality.
Lloyd EVP Alok Tickoo said, “We are thrilled to introduce our first designer Lloyd air conditioner models – the Stellar & Stylus. This launch underscores our dedication to reinforcing our footprint in the northern region, with a keen focus on catering to the nuanced needs and preferences of our consumers. As India’s premier designer air conditioning line, the Lloyd AC series not only boasts state-of-the-art features such as mood lighting, direct voice command, and the innovative ‘ifeel’ technology, and the pioneering ‘ACP AC Convertible to Purifier’. Emphasizing smart capabilities through the Havells SYNC app for real-time indoor air quality monitoring, these models promise unparalleled comfort and superior air quality, tailored for the aesthetically discerning consumers”.
Commenting on the campaign, Havells India Ltd EVP – brand marcom Rohit Kapoor said, “To highlight our innovative Lloyd air conditioner range, we are delighted to partner with Ranveer Singh and Deepika Padukone for the campaign. Our campaign beautifully integrates the product’s features within an engaging narrative, highlighting the unique aspects of our offerings. The home environment serves as the perfect backdrop to demonstrate and highlight the use of consumer durables. Thus, our brand promise, ‘Khayaal jo ghar ko ghar banaye,’ aligns with our ambition to cultivate deeper trust and a stronger connection with our air conditioner range. The campaign will enable us to dial brand preference and premiumisation”.
The mega campaign will be supported with extensive media push. The 360-degree campaign is live and promoted across all mediums – television, digital, print, outdoor and BTL and retail visibility. It will be aired on Star sports -IPL series, GEC, movies, news, and regional channels.
Mumbai: Lloyd, owned by Havells India, has launched its first ad film with Sourav Ganguly, who was roped in as the brand ambassador earlier this year. The campaign is targeted at the West Bengal region.
The film is intended to build trust for the consumer durable brand, highlighting the key product benefits and value in a highly cluttered market. Through this film, Lloyd is focused on driving differentiation and delivering on its brand promise of ‘Khayal Rakhenge, Khush Rakhenge’.
The storyboard of the ad film takes an amusing route to hold the audience’s attention, wherein Sourav Ganguly engaged in a light-hearted banter with an enthusiastic salesman. The narrative evokes a sense of humour as the salesman tries to equate the Lloyd product performance with Sourav’s on field performances. The film cements the brand promise by showcasing the superior features in a quirky way to create a strong brand connect.
The new Lloyd campaign for West Bengal is being extensively covered in print, digital and below the line (BTL). A major print campaign in leading newspapers like Telegraph, ABP, Dainik Bhaskar has been rolled out. Along with print, digital has also been focused to promote the ongoing Shubo Durga Utsav on high traffic websites like Facebook, Youtube, IRCTC, Zee Bengali and ABP. For on ground promotions in stores activities across West Bengal are taking place, wherein consumers have a chance to win assured prizes and participate in bumper prizes including SUV and Lloyd products weekly.
Lloyd executive vice president Rajesh Rathi said, “Our intent is to focus on communication which not only exceeds the work Lloyd is putting in to make differentiated products but also grows the trust in the Lloyd brand. We will continue to drive meaningful engagements to extend /widen our consumer connect and strengthen our presence in the region.”
Speaking over the ad film release, Havells India executive vice president Rohit Kapoor said, “Our attempt is to bring our product closer to our consumers and make their lives easy and convenient. Our latest ad with Sourav Ganguly is our attempt to build greater trust and affinity for Lloyd. We are confident, with him as the face of the campaign, the consumers’ belief in the brand will grow manifold and help solidify our strategy of going deeper into homes”.
Talking about the campaign launch, Sourav Ganguly said, “I am delighted to collaborate with a brand like Lloyd for their campaign promoting their incredible line of product with top-of-the-line features and superb quality. Lloyd has established itself as one of the most reliable consumer durable brands in India with its superior technology and I am honoured to be a part of a campaign that reiterates their promise of keeping their consumers as their first priority.”
Mumbai: Havells India has launched a new campaign titled “Sahi Paani Ka Sign, Alkaline” in a bid to raise awareness of its range of Gracia alkaline water purifiers that help to restore the alkalinity of water to pH 8+ and remove contaminants and disease-causing bacteria.
Started in August, the campaign will be promoted till the end of September on all social media platforms, including Facebook, Instagram, and YouTube, and will be amplified on digital platforms.
The first phase of the campaign is promoted through digital display advertising, and the second phase includes two videos that reinforce the overall campaign message.
The core thought behind the idea is that people go through a lot of indications and signs in their day-to-day lives.
The campaign “Sahi Paani Ka Sign, Alkaline” tends to answer that very question through a juxtaposition of the signs in our daily life while focusing on the fact that alkaline is the sign for the right kind of water. Through this campaign, the brand’s mission is to inspire personal wellness through the power of drinking alkaline water.
The campaign’s first video begins with a woman sitting at a dinner table with a variety of junk food spread around her while she chooses to eat a healthy salad bowl over junk food. Moving on, she chooses to drink water, which is alkaline.
While the second video talks through a similar narrative through physical workouts, communicating a healthier way of life.
Havells India executive vice president-electrical consumer durables Rajiv Kenue said, “The India water purifier market is one of the largest in the Southeast Asian region and is expected to exhibit a CAGR of 10.27 per cent during 2022-2027. We have introduced a new range of Gracia Alkaline water purifiers keeping in mind that consumers take a more hands-on approach to health these days and our product is the right fit in the entire ecosystem.”
Speaking at the launch, Havells India executive vice president-marketing Rohit Kapoor said, “There have been a lot of conversations around immunity and health. Water being one of the most basic commodities in our daily lives, the conversation around it being intrinsically safe is very relevant. Through this narrative, we intend to bring more awareness to our Gracia range of alkaline water purifiers. And to communicate the benefits, we have used the plot of signs as people today are consciously choosing healthier options in life, like opting for a salad or jogging, which is an indication of healthy living, while using them creatively to convey the top-of-mind recall for our product range.”
He further added, “Our intention is to bring closure to the association of the Gracia range in the water purifier category, which is already cluttered, by offering a differentiated product from the house of Havells.”
Mumbai: Havells India has started a video series #LetsEndDarkness (LED) Talks under a newly launched campaign, celebrating inspiring stories of people who have eliminated darkness from their lives despite obstacles and challenges.
Content partner by Unhide and conceptualised by Netter, the campaign features five inspiring real-life influencers who overcame the dusk and triumphed in their lives.
The central concept that lies behind the campaign idea is that with determination, individuals can rise to their fullest potential despite the challenges they face and grow beyond the constraints of their current circumstances.
The five influencers who will be a part of this campaign video are: India women’s cricketer, Smriti Mandhana, who has established herself in a sport that is primarily known to be male-dominated. Athlete Deepa Malik, who became the first Indian woman to compete in the Paralympic Games. Photographer Vicky Roy, a ragpicker at New Delhi railway station who ran away from home, studied photography and eliminated darkness from his life. Dr. Ruth John Paul, who took birth in a male body with a feminine spirit and transformed herself. She has worked her way up to become the first doctor at India’s first transgender clinic. Pooja Dasgupta, a single parent, who has overcome her unhappy marriage. Dasgupta raised her child single-handedly and emerged stronger despite the unforeseen challenges.
The campaign video begins with a black screen with a voiceover of the influencer in the backdrop and moves on to a frame of light and illumination where they begin narrating their story. The videos are shot in long-form stories for the website and in a crisper short format for social media channels. The video series will run for six weeks on all social media platforms, including Facebook, Instagram, and YouTube, and will be amplified on digital platforms.
Commenting on the launch of the new campaign, Marketing Havells India executive vice president Rohit Kapoor said, “The campaign thought of “LED Talks” aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising. We are proud that the first campaign video amplified by Smriti Mandhana on her Instagram handle has already garnered more than 1,18,000 likes.”
“The campaign is another step towards creating remarkable storytelling that will help coherently communicate the brand’s narrative for change with LED (light-emitting diode) to a completely different proposition where the three letters of ‘LED’ stand for “Let’s End Darkness,”” he added.
Havells India president & SBU head Parag Bhatnagar added, “With the new “LED Talks” campaign, we want to spread positivity among people and hope that they resonate with it in a powerful yet humble way. The campaign establishes real-life victory testimonies that people have achieved despite obstacles and hardship owing to their valour. A core message of ‘enlightenment within’ has been used in the campaign with a strong emotional and socially responsible message. We are hopeful that people will be inspired by the new campaign and feel motivated to achieve their aspirations.”
NEW DELHI: Havells India Limited, a technology-led Fast-Moving Electrical Goods (FMEG) and consumer durable company is hosting a mega virtual event to celebrate India's upcoming 74th Independence Day. Marking the celebration of a lifetime for the wider Havells ecosystem, the brand has created an opportunity for its channel partners, distributors, retailers, electricians, vendors, associates, and employees across India to join a common celebration platform, “Hum Se hai Hindustan”. The event will be live streamed on Storytech at 5PM on 15th August 2020 and expects more than 1 Lakh viewers to join in. The event link can also be accessed on the brand's social media handles on Facebook and YouTube and through a browser-based platform as well.
As the pandemic redefines the new normal, Havells takes yet another unique step to engage and enthuse its audience with the first of its kind virtual event within the electrical industry. The virtual event will feature an exclusive interaction with actor Vicky Kaushal and messages from renowned celebrities like Ranveer Singh, Shraddha Kapoor, Mohanlal, Mahesh Babu, Kavita Krishnamurthy, Sugandha Mishra, Anu Malik, and Sailesh Lodha. Apart from this, the event will also witness performances by Indian Idol stars and renowned poets.
Since its inception, Havells has borne the flag of ‘Make In India’ and has cemented its belief of self-reliant India by setting up world class manufacturing plants in India. Implementing Innovation across manufacturing process through AI based solutions, new customer outreach strategies with offline to online push, Havells introduced many measures during this challenging time to address its employees, partners and customers as well. This virtual mega event is yet another step to ensure that Havells’ stakeholders continue to experience the brand across various touchpoints and create memorable milestones.
Commenting on the occasion, Havells India VP- marketing Amit Tiwari said, “We are delighted to host the industry’s first virtual event to celebrate India’s 74th Independence Day. Havells has always believed in creating a better tomorrow and “Hum se hai Hindustan” event not only marks the glorious celebration of the country’s 74th Independence Day but celebrates the spirit of a self-reliant India. This is also an occasion to corroborate our commitment to the country, towards creating a stronger local economy and a truly made in India brand. We are thankful to our partners, employees and consumers for supporting our belief and our journey so far”
The flag hoisting ceremony will be facilitated by the Chairman and Managing Director, Mr. Anil Rai Gupta and respective branch heads during the opening ceremony of the event, followed by the performances such as singing, poetry, etc. The event will be a tribute from Havells family and its channel partners towards our motherland.
Havells plans to reach out to the maximum audiences with a target of one lakh viewers, through its innovative campaigns using aggressive WhatsApp marketing, SMS, emailers which will be the crucial proposition to reach out to its stakeholders.
MUMBAI: To ensure safety of users against hazards of electric leakage, Havells India Ltd. and TATA Power-DDL today signed an MoU to strengthen the distribution of electrical protection devices in North and North-Western parts of Delhi. Along with that, both companies have also planned an extensive awareness and training program to encourage adoption of proper installation of circuit protection devices – ELCB and MCB. The MoU signing ceremony saw the presence of Mr. Sanjay Banga, CEO, Tata Power Delhi Distribution Ltd. and Mr. Saurabh Goel, President, Havells India Ltd.
The synergy between prominent electrical distribution company and leading electrical brand in the country shall ensure safety from electricity hazards.
Welcoming the association, Sanjay Banga, CEO, TPDDL, said, “Tata Power-DDL is committed to consumer safety and has joined hands with Havells to drastically reduce the electricity related accidents which result in loss of life and property. I urge all consumers to install a suitable device for earth leakage protection at their homes/ premises. To further reinforce the need of electricity safety, we will also be sensitizing consumers and arranging for trainings of local electricians on the importance and implementation of safe technology.”
ELCBs are extremely critical in ensuring human safety as they protect us from current leakage. Today, we are surrounded by electrical devices and most of us are not aware about the hazards that come along, due to lack of proper protection devices not being used. Delhi has recorded maximum electrical related fatalities over the last decade. Deploying Miniature Circuit Breakers (MCB) is the most common practice that is followed to ensure protection of electrical devices from short circuit and overload. However, MCB does not ensure safety of the users when it comes to current leakage. As per the Regulatory Guidelines (DERC) ELCB are a must, as no new connection will be energized in Delhi unless a suitable earth leakage protection device has been installed at consumer premises.
Commenting on the partnership, Mr. Saurabh Goel, President, Havells India Ltd said “We are extremely delighted to partner with Tata Power Delhi Distribution Ltd for distribution of electrical protection devices in their distribution region. Havells being a responsible company always prioritizes user safety and hence is the only company which provides a 6-year warranty on Miniature Circuit Breakers (MCB) and Earth Leakage Circuit Breaker (ELCB/RCCB) if used along with Havells Distribution Board. The association will help us sensitize consumers on the need to incorporate best in class protection devices in their homes and together we shall ensure that consumers are aware of the use of Earth-Leakage Circuit Breaker (ELCB) through TATA Power-DDL Customer Care Centers.”
Havells plans to reach out to the 6000 consumers applying for new connections every month on an average along with 17 lakhs residential and industrial users of Tata Power-DDL. The primary focus of Havells lies on human safety devices which includes Residual Current Circuit Breaker (ELCB/RCCB), Socket Residual-Current Device (RCD) and Portable Residual Current Device (PRCD).
Being a power distribution company for North and North-West Delhi, Tata Power-DDL works closely with electricians, Resident Welfare Associations and Industrial Welfare Associations to spread awareness about various good practices for installation and usage. Generally electrical problems are caused due to short circuits, overload, current leakage and voltage fluctuations. Necessary precautions such as ELCB/RCCB of 30mA sensitivity must be taken so that human life is not harmed from any such threats. The electrical leakage circuit breaker (ELCB) will be made available across all 12 Tata Power-DDL Customer Care Centers at subsidized price from Oct. 1 2019 onwards.
MUMBAI: Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. The initiative has been taken to strengthen Lloyd’s position as a consumer-centric brand to gain stature and market share across product categories, as part of the next stage of the brand’s roadmap.
Commenting on the association, Mullen Lintas CEO Vikas Mehta said, "With Lloyd, we are delighted to further extend our long-standing partnership with Havells. We are grateful for their continued faith in Mullen Lintas and are committed to creating another success story for their business. Lloyd is a great opportunity for us to leverage Mullen’s challenger thinking to get the brand an unfair share of attention in the crowded consumer durables category."
Speaking of the association with Mullen Lintas, Havells India vice president marketing Amit Tiwari said, “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey and found the narrative shared by Mullen Lintas compelling.”
In an attempt to appeal to young couples as its core target audience, Lloyd recently named Bollywood’s power-couple, Deepika Padukone and Ranveer Singh, as its newest brand ambassadors. The campaign features the innovative LLOYD Grande AC. This campaign will further strengthen the brands belief of keeping their consumers happiness and lifestyle in mind while making products to cater to the needs of the young Indians.
The agency has been working with the brand to leverage the new celebrity couple to create an emotional connect with the audience. Initial phase of the campaign for Lloyd air conditioners, created by Mullen Lintas, has already started rolling out with more expected in the coming weeks.
The campaign is being handled by the Delhi (NCR) Offices of Mullen Lintas, under the leadership of its president, Syed Amjad Ali.
MUMBAI: After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Ltd has launched a new TV commercial for LED TVs featuring Amitabh Bachchan as the uber-cool grandpa.
Conceptualised by RK Swamy BBDO, the new ad campaign primarily aims to highlight the new-age features of Lloyd LED TV.
The role of the TV has certainly undergone a significant change in the Indian households as it’s not only restricted to family members squabbling over their choice of channel or show or about the entire family sitting around the TV to catch the new episode. Through this new ad campaign, the company aims at connecting with the new-age internet generation, who may not be watching TV in a conventional way, but spend a lot of time on entertainment by consuming internet content, which they can now access through their Lloyd smart LED TV.
The TVC tells the story of a cool grandpa and his grandson Chintu. The film opens with Chintu entering the house with his sweet, bubbly girlfriend played by Aneri Vajani, a popular face on the television. As the friendly Dadu introduces himself to the new guest, the girl is enamoured by this tech-savvy, cool grandpa who can do amazing things like screen mirroring pics from his phone on the TV, sending an email using the Qwerty TV remote, and even accessing social media through his Lloyd LED smart TV.
The light-hearted film, where Bachchan demonstrates all the cool features of his Lloyd TV with evident pride, ends with hitting off with the girl on a friendly note of becoming her Facebook friend, and in the process, side-lining his grandson.
Havells India vice president of marketing Amit Tiwari says, “The consumer behaviour, especially of the younger generation, is constantly evolving and becoming an extension of the smartphone. We believe that our smart TVs act as an enabler in bringing family and friends closer and drive bonding by tapping into the evolution of technology in television viewing.”
The ad is being aired across Hindi and English news channels, English and Hindi movie channels, and infotainment channels. Also, it will be aired in around 500 leading cinema halls across India during the screening of blockbuster movies Race 3 and Sanju.
